social media Archives

22 Oct 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On October 22, 2020

Once again, welcome to our newest edition of Marketing Updates with Motion Ave. Much of the news this week focused on shopping through online social media platforms, as well as some new Twitter and Instagram features. Read on to learn more about how such adjustments could affect your business and social media strategies!

Google Will Make Shopping Ads Free Worldwide

Google will expand free shopping ads to countries in Europe, Asia, and Latin America in mid-October, following its April 2020 rollout in the US. This allows retailers to run free listings in the Shopping Tab. The decision was made due to the effects of the pandemic, as free shopping ads benefit both merchants and consumers. They’re a great opportunity for sellers to connect with customers, as more people move to online shopping. Yet there are still advantages to paid shopping ads; they’ll continue to appear in ad slots above the free listings in the Shopping Tab.

Learn more about the benefits of Google’s free shopping ads and how to get set up at:

https://www.searchenginejournal.com/google-makes-shopping-ads-free-worldwide/382665/

Twitter Expands Access to Voice Tweets

In June, Twitter added the option to integrate audio clips into tweets but the decision lost momentum because 1) audio clips don’t seemingly add value, and 2) it could cut deaf or hard-of-hearing Twitter users out of the conversation. Given this feedback, audio tweets are currently available to more iOS users. The company also reaffirmed its commitment to add auto-captions for voice tweets, increasing accessibility and expanding context and understanding across the app. Audio messages in DMs are currently being tested in Brazil.

Would audio tweets add value to your Twitter approach from a marketing perspective? It is an option to consider if you want to incorporate new and unique strategies into your outreach plan.

To discover more, read the entire article:

https://www.socialmediatoday.com/news/twitter-expands-access-to-voice-tweets-re-affirms-plans-for-auto-captions/586182/

Instagram Brings Shopping to IGTV and Reels

As e-commerce grows, Instagram has expanded its global shopping capabilities on IGTV, its live streaming service, and will be testing the strategy on Reels later this year. IGTV viewers can purchase items directly through Instagram or via the seller’s website. With the holiday season quickly approaching, this decision could allow IG’s parent company Facebook to seize virtual opportunities and better compete against platforms like TikTok. Increased e-commerce is also important for Instagram, as it could easily become an essential feature. The platform’s main risk is deprecating the user experience in favor of more services for advertisers.

Interested in additional information? Click here:

https://www.marketingdive.com/news/instagram-brings-shopping-to-reels-igtv-as-commerce-commands-social-spotli/586400/

Instagram Adds New Features to Celebrate Turning 10!

To celebrate its first decade, Instagram incorporated a few new elements into its platform. The Stories Map provides a private look at where you’ve posted your past three years of Stories as long as they had a location sticker. IG also added the option of variable icons, made popular by the iOS-14-inspired trend of customized home-screens. Users can choose from a range of icons that better suit their custom theme. In addition, IGTV’s shopping features were updated and Reels video clips are competing with TikTok’s immense success. Other interesting stats include:

900 million emoji reactions are sent within the app each day;
KPOP is the #1 most-discussed music genre among IG users; and,

The average user sends 3 times more DMs than comments.

How will Instagram evolve over the next decade? One thing’s for sure – IG and other social media platforms have changed how we interact, so it’ll be interesting to see where it takes us!

Read all about it here:

https://www.socialmediatoday.com/news/instagram-releases-new-features-to-celebrate-its-10th-birthday-including-s/586497/

This week’s news included some major changes, some of which might impact your business in the near future! We hope that you’ve found this information interesting and relevant! We’ll return after a short break with more cutting-edge marketing news in our next edition of Marketing Updates with Motion Ave. See you soon!

07 Aug 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On August 7, 2020

Welcome once again to a new edition of Marketing Updates with Motion Ave. This week begins with controversial contracts from Facebook! Read on to find out more…

Facebook Offers Deals to TikTok Creators

In response to rumors of a possible TikTok ban in the US, Facebook offers popular TikTok creators lucrative contracts in exchange for sharing their content on its Instagram Reels platform. Several creators are concerned about the future of the Chinese app and see Reels as a possible new business alternative.

