Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. The features that were released this week could change the marketing game, so don’t miss out on any of these marketing news! 

Instagram Tests Hiding Likes In The US

In order for people to focus more on publishing truly quality content, Instagram decided to start testing a new idea: hiding likes from followers. Now users will start following accounts, not because of their popularity but because of their content. This new feature has already been tested in 7 countries and will finally arrive in the US.

Do you want to know if your likes will be hidden? Click on the link: https://edition.cnn.com/2019/11/11/tech/instagram-likes-going-away/index.html

Google Will Warn Users Of Slow Pages

As a way to encourage publishers to improve the speed of their websites, Google decided to use some small badges that will tell users if a page is slow or not before they decide to click on the link. With this, the company seeks to reward fast websites and provide valuable information for users of the platform.  

Know more here: https://www.searchenginejournal.com/google-chrome-speed-badges/335261/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish

Twitter Will Let You Switch Accounts When Tweeting

It will now be possible to switch accounts directly on twitter when replying to tweets. This functionality was already available in TweetDeck, but now finally arrive to the main app. This will give users the opportunity to perform more actions on the app and manage their multiple accounts more easily. 

Want to know more? Click here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-which-would-enable-you-to-switch-accounts-in/566976/

Google Ads Editor Has Been Updated

In addition to power support app campaigns for engagement and Discovery campaigns, new features were added to the platform such as: shared negative keyword lists, searchable errors, which allows you to search for errors in your campaigns, maximize conversion value for search campaigns and more.

Get to know all the details here: https://www.searchenginejournal.com/google-ads-editor-gets-new-features-support-for-new-campaign-types/334501/

Facebook Expands On-Platform Payments

The Facebook Pay tool now arrives in the US. Facebook’s payment tool now arrives in the United States. This new on-platform payment alternative will offer users the opportunity to purchase products more easily on Facebook, Whatsapp, Instagram and Messenger. You’ll be able to add your preferred payment method only once (not every time you make a purchase), get customer support live, view your payment history and more. 

Know more about this launch here: https://www.socialmediatoday.com/news/facebook-rolls-out-facebook-pay-to-the-us-expanding-on-platform-payments/567164/

That’s it for this week! We hope to see you soon with new Marketing Updates With Motion Ave! 

Marketing Updates With Motion Ave

This week Marketing Updates With Motion Ave is loaded with new ads on Instagram, new features on Twitter and a self-destructive message on Whatsapp! Read on to find out more! 

Instagram Tests New AR Ad

Instagram offers new possibilities for retailers through augmented reality. Users with the proper hardware can harness the “try on” format to see what those sunglasses look like on them. Presently, this feature is only available for cosmetics and eyewear products- but the possibilities of allowing direct experiences of a wide range of products, remotely, are obvious.

Try on the future here: https://www.socialmediatoday.com/news/instagrams-now-testing-new-ar-try-on-ads-with-selected-advertisers/564349/

WhatsApp Launches Self-Destructing Messages

It’s become a proverb of our times that what you say online haunts you forever, and is never truly gone. WhatsApp aims to let us make our content a little less permanent. Want to communicate a sensitive message for a limited time? A new feature in development lets you give a specific message a 5 second or 1 hour lifespan (just those two choices for now, for some reason), after which it’s gone forever. 

This message will self-destruct in 30 seconds – read more here: https://www.theverge.com/2019/10/1/20893033/whatsapp-disappearing-messages-beta-self-destruct-privacy-security

Instagram Stops Creepin

The ‘gram has finally kicked the Following Tab to the curb. The feature that went from being a tool to detect models, trends and influencers to monitoring your partner’s every move is gone forever. Good riddance, if you ask us- and given its declining usage statistics, we’ve got plenty of company.

Close the curtains here: https://techcrunch.com/2019/10/07/instagram-is-killing-its-creepy-stalking-feature-the-following-tab/

Twitter Realizes Social Media Needs To Be Faster

Worried you’ll get bored on Twitter? You could go do something healthy while waiting for your feed… nah, just kidding. Twitter’s new “Stream” feature now lets you see tweets as they happen live, updating your timeline in real-time. Thank goodness. We almost had to move over to Facebook for a moment.

Get the whole story here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-to-stream-tweets-in-real-time/564341/

That’s all for this week. Next week we’ll be back with more marketing news that won’t be self-destructing in the near future!

Marketing Updates With Motion Ave

Welcome back for more marketing updates with Motion Ave. Not even the short Facebook, Instagram and Whatsapp outage can stop us from bringing you the best news of the week! 

