Marketing news Archives

20 Jan 2021

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On January 20, 2021

Welcome to the newest edition of Marketing Updates with Motion Ave! This week, we have some really interesting news for you, so let’s get reading!

YouTube Begins Next Phase of Program to Tag Items Within Video Clips

The company is testing a way to make it easier for people to discover and purchase products featured in YouTube videos. During this pilot, creators can add certain products to their videos. Viewers can then see a list of featured products by clicking on the shopping bag icon, which appears at the video’s bottom left corner. From there, viewers can explore each product’s page to see more information, related videos, and options to purchase that product.

YouTube is moving to the next stage of testing. As reported by Android Police, YouTube partnered with selected creators to launch a live test of its product tags. It’s a logical step, considering the broader shift towards eCommerce, exacerbated by the COVID-19 pandemic, pushing brands into a new era of digital consumption. Facebook recently published research showing that an increasing number of consumers are looking to shop via video content, in particular via live video streaming, providing a new perspective.

Advancing shopping into video streaming is a more significant undertaking, but Google’s evolving tools will likely put YouTube at the forefront of this next shift. Which, in conjunction with YouTube’s billions of uploaded clips, could provide a huge opportunity for expanded eCommerce connections on the platform.

Learn more about the benefits of shopping on YouTube at:

https://www.socialmediatoday.com/news/youtube-launches-next-phase-of-program-to-tag-items-within-video-clips/593423/

TikTok Launches ‘Black Creatives’ Program to Foster New Talent

TikTok for Black Creatives is the platform’s new incubator program that will invest in and support emerging Black creators and musicians. The program will focus on nurturing and developing 100 Black creators and music artists, “helping to open doors for them to reach new heights in their careers.”

In response to the #BlackLivesMatter protests, TikTok announced a range of initiatives to better support the Black community, including the establishment of a new Creator Diversity council and a donation of $3 million dollars to non-profits focused on helping the Black community. This new project is another step in expanding the scope of what TikTok users see, which, as noted, could have impacts and benefits beyond the platform itself.

Read more about TikTok’s Black Creatives program at:

https://www.socialmediatoday.com/news/tiktok-launches-black-creatives-program-to-foster-new-talent/593358/

Launch of LinkedIn Marketing Labs to Provide Education on the Platform’s Ad Tools

With LinkedIn Marketing Labs, you can access a host of curated courses to learn about how to best utilize the site’s available marketing tools to reach and engage with other professionals. This will help people learn more about strategies to drive their business to where business is being done. The website includes optional learning pathways with links to relevant courses and guides to help you as needed.

The courses, which include text and video elements, range from beginner to intermediate and cover all aspects of LinkedIn advertising, including: using LinkedIn’s ad targeting; reporting and analytics for LinkedIn ads; building a full-funnel content marketing strategy on LinkedIn; and using LinkedIn for brand awareness and lead generation.

Click here to read more about LinkedIn Labs:

https://www.socialmediatoday.com/news/linkedin-launches-linkedin-marketing-labs-to-provide-education-on-the-pla/593341/

YouTube Adds New Hashtag Showcase Pages to Assist in Content Discovery

If you previously searched for a hashtag on YouTube, you’d see a combination of subject matter from the video’s hashtag as well as other related content. Starting today, people will see a specific new page that only contains videos with the hashtag, which are sorted to keep the best videos at the top.

This could serve a range of purposes beyond content discovery. Through this mechanism, you’ll also be able to search for relevant hashtags related to your own content, along with their respective popularity. Additionally, you can tap on each listed clip to get more insight on associated tags, and then tap on those tags to see how often they’re also used.

The listings can also provide guidance on what works in each category or topic. Since the YouTube videos are listed by popularity, this will give you an idea of the video titles that perform best for each topic, the thumbnail images, relevant creators, etc.

Interested? To discover more, read the full article at:

https://www.socialmediatoday.com/news/youtube-adds-new-hashtag-showcase-pages-to-assist-in-content-discovery/593264/

Well, marketing junkies, that’s all for this week’s edition of Marketing Updates with Motion Ave! We hope that you’ve learned new and interesting ways to use your favorite social media platforms and that they will help you enhance your own business. As always, the experts at Motion Ave are available to answer any questions you may have, so don’t hesitate to contact us! Have a great week!

