Welcome to the newest edition of Marketing Updates with Motion Ave! Much of this week’s news explores updates to social media marketing tools. As you know social media apps and platforms don’t just allow you to follow new photos of your best friend’s dog! When used correctly, they can also be very powerful resources for advertising your product or business. That’s why it’s key to stay in the know about the latest trends in social media marketing. Below, read about some of 2020’s final updates made to Instagram, Twitter, and Facebook.
Instagram Adds Creative Tools in Reels and Stories
While expanding the roll out of its Branded Content tags, Instagram has added some new tools to the creative options in both its Reels and Stories sections.
In Reels, Instagram added new ‘Audio Mix’ and ‘Voice-over’ features, similar to those of TikTok. You can access this new option by tapping the microphone at the top of the Reels composer screen. Now, there’s also a Reels watermark on the top left of the clip to ensure branding when Reels clips are re-shared, just like in TikTok. Another new function is the option to ‘Edit Clips’ within Reels, providing users with a more targeted form to change each element.
Read more about Instagram’s new creative tools here: https://www.socialmediatoday.com/news/instagram-adds-new-creative-tools-in-reels-and-stories/592328/
Twitter Tests a New Way to Spark Engagement by Highlighting Things You Have in Common with Other Users
In an attempt to spark more positive engagement and discussion within the app, Twitter is piloting a new feature that will highlight things that you have in common with other users – users that you don’t even follow in the tweet reply composer! These innovative prompts will highlight, for example, topics that you and the other user both follow, building on Twitter’s efforts to gradually expand topic listings. However, this feature could also lead to uncomfortable exchanges, such as marketing pitches.
Learn more about this Twitter update!: https://www.socialmediatoday.com/news/twitter-testing-a-new-way-to-spark-engagement-by-highlighting-things-in-com/592435/
Facebook Will Alert Users Who’ve Engaged with Misleading Posts
Facebook is taking a new approach to help keep users better informed by sending out specific notifications to people who’ve engaged with posts which were later identified as including misinformation. Its initial focus will be related to COVID-19 updates. Facebook will now send notifications to anyone who has liked, commented, or shared a piece of misinformation that’s been taken down for violating the platform’s terms of service. It will then connect users with trustworthy sources in an effort to “correct the record.”
Look into how Facebook plans to alert its users about misinformation here: https://www.socialmediatoday.com/news/facebook-takes-more-proactive-steps-to-alerts-users-whove-engaged-with-mis/592248/
Twitter Outlines Updated Verification Guidelines before the Reopening of Public Applications
Twitter has announced that it will be reopening public applications for account verification next month, a feature that has been on hiatus since 2017. This will be done through a new, self-serve application process that will be available on the Account Settings page of both Twitter’s web and app versions. The process will include asking applicants to select a category for their verified status and confirming their identity via links and other supporting materials. The revamped option will be added to your account settings sometime in January of 2020, via a staged roll-out.
Based on many user suggestions, Twitter revised its official verification policy, which presently places users in one of six categories: 1) Government; 2) Companies, Brands and Organizations; 3) News Organizations and Journalists; 4) Entertainment; 5) Sports and Gaming; 6) Activists, Organizers, and Other Influential Individuals.
Learn more about Twitter’s new format for account verification at: https://www.socialmediatoday.com/news/twitter-outlines-updated-verification-guidelines-ahead-of-the-re-opening-of/592432/
That’s all for this week, folks! We hope that you’ve enjoyed all of our Marketing Updates throughout 2020 and will continue to follow and learn from Motion Ave in 2021! We wish you all a very happy and healthy New Year, and can’t wait to reconnect in January!