Youtube Ads Archives

07 Aug 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On August 7, 2020

Welcome once again to a new edition of Marketing Updates with Motion Ave. This week begins with controversial contracts from Facebook! Read on to find out more…

Facebook Offers Deals to TikTok Creators

In response to rumors of a possible TikTok ban in the US, Facebook offers popular TikTok creators lucrative contracts in exchange for sharing their content on its Instagram Reels platform. Several creators are concerned about the future of the Chinese app and see Reels as a possible new business alternative.

Read all about this here: https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/

New Monetization Metrics on YouTube

YouTube added new metrics that will allow creators to track how much money they are making. Thanks to the new Revenue per Mille (RPM) metric, creators will be able to monitor all of their earnings relative to their video views as well as variations in revenue over time.

Learn how this works here: https://www.searchenginejournal.com/youtube-revenue-rpm/375680/

Facebook Updates its Website Chat Plug-In

Facebook updated its website chat plug-in, giving users another option to communicate with brands. At first, users had to log in to their Facebook messenger account to be able to chat on the website. Now, Facebook will allow users to send messages to brand websites without logging in to the messenger platform.

Read about the pros and cons of this new feature here: https://www.socialmediatoday.com/news/facebooks-updated-chat-plugin-for-websites-enables-messaging-without-loggi/582898/

Facebook Tests New Page Design Without Like Button

Facebook is trying out a new design for Fanpages characterized by a cleaner, more readable design and no like or reaction buttons. The first test was conducted with a small group of public figures and has now been extended to more Fanpages. The aim of this change is to make the use of Fanpages easier and less complex.

Learn all about it here: https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/

Twitter Explores Premium Subscription Model

Twitter has been surveying users to understand what features they consider important to include in a Twitter premium membership. Some of the features mentioned are: undo send, video publishing, and auto responses, among others. The goal of this new option is to complement their current advertising business.

Want to know more? Click on this link: https://www.searchenginejournal.com/twitter-is-considering-these-premium-features-in-a-subscription-model/376287/

And that’s it for this week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave.

10 Jul 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On July 10, 2020

This week on Marketing Updates with Motion Ave… a video platform is banned, while others release new exciting updates! Read on to find out more!

India Bans TikTok

After a bloody confrontation between the Chinese and Indian armies in Ladakh, the Indian government decided to ban TikTok and 58 other Chinese apps as their activities undermine the sovereignty, integrity and defence of the country.

Get all the details here: https://www.socialmediatoday.com/news/indian-government-bans-59-chinese-apps-including-tiktok-amid-ongoing-host/580744/

Facebook’s Algorithm Prioritize Original News

Facebook made some new changes to its news feed algorithm and now it will prioritize new news articles that are identified as original content. It will also demote articles that don’t demonstrate transparent authorship.

Learn how the algorithm works here:https://www.searchenginejournal.com/facebook-algorithm-now-prioritizes-original-reporting/373336/

Free Product Listings Will Appear on Google Search

Before, Google Search only showed sponsored listings in the product knowledge panel. Now it will be possible to see free product listings on Search results. Both listings will be shown separately in the results page giving businesses struggling to connect due to the pandemic a chance to improve their results.

Learn more about this Shopping search change here: https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/

Google Adds Prediction and Trend Tools to Ad Campaigns

In an effort to help advertisers maximize their campaigns, Google is optimizing and adding new tools. First, you’ll now be able to find industry trends on your campaign’s Recommendations page. This will help you identify current trends relevant to your business. In addition to this update, Google will extend its Performance Planner tool, feature that estimates campaign clicks and conversions, to Display and App campaigns.

Finally, transparency comes to the Smart Bidding process with the possibility to manage your bid strategy portfolio at a manager account level.