29 Dec 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On December 29, 2020

Welcome to the newest edition of Marketing Updates with Motion Ave! Much of this week’s news explores updates to social media marketing tools. As you know social media apps and platforms don’t just allow you to follow new photos of your best friend’s dog! When used correctly, they can also be very powerful resources for advertising your product or business. That’s why it’s key to stay in the know about the latest trends in social media marketing. Below, read about some of 2020’s final updates made to Instagram, Twitter, and Facebook.

Instagram Adds Creative Tools in Reels and Stories

While expanding the roll out of its Branded Content tags, Instagram has added some new tools to the creative options in both its Reels and Stories sections.

In Reels, Instagram added new ‘Audio Mix’ and ‘Voice-over’ features, similar to those of TikTok. You can access this new option by tapping the microphone at the top of the Reels composer screen. Now, there’s also a Reels watermark on the top left of the clip to ensure branding when Reels clips are re-shared, just like in TikTok. Another new function is the option to ‘Edit Clips’ within Reels, providing users with a more targeted form to change each element.

Read more about Instagram’s new creative tools here: https://www.socialmediatoday.com/news/instagram-adds-new-creative-tools-in-reels-and-stories/592328/

Twitter Tests a New Way to Spark Engagement by Highlighting Things You Have in Common with Other Users

In an attempt to spark more positive engagement and discussion within the app, Twitter is piloting a new feature that will highlight things that you have in common with other users – users that you don’t even follow in the tweet reply composer! These innovative prompts will highlight, for example, topics that you and the other user both follow, building on Twitter’s efforts to gradually expand topic listings. However, this feature could also lead to uncomfortable exchanges, such as marketing pitches.

Learn more about this Twitter update!: https://www.socialmediatoday.com/news/twitter-testing-a-new-way-to-spark-engagement-by-highlighting-things-in-com/592435/

Facebook Will Alert Users Who’ve Engaged with Misleading Posts

Facebook is taking a new approach to help keep users better informed by sending out specific notifications to people who’ve engaged with posts which were later identified as including misinformation. Its initial focus will be related to COVID-19 updates. Facebook will now send notifications to anyone who has liked, commented, or shared a piece of misinformation that’s been taken down for violating the platform’s terms of service. It will then connect users with trustworthy sources in an effort to “correct the record.”

Look into how Facebook plans to alert its users about misinformation here: https://www.socialmediatoday.com/news/facebook-takes-more-proactive-steps-to-alerts-users-whove-engaged-with-mis/592248/

Twitter Outlines Updated Verification Guidelines before the Reopening of Public Applications

Twitter has announced that it will be reopening public applications for account verification next month, a feature that has been on hiatus since 2017. This will be done through a new, self-serve application process that will be available on the Account Settings page of both Twitter’s web and app versions. The process will include asking applicants to select a category for their verified status and confirming their identity via links and other supporting materials. The revamped option will be added to your account settings sometime in January of 2020, via a staged roll-out.

Based on many user suggestions, Twitter revised its official verification policy, which presently places users in one of six categories: 1) Government; 2) Companies, Brands and Organizations; 3) News Organizations and Journalists; 4) Entertainment; 5) Sports and Gaming; 6) Activists, Organizers, and Other Influential Individuals.

Learn more about Twitter’s new format for account verification at: https://www.socialmediatoday.com/news/twitter-outlines-updated-verification-guidelines-ahead-of-the-re-opening-of/592432/

That’s all for this week, folks! We hope that you’ve enjoyed all of our Marketing Updates throughout 2020 and will continue to follow and learn from Motion Ave in 2021! We wish you all a very happy and healthy New Year, and can’t wait to reconnect in January!

04 Dec 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On December 4, 2020

Welcome to the newest edition of Marketing Updates with Motion Ave! Some of this week’s news focused on shopping through online social media platforms as well asnew simplifications to Instagram and Twitter. Keep reading and discover what’s new in the world of social media!

