News, news and more news on this edition of Marketing Updates with Motion Ave.! Ads and new features were the most featured topics in this week’s marketing news.
Want to know more? Read on!
Protected Markets Now Have Their Own Ad Category
In the US, anti-discrimination laws prohibit targeted advertising on the basis of race, sex, and other categories for employment, housing, and various banking services- a restriction that can bump up against the highly-targeted nature of advertising on Facebook and similar platforms. To keep online advertising in compliance, Facebook has launched new marketing API requirements that assign a new Special Ad Category to advertisers and marketers who manage accounts identified as belonging to one of these protected industries. This update will limit targeting options in this category to prevent discriminatory ads from being launched on the platform.
If your account falls into this or other special categories, click here to learn more:
YouTube Keeps Your Makeup Tutorial From Getting You Sued Into Oblivion
In a new pro-creator move, YouTube has updated its content ID claims policies to protect its creators from excessively aggressive copyright protection. The change prevents copyright owners from using the manual claiming tool to seize ad revenue from YouTubers for small and unintentional “infringements,” defined as “very short or unintentional uses of music.”
Instagram Wants YOU… In The Fight Against Fake News
Instagram has empowered standard user accounts to flag content they believe is false. Once reported, Instagram will evaluate the user’s feedback and the behavior of the account to verify if a post needs to be reviewed by third-party fact checkers. This could be a great way to crowdsource the overwhelming job of spotting false claims… or it could empower mob rule to censor unpopular views through mass reporting. Remember, kids, subjective truth isn’t the same as fact!
Fight the good fight here: https://www.engadget.com/2019/08/15/instagram-users-can-now-flag-false-content/
FB Movie Ads Will Include Ticket Sale And Reminders
In alliance with US and UK cinemas and ticketing platforms, Facebook launches two new features for movie ads – users can now receive notifications when a movie is released, look up local showtimes, and buy tickets.
No More Accelerated Delivery For Google Ads Search and Shopping Campaigns
Beginning September 17th, you’ll no longer be able to put a rush on search, shopping campaigns and shared budgets. Google has determined that accelerated delivery has no impact on the efficacy of such campaigns, which are generally not limited by budget. Campaigns launched before this date may be run with accelerated delivery until October 1st.
Are You Relevant on Facebook? Who Knows?
Facebook is eliminating its Relevance Score evaluation of ads in favor of three new metrics intended to offer more meaningful and granular measures of ad quality. Since Relevance Score directly impacted the cost of ads, and the rate at which Facebook would run them, this change is huge- and largely a good thing. It was never directly explained how Relevance Score was calculated, but it was largely a function of predicted ad performance. These new metrics evaluate your ad based on actual trials in three areas: quality, engagement rate, and conversion rate rankings.
Be the best you can be here: https://www.wordstream.com/blog/ws/2019/03/13/facebook-sunsets-relevance-score
That’s all for a busy week in digital marketing! See you next Friday with more Marketing News With Motion Ave!