Read all about this here: https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/

New Monetization Metrics on YouTube

YouTube added new metrics that will allow creators to track how much money they are making. Thanks to the new Revenue per Mille (RPM) metric, creators will be able to monitor all of their earnings relative to their video views as well as variations in revenue over time.

Learn how this works here: https://www.searchenginejournal.com/youtube-revenue-rpm/375680/

Facebook Updates its Website Chat Plug-In

Facebook updated its website chat plug-in, giving users another option to communicate with brands. At first, users had to log in to their Facebook messenger account to be able to chat on the website. Now, Facebook will allow users to send messages to brand websites without logging in to the messenger platform.

Read about the pros and cons of this new feature here: https://www.socialmediatoday.com/news/facebooks-updated-chat-plugin-for-websites-enables-messaging-without-loggi/582898/

Facebook Tests New Page Design Without Like Button

Facebook is trying out a new design for Fanpages characterized by a cleaner, more readable design and no like or reaction buttons. The first test was conducted with a small group of public figures and has now been extended to more Fanpages. The aim of this change is to make the use of Fanpages easier and less complex.

Learn all about it here: https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/

Twitter Explores Premium Subscription Model

Twitter has been surveying users to understand what features they consider important to include in a Twitter premium membership. Some of the features mentioned are: undo send, video publishing, and auto responses, among others. The goal of this new option is to complement their current advertising business.

Want to know more? Click on this link: https://www.searchenginejournal.com/twitter-is-considering-these-premium-features-in-a-subscription-model/376287/

And that’s it for this week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave.

24 Jul 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On July 24, 2020

We’re back with a new edition of Marketing Updates With Motion Ave. This week we go political with a couple of news involving social platforms, government and new measures! Read on to find out more!

Youtube Gives Data On Videos Watched and Video Retention Rate

Youtube has added new features to its video studio. The first one is a listing with videos of other creators that viewers have watched on the platform, which will allow users to gain a better understanding of their audience. The second addition includes new audience retention metrics for each video. This will help users improve their content by seeing which videos generate more engagement.

Want the full story? Click here: https://www.socialmediatoday.com/news/youtube-adds-data-on-other-videos-your-viewers-have-watched-and-new-audienc/581634/

Google Adds New Ad Tools

Google updates and adds new features to its ads tools. First, it launches a new image extensions beta program that will allow advertisers to add product images in search ads. Also, the platform includes in search ads new markers to indicate limited offers, and capacity of shippings and product. Finally, Google tests new dynamic carousel displays for brands’ most relevant products.

Want to know more? Enter here: https://www.socialmediatoday.com/news/google-adds-new-ad-tools-including-updated-visual-options-and-prompts-for/581719/

Facebook Considers Banning Political Ads in November

Although the news has not yet been confirmed, sources say that Facebook would be considering banning political ads from the platform during election season in November. The initiative could be due to the recent boycott against the social media giant for not taking more action against hate speech and misinformation.

https://www.marketingdive.com/news/facebook-considers-political-ad-ban-through-november/581465/

New Predictive Metrics in Google Analytics

Google launches a new action prediction tool in Analytics that seeks to improve the connection between the user and the website visitors. The idea is to offer a suggestion of audience based on the purchase probability in a specific period of time, example: “Likely 7-day purchasers.” This will give advertisers the opportunity to target that audience and display highly relevant ads.

Get all the details here:https://www.socialmediatoday.com/news/google-adds-new-predicted-audience-action-tools-into-google-analytics/581439/

TikTok Banned On Government Devices

In response to concerns that personal information could fall into the hands of the Chinese government, U.S. lawmakers have decided to vote in favour of a proposal to ban the downloading of the Chinese app onto government-issued devices.

Whatsapp Launches Two New eCommerce Features

Facebook continues to look for ways to monetize its Whatsapp messaging platform. This time it adds new QR codes to the app so that businesses can more easily bring customers into a message thread. In addition to this, Whatsapp will also offer catalog links that will help promote the product listings that businesses have within the platform. Since their launch these catalogs have been a popular way to connect with customers.

Learn how these features work here: https://www.socialmediatoday.com/news/whatsapp-adds-qr-codes-for-businesses-and-catalog-links-to-simplify-sharin/581343/

That’s it for this week! We look forward to seeing you in the next edition of Marketing Updates With Motion Ave. Stay tuned!