Instagram Adds Keyword Searches in Addition to Profiles and Tags

Instagram’s search engine has traditionally been limited to names, user names, locations, and hashtags. But now you’ll be able to tap on specific search terms and Instagram will show you all posts that include those exact words. This makes it easier to find a wider range of content, while also helping brands looking to maximize their performance. However, searches will be “limited to general interest topics and keywords that are within Instagram’s community guidelines.” Therefore, not every niche keyword and topic will be searchable this way. It might be worth running a few experiments to see how your posts show up, both with and without hashtags, in order to formulate the best strategy moving forward.

Learn more about the benefits of new direct keyword searches at:

https://www.socialmediatoday.com/news/instagram-adds-keyword-search-in-addition-to-profiles-and-tags/589230/

Twitter Launches Stories-like ‘Fleets’ for All Users

Stories, but for Twitter. Now you can create stories on Twitter (called ‘Fleets’), with a dedicated tray of Fleets bubbles appearing at the top of your news feed. Here, users can share updates within the app that disappear after 24 hours, fulfilling a distinct need of the platform. According to Twitter, many people leave multiple tweets in their drafts, which never see the light of day. Now, people can Fleet: they can text or share individual tweets, video, and photos.

Tip for brands: If you’re looking to maximize your Fleet engagement, you may need to update your DM settings so everyone can respond to your Fleets!

Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram

Facebook is now enabling creators to maximize their revenue opportunities by providing additional forms to claim monetization rights when their content is re-posted across the social network. It’s also providing more creators with access to its content claim tools. Now, within the Rights Manager function, creators will be able to set up new rules for detecting duplicate content as it’s posted and claim ad revenue for that content when applicable via the tool.

Click here to read more about Facebook updates:

https://www.socialmediatoday.com/news/facebook-adds-more-ways-for-creators-to-track-and-monetize-their-content-on/589127/

Instagram Adds New Branded Content Options

Instagram has begun to include branded content tags in its Reels function. As Instagram seeks to combat the rise of TikTok, it looks to monetize this key area and offer more lucrative brand partnership options and processes in order to help users make money from their clips.

Instagram is also adding new branded content tags for both Reels and Instagram Live to expand revenue options for creators. The new tags mean that creators can formulate more deals with brands and generate immediate revenue from their Reels’ content. In addition, Instagram’s also going to include a new process, which will enable brands and creators to collaborate on Instagram content creation, as opposed to brands having to promote a pre-existing post. The platform is also changing its rules regarding branded content in Stories and branded content posts that include product tags.

Interested? To discover more, read the full article at:

https://www.socialmediatoday.com/news/instagram-adds-new-branded-content-options-including-branded-content-tags/589350/

Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!

29 Oct 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On October 29, 2020

Welcome to our newest edition of Marketing Updates with Motion Ave. Much of the news this week focused on shopping through online social media platforms, as well as some new Twitter and Instagram features. Keep reading and discover what’s new on these platforms!

Facebook Updates Messenger API to Incorporate Instagram Direct

Facebook updates its Messenger API to include support for Instagram messaging, providing businesses with a range of new connection opportunities through direct messages. The API enables businesses to integrate Instagram messaging with their preferred applications, which is meant to drive meaningful conversations and grow sales. It should also help organizations and third party messaging providers create new workflows to maximize Instagram Direct within their business messaging process. Additionally, this update enables the automation of Instagram Direct responses, which provides another method to engage with potential customers, even when you’re not physically able to reply.

Learn more about these benefits of new messaging options at:

https://www.socialmediatoday.com/news/facebook-updates-messenger-api-to-incorporate-instagram-direct-enabling-ne/587316/

Instagram Extends Length Limit for Instagram Live Broadcasts

The use of live-streaming increased exponentially during 2020 to help people stay in touch during COVID-19 lockdowns. This included the rise of Zoom and branched out to other real-time connection options. That’s why Instagram is now providing two options to help users maximize their Instagram live streams. 1) Instagram is extending its time limit for live streams fourfold, from 60 minutes to four hours, and every user will be able to broadcast their live uninterrupted, providing them with the opportunity to promote products and events, give virtual classes, etc.; and 2) Now the aforementioned live streams can be archived for up to 30 days.

