Marketing updates Archives

15 Mar 2021

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing, Uncategorized Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On March 15, 2021

Welcome to Motion Ave’s newest edition of Marketing Updates! This week, we’ll be sharing some important news from Facebook, Twitter, and TikTok. Remember, social media digital marketing is key for your business, so it’s essential to stay up-to-date regarding the latest trends. So let’s get to it!

54% of People Don’t Feel Culturally Represented in Online ads, Facebook finds.

Facebook has found that diversity and inclusion in online advertising helps brands engage with consumers and deliver better business outcomes. Yet marketers still have a long way to go to address misrepresentation and underrepresentation. A study conducted in conjunction with the Geena Davis Institute on Gender in Media found that “71% of consumers expect brands to promote diversity and inclusion in their online advertising, but 54% don’t feel fully represented in online ads, per a study released by Facebook.”

This is particularly important when a majority of consumers are more loyal to and prefer to purchase from brands that stand for diversity and inclusion in online advertising. Some examples of underrepresentation and bias found in the ads include:

Women are more than 14x as likely to be shown in revealing clothing and are nearly seven times as likely to be objectified visually or verbally.
Men are 2.4x more likely than women to be presented as angry and 1.4x less likely to be shown as happy.
People with disabilities and members of the LGBTQ+ community are “severely” underrepresented in online ads, at 1.1% and 0.3%, respectively.

Nada Stirratt, Vice President of the Global Business Group for Facebook North America, said: “The advertising industry has an outsized responsibility in how members of traditionally diverse groups are broadcast to the world. This research…highlights where and how we can do better. It’s on us to get this right.”

When brands get representation right, it helps to drive loyalty and purchases, so make sure that your brand pays close attention to representation in your digital marketing strategy!

To learn more about representation in marketing, follow this link: https://www.marketingdive.com/news/54-of-people-dont-feel-culturally-represented-in-online-ads-facebook-fin/596357/

Twitter Looks to Get in on the eCommerce Boom with New Shopping Experiments

We all know that eCommerce is on the rise, and now Twitter wants to join in on the boom! Twitter has recently developed various eCommerce options, including a Twitter-type card for eCommerce, which includes a large ‘Shop’ CTA button that takes you to a transaction page. Twitter is still testing the card’s eCommerce features, which can also list a product’s price and depict info from the item’s page on its business site.

Twitter knows that there’s potential in this initiative:

“…people come to Twitter to interact with brands and discuss their favorite products…This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience.”

So, who will be advertising and offering their product(s) soon on Twitter? Stay tuned!

Read more about Twitter’s entry into eCommerce here:

https://www.socialmediatoday.com/news/twitter-looks-to-get-in-on-the-ecommerce-boom-with-new-shopping-experiments/595988/

TikTok Launches New TikTok for Business Profile to Share Key Tips and Insights

If you’re looking to add TikTok to your digital marketing mix, you’re in luck! The platform just launched a new TikTok for Business profile within the app. Using this feature, TikTok will discuss platform marketing tips, insights and information on the app’s use, as well as preview upcoming events so that advertisers can best utilize this new resource.

TikTok is projected to reach a billion users in 2021, meaning that this new initiative will definitely become a larger focal point for marketers as the year progresses. Following the TikTok for business profile will be helpful for anybody who wants to understand TikTok and its best practices better, as the information comes directly from the platform’s experts and is based on the app’s response data.

TikTok has already posted the first few clips to this new account, which can be found at @tiktokforbusiness, to cover some key basics, such as framing your promotions and maximizing responses.

Look into how TikTok plans to utilize its new business profile here: https://www.socialmediatoday.com/news/tiktok-launches-new-tiktok-for-business-profile-to-share-key-tips-and-insig/595904/

That’s all for this week, folks! We hope that you’ve enjoyed this edition of Marketing Updates with Motion Ave, and we’ll see you back here shortly for our next installment!

