LinkedIn Archives | Motion Ave

20 Jan 2021

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On January 20, 2021

Welcome to the newest edition of Marketing Updates with Motion Ave! This week, we have some really interesting news for you, so let’s get reading!

YouTube Begins Next Phase of Program to Tag Items Within Video Clips

The company is testing a way to make it easier for people to discover and purchase products featured in YouTube videos. During this pilot, creators can add certain products to their videos. Viewers can then see a list of featured products by clicking on the shopping bag icon, which appears at the video’s bottom left corner. From there, viewers can explore each product’s page to see more information, related videos, and options to purchase that product.

YouTube is moving to the next stage of testing. As reported by Android Police, YouTube partnered with selected creators to launch a live test of its product tags. It’s a logical step, considering the broader shift towards eCommerce, exacerbated by the COVID-19 pandemic, pushing brands into a new era of digital consumption. Facebook recently published research showing that an increasing number of consumers are looking to shop via video content, in particular via live video streaming, providing a new perspective.

Advancing shopping into video streaming is a more significant undertaking, but Google’s evolving tools will likely put YouTube at the forefront of this next shift. Which, in conjunction with YouTube’s billions of uploaded clips, could provide a huge opportunity for expanded eCommerce connections on the platform.

Learn more about the benefits of shopping on YouTube at:

https://www.socialmediatoday.com/news/youtube-launches-next-phase-of-program-to-tag-items-within-video-clips/593423/

TikTok Launches ‘Black Creatives’ Program to Foster New Talent

TikTok for Black Creatives is the platform’s new incubator program that will invest in and support emerging Black creators and musicians. The program will focus on nurturing and developing 100 Black creators and music artists, “helping to open doors for them to reach new heights in their careers.”

In response to the #BlackLivesMatter protests, TikTok announced a range of initiatives to better support the Black community, including the establishment of a new Creator Diversity council and a donation of $3 million dollars to non-profits focused on helping the Black community. This new project is another step in expanding the scope of what TikTok users see, which, as noted, could have impacts and benefits beyond the platform itself.

Read more about TikTok’s Black Creatives program at:

https://www.socialmediatoday.com/news/tiktok-launches-black-creatives-program-to-foster-new-talent/593358/

Launch of LinkedIn Marketing Labs to Provide Education on the Platform’s Ad Tools

With LinkedIn Marketing Labs, you can access a host of curated courses to learn about how to best utilize the site’s available marketing tools to reach and engage with other professionals. This will help people learn more about strategies to drive their business to where business is being done. The website includes optional learning pathways with links to relevant courses and guides to help you as needed.

The courses, which include text and video elements, range from beginner to intermediate and cover all aspects of LinkedIn advertising, including: using LinkedIn’s ad targeting; reporting and analytics for LinkedIn ads; building a full-funnel content marketing strategy on LinkedIn; and using LinkedIn for brand awareness and lead generation.

Click here to read more about LinkedIn Labs:

https://www.socialmediatoday.com/news/linkedin-launches-linkedin-marketing-labs-to-provide-education-on-the-pla/593341/

YouTube Adds New Hashtag Showcase Pages to Assist in Content Discovery

If you previously searched for a hashtag on YouTube, you’d see a combination of subject matter from the video’s hashtag as well as other related content. Starting today, people will see a specific new page that only contains videos with the hashtag, which are sorted to keep the best videos at the top.

This could serve a range of purposes beyond content discovery. Through this mechanism, you’ll also be able to search for relevant hashtags related to your own content, along with their respective popularity. Additionally, you can tap on each listed clip to get more insight on associated tags, and then tap on those tags to see how often they’re also used.

The listings can also provide guidance on what works in each category or topic. Since the YouTube videos are listed by popularity, this will give you an idea of the video titles that perform best for each topic, the thumbnail images, relevant creators, etc.

Interested? To discover more, read the full article at:

https://www.socialmediatoday.com/news/youtube-adds-new-hashtag-showcase-pages-to-assist-in-content-discovery/593264/

Well, marketing junkies, that’s all for this week’s edition of Marketing Updates with Motion Ave! We hope that you’ve learned new and interesting ways to use your favorite social media platforms and that they will help you enhance your own business. As always, the experts at Motion Ave are available to answer any questions you may have, so don’t hesitate to contact us! Have a great week!

04 Oct 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On October 4, 2020

Thank you for joining us for our newest edition of Marketing Updates with Motion Ave. The news this week emphasized some important changes that Facebook, Google, and LinkedIn have recently made to their respective platforms. Keep reading to learn how these changes could affect your advertising!

