marketing Archives | Motion Ave

21 Sep 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On September 21, 2020

Welcome to a new edition of Marketing Updates With Motion Ave. This week, almost all of our attention is focused on ad headlines, with new additions, limitations, and updates! Read on to find out more!

Facebook Limits How Many Ads a Fan Page Can Run

In order to improve the ads’ performance, Facebook will limit the amount of ads that fan pages can run. Ultimately, this will depend on the page size and the monthly budget spent on advertising. This measure was taken to prevent ads from being delivered less frequently.

Follow this link to learn more about this change: https://www.socialmediatoday.com/news/facebook-announces-new-limits-on-how-many-ads-pages-can-run-concurrently/584943/

Facebook Tests Its New Email Marketing Tool

Several months ago, Facebook announced that it would be testing a new email marketing tool. Recently, various new details about this new feature have come to light. The new tool will also follow GDPR subscriber list regulations and it will not allow the use of email addresses taken from user contact information on Facebook profiles.

Want to know more? Click here: https://blog.hubspot.com/marketing/facebook-email-marketing-test

Google Combines “Custom Intent” and “Custom Affinity”

Google announces a change in its “custom intent” and “custom affinity” audience types. From now on these two options will be included under a single umbrella called “custom audiences.” To access this audience, advertisers will have to go to the Audiences section at the Campaign or Ad Group level.

Interested in more information? Learn more about this new audience here: https://www.searchenginejournal.com/google-combines-custom-affinity-and-custom-intent-into-custom-audiences/380906/

Microsoft Ads Integrates LinkedIn Ads Targeting

Microsoft Advertising, which offers pay-per-click advertising on Bing and Yahoo, will finally integrate LinkedIn targeting into its search ads. This new option will provide a more precise type of targeting for businesses that are still struggling to pinpoint their objective audience.

Discover what countries will offer this option: https://www.searchenginejournal.com/breaking-microsoft-ads-integrates-linkedin-ads-targeting/379987/

Ads, ads, and more ads here at Marketing Updates With Motion Ave! After such a full week of advertising, we need a break. We look forward to seeing you in our next edition with more marketing news!

10 Jan 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On January 10, 2020

Happy New Year 2020! We are back to bring you the most relevant marketing news of the week! And of course, facebook is still a big topic this year. Want to know why? Read on!

Facebook Confirms It Won’t Ban Political Ads

Facebook confirms that it will not limit the way political ads target its audience and voters. Many consider this a bad decision, as it still does not limit the lies and misinformation in those ads. The only solution the platform offers is to give users more control tools so they can manage the amount of ads they see.

If you want to know if this solves anything click here: https://www.wsj.com/articles/facebook-to-keep-targeted-political-ads-but-will-give-users-more-control-11578567603

No More Messenger Without Facebook

Before December 2019 users could download the Messenger app, login and start talking to their friends without having an active Facebook account. However, this past December they quietly eliminated that possibility.

Want to know why? Click here: https://www.socialmediatoday.com/news/facebook-removes-option-to-create-a-messenger-account-without-a-facebook-pr/569638/

Google Ads Says Bye To Message Extension

This 2020 Google Ads has decided to remove the message extension option in Adwords. The feature will be removed on January 27th and users will not be able to modify it in new or current campaigns.

Want to know more details? https://ppc.land/google-to-sunset-message-extensions-in-google-ads/

And that’s it for this week! Stay tuned for more Marketing Updates With Motion Ave.

20 Jun 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On June 20, 2019

News, news and more news today with marketing updates from Motion Ave! Find out the latest trends this week on Spotify, Amazon, and more!

Maybe They Won’t Go Premium Now

Spotify’s the biggest music streaming service in the world, and many of its members get their music free- a proven business model, but one that can benefit hugely from targeting, which hasn’t been Spotify’s style until now. Spotify now allows advertisers to target ads based on podcast listening patterns- but for now, just podcasts. Don’t worry, no one’s going to judge you for still listening to Kanye.