20 Jan 2021

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On January 20, 2021

Welcome to the newest edition of Marketing Updates with Motion Ave! This week, we have some really interesting news for you, so let’s get reading!

YouTube Begins Next Phase of Program to Tag Items Within Video Clips

The company is testing a way to make it easier for people to discover and purchase products featured in YouTube videos. During this pilot, creators can add certain products to their videos. Viewers can then see a list of featured products by clicking on the shopping bag icon, which appears at the video’s bottom left corner. From there, viewers can explore each product’s page to see more information, related videos, and options to purchase that product.

YouTube is moving to the next stage of testing. As reported by Android Police, YouTube partnered with selected creators to launch a live test of its product tags. It’s a logical step, considering the broader shift towards eCommerce, exacerbated by the COVID-19 pandemic, pushing brands into a new era of digital consumption. Facebook recently published research showing that an increasing number of consumers are looking to shop via video content, in particular via live video streaming, providing a new perspective.

Advancing shopping into video streaming is a more significant undertaking, but Google’s evolving tools will likely put YouTube at the forefront of this next shift. Which, in conjunction with YouTube’s billions of uploaded clips, could provide a huge opportunity for expanded eCommerce connections on the platform.

Learn more about the benefits of shopping on YouTube at:

https://www.socialmediatoday.com/news/youtube-launches-next-phase-of-program-to-tag-items-within-video-clips/593423/

TikTok Launches ‘Black Creatives’ Program to Foster New Talent

TikTok for Black Creatives is the platform’s new incubator program that will invest in and support emerging Black creators and musicians. The program will focus on nurturing and developing 100 Black creators and music artists, “helping to open doors for them to reach new heights in their careers.”

In response to the #BlackLivesMatter protests, TikTok announced a range of initiatives to better support the Black community, including the establishment of a new Creator Diversity council and a donation of $3 million dollars to non-profits focused on helping the Black community. This new project is another step in expanding the scope of what TikTok users see, which, as noted, could have impacts and benefits beyond the platform itself.

Read more about TikTok’s Black Creatives program at:

https://www.socialmediatoday.com/news/tiktok-launches-black-creatives-program-to-foster-new-talent/593358/

Launch of LinkedIn Marketing Labs to Provide Education on the Platform’s Ad Tools

With LinkedIn Marketing Labs, you can access a host of curated courses to learn about how to best utilize the site’s available marketing tools to reach and engage with other professionals. This will help people learn more about strategies to drive their business to where business is being done. The website includes optional learning pathways with links to relevant courses and guides to help you as needed.

The courses, which include text and video elements, range from beginner to intermediate and cover all aspects of LinkedIn advertising, including: using LinkedIn’s ad targeting; reporting and analytics for LinkedIn ads; building a full-funnel content marketing strategy on LinkedIn; and using LinkedIn for brand awareness and lead generation.

Click here to read more about LinkedIn Labs:

https://www.socialmediatoday.com/news/linkedin-launches-linkedin-marketing-labs-to-provide-education-on-the-pla/593341/

YouTube Adds New Hashtag Showcase Pages to Assist in Content Discovery

If you previously searched for a hashtag on YouTube, you’d see a combination of subject matter from the video’s hashtag as well as other related content. Starting today, people will see a specific new page that only contains videos with the hashtag, which are sorted to keep the best videos at the top.

This could serve a range of purposes beyond content discovery. Through this mechanism, you’ll also be able to search for relevant hashtags related to your own content, along with their respective popularity. Additionally, you can tap on each listed clip to get more insight on associated tags, and then tap on those tags to see how often they’re also used.

The listings can also provide guidance on what works in each category or topic. Since the YouTube videos are listed by popularity, this will give you an idea of the video titles that perform best for each topic, the thumbnail images, relevant creators, etc.

