Welcome back for more marketing updates with Motion Ave. Not even the short Facebook, Instagram and Whatsapp outage can stop us from bringing you the best news of the week!
New Chat Sticker Comes To Instagram
This new addition to the Instagram stickers will allow users to enter a group chat directly from one of your Stories. You’ll be in control of who is allowed in (or not)! There aren’t any immediate applications in marketing- but it’s a great choice for friends who want to start a group conversation on Insta because their moms and grandparents have taken over Facebook.
An ambitious marketer could use this facility in combination with the recent enhanced ad features to provide unparalleled, if labor-intensive, customer service. What do you think?
For more information, click here: https://www.theverge.com/2019/7/2/20679070/instagram-chat-sticker-stories-group-dm
Twitter Realizes Search Results Should Contain Information
Thanks to a recent update, Twitter user searches will now get you more than a name. Now when you search for a user on the platform, you’ll get more information like recent tweets, mutual follows, and trends to decide if it’s worth following that profile.
Opening A New App Is Hard: Snapchat Brings Us Another Game, “Bitmoji Tennis”
Snapchat’s new multiplayer gaming platform is taking off- needless to say, the platform is thrilled that another user impulse can be indulged without clicking away. They’ve now added “Bitmoji Tennis,” where Snapchat users can compete with friends and randos, with game modes including solo training, one-on-one match challenges, and group challenges. Profanity-laced temper tantrums and public scandals will be available later as premium content.
Prepare yourself for the first match here: https://9to5mac.com/2019/07/01/snapchat-bitmoji-tennis/
WhatsApp Grudgingly Acknowledges Facebook Exists, Instantly Also Becomes A Social Network
The popular Facebook property WhatsApp is giving its parent company a little PDA: a new feature finally lets you share your Whatsapp status on Facebook. Also, the long-awaited fingerprint authentication could finally become a reality on the platform, along with the QR mode that will allow you to easily add contacts by scanning a simple code. These new features make us wonder: is Whatsapp still just a messaging platform, or is it essentially a social media annex of Facebook where more chatting goes on?
Find out more about this news here: https://www.thesun.co.uk/tech/9412231/whatsapp-update-5-exciting-features/
That’s it for today! We look forward to seeing you next week in a new edition of Marketing Updates with Motion Ave.