Instagram Archives | Motion Ave

29 Dec 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On December 29, 2020

Welcome to the newest edition of Marketing Updates with Motion Ave! Much of this week’s news explores updates to social media marketing tools. As you know social media apps and platforms don’t just allow you to follow new photos of your best friend’s dog! When used correctly, they can also be very powerful resources for advertising your product or business. That’s why it’s key to stay in the know about the latest trends in social media marketing. Below, read about some of 2020’s final updates made to Instagram, Twitter, and Facebook.

Instagram Adds Creative Tools in Reels and Stories

While expanding the roll out of its Branded Content tags, Instagram has added some new tools to the creative options in both its Reels and Stories sections.

In Reels, Instagram added new ‘Audio Mix’ and ‘Voice-over’ features, similar to those of TikTok. You can access this new option by tapping the microphone at the top of the Reels composer screen. Now, there’s also a Reels watermark on the top left of the clip to ensure branding when Reels clips are re-shared, just like in TikTok. Another new function is the option to ‘Edit Clips’ within Reels, providing users with a more targeted form to change each element.

Read more about Instagram’s new creative tools here: https://www.socialmediatoday.com/news/instagram-adds-new-creative-tools-in-reels-and-stories/592328/

Twitter Tests a New Way to Spark Engagement by Highlighting Things You Have in Common with Other Users

In an attempt to spark more positive engagement and discussion within the app, Twitter is piloting a new feature that will highlight things that you have in common with other users – users that you don’t even follow in the tweet reply composer! These innovative prompts will highlight, for example, topics that you and the other user both follow, building on Twitter’s efforts to gradually expand topic listings. However, this feature could also lead to uncomfortable exchanges, such as marketing pitches.

Learn more about this Twitter update!: https://www.socialmediatoday.com/news/twitter-testing-a-new-way-to-spark-engagement-by-highlighting-things-in-com/592435/

Facebook Will Alert Users Who’ve Engaged with Misleading Posts

Facebook is taking a new approach to help keep users better informed by sending out specific notifications to people who’ve engaged with posts which were later identified as including misinformation. Its initial focus will be related to COVID-19 updates. Facebook will now send notifications to anyone who has liked, commented, or shared a piece of misinformation that’s been taken down for violating the platform’s terms of service. It will then connect users with trustworthy sources in an effort to “correct the record.”

Look into how Facebook plans to alert its users about misinformation here: https://www.socialmediatoday.com/news/facebook-takes-more-proactive-steps-to-alerts-users-whove-engaged-with-mis/592248/

Twitter Outlines Updated Verification Guidelines before the Reopening of Public Applications

Twitter has announced that it will be reopening public applications for account verification next month, a feature that has been on hiatus since 2017. This will be done through a new, self-serve application process that will be available on the Account Settings page of both Twitter’s web and app versions. The process will include asking applicants to select a category for their verified status and confirming their identity via links and other supporting materials. The revamped option will be added to your account settings sometime in January of 2020, via a staged roll-out.

Based on many user suggestions, Twitter revised its official verification policy, which presently places users in one of six categories: 1) Government; 2) Companies, Brands and Organizations; 3) News Organizations and Journalists; 4) Entertainment; 5) Sports and Gaming; 6) Activists, Organizers, and Other Influential Individuals.

Learn more about Twitter’s new format for account verification at: https://www.socialmediatoday.com/news/twitter-outlines-updated-verification-guidelines-ahead-of-the-re-opening-of/592432/

That’s all for this week, folks! We hope that you’ve enjoyed all of our Marketing Updates throughout 2020 and will continue to follow and learn from Motion Ave in 2021! We wish you all a very happy and healthy New Year, and can’t wait to reconnect in January!

01 May 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On May 1, 2020

Welcome to another edition of Marketing Updates with Motion Ave. The protagonists of this issue are social media and advertising heavyweights: Facebook, Instagram and Google. Discover what’s new about these platforms with these marketing news!

Google Will Require Identification Confirmation From Advertisers

As part of its ad transparency program, Google will now require all advertisers to confirm their identity with documentation showing who they are and where they are based. This requirement was already made to political advertisers, but now Google seeks to provide greater transparency and expand the measure to all advertisers on the platform.

Learn more about the verification here: https://www.socialmediatoday.com/news/google-will-now-require-all-advertisers-to-confirm-their-identity-under-exp/576674/

Snapchat Launches “First Commercial” Ad Functionality

Snapchat gives you the opportunity to be the “first commercial” people see with their new feature. As the name implies, this new feature allows advertisers to be the first ad that platform users see that day in their first Snap show session.This ad will be available for 24 hours and will have a maximum duration of 6 seconds.