Interested? To discover more, read the full article at:

https://www.socialmediatoday.com/news/youtube-adds-new-hashtag-showcase-pages-to-assist-in-content-discovery/593264/

Well, marketing junkies, that’s all for this week’s edition of Marketing Updates with Motion Ave! We hope that you’ve learned new and interesting ways to use your favorite social media platforms and that they will help you enhance your own business. As always, the experts at Motion Ave are available to answer any questions you may have, so don’t hesitate to contact us! Have a great week!

04 Dec 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On December 4, 2020

Welcome to the newest edition of Marketing Updates with Motion Ave! Some of this week’s news focused on shopping through online social media platforms as well asnew simplifications to Instagram and Twitter. Keep reading and discover what’s new in the world of social media!

Instagram Adds Keyword Searches in Addition to Profiles and Tags

Instagram’s search engine has traditionally been limited to names, user names, locations, and hashtags. But now you’ll be able to tap on specific search terms and Instagram will show you all posts that include those exact words. This makes it easier to find a wider range of content, while also helping brands looking to maximize their performance. However, searches will be “limited to general interest topics and keywords that are within Instagram’s community guidelines.” Therefore, not every niche keyword and topic will be searchable this way. It might be worth running a few experiments to see how your posts show up, both with and without hashtags, in order to formulate the best strategy moving forward.

Learn more about the benefits of new direct keyword searches at:

https://www.socialmediatoday.com/news/instagram-adds-keyword-search-in-addition-to-profiles-and-tags/589230/

Twitter Launches Stories-like ‘Fleets’ for All Users

Stories, but for Twitter. Now you can create stories on Twitter (called ‘Fleets’), with a dedicated tray of Fleets bubbles appearing at the top of your news feed. Here, users can share updates within the app that disappear after 24 hours, fulfilling a distinct need of the platform. According to Twitter, many people leave multiple tweets in their drafts, which never see the light of day. Now, people can Fleet: they can text or share individual tweets, video, and photos.

Tip for brands: If you’re looking to maximize your Fleet engagement, you may need to update your DM settings so everyone can respond to your Fleets!

Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram

Facebook is now enabling creators to maximize their revenue opportunities by providing additional forms to claim monetization rights when their content is re-posted across the social network. It’s also providing more creators with access to its content claim tools. Now, within the Rights Manager function, creators will be able to set up new rules for detecting duplicate content as it’s posted and claim ad revenue for that content when applicable via the tool.

Click here to read more about Facebook updates:

https://www.socialmediatoday.com/news/facebook-adds-more-ways-for-creators-to-track-and-monetize-their-content-on/589127/

Instagram Adds New Branded Content Options

Instagram has begun to include branded content tags in its Reels function. As Instagram seeks to combat the rise of TikTok, it looks to monetize this key area and offer more lucrative brand partnership options and processes in order to help users make money from their clips.

Instagram is also adding new branded content tags for both Reels and Instagram Live to expand revenue options for creators. The new tags mean that creators can formulate more deals with brands and generate immediate revenue from their Reels’ content. In addition, Instagram’s also going to include a new process, which will enable brands and creators to collaborate on Instagram content creation, as opposed to brands having to promote a pre-existing post. The platform is also changing its rules regarding branded content in Stories and branded content posts that include product tags.

Interested? To discover more, read the full article at:

https://www.socialmediatoday.com/news/instagram-adds-new-branded-content-options-including-branded-content-tags/589350/

Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!

29 Oct 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On October 29, 2020

Welcome to our newest edition of Marketing Updates with Motion Ave. Much of the news this week focused on shopping through online social media platforms, as well as some new Twitter and Instagram features. Keep reading and discover what’s new on these platforms!

Facebook Updates Messenger API to Incorporate Instagram Direct

Facebook updates its Messenger API to include support for Instagram messaging, providing businesses with a range of new connection opportunities through direct messages. The API enables businesses to integrate Instagram messaging with their preferred applications, which is meant to drive meaningful conversations and grow sales. It should also help organizations and third party messaging providers create new workflows to maximize Instagram Direct within their business messaging process. Additionally, this update enables the automation of Instagram Direct responses, which provides another method to engage with potential customers, even when you’re not physically able to reply.