Facebook Eliminates its 20% Text Limit in Ad Images

In order to improve ad quality and make some of its ad policies less restrictive, Facebook has decided to remove its long-standing text rule. It appears that since early September, advertisers are no longer limited to a 20% text limit on ad images. Now, Facebook will only provide tips and suggestions on maintaining an approximate 20% text level as a best practice.

Discover more about Facebook’s policy change here: https://www.searchenginejournal.com/facebook-removes-the-20-text-limit-on-ad-images/381844/

Google Meet Limits its Meetings to 60 Minutes

After initially offering its users meetings without time constraints, Google reversed its decision and set time limits on its video chat service. As of September 30th, users will only have 60 free minutes of meeting time on Google Meets.

Do you want to know more? Read the entire article below: https://www.theverge.com/2020/9/26/21457293/google-meet-limit-meeting-free-plans-september-zoom

Facebook Launches a New All-in-One Management Tool

Facebook just launched Business Suite, a management platform created for small businesses, making it easier for them to administer both their Facebook and Instagram presence from a single platform. On the new Business Suite platform, owners will be able to schedule posts for both Facebook and Instagram, view metrics, and evaluate results.

Interested in learning more? Click here for additional information: https://www.socialmediatoday.com/news/facebook-launches-facebook-business-suite-an-all-in-one-management-tool/585445/

LinkedIn Stories Are Now Available to All Users

In addition to its new, more modern look, the professional social networking platform has now launched its stories function worldwide. LinkedIn conducted trials in four selected nations over the past five months. Now, all of the platform’s users around the world will be able to access this new feature, allowing you to show another side of your professional life to your online community!

Read all about it here: https://www.socialmediatoday.com/news/linkedin-launches-updated-look-makes-linkedin-stories-available-to-all-use/585722/

There were some major changes discussed in the news this week! How do these changes impact your business? Hopefully we have provided you with some new and relevant information! We’ll take a little break and are excited to see you in our next edition of Marketing Updates with Motion Ave, your source for all types of marketing news!

18 Oct 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On October 18, 2019

Welcome to another edition of Marketing Updates With Motion Ave! This week Twitter has given us a lot to talk about, and LinkedIn plans to be social media’s premiere event planner. Let’s get to the news!

LinkedIn Company Page Tools Helps Work Be Even More Pervasive

LinkedIn launches a suite of new options for company pages to build internal engagement. Business pages can now deploy employee notifications when an update has been published, with the intention of encouraging employees to share these in their own profiles. Sounds spammy? LinkedIn has put a cap on these notifications to keep it essential.

LinkedIn also introduces company page “kudos” and “team moments,” specific content additions to call out team members, welcome new ones, and share photos of executives playing paintball and doing trust falls in the woods on team-building exercises. (For example.)

Get your copy of the TPS report here: https://www.socialmediatoday.com/news/linkedin-adds-new-tools-for-company-pages-including-employee-notifications/565079/

Listen, You All Know Who We’re Talking About

Twitter has decided that it will penalize “world leaders” who break its rules – by restricting other users. Since deciding not to block or censor controversial content by major political and public figures, Twitter is instead attempting to turn the heat down by leaving content of public interest untouched, but restricting the ability of users to give like, comment or share such content. The important thing is the right people have been held responsible and everything’s great now.

Fight the power here: https://techcrunch.com/2019/10/15/twitter-world-leaders-break-rules/

LinkedIn Launches Events Option for Meet-Ups

LinkedIn competes with Facebook in the event scheduling arena. You’ll have the option to organize event pages with description, date, time and venue. Invitees can be chosen through filters such as location, company, industry, and school, and whether they can invite their own connections.

Go to the reunion here: https://www.socialmediatoday.com/news/linkedin-launches-events-to-facilitate-professional-meet-ups/565171/

Instagram Will Protect You From Third-Party Apps… Eventually

Instagram is testing a new feature to protect your account from third-party apps you’ve given access to in the past, such as websites for printing photos, dating apps, and tools for making collages by letting you simply remove them from your profile.

Instagram will determine whether to do a full rollout of this functionality after six months. Whether or not this happens, it represents an increasing demand by social media users for increasing direct control over their content and privacy- and increased transparency about all the places your data goes.