Want more details? Click here: https://www.searchenginejournal.com/snap-launches-first-commercial-option-on-snapchat-shows/364890/

Google Explains Conditions To Be Eligible For Ad Credits

Google had already indicated that to be eligible for small and medium-sized business ad credits, you had to be an active advertiser on the platform since the beginning of 2019 and adhere to Google Ads policies. Now Google elaborate on the requirements and indicates that consistent and committed advertisers having active campaigns before the coronavirus situation will be able to access these credits.

As of May, Google would assign one credit per customer.

Know more about conditions, timing and credit size here: https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192

Facebook Add New Location Markers On Posts

Facebook continues its commitment to transparency and adds new location markers on individual business profile posts on high-reach Facebook Pages and Instagram accounts. The idea is to give users the opportunity to understand who is behind the posts that are published on the platforms. This would be very helpful in relation to the upcoming elections as it would provide more transparency.

Know more about this transparency measure here: https://about.fb.com/news/2020/04/page-and-account-transparency/

Creators Could Charge For Access To Live-stream Events On Facebook

To support small businesses, artists and creators, Facebook will launch the option to charge for access to event live-streams. This new option comes hand in hand with Messenger Rooms, Facebook’s answer to video chat apps like Zoom and Houseparty.

Get to know more here: https://www.theverge.com/2020/4/28/21239863/facebook-live-paid-video-charge-stream-accessñ-events

Instagram Allows Access To DM And Lives From Desktop Version

Finally, Instagram gives its users what they’ve been asking for. From now on you can manage your direct messages and watch lives from your favorite accounts on the desktop version of Instagram. This will allow users and social media managers to manage and visualize all their actions from the web, from publishing and scheduling posts with creator studio, to answering direct messages from followers.

Know more details about these new features here:

https://www.androidpolice.com/2020/04/12/instagram-live-broadcasts-can-now-be-watched-on-the-web/
https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/

Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!

21 Feb 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On February 21, 2020

Welcome to a new issue of Marketing Updates With Motion Ave. The social media giants put fake news in their crosshairs ahead of the 2020 U.S. Census and elections, and new features abound!

IGTV Hopes You’ll Do More If You’re Paid

Instagram is finally proposing monetization of IGTV! To encourage creators to generate higher quality content, the Instagram Partner Program would allow them to earn ad money, with a model similar to Facebook Watch.

Get ready to monetize: https://techcrunch.com/2020/02/06/igtv-ads/

Facebook Has That Thing You Wanted

Want to know about price drops, back in stocks, and other ecommerce alerts? Facebook has launched One Time Notification API Messenger, allowing businesses to send a follow-up message to users who have requested to be notified. Merchants can set a variety of notifications- visitors opt in themselves.

Learn more about this new API here: https://www.socialmediatoday.com/news/facebook-adds-one-time-notification-api-to-messenger-for-business/571725/

New Video Trimming Tool For Instagram

Instagram continues to up its game against video content rivals with a potential video trimming tool for Stories. The new feature would allow users to cut and edit videos directly on the platform, speeding up the process of editing and uploading videos to stories.

Want all the details? Click here: https://marketingland.com/social-shorts-instagram-tests-new-stories-trimming-tool-whatsapp-hits-2b-users-pinterest-to-verify-merchants-276108

Twitter Fights Census Misinformation

In order to make it easier for users to find information from reliable and verified sources, Twitter is working on further measures to detect and eliminate misinformation related to the 2020 US Census. Twitter has promised collaboration with the U.S. Census Bureau to determine effective measures to reduce misleading information about the survey. Twitter also plans to activate its election integrity policy for this event.

Learn more about Twitter’s measures against misinformation here: https://www.socialmediatoday.com/news/twitter-outlines-measures-to-detect-and-remove-misinformation-relating-to-t/572125/

Facebook Partners With Reuters For Fact Checking

As the US presidential elections approach, Reuters has formed an alliance with Facebook to verify the authenticity of photos, videos, news, headlines that are published on the platform. This does not mean that all published content will be directly checked; Reuters’ team will focus specifically on Facebook’s US audience.

The objective of this partnership is to offer Facebook Reuter’s understanding of key fact-checking principles.

Get the truth here:

https://www.socialmediatoday.com/news/facebook-expands-fact-checking-efforts-in-new-partnership-with-reuters/572235/

And it’s the end of a week full of great (verified) news and new features. We hope to see you in another edition of Marketing Updates With Motion Ave.

11 Oct 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On October 11, 2019

This week Marketing Updates With Motion Ave is loaded with new ads on Instagram, new features on Twitter and a self-destructive message on Whatsapp! Read on to find out more!

Instagram Tests New AR Ad

Instagram offers new possibilities for retailers through augmented reality. Users with the proper hardware can harness the “try on” format to see what those sunglasses look like on them. Presently, this feature is only available for cosmetics and eyewear products- but the possibilities of allowing direct experiences of a wide range of products, remotely, are obvious.