10 Jul 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On July 10, 2020

This week on Marketing Updates with Motion Ave… a video platform is banned, while others release new exciting updates! Read on to find out more!

India Bans TikTok

After a bloody confrontation between the Chinese and Indian armies in Ladakh, the Indian government decided to ban TikTok and 58 other Chinese apps as their activities undermine the sovereignty, integrity and defence of the country.

Get all the details here: https://www.socialmediatoday.com/news/indian-government-bans-59-chinese-apps-including-tiktok-amid-ongoing-host/580744/

Facebook’s Algorithm Prioritize Original News

Facebook made some new changes to its news feed algorithm and now it will prioritize new news articles that are identified as original content. It will also demote articles that don’t demonstrate transparent authorship.

Learn how the algorithm works here:https://www.searchenginejournal.com/facebook-algorithm-now-prioritizes-original-reporting/373336/

Free Product Listings Will Appear on Google Search

Before, Google Search only showed sponsored listings in the product knowledge panel. Now it will be possible to see free product listings on Search results. Both listings will be shown separately in the results page giving businesses struggling to connect due to the pandemic a chance to improve their results.

Learn more about this Shopping search change here: https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/

Google Adds Prediction and Trend Tools to Ad Campaigns

In an effort to help advertisers maximize their campaigns, Google is optimizing and adding new tools. First, you’ll now be able to find industry trends on your campaign’s Recommendations page. This will help you identify current trends relevant to your business. In addition to this update, Google will extend its Performance Planner tool, feature that estimates campaign clicks and conversions, to Display and App campaigns.

Finally, transparency comes to the Smart Bidding process with the possibility to manage your bid strategy portfolio at a manager account level.

Do you still have questions? Click here to get the answers: https://www.socialmediatoday.com/news/google-adds-new-prediction-and-trend-tools-to-help-maximize-ad-campaigns/581177/

Youtube Will Allow Mid-Roll Ads in Shorter Videos

In order to generate revenue, Youtube creators had to create videos of at least 10 minutes to get mid-rolls ads. However, with the new monetization policy update Yotube will allow the display of this type of ads in videos of at least 8 minutes, which could benefit certain creators who had to extend their content just to monetize.

All the details about this update here: https://www.socialmediatoday.com/news/youtubes-adding-more-ads-with-mid-roll-breaks-available-in-shorter-videos/581173/

New Custom Creation Option On Facebook Ads

Facebook expands its audience options with a new update that would help improve eCommerce activity. The social media giant added to the platform new Custom Audience creation options based on Shopping activity that includes: people who viewed products, people who added any products to their basket, people who purchased any products.

Learn how to use this new option here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

That’s it for this week! We hope to see you soon in another new edition of Marketing Updates with Motion Ave!

26 Jun 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On June 26, 2020

We’re back with a new edition of Marketing Updates with Motion Ave. This week we are full of ad news! Read on to find out more!

Google Offers Free Promotion in Maps

Until September 2020, smart campaign businesses with Google My Business listings will be able to advertise on Google maps with free promoted pins. If you are in this category, you will not be charged for sales, calls or clicks.

Learn more about this promotion here: https://www.searchenginejournal.com/google-is-offering-businesses-free-promotion-in-google-maps/372678/

Instagram Allows Users to Create Ads Without Linking to Facebook Page

Facebook will allow advertisers to promote their content on Instagram without linking to a Facebook Page. Only first time advertisers will be able to access this new option. Those who have already linked their Instagram accounts with a fan page will not be able to do it.

Get all the details here: https://www.socialmediatoday.com/news/instagram-will-enable-new-advertisers-to-create-ads-without-linking-to-a-fa/580310/

Youtube Boosts Video Ad Campaigns

Youtube launches two new ad alternatives to improve conversions and sales. To help businesses establish a stronger eCommerce presence, it will complement actionable video ads with eCommerce products listings. Also, the platform will launch a new Video Action Campaign that will distribute ad videos on home feeds, watch pages, and Google video partners in a single campaign.