New Chat Sticker Comes To Instagram

This new addition to the Instagram stickers will allow users to enter a group chat directly from one of your Stories. You’ll be in control of who is allowed in (or not)! There aren’t any immediate applications in marketing- but it’s a great choice for friends who want to start a group conversation on Insta because their moms and grandparents have taken over Facebook.

An ambitious marketer could use this facility in combination with the recent enhanced ad features to provide unparalleled, if labor-intensive, customer service. What do you think?

For more information, click here: https://www.theverge.com/2019/7/2/20679070/instagram-chat-sticker-stories-group-dm

Twitter Realizes Search Results Should Contain Information

Thanks to a recent update, Twitter user searches will now get you more than a name. Now when you search for a user on the platform, you’ll get more information like recent tweets, mutual follows, and trends to decide if it’s worth following that profile. 

Want to know more? https://www.socialmediatoday.com/news/twitter-updates-search-results-with-additional-contextual-info/557911/

Opening A New App Is Hard: Snapchat Brings Us Another Game, “Bitmoji Tennis”

Snapchat’s new multiplayer gaming platform is taking off- needless to say, the platform is thrilled that another user impulse can be indulged without clicking away. They’ve now added “Bitmoji Tennis,” where Snapchat users can compete with friends and randos, with game modes including solo training, one-on-one match challenges, and group challenges. Profanity-laced temper tantrums and public scandals will be available later as premium content.

Prepare yourself for the first match here: https://9to5mac.com/2019/07/01/snapchat-bitmoji-tennis/

WhatsApp Grudgingly Acknowledges Facebook Exists, Instantly Also Becomes A Social Network

The popular Facebook property WhatsApp is giving its parent company a little PDA: a new feature finally lets you share your Whatsapp status on Facebook. Also, the long-awaited fingerprint authentication could finally become a reality on the platform, along with the QR mode that will allow you to easily add contacts by scanning a simple code. These new features make us wonder: is Whatsapp still just a messaging platform, or is it essentially a social media annex of Facebook where more chatting goes on?

Find out more about this news here: https://www.thesun.co.uk/tech/9412231/whatsapp-update-5-exciting-features/

That’s it for today! We look forward to seeing you next week in a new edition of Marketing Updates with Motion Ave.

Marketing Updates With Motion Ave

News, news and more news today with marketing updates from Motion Ave! Find out the latest trends this week on Spotify, Amazon, and more!

Maybe They Won’t Go Premium Now

Spotify’s the biggest music streaming service in the world, and many of its members get their music free- a proven business model, but one that can benefit hugely from targeting, which hasn’t been Spotify’s style until now. Spotify now allows advertisers to target ads based on podcast listening patterns- but for now, just podcasts. Don’t worry, no one’s going to judge you for still listening to Kanye.

Want to know all the details? Click here: https://techcrunch.com/2019/06/17/spotify-advertisers-can-now-target-listeners-by-what-podcasts-they-stream/

Spark, We Hardly Knew Ye

Remember how exciting Amazon’s social network was, and how users flocked to the platform with photos of hand towel unboxing? Yeah, us either. “Spark” has gone forever, failing to overtake Instagram in shopping porn innovation. Amazon will have to accept that, for now, it can’t be all things in all areas of members’ online experience- yet.

Learn more about it here: https://www.socialmediatoday.com/news/amazon-shuts-down-its-spark-social-shopping-alternative/557053/

Buy This Too “Complete Your Look” With Pinterest

When you’re buying a $1,500 stereo, it’d be crazy not to get a hand-woven aboriginal art throw blanket to go with it, right? Pinterest finally gets it. This new option allows Pinterest to offer relevant products based on the image the user is viewing. For example, if you are looking for a room design pin, Pinterest will suggest images of objects that usually appear in this context, lamps, furniture and any other decorative element.

Want the whole story? Click on the link: https://marketingland.com/pinterest-broadens-e-commerce-capabilities-with-complete-the-look-tool-262555

Facebook Invents Time Travel Updates Its Post Comments Ranking

Have you noticed that your post comments sometimes don’t appear in chronological order? Blame- or thank- Facebook’s new comment ranking algorithm. The platform is preparing an update to improve relevance by ranking comments based on their likelihood to “generate greater engagement.” We suspect this will lead to some pretty funny-looking “conversations” in the comment threads for a while.

Want to know more about this update? Read the full story here: https://www.socialmediatoday.com/news/facebook-announces-updated-ranking-factors-for-post-comments/556944/

Want to know more? Stay tuned to our networks to receive the most current updates on the marketing industry and our latest and greatest digital marketing tips and strategies!

