August begins with some interesting developments! In this week’s edition of Marketing Updates with Motion Ave, Facebook, Google and Pinterest all bring quality of life improvements and some new features.
Search Ads Return To Facebook
Search ads return to Facebook after years of absence. “Search” now appears as an ad placement option on Facebook Ads Manager, allowing you to target specific search terms on the results page of a search on Facebook, just like Google ads. While this seems like a basic and useful option, search behavior on Facebook just isn’t the same as Google; it will require analysis of typical search terms for marketers to make search-based ads advantageous.
Learn more about the return of search ads here: https://www.socialmediatoday.com/news/facebooks-expanded-its-search-ads-availability-to-more-businesses/559783/
Pinterest Launches Mobile Ad Tool
Yet another reason Pinterest is made for mobile- now on the creator’s side. Advertisers can edit and create ad campaigns with a mobile-optimized UI and all the essential options: consolidated targeting, budgets and targeting adjustment, ad pause, and so on. For marketers, now it’s more convenient than ever to always be at work!
Want to know more? Click (but really, let’s face it, tap) here: https://www.searchenginejournal.com/pinterest-marketers-can-now-create-ad-campaigns-on-a-mobile-device/318487/#close
Instant Games Becomes Less Instant
Instant Games has put up its feet in the Facebook Gaming tab, as part of recent updates to declutter Messenger so it can mainly be for, you know, messaging.
Streamline your existence here: https://www.engadget.com/2019/07/26/instant-games-facebook-gaming-tab/
Google Keyword Planner Gets Searchier
Finding the right keywords for your ad campaign can be difficult. This update gives a little smart search-enhanced help, suggesting the most relevant additional keywords to enhance your seed. In addition, website filtering and brand exclusion features will let you filter these suggestions to keep your keyword seed on topic and leave off proprietary terms.
Want to know more about this new update? Click here: https://www.searchenginejournal.com/google-keyword-planner-updated-to-show-the-most-relevant-keyword-ideas/318703/#close
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