We’re back with a new edition of Marketing Updates with Motion Ave. This week we are full of ad news! Read on to find out more!
Google Offers Free Promotion in Maps
Until September 2020, smart campaign businesses with Google My Business listings will be able to advertise on Google maps with free promoted pins. If you are in this category, you will not be charged for sales, calls or clicks.
Learn more about this promotion here: https://www.searchenginejournal.com/google-is-offering-businesses-free-promotion-in-google-maps/372678/
Instagram Allows Users to Create Ads Without Linking to Facebook Page
Facebook will allow advertisers to promote their content on Instagram without linking to a Facebook Page. Only first time advertisers will be able to access this new option. Those who have already linked their Instagram accounts with a fan page will not be able to do it.
Youtube Boosts Video Ad Campaigns
Youtube launches two new ad alternatives to improve conversions and sales. To help businesses establish a stronger eCommerce presence, it will complement actionable video ads with eCommerce products listings. Also, the platform will launch a new Video Action Campaign that will distribute ad videos on home feeds, watch pages, and Google video partners in a single campaign.
Spotify Tests Interactive Podcast Ads
Spotify seeks to create more direct sales funnels for brands and launches what it calls “In-App Offers”. This feature allows advertisers to position embedded links on podcast episodes pages that will take users to the brand’s webpage where they will find a promo code.
Blocking Political Ads on Facebook and Instagram Is Now Possible
Following its efforts to provide transparent information, Facebook will now allow users to block political ads on both the platform and Instagram. You can access this option by clicking on the three dots in the ad or by going to your Ad Preferences section.
Audio Tweets Now On Twitter
Sometimes 280 characters are not enough, which is why Twitter will allow users to add audio snippets to their tweets. For now this new feature will be available only on iOS and only certain users will have access to these audio tweets.
Get the full story here: https://www.theverge.com/2020/6/17/21294481/twitter-audio-tweets-now-available-iphone-ios
Google Bans Categories For Employment, Housing and Credit Ads
As part of its Ads policy update, Google will remove certain demographic targeting criteria, such as religion, ethnicity, ract, sexual orientation, and personal hardships, from the employment, housing and credit sector. The change will be first implemented in the US and Canada and worldwide by the end of the year.
That’s it for this week. We look forward to seeing you in another edition of Marketing Updates with Motion Ave. We’ll be waiting for you with more marketing and ads news!