Try on the future here: https://www.socialmediatoday.com/news/instagrams-now-testing-new-ar-try-on-ads-with-selected-advertisers/564349/

WhatsApp Launches Self-Destructing Messages

It’s become a proverb of our times that what you say online haunts you forever, and is never truly gone. WhatsApp aims to let us make our content a little less permanent. Want to communicate a sensitive message for a limited time? A new feature in development lets you give a specific message a 5 second or 1 hour lifespan (just those two choices for now, for some reason), after which it’s gone forever.

This message will self-destruct in 30 seconds – read more here: https://www.theverge.com/2019/10/1/20893033/whatsapp-disappearing-messages-beta-self-destruct-privacy-security

Instagram Stops Creepin

The ‘gram has finally kicked the Following Tab to the curb. The feature that went from being a tool to detect models, trends and influencers to monitoring your partner’s every move is gone forever. Good riddance, if you ask us- and given its declining usage statistics, we’ve got plenty of company.

Close the curtains here: https://techcrunch.com/2019/10/07/instagram-is-killing-its-creepy-stalking-feature-the-following-tab/

Twitter Realizes Social Media Needs To Be Faster

Worried you’ll get bored on Twitter? You could go do something healthy while waiting for your feed… nah, just kidding. Twitter’s new “Stream” feature now lets you see tweets as they happen live, updating your timeline in real-time. Thank goodness. We almost had to move over to Facebook for a moment.

Get the whole story here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-to-stream-tweets-in-real-time/564341/

That’s all for this week. Next week we’ll be back with more marketing news that won’t be self-destructing in the near future!

20 Sep 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On September 20, 2019

This week’s marketing news is about “new” features from all the major channels. Intrigued? Read on!

I’m Snapchat, and I Approve This Message

Although Snapchat hasn’t really established itself as a platform for paid political advertising yet, the platform is planning for the future and launching a political ads library with the aim of making its role in political promotions transparent: the library will feature data including who paid (and how much they paid) for political messages featured on Snapchat, clearly acting in repudiation of Facebook’s past status as “the place bad actors go to screw around with democracy consequence-free.”

Prepare yourself:

https://edition.cnn.com/2019/09/15/tech/snapchat-political-ads/

https://www.snap.com/en-US/political-ads/

Google Optimization Scores Now On Mobile App

You probably already knew that the Google Optimization Score, ranging from 0% to 100%, gives a rough measure of how effectively crafted your ad campaign is since it allows you to visualize how well they are optimized. The platform has now updated the mobile ads app, allowing you to track this away from your desktop as well.

Learn more about this feature here: https://www.searchenginejournal.com/google-ads-app-now-displays-campaign-optimization-scores/325819/#close

New Tools For Live Broadcast And Video On Facebook

Facebook continues to introduce and boost features as it competes with YouTube for market share of content creators, especially video. They’ve launched new rehearsal and trimming options for Facebook Live, allowing creators to show their videos to admin Pages and editors to test their content first, and trim the beginning and end of Live broadcast replays.

They’ve also updated the Watch Party feature, adding the ability to schedule parties which will generate an announcement post to notify followers when the Watch Party begins.

Join the party here:

https://www.socialmediatoday.com/news/facebook-adds-new-video-publishing-tools-including-live-rehearsals-and-wat/563030/

Google Memory Will Definitely Remind You Of Something

Instagram Stories are pretty popular, huh? Isn’t it weird that other photo-sharing social media isn’t doing the same thing? Not Google, of course- they’re still cool!

In a move that doesn’t remind anyone of Google+ or “Remember This Day,” Google Photos adds the Memory option, creating a Story-like (but private, personal, and tweakable) album of past photos. On a more practical note, Photos is rolling out enhanced sharing and photo printing options after people have had a few months to get used to Memory.

Share the memories here: https://techcrunch.com/2019/09/12/google-photos-adds-a-time-traveling-version-of-stories-plus-more-sharing-and-printing-options/

Instagram Takes A Clip From…

TikTok clips are really popular, huh? Isn’t it weird that other video-sharing social media isn’t doing the same thing? Not Instagram, of course- they’re still cool!

Instagram changes the video world forever with their new feature, “Clips,” that just like TikTok will allow users to record segments of videos into a single video Story, overlay music on clips and adjust the speed and timer of each video.

The competition is real: https://www.socialmediatoday.com/news/instagrams-reportedly-working-on-a-new-tool-which-replicates-tiktoks-key/562726/

It’s going to be interesting to look back on the evolution of all these platforms three years from now, when they’ve basically become identical twins of one another, slowly converging on the same feature and content offerings, isn’t it? Maybe Google Memory will show us today’s article! Look on the bright side of all this homogeneity- eventually it won’t matter which channel you use most!