Instagram Adds New, Post-Level Age-Gate Tool for Branded Content

Instagram is now enabling businesses to set minimum age requirements for their branded individual posts. They can set a default minimum age or a minimum age for specific countries or for brands looking to promote products in different regions with varying age restrictions. This adds a new way to ensure that you’re adhering to legal requirements while promoting your brand’s content.

TikTok Announces New Partnership with Shopify

TikTok keeps growing and its celebrities are becoming businesses in their own right. The platform creates pathways for these creators through ad revenue shares and other tools that help them maximize their potential, integrating eCommerce options to provide them with direct income. They have entered into a global partnership with Shopify that will help them create and run ad campaigns that directly target TikTok’s community.

Through this new TikTok channel, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard.

Shopify merchants can connect their TikTok Pixel with the click of a button, making it quicker and easier to track conversions.
Merchants can create campaigns, target specific audiences, and track performance all in one place.
The platform’s intuitive and creative tools help turn merchants’ products into high quality TikToks in minutes.
Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.

Interested? To discover more, read the entire article at:

https://www.socialmediatoday.com/news/tiktok-announces-new-partnership-with-shopify-another-step-towards-in-stre/587808/

Shopping and more shopping here at Marketing Updates With Motion Ave! After such a full week of shopping, we need a break. We look forward to seeing you in our next edition with more marketing news!

22 Oct 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On October 22, 2020

Once again, welcome to our newest edition of Marketing Updates with Motion Ave. Much of the news this week focused on shopping through online social media platforms, as well as some new Twitter and Instagram features. Read on to learn more about how such adjustments could affect your business and social media strategies!

Google Will Make Shopping Ads Free Worldwide

Google will expand free shopping ads to countries in Europe, Asia, and Latin America in mid-October, following its April 2020 rollout in the US. This allows retailers to run free listings in the Shopping Tab. The decision was made due to the effects of the pandemic, as free shopping ads benefit both merchants and consumers. They’re a great opportunity for sellers to connect with customers, as more people move to online shopping. Yet there are still advantages to paid shopping ads; they’ll continue to appear in ad slots above the free listings in the Shopping Tab.

Learn more about the benefits of Google’s free shopping ads and how to get set up at:

https://www.searchenginejournal.com/google-makes-shopping-ads-free-worldwide/382665/

Twitter Expands Access to Voice Tweets

In June, Twitter added the option to integrate audio clips into tweets but the decision lost momentum because 1) audio clips don’t seemingly add value, and 2) it could cut deaf or hard-of-hearing Twitter users out of the conversation. Given this feedback, audio tweets are currently available to more iOS users. The company also reaffirmed its commitment to add auto-captions for voice tweets, increasing accessibility and expanding context and understanding across the app. Audio messages in DMs are currently being tested in Brazil.

Would audio tweets add value to your Twitter approach from a marketing perspective? It is an option to consider if you want to incorporate new and unique strategies into your outreach plan.

To discover more, read the entire article:

https://www.socialmediatoday.com/news/twitter-expands-access-to-voice-tweets-re-affirms-plans-for-auto-captions/586182/

Instagram Brings Shopping to IGTV and Reels

As e-commerce grows, Instagram has expanded its global shopping capabilities on IGTV, its live streaming service, and will be testing the strategy on Reels later this year. IGTV viewers can purchase items directly through Instagram or via the seller’s website. With the holiday season quickly approaching, this decision could allow IG’s parent company Facebook to seize virtual opportunities and better compete against platforms like TikTok. Increased e-commerce is also important for Instagram, as it could easily become an essential feature. The platform’s main risk is deprecating the user experience in favor of more services for advertisers.

Interested in additional information? Click here:

https://www.marketingdive.com/news/instagram-brings-shopping-to-reels-igtv-as-commerce-commands-social-spotli/586400/

Instagram Adds New Features to Celebrate Turning 10!

To celebrate its first decade, Instagram incorporated a few new elements into its platform. The Stories Map provides a private look at where you’ve posted your past three years of Stories as long as they had a location sticker. IG also added the option of variable icons, made popular by the iOS-14-inspired trend of customized home-screens. Users can choose from a range of icons that better suit their custom theme. In addition, IGTV’s shopping features were updated and Reels video clips are competing with TikTok’s immense success. Other interesting stats include:

900 million emoji reactions are sent within the app each day;
KPOP is the #1 most-discussed music genre among IG users; and,

The average user sends 3 times more DMs than comments.