Learn more about these benefits of new messaging options at:

https://www.socialmediatoday.com/news/facebook-updates-messenger-api-to-incorporate-instagram-direct-enabling-ne/587316/

Instagram Extends Length Limit for Instagram Live Broadcasts

The use of live-streaming increased exponentially during 2020 to help people stay in touch during COVID-19 lockdowns. This included the rise of Zoom and branched out to other real-time connection options. That’s why Instagram is now providing two options to help users maximize their Instagram live streams. 1) Instagram is extending its time limit for live streams fourfold, from 60 minutes to four hours, and every user will be able to broadcast their live uninterrupted, providing them with the opportunity to promote products and events, give virtual classes, etc.; and 2) Now the aforementioned live streams can be archived for up to 30 days.

Instagram Adds New, Post-Level Age-Gate Tool for Branded Content

Instagram is now enabling businesses to set minimum age requirements for their branded individual posts. They can set a default minimum age or a minimum age for specific countries or for brands looking to promote products in different regions with varying age restrictions. This adds a new way to ensure that you’re adhering to legal requirements while promoting your brand’s content.

TikTok Announces New Partnership with Shopify

TikTok keeps growing and its celebrities are becoming businesses in their own right. The platform creates pathways for these creators through ad revenue shares and other tools that help them maximize their potential, integrating eCommerce options to provide them with direct income. They have entered into a global partnership with Shopify that will help them create and run ad campaigns that directly target TikTok’s community.

Through this new TikTok channel, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard.

Shopify merchants can connect their TikTok Pixel with the click of a button, making it quicker and easier to track conversions.
Merchants can create campaigns, target specific audiences, and track performance all in one place.
The platform’s intuitive and creative tools help turn merchants’ products into high quality TikToks in minutes.
Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.

Interested? To discover more, read the entire article at:

https://www.socialmediatoday.com/news/tiktok-announces-new-partnership-with-shopify-another-step-towards-in-stre/587808/

Shopping and more shopping here at Marketing Updates With Motion Ave! After such a full week of shopping, we need a break. We look forward to seeing you in our next edition with more marketing news!

01 May 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On May 1, 2020

Welcome to another edition of Marketing Updates with Motion Ave. The protagonists of this issue are social media and advertising heavyweights: Facebook, Instagram and Google. Discover what’s new about these platforms with these marketing news!

Google Will Require Identification Confirmation From Advertisers

As part of its ad transparency program, Google will now require all advertisers to confirm their identity with documentation showing who they are and where they are based. This requirement was already made to political advertisers, but now Google seeks to provide greater transparency and expand the measure to all advertisers on the platform.

Learn more about the verification here: https://www.socialmediatoday.com/news/google-will-now-require-all-advertisers-to-confirm-their-identity-under-exp/576674/

Snapchat Launches “First Commercial” Ad Functionality

Snapchat gives you the opportunity to be the “first commercial” people see with their new feature. As the name implies, this new feature allows advertisers to be the first ad that platform users see that day in their first Snap show session.This ad will be available for 24 hours and will have a maximum duration of 6 seconds.

Want more details? Click here: https://www.searchenginejournal.com/snap-launches-first-commercial-option-on-snapchat-shows/364890/

Google Explains Conditions To Be Eligible For Ad Credits

Google had already indicated that to be eligible for small and medium-sized business ad credits, you had to be an active advertiser on the platform since the beginning of 2019 and adhere to Google Ads policies. Now Google elaborate on the requirements and indicates that consistent and committed advertisers having active campaigns before the coronavirus situation will be able to access these credits.

As of May, Google would assign one credit per customer.

Know more about conditions, timing and credit size here: https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192

Facebook Add New Location Markers On Posts

Facebook continues its commitment to transparency and adds new location markers on individual business profile posts on high-reach Facebook Pages and Instagram accounts. The idea is to give users the opportunity to understand who is behind the posts that are published on the platforms. This would be very helpful in relation to the upcoming elections as it would provide more transparency.