Want to know all the details? Click here: https://techcrunch.com/2019/06/17/spotify-advertisers-can-now-target-listeners-by-what-podcasts-they-stream/

Spark, We Hardly Knew Ye

Remember how exciting Amazon’s social network was, and how users flocked to the platform with photos of hand towel unboxing? Yeah, us either. “Spark” has gone forever, failing to overtake Instagram in shopping porn innovation. Amazon will have to accept that, for now, it can’t be all things in all areas of members’ online experience- yet.

Learn more about it here: https://www.socialmediatoday.com/news/amazon-shuts-down-its-spark-social-shopping-alternative/557053/

Buy This Too “Complete Your Look” With Pinterest

When you’re buying a $1,500 stereo, it’d be crazy not to get a hand-woven aboriginal art throw blanket to go with it, right? Pinterest finally gets it. This new option allows Pinterest to offer relevant products based on the image the user is viewing. For example, if you are looking for a room design pin, Pinterest will suggest images of objects that usually appear in this context, lamps, furniture and any other decorative element.

Want the whole story? Click on the link: https://marketingland.com/pinterest-broadens-e-commerce-capabilities-with-complete-the-look-tool-262555

Facebook Invents Time Travel Updates Its Post Comments Ranking

Have you noticed that your post comments sometimes don’t appear in chronological order? Blame- or thank- Facebook’s new comment ranking algorithm. The platform is preparing an update to improve relevance by ranking comments based on their likelihood to “generate greater engagement.” We suspect this will lead to some pretty funny-looking “conversations” in the comment threads for a while.

Want to know more about this update? Read the full story here: https://www.socialmediatoday.com/news/facebook-announces-updated-ranking-factors-for-post-comments/556944/

Want to know more? Stay tuned to our networks to receive the most current updates on the marketing industry and our latest and greatest digital marketing tips and strategies!

24 Jan 2019

Sticky Post By Ana Cristina Posted in Content Marketing, Content Marketing, Content Strategy, 2017, Video, E-mail Marketing, Buyer Personas, Uncategorized Permalink

The Recipe for Creating Awesome Buyer Personas [Infographic]

Sticky Post By Ana Cristina On January 24, 2019

Buyer Personas are a crucial component of every digital marketing strategy; they’re essential to better understanding your target market and tailoring your content and products to their needs.

All of this translates into reaching the right people to drive traffic, generate leads, and close deals. But how do you create fantastic personas?

Creating good Buyer Personas doesn’t seem like an easy task, but crafting them well is like cooking a perfect meal: get the right ingredients, follow the recipe, and voilà. We’d like to share our recipe for awesome Buyer Personas for every business.

Sources:

https://blog.hubspot.com/marketing/buyer-persona-research
https://marketinginsidergroup.com/demand-generation/what-to-include-in-a-buyer-persona-infographic/
https://blog.hubspot.com/marketing/build-buyer-personas
https://blog.hubspot.com/marketing/buyer-persona-questions
Singlegrain: How to develop Buyer Persona
Singlegrain: Science building Buyer Persona

04 Aug 2016

Sticky Post By Samuel Klein Posted in Uncategorized Permalink

Pokemon Go: Brand reviving done right

Sticky Post By Samuel Klein On August 4, 2016

In recent days, Nintendo has scored big with two releases that play heavily into the nostalgia of tech users and gamers worldwide: the Pokemon Go app and the announcement of a revamped Nintendo NES that will go on sale in November. In both cases (a bit more so on the Pokemon side) fans received the news with great enthusiasm and flocked to get their hands on these products. Read more

15 Jul 2016

Sticky Post By Samuel Klein Posted in Uncategorized Permalink

Emojis: Making marketing fun, one ???? at a time

Sticky Post By Samuel Klein On July 15, 2016

Emojis, those lovely yellow Unicode fellas, have evolved from being the perfect complement for our text or Whatsapp message, to becoming the hottest tool to catch the eyes of Millennials and Generation Z everywhere. It’s simple to see why: they’re simple, universally understood and can replace words and feelings with a single tap (or many repetitive taps, if get too excited). Read more