How will Instagram evolve over the next decade? One thing’s for sure – IG and other social media platforms have changed how we interact, so it’ll be interesting to see where it takes us!

Read all about it here:

https://www.socialmediatoday.com/news/instagram-releases-new-features-to-celebrate-its-10th-birthday-including-s/586497/

This week’s news included some major changes, some of which might impact your business in the near future! We hope that you’ve found this information interesting and relevant! We’ll return after a short break with more cutting-edge marketing news in our next edition of Marketing Updates with Motion Ave. See you soon!

04 Oct 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On October 4, 2020

Thank you for joining us for our newest edition of Marketing Updates with Motion Ave. The news this week emphasized some important changes that Facebook, Google, and LinkedIn have recently made to their respective platforms. Keep reading to learn how these changes could affect your advertising!

Facebook Eliminates its 20% Text Limit in Ad Images

In order to improve ad quality and make some of its ad policies less restrictive, Facebook has decided to remove its long-standing text rule. It appears that since early September, advertisers are no longer limited to a 20% text limit on ad images. Now, Facebook will only provide tips and suggestions on maintaining an approximate 20% text level as a best practice.

Discover more about Facebook’s policy change here: https://www.searchenginejournal.com/facebook-removes-the-20-text-limit-on-ad-images/381844/

Google Meet Limits its Meetings to 60 Minutes

After initially offering its users meetings without time constraints, Google reversed its decision and set time limits on its video chat service. As of September 30th, users will only have 60 free minutes of meeting time on Google Meets.

Do you want to know more? Read the entire article below: https://www.theverge.com/2020/9/26/21457293/google-meet-limit-meeting-free-plans-september-zoom

Facebook Launches a New All-in-One Management Tool

Facebook just launched Business Suite, a management platform created for small businesses, making it easier for them to administer both their Facebook and Instagram presence from a single platform. On the new Business Suite platform, owners will be able to schedule posts for both Facebook and Instagram, view metrics, and evaluate results.

Interested in learning more? Click here for additional information: https://www.socialmediatoday.com/news/facebook-launches-facebook-business-suite-an-all-in-one-management-tool/585445/

LinkedIn Stories Are Now Available to All Users

In addition to its new, more modern look, the professional social networking platform has now launched its stories function worldwide. LinkedIn conducted trials in four selected nations over the past five months. Now, all of the platform’s users around the world will be able to access this new feature, allowing you to show another side of your professional life to your online community!

Read all about it here: https://www.socialmediatoday.com/news/linkedin-launches-updated-look-makes-linkedin-stories-available-to-all-use/585722/

There were some major changes discussed in the news this week! How do these changes impact your business? Hopefully we have provided you with some new and relevant information! We’ll take a little break and are excited to see you in our next edition of Marketing Updates with Motion Ave, your source for all types of marketing news!

21 Sep 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On September 21, 2020

Welcome to a new edition of Marketing Updates With Motion Ave. This week, almost all of our attention is focused on ad headlines, with new additions, limitations, and updates! Read on to find out more!

Facebook Limits How Many Ads a Fan Page Can Run

In order to improve the ads’ performance, Facebook will limit the amount of ads that fan pages can run. Ultimately, this will depend on the page size and the monthly budget spent on advertising. This measure was taken to prevent ads from being delivered less frequently.

Follow this link to learn more about this change: https://www.socialmediatoday.com/news/facebook-announces-new-limits-on-how-many-ads-pages-can-run-concurrently/584943/

Facebook Tests Its New Email Marketing Tool

Several months ago, Facebook announced that it would be testing a new email marketing tool. Recently, various new details about this new feature have come to light. The new tool will also follow GDPR subscriber list regulations and it will not allow the use of email addresses taken from user contact information on Facebook profiles.

Want to know more? Click here: https://blog.hubspot.com/marketing/facebook-email-marketing-test

Google Combines “Custom Intent” and “Custom Affinity”

Google announces a change in its “custom intent” and “custom affinity” audience types. From now on these two options will be included under a single umbrella called “custom audiences.” To access this audience, advertisers will have to go to the Audiences section at the Campaign or Ad Group level.