Know more about this transparency measure here: https://about.fb.com/news/2020/04/page-and-account-transparency/

Creators Could Charge For Access To Live-stream Events On Facebook

To support small businesses, artists and creators, Facebook will launch the option to charge for access to event live-streams. This new option comes hand in hand with Messenger Rooms, Facebook’s answer to video chat apps like Zoom and Houseparty.

Get to know more here: https://www.theverge.com/2020/4/28/21239863/facebook-live-paid-video-charge-stream-accessñ-events

Instagram Allows Access To DM And Lives From Desktop Version

Finally, Instagram gives its users what they’ve been asking for. From now on you can manage your direct messages and watch lives from your favorite accounts on the desktop version of Instagram. This will allow users and social media managers to manage and visualize all their actions from the web, from publishing and scheduling posts with creator studio, to answering direct messages from followers.

Know more details about these new features here:

https://www.androidpolice.com/2020/04/12/instagram-live-broadcasts-can-now-be-watched-on-the-web/
https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/

Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!

21 Feb 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On February 21, 2020

Welcome to a new issue of Marketing Updates With Motion Ave. The social media giants put fake news in their crosshairs ahead of the 2020 U.S. Census and elections, and new features abound!

IGTV Hopes You’ll Do More If You’re Paid

Instagram is finally proposing monetization of IGTV! To encourage creators to generate higher quality content, the Instagram Partner Program would allow them to earn ad money, with a model similar to Facebook Watch.

Get ready to monetize: https://techcrunch.com/2020/02/06/igtv-ads/

Facebook Has That Thing You Wanted

Want to know about price drops, back in stocks, and other ecommerce alerts? Facebook has launched One Time Notification API Messenger, allowing businesses to send a follow-up message to users who have requested to be notified. Merchants can set a variety of notifications- visitors opt in themselves.

Learn more about this new API here: https://www.socialmediatoday.com/news/facebook-adds-one-time-notification-api-to-messenger-for-business/571725/

New Video Trimming Tool For Instagram

Instagram continues to up its game against video content rivals with a potential video trimming tool for Stories. The new feature would allow users to cut and edit videos directly on the platform, speeding up the process of editing and uploading videos to stories.

Want all the details? Click here: https://marketingland.com/social-shorts-instagram-tests-new-stories-trimming-tool-whatsapp-hits-2b-users-pinterest-to-verify-merchants-276108

Twitter Fights Census Misinformation

In order to make it easier for users to find information from reliable and verified sources, Twitter is working on further measures to detect and eliminate misinformation related to the 2020 US Census. Twitter has promised collaboration with the U.S. Census Bureau to determine effective measures to reduce misleading information about the survey. Twitter also plans to activate its election integrity policy for this event.

Learn more about Twitter’s measures against misinformation here: https://www.socialmediatoday.com/news/twitter-outlines-measures-to-detect-and-remove-misinformation-relating-to-t/572125/

Facebook Partners With Reuters For Fact Checking

As the US presidential elections approach, Reuters has formed an alliance with Facebook to verify the authenticity of photos, videos, news, headlines that are published on the platform. This does not mean that all published content will be directly checked; Reuters’ team will focus specifically on Facebook’s US audience.

The objective of this partnership is to offer Facebook Reuter’s understanding of key fact-checking principles.

Get the truth here:

https://www.socialmediatoday.com/news/facebook-expands-fact-checking-efforts-in-new-partnership-with-reuters/572235/

And it’s the end of a week full of great (verified) news and new features. We hope to see you in another edition of Marketing Updates With Motion Ave.

07 Feb 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On February 7, 2020

Today in Marketing Updates with Motion Ave, the call and form tracking platform CallRail brings us exciting integrations that will up your game. Meanwhile, Facebook and Snapchat make changes to their platforms. Discover it all here!