Do you still have questions? Click here to get the answers: https://www.socialmediatoday.com/news/google-adds-new-prediction-and-trend-tools-to-help-maximize-ad-campaigns/581177/

Youtube Will Allow Mid-Roll Ads in Shorter Videos

In order to generate revenue, Youtube creators had to create videos of at least 10 minutes to get mid-rolls ads. However, with the new monetization policy update Yotube will allow the display of this type of ads in videos of at least 8 minutes, which could benefit certain creators who had to extend their content just to monetize.

All the details about this update here: https://www.socialmediatoday.com/news/youtubes-adding-more-ads-with-mid-roll-breaks-available-in-shorter-videos/581173/

New Custom Creation Option On Facebook Ads

Facebook expands its audience options with a new update that would help improve eCommerce activity. The social media giant added to the platform new Custom Audience creation options based on Shopping activity that includes: people who viewed products, people who added any products to their basket, people who purchased any products.

Learn how to use this new option here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

That’s it for this week! We hope to see you soon in another new edition of Marketing Updates with Motion Ave!

26 Jun 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On June 26, 2020

We’re back with a new edition of Marketing Updates with Motion Ave. This week we are full of ad news! Read on to find out more!

Google Offers Free Promotion in Maps

Until September 2020, smart campaign businesses with Google My Business listings will be able to advertise on Google maps with free promoted pins. If you are in this category, you will not be charged for sales, calls or clicks.

Learn more about this promotion here: https://www.searchenginejournal.com/google-is-offering-businesses-free-promotion-in-google-maps/372678/

Instagram Allows Users to Create Ads Without Linking to Facebook Page

Facebook will allow advertisers to promote their content on Instagram without linking to a Facebook Page. Only first time advertisers will be able to access this new option. Those who have already linked their Instagram accounts with a fan page will not be able to do it.

Get all the details here: https://www.socialmediatoday.com/news/instagram-will-enable-new-advertisers-to-create-ads-without-linking-to-a-fa/580310/

Youtube Boosts Video Ad Campaigns

Youtube launches two new ad alternatives to improve conversions and sales. To help businesses establish a stronger eCommerce presence, it will complement actionable video ads with eCommerce products listings. Also, the platform will launch a new Video Action Campaign that will distribute ad videos on home feeds, watch pages, and Google video partners in a single campaign.

Learn all about it here: https://www.socialmediatoday.com/news/youtube-tests-new-shoppable-product-ads-launches-video-action-campaigns/580133/

Spotify Tests Interactive Podcast Ads

Spotify seeks to create more direct sales funnels for brands and launches what it calls “In-App Offers”. This feature allows advertisers to position embedded links on podcast episodes pages that will take users to the brand’s webpage where they will find a promo code.

Know more here: https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch

Blocking Political Ads on Facebook and Instagram Is Now Possible

Following its efforts to provide transparent information, Facebook will now allow users to block political ads on both the platform and Instagram. You can access this option by clicking on the three dots in the ad or by going to your Ad Preferences section.

Get more political here: https://www.searchenginejournal.com/users-now-able-to-block-political-ads-on-facebook-and-instagram/372241/

Audio Tweets Now On Twitter

Sometimes 280 characters are not enough, which is why Twitter will allow users to add audio snippets to their tweets. For now this new feature will be available only on iOS and only certain users will have access to these audio tweets.

Get the full story here: https://www.theverge.com/2020/6/17/21294481/twitter-audio-tweets-now-available-iphone-ios

Google Bans Categories For Employment, Housing and Credit Ads

As part of its Ads policy update, Google will remove certain demographic targeting criteria, such as religion, ethnicity, ract, sexual orientation, and personal hardships, from the employment, housing and credit sector. The change will be first implemented in the US and Canada and worldwide by the end of the year.

Get all the details here: https://www.searchenginejournal.com/google-banning-certain-categories-for-employment-housing-and-credit-ads/371975/?utm_source=daily-carnage&utm_medium=email

That’s it for this week. We look forward to seeing you in another edition of Marketing Updates with Motion Ave. We’ll be waiting for you with more marketing and ads news!