Interested in more information? Learn more about this new audience here: https://www.searchenginejournal.com/google-combines-custom-affinity-and-custom-intent-into-custom-audiences/380906/

Microsoft Ads Integrates LinkedIn Ads Targeting

Microsoft Advertising, which offers pay-per-click advertising on Bing and Yahoo, will finally integrate LinkedIn targeting into its search ads. This new option will provide a more precise type of targeting for businesses that are still struggling to pinpoint their objective audience.

Discover what countries will offer this option: https://www.searchenginejournal.com/breaking-microsoft-ads-integrates-linkedin-ads-targeting/379987/

Ads, ads, and more ads here at Marketing Updates With Motion Ave! After such a full week of advertising, we need a break. We look forward to seeing you in our next edition with more marketing news!

23 Aug 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On August 23, 2020

Welcome again to another edition of Marketing Updates with Motion Ave! TikTok, Google, and Facebook take the headlines this week with their news! Read on to find out more…

Google Ads Rolls Out Update to App Campaigns

Google is looking to maximize conversions and simplify the process of building a campaign through its new updates. Soon, users will be able to utilize maximize conversions bidding through app campaigns, which will allow them to achieve more installations in less time. To simplify image requirements, it will add three aspect ratios to scale ads and increase the image file size limit from 150KB to 5MB.

Check out all the details here: https://www.searchenginejournal.com/google-ads-rolling-out-multiple-updates-to-app-campaigns/376720/#close

TikTok Already Has Potential Buyers

With less than three months to negotiate before being banned in the U.S., TikTok already has potential buyers. Among them are Microsoft, which is apparently facing negative responses from some of its staff, and Twitter, which is being criticized for having previously owned Vine. Another company joining the race is Oracle, a tech company that seeks to upstage Microsoft’s offerings.

Get the scoop here: https://www.socialmediatoday.com/news/tiktok-takeover-update-twitter-looking-for-a-way-in-microsoft-facing-staf/583245/

Facebook Adds New Paid Event Options

To continue helping the growth of businesses affected by the pandemic, Facebbok has added a new way to increase income with a paid event option. Businesses and creators can now charge for tickets to their online events directly on Facebook. To access this option, Fan Pages will have to comply with the platform’s partner monetization policies.

Want more information? Click here: https://www.socialmediatoday.com/news/facebook-adds-new-paid-events-options-for-businesses-and-creators/583580/

Facebook Removes Over 1,000 Ad Targeting Options

Due to low usage, Facebook decided to eliminate over 1,000 ad targeting options. By making this significant reduction, the platform seeks to simplify its targeting options and avoid cases of discrimination, as it did two years ago with the removal of some 5,000 options.

Get the whole story here: https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/

We’re done for the week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave for more marketing news!

24 Jul 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On July 24, 2020

We’re back with a new edition of Marketing Updates With Motion Ave. This week we go political with a couple of news involving social platforms, government and new measures! Read on to find out more!

Youtube Gives Data On Videos Watched and Video Retention Rate

Youtube has added new features to its video studio. The first one is a listing with videos of other creators that viewers have watched on the platform, which will allow users to gain a better understanding of their audience. The second addition includes new audience retention metrics for each video. This will help users improve their content by seeing which videos generate more engagement.

Want the full story? Click here: https://www.socialmediatoday.com/news/youtube-adds-data-on-other-videos-your-viewers-have-watched-and-new-audienc/581634/

Google Adds New Ad Tools

Google updates and adds new features to its ads tools. First, it launches a new image extensions beta program that will allow advertisers to add product images in search ads. Also, the platform includes in search ads new markers to indicate limited offers, and capacity of shippings and product. Finally, Google tests new dynamic carousel displays for brands’ most relevant products.