Facebook Shuts Down Mobile Web Placements And In-stream Placements

As of April 11, Facebook Audience Network will no longer receive ad requests for mobile web and in-stream placements, and no bid requests after this date will be accepted. Their decision is based on current partner demands that include the development of other formats across mobile apps.

Will this change affect you? Learn more: https://www.facebook.com/help/publisher/645132129564436

https://www.adweek.com/digital/facebook-audience-network-will-no-longer-offer-mobile-web-and-in-stream-placements/

CallRail Launches Analytics Integrations With Google

CallRail, a call tracking intelligence company, launched a new integration with Google My Business that will allow users to better analyze call insights on the platform. With this integration you’ll be able to know if a call was answered, and if it was generated from the desktop or mobile version. Now, call insights will no longer be a limitation at GMB!

Find out what other metrics you can analyze here:

https://searchengineland.com/callrail-adds-call-analytics-integration-with-google-my-business-327889

CallRail is also introducing Google Ads Lead Forms Extension integration. Now marketers and users will be able to get real time data from the lead form extension, plus a better understanding of this information. Data from Google Ads will be available next to the call data and these can be stored indefinitely without difficulty.

Want more details? Click here: https://martechseries.com/sales-marketing/programmatic-buying/callrails-first-market-google-ads-integration-allows-marketers-capture-analyze-leads-directly-serp/

Bitmoji Series on Snapchat

Snapchat has just launched a new interactive activity on its platform: Bitmoji TV. Due to the growing demand for short, TV-like content within the platform, the company decided to create this new feature that will allow users to watch their custom Bitmoji avatars in their own full-motion cartoon series.

Discover the new adventures your Bitmoji will embark on here: https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/

That’s it for today! Eager to know more? Join us again for another edition of Marketing Updates With Motion Ave.

24 Jan 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On January 24, 2020

Welcome to a new edition of Marketing Updates With Motion Ave! Google dominates the headlines this week, from new tech to phaseouts! Curious? Read on!

Parallel Tracking Now Mandatory For Google Ads

As of March 31, all Google Ads using video must incorporate parallel tracking. This function prevents slowdowns for users by causing their browsers to handle data requests from click measurement providers in the background, while they can get straight to (and through) the ads. Parallel tracking is already mandatory for Search, Shopping, and Display campaigns.

Get the details here: https://ppc.land/parallel-tracking-for-video-campaigns-to-become-mandatory-in-google-ads/

Bid And Budget Simulators Come To Google Smart Bidding

Bid simulator support will now be available for one specific smart bidding strategy: Target ROAS (return on ad spend) bid strategy. This feature creates simulations using activity across the web from the past 7 days to test such adjustments as higher targets and budgets. While it’s not psychic, this kind of pattern analysis is an unprecedented insight to help marketers budget and price.

Change the future here:

https://www.searchenginejournal.com/google-ads-introduces-bid-simulator-support-for-smart-bidding/343323/

R.I.P. Chrome Apps: 2013-2022

Chrome apps are on death row- support ends for all desktop OSes by the end of this year, and Chrome OS gives the boot in 2022. While some of the community is undoubtedly displeased, this move doesn’t signal a wholesale elimination of independent and open-source development: Chrome Extensions aren’t going anywhere.

Get to know all about the phase out process here: https://blog.chromium.org/2020/01/moving-forward-from-chrome-apps.html

https://www.pcworld.com/article/3514529/google-will-wind-down-chrome-apps-starting-in-june.html

No, Seriously, No Cookies: We Mean It This Time

Chrome is going on a deeper diet than just cutting Apps- Google has announced plans to end support for third-party cookies within two years. Assuming they follow through, this represents major action on Google’s public sentiments of committing to greater privacy. If implemented as thoroughly as Google promises, this will be a cataclysmic change for digital marketers- one of the core sources of user data and activity metrics will go entirely dark.