Learn all about it here: https://www.socialmediatoday.com/news/youtube-tests-new-shoppable-product-ads-launches-video-action-campaigns/580133/

Spotify Tests Interactive Podcast Ads

Spotify seeks to create more direct sales funnels for brands and launches what it calls “In-App Offers”. This feature allows advertisers to position embedded links on podcast episodes pages that will take users to the brand’s webpage where they will find a promo code.

Know more here: https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch

Blocking Political Ads on Facebook and Instagram Is Now Possible

Following its efforts to provide transparent information, Facebook will now allow users to block political ads on both the platform and Instagram. You can access this option by clicking on the three dots in the ad or by going to your Ad Preferences section.

Get more political here: https://www.searchenginejournal.com/users-now-able-to-block-political-ads-on-facebook-and-instagram/372241/

Audio Tweets Now On Twitter

Sometimes 280 characters are not enough, which is why Twitter will allow users to add audio snippets to their tweets. For now this new feature will be available only on iOS and only certain users will have access to these audio tweets.

Get the full story here: https://www.theverge.com/2020/6/17/21294481/twitter-audio-tweets-now-available-iphone-ios

Google Bans Categories For Employment, Housing and Credit Ads

As part of its Ads policy update, Google will remove certain demographic targeting criteria, such as religion, ethnicity, ract, sexual orientation, and personal hardships, from the employment, housing and credit sector. The change will be first implemented in the US and Canada and worldwide by the end of the year.

Get all the details here: https://www.searchenginejournal.com/google-banning-certain-categories-for-employment-housing-and-credit-ads/371975/?utm_source=daily-carnage&utm_medium=email

That’s it for this week. We look forward to seeing you in another edition of Marketing Updates with Motion Ave. We’ll be waiting for you with more marketing and ads news!

07 Feb 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On February 7, 2020

Today in Marketing Updates with Motion Ave, the call and form tracking platform CallRail brings us exciting integrations that will up your game. Meanwhile, Facebook and Snapchat make changes to their platforms. Discover it all here!

Facebook Shuts Down Mobile Web Placements And In-stream Placements

As of April 11, Facebook Audience Network will no longer receive ad requests for mobile web and in-stream placements, and no bid requests after this date will be accepted. Their decision is based on current partner demands that include the development of other formats across mobile apps.

Will this change affect you? Learn more: https://www.facebook.com/help/publisher/645132129564436

https://www.adweek.com/digital/facebook-audience-network-will-no-longer-offer-mobile-web-and-in-stream-placements/

CallRail Launches Analytics Integrations With Google

CallRail, a call tracking intelligence company, launched a new integration with Google My Business that will allow users to better analyze call insights on the platform. With this integration you’ll be able to know if a call was answered, and if it was generated from the desktop or mobile version. Now, call insights will no longer be a limitation at GMB!

Find out what other metrics you can analyze here:

https://searchengineland.com/callrail-adds-call-analytics-integration-with-google-my-business-327889

CallRail is also introducing Google Ads Lead Forms Extension integration. Now marketers and users will be able to get real time data from the lead form extension, plus a better understanding of this information. Data from Google Ads will be available next to the call data and these can be stored indefinitely without difficulty.

Want more details? Click here: https://martechseries.com/sales-marketing/programmatic-buying/callrails-first-market-google-ads-integration-allows-marketers-capture-analyze-leads-directly-serp/

Bitmoji Series on Snapchat

Snapchat has just launched a new interactive activity on its platform: Bitmoji TV. Due to the growing demand for short, TV-like content within the platform, the company decided to create this new feature that will allow users to watch their custom Bitmoji avatars in their own full-motion cartoon series.

Discover the new adventures your Bitmoji will embark on here: https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/

That’s it for today! Eager to know more? Join us again for another edition of Marketing Updates With Motion Ave.

29 Nov 2019

Sticky Post By Ana Cristina Posted in Uncategorized Permalink

3 Fundamental Facebook Ads Strategies For eCommerce You Need To Know

Sticky Post By Ana Cristina On November 29, 2019

This year, the total value of global retail eCommerce is expected to reach $3.45 trillion– and most online retailers are reaching these sales heights with Facebook Ads.