Want to know more? Enter here: https://www.socialmediatoday.com/news/google-adds-new-ad-tools-including-updated-visual-options-and-prompts-for/581719/

Facebook Considers Banning Political Ads in November

Although the news has not yet been confirmed, sources say that Facebook would be considering banning political ads from the platform during election season in November. The initiative could be due to the recent boycott against the social media giant for not taking more action against hate speech and misinformation.

https://www.marketingdive.com/news/facebook-considers-political-ad-ban-through-november/581465/

New Predictive Metrics in Google Analytics

Google launches a new action prediction tool in Analytics that seeks to improve the connection between the user and the website visitors. The idea is to offer a suggestion of audience based on the purchase probability in a specific period of time, example: “Likely 7-day purchasers.” This will give advertisers the opportunity to target that audience and display highly relevant ads.

Get all the details here:https://www.socialmediatoday.com/news/google-adds-new-predicted-audience-action-tools-into-google-analytics/581439/

TikTok Banned On Government Devices

In response to concerns that personal information could fall into the hands of the Chinese government, U.S. lawmakers have decided to vote in favour of a proposal to ban the downloading of the Chinese app onto government-issued devices.

Whatsapp Launches Two New eCommerce Features

Facebook continues to look for ways to monetize its Whatsapp messaging platform. This time it adds new QR codes to the app so that businesses can more easily bring customers into a message thread. In addition to this, Whatsapp will also offer catalog links that will help promote the product listings that businesses have within the platform. Since their launch these catalogs have been a popular way to connect with customers.

Learn how these features work here: https://www.socialmediatoday.com/news/whatsapp-adds-qr-codes-for-businesses-and-catalog-links-to-simplify-sharin/581343/

That’s it for this week! We look forward to seeing you in the next edition of Marketing Updates With Motion Ave. Stay tuned!

10 Jul 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On July 10, 2020

This week on Marketing Updates with Motion Ave… a video platform is banned, while others release new exciting updates! Read on to find out more!

India Bans TikTok

After a bloody confrontation between the Chinese and Indian armies in Ladakh, the Indian government decided to ban TikTok and 58 other Chinese apps as their activities undermine the sovereignty, integrity and defence of the country.

Get all the details here: https://www.socialmediatoday.com/news/indian-government-bans-59-chinese-apps-including-tiktok-amid-ongoing-host/580744/

Facebook’s Algorithm Prioritize Original News

Facebook made some new changes to its news feed algorithm and now it will prioritize new news articles that are identified as original content. It will also demote articles that don’t demonstrate transparent authorship.

Learn how the algorithm works here:https://www.searchenginejournal.com/facebook-algorithm-now-prioritizes-original-reporting/373336/

Free Product Listings Will Appear on Google Search

Before, Google Search only showed sponsored listings in the product knowledge panel. Now it will be possible to see free product listings on Search results. Both listings will be shown separately in the results page giving businesses struggling to connect due to the pandemic a chance to improve their results.

Learn more about this Shopping search change here: https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/

Google Adds Prediction and Trend Tools to Ad Campaigns

In an effort to help advertisers maximize their campaigns, Google is optimizing and adding new tools. First, you’ll now be able to find industry trends on your campaign’s Recommendations page. This will help you identify current trends relevant to your business. In addition to this update, Google will extend its Performance Planner tool, feature that estimates campaign clicks and conversions, to Display and App campaigns.

Finally, transparency comes to the Smart Bidding process with the possibility to manage your bid strategy portfolio at a manager account level.

Do you still have questions? Click here to get the answers: https://www.socialmediatoday.com/news/google-adds-new-prediction-and-trend-tools-to-help-maximize-ad-campaigns/581177/

Youtube Will Allow Mid-Roll Ads in Shorter Videos

In order to generate revenue, Youtube creators had to create videos of at least 10 minutes to get mid-rolls ads. However, with the new monetization policy update Yotube will allow the display of this type of ads in videos of at least 8 minutes, which could benefit certain creators who had to extend their content just to monetize.

All the details about this update here: https://www.socialmediatoday.com/news/youtubes-adding-more-ads-with-mid-roll-breaks-available-in-shorter-videos/581173/

New Custom Creation Option On Facebook Ads

Facebook expands its audience options with a new update that would help improve eCommerce activity. The social media giant added to the platform new Custom Audience creation options based on Shopping activity that includes: people who viewed products, people who added any products to their basket, people who purchased any products.

Learn how to use this new option here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

That’s it for this week! We hope to see you soon in another new edition of Marketing Updates with Motion Ave!