Prepare for the analytics apocalypse here: https://techcrunch.com/2020/01/14/google-wants-to-phase-out-support-for-third-party-cookies-in-chrome-within-two-years/

That’s it for Google week! Join us next time to find out what Google and the other big names will bring to the digital marketing world!

13 Dec 2019

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing, Uncategorized Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On December 13, 2019

It’s Google Week on Marketing Updates With Motion Ave! Today’s marketing news is dominated by Alphabet’s web giant! Check out all the news right here.

Google Ads’ Optimization Score Will Include Display Campaigns

Google has expanded its optimization score feature to include one of the most common campaign types: display, which includes search, shopping, and display ads. As with existing categories, the score uses Google’s algorithm to analyze the features of your ads that it predicts will most improve results.

Want the full story? Click here: https://www.searchenginejournal.com/google-ads-optimization-score-now-includes-display-campaigns/338665/#close

Google Ads To Explain Itself

In this never-before-seen feature, a paid service will explain why it does anything it does to its advertiser customers. Google’s new “See Explanation” feature will help advertisers optimize ads more efficiently, providing specific measures for ad impressions, clicks, and cost. Accepting our ad money and telling us how those ads actually performed? You’re spoiling us rotten, Google!

Get the explanation here: https://www.seroundtable.com/google-ads-explanations-beta-28643.html

And here:

https://www.searchenginejournal.com/google-ads-to-explain-why-changes-in-performance-occurred/338911/

Chrome To Provide Support for Likes Addiction

In the time it took you to read this sentence, your likes count on one of your Instagram From FACEBOOK posts has probably changed. Back from checking? I bet it changed again. Just kidding! Want to prevent this nightmare scenario from ever happening again? Google Chrome’s new desktop extension displays the number of likes on posts that don’t show them. Bafflingly, advertisers and influencers in several test countries have exploded into fireballs of anxious rage when Instagram from FACEBOOK has hidden their like counts. We can all sleep better tonight.

Protect yourself and your family here: https://www.forbes.com/sites/heatherleighton/2019/12/10/this-chrome-extension-brings-instagram-posts-likes-back/#21ece31c146c

Canva Launches New Video Editing Feature

Canva will ring in the new year with new tools, including a video editing tool that, as always, requires no previous design experience! The company also launched its desktop version and an option focused on Education: Canva for Education.

Learn more here: https://techcrunch.com/2019/12/06/canva-introduces-video-editing-has-big-plans-for-2020/

That’s all for this year! We hope you have a merry Christmas and a Happy New Year full of new marketing news and ads improvements!

29 Nov 2019

Sticky Post By Ana Cristina Posted in Uncategorized Permalink

3 Fundamental Facebook Ads Strategies For eCommerce You Need To Know

Sticky Post By Ana Cristina On November 29, 2019

This year, the total value of global retail eCommerce is expected to reach $3.45 trillion– and most online retailers are reaching these sales heights with Facebook Ads.

Facebook, a platform with 2.41 billion monthly active users, recently reported that they had 6 million advertisers on its platform in Q4 2019.

If you’re not advertising on Facebook, you’re missing a great opportunity to create brand awareness and boost your sales. Last year, I wrote a blog post with 15 essential Facebook Ads strategies for eCommerce. Since the world’s largest social media platform is continually changing, I’ve decided to update this essential information with the 3 fundamental strategies for eCommerce you need to know to start taking advantage of this money-making machine.

1. Install Conversion Tracking Pixel

Installing a conversion tracking pixel on your website is the very first thing you should do when you start advertising on Facebook.

The Facebook pixel is a piece of code that you copy from Facebook and paste on your website. It tracks the behavior of visitors to your website: product page visits, add to cart, purchases, and more. This data allows you to optimize your campaigns, build better audiences, and retarget people that have interacted with your brand.