Facebook, a platform with 2.41 billion monthly active users, recently reported that they had 6 million advertisers on its platform in Q4 2019.

If you’re not advertising on Facebook, you’re missing a great opportunity to create brand awareness and boost your sales. Last year, I wrote a blog post with 15 essential Facebook Ads strategies for eCommerce. Since the world’s largest social media platform is continually changing, I’ve decided to update this essential information with the 3 fundamental strategies for eCommerce you need to know to start taking advantage of this money-making machine.

1. Install Conversion Tracking Pixel

Installing a conversion tracking pixel on your website is the very first thing you should do when you start advertising on Facebook.

The Facebook pixel is a piece of code that you copy from Facebook and paste on your website. It tracks the behavior of visitors to your website: product page visits, add to cart, purchases, and more. This data allows you to optimize your campaigns, build better audiences, and retarget people that have interacted with your brand.

To create your Facebook pixel, follow these steps:

Login in to your Business Manager account
Go to your Pixels tab in Events Manager
Click “Create a Pixel”
Click “Create” in the box that appears to finish creating your pixel

Next, add Pixel to your site:

Go to your website’s code and find the header of your website
Copy the entire code that you created on Business Facebook and paste it in the header of your website. Paste the code at the bottom of the header section, just above the closing head tag.
Click “Send Test Traffic” after placing the code on your website to make sure Pixel working properly. If your status says “Active”, your base code has been installed correctly. This can take several minutes to update.

You can also send the instructions to your developer, or if you’re using a partner integration like Google Tag Manager, you can connect your account in Business Manager and follow the onscreen instructions to connect your Pixel to your website.

2. Use Dynamic Ads

This is the highest ROI strategy to use on Facebook Ads for eCommerce.

Instead of individually creating ads for each product, dynamic ads allow you to create an ad template that will use the information you upload to a product catalog with your product’s images and details.

Your campaign will use the information tracked in your Facebook Pixel to show ads to people who have already expressed an interest in your business or a specific product.

The best part? Even though you have a vast catalog of products, the ads will be personalized and relevant to your audience.

Dynamic ads can not only be used to retarget people who have taken actions on your website, but you can also target broad audiences to reach people who haven’t heard from you yet. Facebook calls this “product recommendations.” These recommendations can include products already viewed by a person on your website, popular products on your catalog, and products that similar people to your audience interacted with.

To set up your dynamic ads, follow these steps:

Step 1: Set up your Facebook Pixel and Conversion Events

After installing your Facebook pixel, you need to set up your conversions events, which are specific actions visitors take on your site. You must select the conversion events that best apply to you, for example:

- Add ViewContent events to all product pages.
- Add AddToCart events to either your shopping cart pages and/or buttons that allow people to add items to carts.
- Add Purchase events to purchase or confirmation pages.

Then, select either product IDs or product group IDs on your events to match individual products viewed on a website separately, such as showing an ad for a product that comes in multiple colors in one specific color choice.

Associate your Facebook Pixel or events to your catalog to show products based on customer behavior.

Step 2: Build your catalog

In your Business Manager account, go to Catalog Manager to create your catalog, which is the inventory of products that you want to advertise on Facebook. Keep in mind that you need to keep your catalog up to date and make sure every product has a unique identifier.

Step 3: Create products sets from your catalog

From your inventory, you need to create a group of items that will allow you to control your bids and the items that appear in your ads. The product sets can be organized by product category, price range, markdown, or promotional price or theme.

Now that you’re ready with your dynamic ads, you can use multi-product ads, like carousels, to reach your audience with multiple products in a single ad.

3. Run Retargeting Campaigns

Did you know that on average 72% of online shoppers abandon their carts without buying a product? And only 8% of them will come back. Shocking, right?

For these reasons, one of the most essential strategies for eCommerce on Facebook ads is to run retargeting campaigns. This strategy will help you to show your products to website visitors that view a product or added to cart but didn’t complete a purchase, and also helps you to cross-sell and upsell additional products.

To create retargeting campaigns, yes, you guessed it, you’ll also need your Facebook Pixel. Thanks to the data it collects, you can create custom audiences with segments of people who already have a relationship or interacted with your business: website visitors, video views, consumers who engaged with your Facebook page or Instagram business profile, and much more.