Marketing Updates with Motion Ave

It’s time for your weekly marketing news report with Motion Avenue!

This week, Google and its I/O Conference were filled with announcements about future releases soon and not-so-soon. Not to be outdone, Facebook demands our continued excitement with EVEN MORE CHANGE! Let’s get to the latest updates.

Google Announces Everything will be AI

At the I/O conference, Google showcased a variety of AI-powered products it will launch in the short- to mid-term, as well as yet another Android phone! There were actually some meaningfully new announcements about Google’s continued AI development, including more responsible algorithm development and Project Euphonia, which seeks to assist people with speech impairments.

Learn more about these and others Google announcements here: https://www.buzzfeednews.com/article/nicolenguyen/here-is-everything-google-announced-at-its-io-conference

Facebook Will Be Sort Of Completely Different!

Don’t worry, Facebook will fix the thing you’re angry at! Wait, you want more of something? OK. The social media giant has declared that it will redesign its app to emphasize two user favorites: Events and Groups. By “emphasize,” they mean “generally have fewer other features.” The streamlined design and user experience is intended to put “communities data at the center.”

Want to know more? Click here: https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019

Instagram “Shop From Creators” Update

Instagram has invested a lot of effort into same-page shopping, but somehow, every photo on the platform doesn’t include an option to purchase. Instagram is handing influencers the shop keys, now: the “shop from creators” option will allow creators to tag a product on their photos so their followers can buy it on the spot!

This also means we can continue hearing theories about influencer markets for at least the next two years- but by then, we’ll all be too old for them anyway.

Learn more about this story here: https://www.socialmediatoday.com/news/facebook-f8-2019-new-updates-for-instagram-including-shop-from-creators/553808/

Messenger Makeover

The Facebook experience might start emphasizing fewer features, but Messenger is at the other end of its lifecycle, and still has room to pile on features for people to love and hate. Messenger is getting an update with Project LightSpeed, which seeks to launch Messenger with full features, at less than 30 MB, with a watch together option, which will allow you and your friends to watch videos at the same time in the chat.

Get to know more here: https://venturebeat.com/2019/04/30/facebook-details-messenger-updates-new-desktop-app-social-video-and-project-lightspeed/

That’s it for this week! We look forward to seeing you next week to continue sharing the most relevant news from the marketing industry.

 

Marketing Updates With Motion Ave

Welcome to your digest of the most relevant marketing news of the week! This week, even Mark Zuckerberg gave us something to talk about. Learn more below!

Instagram to Hide its True Feelings?

Invisible likes now could be a reality. According to sources, Instagram would be testing a new feature to hide the number of a post’s likes from followers. The idea is to encourage audiences to focus on the content an account shares, and not on the likes of a publication.

Here’s the rest of the story: https://nypost.com/2019/04/19/instagram-tests-making-likes-invisible-influencers-are-worried/

Some Guy Named Mark Launches Podcast

In his New Year’s resolution, Mark Zuckerberg decided that in 2019 he wanted to address issues related to technology and its place in society, and to reboot Farmville with “corn-focused microtransactions.” One of those statements is (probably) true. As evidence, Zuckerburg’s new podcast “Tech and Society”. Do you think this will begin to mend the reputation of the technology giant? Is it a purely cynical public relations move, or do you think “Tech and Society” has the potential to start meaningful conversations about issues that platforms like Facebook represent?

Read more here: https://www.theverge.com/2019/4/24/18514392/mark-zuckerberg-podcast-facebook-spotify-new-years-resolution

“Alexa, Watch Your Back.” Facebook Developing AI Digital Voice Assistant

Facebook has confirmed that is working on an artificial intelligence-based digital voice assistant. This new technology would focus specifically on their AR/VR products including Portal and Oculus. Currently, Facebook expressly states that this project, which is still in early development, is not intended to compete directly with smart speakers like Alexa or Google Assistant. However, they said it while the assistant wasn’t listening, so who knows what it’ll ultimately do?

Learn more: https://www.theverge.com/2019/4/17/18412757/facebook-ai-voice-assistant-portal-oculus-vr-ar-products

Take a Byte Out of Vine (sorry)

Miss Vine? Wow, really? Well, good news..? It’ll be back soon! The video app has been rebooted and would now return with a brand new name: Byte. Although It’s still a short-form video app, Byte now promises to be less alienating to older audiences almost everyone. And not sell children’s personal information.

Read all about it here: https://techcrunch.com/2019/04/22/vine-remake-byte/

That’s this week’s news in social media marketing! Stay tuned for more updates next week!

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