To create your Facebook pixel, follow these steps:

Login in to your Business Manager account
Go to your Pixels tab in Events Manager
Click “Create a Pixel”
Click “Create” in the box that appears to finish creating your pixel

Next, add Pixel to your site:

Go to your website’s code and find the header of your website
Copy the entire code that you created on Business Facebook and paste it in the header of your website. Paste the code at the bottom of the header section, just above the closing head tag.
Click “Send Test Traffic” after placing the code on your website to make sure Pixel working properly. If your status says “Active”, your base code has been installed correctly. This can take several minutes to update.

You can also send the instructions to your developer, or if you’re using a partner integration like Google Tag Manager, you can connect your account in Business Manager and follow the onscreen instructions to connect your Pixel to your website.

2. Use Dynamic Ads

This is the highest ROI strategy to use on Facebook Ads for eCommerce.

Instead of individually creating ads for each product, dynamic ads allow you to create an ad template that will use the information you upload to a product catalog with your product’s images and details.

Your campaign will use the information tracked in your Facebook Pixel to show ads to people who have already expressed an interest in your business or a specific product.

The best part? Even though you have a vast catalog of products, the ads will be personalized and relevant to your audience.

Dynamic ads can not only be used to retarget people who have taken actions on your website, but you can also target broad audiences to reach people who haven’t heard from you yet. Facebook calls this “product recommendations.” These recommendations can include products already viewed by a person on your website, popular products on your catalog, and products that similar people to your audience interacted with.

To set up your dynamic ads, follow these steps:

Step 1: Set up your Facebook Pixel and Conversion Events

After installing your Facebook pixel, you need to set up your conversions events, which are specific actions visitors take on your site. You must select the conversion events that best apply to you, for example:

- Add ViewContent events to all product pages.
- Add AddToCart events to either your shopping cart pages and/or buttons that allow people to add items to carts.
- Add Purchase events to purchase or confirmation pages.

Then, select either product IDs or product group IDs on your events to match individual products viewed on a website separately, such as showing an ad for a product that comes in multiple colors in one specific color choice.

Associate your Facebook Pixel or events to your catalog to show products based on customer behavior.

Step 2: Build your catalog

In your Business Manager account, go to Catalog Manager to create your catalog, which is the inventory of products that you want to advertise on Facebook. Keep in mind that you need to keep your catalog up to date and make sure every product has a unique identifier.

Step 3: Create products sets from your catalog

From your inventory, you need to create a group of items that will allow you to control your bids and the items that appear in your ads. The product sets can be organized by product category, price range, markdown, or promotional price or theme.

Now that you’re ready with your dynamic ads, you can use multi-product ads, like carousels, to reach your audience with multiple products in a single ad.

3. Run Retargeting Campaigns

Did you know that on average 72% of online shoppers abandon their carts without buying a product? And only 8% of them will come back. Shocking, right?

For these reasons, one of the most essential strategies for eCommerce on Facebook ads is to run retargeting campaigns. This strategy will help you to show your products to website visitors that view a product or added to cart but didn’t complete a purchase, and also helps you to cross-sell and upsell additional products.

To create retargeting campaigns, yes, you guessed it, you’ll also need your Facebook Pixel. Thanks to the data it collects, you can create custom audiences with segments of people who already have a relationship or interacted with your business: website visitors, video views, consumers who engaged with your Facebook page or Instagram business profile, and much more.

To build these audiences, follow these steps:

Go to Audiences on Business Manager
Select Create Audience and then Custom Audience
Select the source of your audience
Follow the instructions based on the source

To maximize the return of your retargeting campaigns, offer coupons and discounts. This way, you’ll entice your visitors to come back to your website and finish their purchases.

Conclusion:

These three strategies are fundamental to making the most of your eCommerce presence. Using them will increase the probability of visitors completing sales and taking more advantage of your ads, improving your ROI.

We hope you find these strategies helpful! Want a team of Facebook ads experts to take it from here? Drop us a line. We’d love to take the hard work off your hands, and help your eCommerce get on the right track!

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