To build these audiences, follow these steps:

Go to Audiences on Business Manager
Select Create Audience and then Custom Audience
Select the source of your audience
Follow the instructions based on the source

To maximize the return of your retargeting campaigns, offer coupons and discounts. This way, you’ll entice your visitors to come back to your website and finish their purchases.

Conclusion:

These three strategies are fundamental to making the most of your eCommerce presence. Using them will increase the probability of visitors completing sales and taking more advantage of your ads, improving your ROI.

We hope you find these strategies helpful! Want a team of Facebook ads experts to take it from here? Drop us a line. We’d love to take the hard work off your hands, and help your eCommerce get on the right track!

Sources:

29 Nov 2019

Sticky Post By M. Valentina Villegas Posted in Uncategorized Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On November 29, 2019

A new edition of Marketing Updates with Motion Ave is here! Platform changes, new options, and political controversy top the headlines of the biggest social platforms. Read on to find out more!

Twitter Could Allow Scheduling Tweet On Web App

Twitter has jumped on the bandwagon of integrating scheduling features directly on their social platform. Twitter could now let you schedule tweets. Until now it had only been possible to schedule tweets on Twitter through TweetDeck and other third-party services such as Hootsuite, Buffer or SproutSocial. However, in recent days Twitter launched a test in which some users will have the ability to schedule tweets directly in the compose window in the web app.

Are you one of the lucky ones? Find out here: https://www.theverge.com/2019/11/20/20974686/twitter-test-tweet-scheduling-main-web-app-tweetdeck-buffer

Facebook Launch Options To Better Control Ad Placement

In 2017 YouTube lost millions of dollars in revenue after brands removed their ads from the platform for fear that their ads would appear alongside hate speech content. To prevent this from happening on its platform, Facebook launched new features that will allow advertisers to have more control over where their ads appear across Facebook’s ad delivery networks.

Get to know the new ad options here: https://www.socialmediatoday.com/news/facebook-adds-new-options-for-brands-to-control-ad-placements/567748/

Google Also Limits Political Advertising

Google also joins the trend and limits in some way the reach of political ads. Unlike Twitter, Google will not ban political ads, but will limit their targeting capacity, in addition to taking action against “demonstrably false claims” that can influence a voter’s voting decision or generate mistrust in the electoral process. For now, political ad targeting will be limited to age and location.

Get to know more here: https://techcrunch.com/2019/11/20/google-limits-political-ad-targeting-and-all-demonstrably-false-claims/

Pinterest To Support Small Businesses This Holiday Season

Pinterest has launched a page exclusively populated with shoppable product pins from a curated list of small US businesses, mostly run by women. With this initiative Pinterest seeks to support this type of business that in their own words offer “something you won’t find at every other box store on the block.”

Organize your holiday gift list here: https://www.bizjournals.com/bizwomen/news/latest-news/2019/11/pinterest-highlightssmall-businesses-for-holiday.html

A new week ends with Marketing Updates With Motion Ave. We look forward to having you here next week to learn more about marketing news and the world of online advertisi

01 Nov 2019

Sticky Post By Edgar Guillen Posted in Uncategorized Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On November 1, 2019

Welcome to another edition of Marketing Updates With Motion Ave! This week is all about Google. Find out what the search giant has for you this week here! Just read on!

Cart metrics For Shopping Campaigns

Google Ads adds a new set of metrics and data to shopping campaigns. Now it will be possible to see a cart data report, where information about purchases will be given. This report will show specific data on sold items, attributed sales metrics, which include total amount of income from transactions attributed to clicks on an ad and offer-level sales metrics showing all products sold.

Go deeper into the subject by clicking here: https://www.searchenginejournal.com/google-ads-brings-new-sets-of-data-to-shopping-campaigns/332563/

Google Improves Asset Combination For App Ads

Google Ads announce is working on improving asset combination for app campaigns and giving traffic to specific assets so advertisers can have better information on which assets are performing better. Even though the platform said these improves wouldn’t affect campaign performance, some changes in metrics and in well performing assets could be seen.