Wish for the future here: https://techcrunch.com/2019/10/16/instagram-will-give-you-more-control-over-your-third-party-apps-in-about-six-months/

“Ephemeral Tweets” – Like Stories, But Twitter, And Less

Twitter is exploring “Ephemeral Tweets,” content that will disappear after a while, like stories.

Since making content impermanent fixes everything (except it doesn’t), it’s a feature with growing popularity.

A more practical privacy tool in the works is a feature that allows you to restrict the audience that will receive a tweet. If implemented as planned, users will have more direct control over who sees and who participates in their conversations.

It’s hard to judge the authenticity, effectiveness, and veracity of the increasing number of community-demanded features the big platforms are bringing- so stay informed. We’ll be waiting for you next week with more Marketing Updates With Motion Ave.

19 Jul 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On July 19, 2019

Welcome back to Marketing Updates with Motion Ave! It’s time for more juicy news from the marketing world- this time Google, Youtube, Facebook, Pinterest and Linkedin have all given us something to talk about!

Shoelace: It’s Like Google+, But Less!

Google creeps back onto the social network battlefield with Shoelace, a new platform that allows people to organize events and activities that users can attend. If you’re thinking “Just like Sched or Doodle (which connects through Google), you’d be WRONG because… what’s that over there? To be fair, there are some social features sprinkled in: add your interests and the app will recommend nearby events, for example. For now, Shoelace is in closed beta in New York. We’ll see if Shoelace lasts long enough to go public or if it dies of disappointment.

Learn more about this latest attempt here:

https://www.theverge.com/2019/7/12/20691430/shoelace-google-area-120-event-organizing-new-york-beta

Brace Yourself: You Can Opt Out Of Facebook Targeted Ads

Did you eat a pickle sandwich under your bed with the lights out last night, and now every site is showing you ads for pickles, mayo, and antacid? Don’t answer. Do targeted ads squick yout out? If the answer is yes, you’ll be able to ask FB “how have you so thoroughly invaded my life” with the new option “why am I seeing this”? in all FB ads. Click on it, and you’ll see the specific online actions you took that Facebook told (sold) the advertising company- with the option of disabling all ads from this source! A new section, in Ad Settings will also show you all the different topics and products you’ve been targeted for, and by whom- with the ability to powerfully tweak which of these you want to allow advertisers to use.

While it’ll be difficult to opt out of every single area of Facebook that uses your personal data to target you, probably its biggest value is in becoming better informed about HOW and WHY you get targeted, so you can opt out of the most egregious things.

Free yourself here: https://www.komando.com/happening-now/580478/opt-out-of-facebook-targeted-ads

YouTube Continues To Woo Content Creators With Better Monetization

Platforms are in a mad rush to befriend streamers that drive traffic; between Facebook and YouTube, it’s reached the level of a streetfight, with each platform throwing every incentive it can afford at content creators to keep them right where they are, driving traffic. Youtube launches a fundraising tool, Super Stickers, for their existing $400-a-minute profitable Super Chat, and Learning Playlist. There’s also new merch, premium emojis and badges, you name it.

The update also includes changes to the site’s copyright infringement tools. Creators will be able to easily remove parts of their videos that are associated with copyright claims- without simply getting the whole thing blocked.

Want to know more? Click on the link: https://techcrunch.com/2019/07/11/youtube-is-giving-creators-more-ways-to-make-money/

Commercial Video Gets A Big Break on Insta

Videos are blowing up on Instagram- searches for videos on trending topics have increased thousands of times over in just the past year! Now, Pinterest has launched a suite of new video tools for businesses, allowing them to upload videos and see them all in one tab, get traffic insights, and schedule content. For now, these tools are only available for business accounts.

Learn more about this video feature here: https://www.searchenginejournal.com/pinterest-rolls-out-a-suite-of-new-video-tools/316087/

LinkedIn Launches 3 New Campaign Objectives

Since LinkedIn launched its new integration with Google Campaign Manager last year, the platform has been looking to constantly upgrade its ads features. This time it added 3 new ad objectives to its campaign manager: brand awareness, website conversions and job applicants. LinkedIn is taking itself seriously as a social marketing ecosystem just like Facebook, and continues to grow into the role.

Get to know more about these ad objectives and their pricing here: https://www.socialmediatoday.com/news/linkedin-upgrades-campaign-manager-with-3-new-objectives/558668/

https://www.linkedin.com/help/lms/answer/103969

That’s it for this week! We look forward to seeing you next week in a new issue of Marketing Updates with Motion Ave. See you soon!