Welcome back to Marketing Updates with Motion Ave! It’s time for more juicy news from the marketing world- this time Google, Youtube, Facebook, Pinterest and Linkedin have all given us something to talk about!
Shoelace: It’s Like Google+, But Less!
Google creeps back onto the social network battlefield with Shoelace, a new platform that allows people to organize events and activities that users can attend. If you’re thinking “Just like Sched or Doodle (which connects through Google), you’d be WRONG because… what’s that over there? To be fair, there are some social features sprinkled in: add your interests and the app will recommend nearby events, for example. For now, Shoelace is in closed beta in New York. We’ll see if Shoelace lasts long enough to go public or if it dies of disappointment.
Learn more about this latest attempt here:
https://www.theverge.com/2019/7/12/20691430/shoelace-google-area-120-event-organizing-new-york-beta
Brace Yourself: You Can Opt Out Of Facebook Targeted Ads
Did you eat a pickle sandwich under your bed with the lights out last night, and now every site is showing you ads for pickles, mayo, and antacid? Don’t answer. Do targeted ads squick yout out? If the answer is yes, you’ll be able to ask FB “how have you so thoroughly invaded my life” with the new option “why am I seeing this”? in all FB ads. Click on it, and you’ll see the specific online actions you took that Facebook told (sold) the advertising company- with the option of disabling all ads from this source! A new section, in Ad Settings will also show you all the different topics and products you’ve been targeted for, and by whom- with the ability to powerfully tweak which of these you want to allow advertisers to use.
While it’ll be difficult to opt out of every single area of Facebook that uses your personal data to target you, probably its biggest value is in becoming better informed about HOW and WHY you get targeted, so you can opt out of the most egregious things.
Free yourself here: https://www.komando.com/happening-now/580478/opt-out-of-facebook-targeted-ads
YouTube Continues To Woo Content Creators With Better Monetization
Platforms are in a mad rush to befriend streamers that drive traffic; between Facebook and YouTube, it’s reached the level of a streetfight, with each platform throwing every incentive it can afford at content creators to keep them right where they are, driving traffic. Youtube launches a fundraising tool, Super Stickers, for their existing $400-a-minute profitable Super Chat, and Learning Playlist. There’s also new merch, premium emojis and badges, you name it.
The update also includes changes to the site’s copyright infringement tools. Creators will be able to easily remove parts of their videos that are associated with copyright claims- without simply getting the whole thing blocked.
Want to know more? Click on the link: https://techcrunch.com/2019/07/11/youtube-is-giving-creators-more-ways-to-make-money/
Commercial Video Gets A Big Break on Insta
Videos are blowing up on Instagram- searches for videos on trending topics have increased thousands of times over in just the past year! Now, Pinterest has launched a suite of new video tools for businesses, allowing them to upload videos and see them all in one tab, get traffic insights, and schedule content. For now, these tools are only available for business accounts.
Learn more about this video feature here: https://www.searchenginejournal.com/pinterest-rolls-out-a-suite-of-new-video-tools/316087/
LinkedIn Launches 3 New Campaign Objectives
Since LinkedIn launched its new integration with Google Campaign Manager last year, the platform has been looking to constantly upgrade its ads features. This time it added 3 new ad objectives to its campaign manager: brand awareness, website conversions and job applicants. LinkedIn is taking itself seriously as a social marketing ecosystem just like Facebook, and continues to grow into the role.
Get to know more about these ad objectives and their pricing here: https://www.socialmediatoday.com/news/linkedin-upgrades-campaign-manager-with-3-new-objectives/558668/
https://www.linkedin.com/help/lms/answer/103969
That’s it for this week! We look forward to seeing you next week in a new issue of Marketing Updates with Motion Ave. See you soon!