Know more here: https://searchengineland.com/as-app-campaign-placements-expand-google-ads-aims-to-improve-asset-combinations-for-app-ads-324088

Google Updates Search Algorithm

It seems that the context will be king with this new update of Google’s search algorithm. According to the platform, it will change results rankings for up to one in 10 queries. Previously Google treated phrases as sets of words with no connection, it only read important words (such as nouns) and displayed the results for that search. With the change, now words that it didn’t take into account, such as prepositions, will have more value so users can get better search results.

Learn what the impact of this change might be here: https://www.inc.com/jeff-haden/google-just-announced-a-major-search-algorithm-change-that-users-will-probably-love-and-some-businesses-may-absolutely-hate.html

Twitter Is Labeling Bots

To ensure greater transparency within the platform, Twitter has decided to label bots profiles. This bots have dominated political news streams, and had contributed to amplify and manipulate trends in the past. This proposal serves to identify who is really behind those profiles and to limit the way in which they are used.

Confirm you are not a bot here: https://www.socialmediatoday.com/news/twitters-considering-a-new-checkmark-to-highlight-bots-on-the-platform/565730/

And that’s it for this issue! Find out what other changes Google might bring and what other transparency fight Twitter would be battling next week in Marketing Updates With Motion Ave.

18 Oct 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On October 18, 2019

Welcome to another edition of Marketing Updates With Motion Ave! This week Twitter has given us a lot to talk about, and LinkedIn plans to be social media’s premiere event planner. Let’s get to the news!

LinkedIn Company Page Tools Helps Work Be Even More Pervasive

LinkedIn launches a suite of new options for company pages to build internal engagement. Business pages can now deploy employee notifications when an update has been published, with the intention of encouraging employees to share these in their own profiles. Sounds spammy? LinkedIn has put a cap on these notifications to keep it essential.

LinkedIn also introduces company page “kudos” and “team moments,” specific content additions to call out team members, welcome new ones, and share photos of executives playing paintball and doing trust falls in the woods on team-building exercises. (For example.)

Get your copy of the TPS report here: https://www.socialmediatoday.com/news/linkedin-adds-new-tools-for-company-pages-including-employee-notifications/565079/

Listen, You All Know Who We’re Talking About

Twitter has decided that it will penalize “world leaders” who break its rules – by restricting other users. Since deciding not to block or censor controversial content by major political and public figures, Twitter is instead attempting to turn the heat down by leaving content of public interest untouched, but restricting the ability of users to give like, comment or share such content. The important thing is the right people have been held responsible and everything’s great now.

Fight the power here: https://techcrunch.com/2019/10/15/twitter-world-leaders-break-rules/

LinkedIn Launches Events Option for Meet-Ups

LinkedIn competes with Facebook in the event scheduling arena. You’ll have the option to organize event pages with description, date, time and venue. Invitees can be chosen through filters such as location, company, industry, and school, and whether they can invite their own connections.

Go to the reunion here: https://www.socialmediatoday.com/news/linkedin-launches-events-to-facilitate-professional-meet-ups/565171/

Instagram Will Protect You From Third-Party Apps… Eventually

Instagram is testing a new feature to protect your account from third-party apps you’ve given access to in the past, such as websites for printing photos, dating apps, and tools for making collages by letting you simply remove them from your profile.

Instagram will determine whether to do a full rollout of this functionality after six months. Whether or not this happens, it represents an increasing demand by social media users for increasing direct control over their content and privacy- and increased transparency about all the places your data goes.

Wish for the future here: https://techcrunch.com/2019/10/16/instagram-will-give-you-more-control-over-your-third-party-apps-in-about-six-months/

“Ephemeral Tweets” – Like Stories, But Twitter, And Less

Twitter is exploring “Ephemeral Tweets,” content that will disappear after a while, like stories.

Since making content impermanent fixes everything (except it doesn’t), it’s a feature with growing popularity.

A more practical privacy tool in the works is a feature that allows you to restrict the audience that will receive a tweet. If implemented as planned, users will have more direct control over who sees and who participates in their conversations.

It’s hard to judge the authenticity, effectiveness, and veracity of the increasing number of community-demanded features the big platforms are bringing- so stay informed. We’ll be waiting for you next week with more Marketing Updates With Motion Ave.