Welcome to the newest edition of Marketing Updates with Motion Ave! This week, we have some really interesting news for you, so let’s get reading!
YouTube Begins Next Phase of Program to Tag Items Within Video Clips
The company is testing a way to make it easier for people to discover and purchase products featured in YouTube videos. During this pilot, creators can add certain products to their videos. Viewers can then see a list of featured products by clicking on the shopping bag icon, which appears at the video’s bottom left corner. From there, viewers can explore each product’s page to see more information, related videos, and options to purchase that product.
YouTube is moving to the next stage of testing. As reported by Android Police, YouTube partnered with selected creators to launch a live test of its product tags. It’s a logical step, considering the broader shift towards eCommerce, exacerbated by the COVID-19 pandemic, pushing brands into a new era of digital consumption. Facebook recently published research showing that an increasing number of consumers are looking to shop via video content, in particular via live video streaming, providing a new perspective.
Advancing shopping into video streaming is a more significant undertaking, but Google’s evolving tools will likely put YouTube at the forefront of this next shift. Which, in conjunction with YouTube’s billions of uploaded clips, could provide a huge opportunity for expanded eCommerce connections on the platform.
Learn more about the benefits of shopping on YouTube at:
TikTok Launches ‘Black Creatives’ Program to Foster New Talent
TikTok for Black Creatives is the platform’s new incubator program that will invest in and support emerging Black creators and musicians. The program will focus on nurturing and developing 100 Black creators and music artists, “helping to open doors for them to reach new heights in their careers.”
In response to the #BlackLivesMatter protests, TikTok announced a range of initiatives to better support the Black community, including the establishment of a new Creator Diversity council and a donation of $3 million dollars to non-profits focused on helping the Black community. This new project is another step in expanding the scope of what TikTok users see, which, as noted, could have impacts and benefits beyond the platform itself.
Read more about TikTok’s Black Creatives program at:
Launch of LinkedIn Marketing Labs to Provide Education on the Platform’s Ad Tools
With LinkedIn Marketing Labs, you can access a host of curated courses to learn about how to best utilize the site’s available marketing tools to reach and engage with other professionals. This will help people learn more about strategies to drive their business to where business is being done. The website includes optional learning pathways with links to relevant courses and guides to help you as needed.
The courses, which include text and video elements, range from beginner to intermediate and cover all aspects of LinkedIn advertising, including: using LinkedIn’s ad targeting; reporting and analytics for LinkedIn ads; building a full-funnel content marketing strategy on LinkedIn; and using LinkedIn for brand awareness and lead generation.
Click here to read more about LinkedIn Labs:
YouTube Adds New Hashtag Showcase Pages to Assist in Content Discovery
If you previously searched for a hashtag on YouTube, you’d see a combination of subject matter from the video’s hashtag as well as other related content. Starting today, people will see a specific new page that only contains videos with the hashtag, which are sorted to keep the best videos at the top.
This could serve a range of purposes beyond content discovery. Through this mechanism, you’ll also be able to search for relevant hashtags related to your own content, along with their respective popularity. Additionally, you can tap on each listed clip to get more insight on associated tags, and then tap on those tags to see how often they’re also used.
The listings can also provide guidance on what works in each category or topic. Since the YouTube videos are listed by popularity, this will give you an idea of the video titles that perform best for each topic, the thumbnail images, relevant creators, etc.
Interested? To discover more, read the full article at:
Well, marketing junkies, that’s all for this week’s edition of Marketing Updates with Motion Ave! We hope that you’ve learned new and interesting ways to use your favorite social media platforms and that they will help you enhance your own business. As always, the experts at Motion Ave are available to answer any questions you may have, so don’t hesitate to contact us! Have a great week!