Want to know more about the world of marketing today and tomorrow? Stay tuned for more Marketing Updates With Motion Ave. next week!

06 Sep 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On September 6, 2019

Tired of Facebook? We hope not, because this week has been full of changes and new features that are keeping the #1 social media platform center stage! Check out all this news and more in a new edition of Marketing Updates With Motion Ave!

Facebook Messenger: Platform Policies Changes and New Features

Facebook will introduce new changes to its messaging platform, some of which could change the rules of the ads and bots game forever. One of the most relevant is related to chatbots and standard messaging; beginning January 25th, 2020 the +1 message of the 24+1 rule will be eliminated. Also, it was announced that on that date the only pages that will be able to send subscription messages will be those registered in the new News Page Index.

Other changes to the Messenger platform include a lead generation flow template within Facebook Ads Manager, new integrated appointment booking options, and the phase-out of the Discover Tab.

Learn more about these changes here: https://www.socialmediatoday.com/news/facebook-announces-new-business-tools-for-messenger-interactions/561989/

Instagram Tests Back-To-Back Ad Stories

According to Adweek, Instagram is performing a small-scale test in which a small number of users see two back-to-back ads from different brands, instead of one brand at a time. This could undoubtedly have a big impact on story advertising, as marketers would have to focus more than ever on the creative element of their ads to compete for audience attention.

Stay updated on this news here: http://bit.ly/BackToBackAdStories

Hidden Likes Now On Facebook

Facebook may remove the like count in its News Feed. In addition to testing this strategy in several countries with Instagram, the technology giant is testing hiding the total number of likes in Facebook posts, only letting you see some names of some friends who reacted to the comment. This decision seeks to dissuade users from self-censorship when they don’t get the same number of likes or reactions in a post as other users.

Want to know more about Facebook’s intentions? Click here: https://techcrunch.com/2019/09/02/facebook-hidden-likes/

Facebook Page Stories Will Have Their Own Panel

In an attempt to make its stories feature more visible and attractive, Facebook launches a test in which fan page stories are visible in a new, in-Feed panel. In terms of brand exposure, this is a good opportunity for marketers to promote their brands, and for Facebook stories to gain the same relevance that this feature usually has on Instagram.

Learn how to use this new option to your advantage here: https://www.socialmediatoday.com/news/facebook-highlights-page-stories-in-feed-separate-panel-expanding-opportun/562095/

Had enough? We hope not! We look forward to seeing you next week with a new batch of marketing news at Marketing Updates With Motion Ave.

23 Aug 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On August 23, 2019

News, news and more news on this edition of Marketing Updates with Motion Ave.! Ads and new features were the most featured topics in this week’s marketing news.

Want to know more? Read on!

Protected Markets Now Have Their Own Ad Category

In the US, anti-discrimination laws prohibit targeted advertising on the basis of race, sex, and other categories for employment, housing, and various banking services- a restriction that can bump up against the highly-targeted nature of advertising on Facebook and similar platforms. To keep online advertising in compliance, Facebook has launched new marketing API requirements that assign a new Special Ad Category to advertisers and marketers who manage accounts identified as belonging to one of these protected industries. This update will limit targeting options in this category to prevent discriminatory ads from being launched on the platform.

If your account falls into this or other special categories, click here to learn more:

https://marketingland.com/facebook-marketing-api-to-get-special-ad-category-field-for-housing-employment-credit-advertisers-265640

YouTube Keeps Your Makeup Tutorial From Getting You Sued Into Oblivion

In a new pro-creator move, YouTube has updated its content ID claims policies to protect its creators from excessively aggressive copyright protection. The change prevents copyright owners from using the manual claiming tool to seize ad revenue from YouTubers for small and unintentional “infringements,” defined as “very short or unintentional uses of music.”

Free yourself here: https://www.socialmediatoday.com/news/youtube-updates-content-id-claim-policies-to-better-protect-creators/561048/

Instagram Wants YOU… In The Fight Against Fake News

Instagram has empowered standard user accounts to flag content they believe is false. Once reported, Instagram will evaluate the user’s feedback and the behavior of the account to verify if a post needs to be reviewed by third-party fact checkers. This could be a great way to crowdsource the overwhelming job of spotting false claims… or it could empower mob rule to censor unpopular views through mass reporting. Remember, kids, subjective truth isn’t the same as fact!

Fight the good fight here: https://www.engadget.com/2019/08/15/instagram-users-can-now-flag-false-content/

FB Movie Ads Will Include Ticket Sale And Reminders

In alliance with US and UK cinemas and ticketing platforms, Facebook launches two new features for movie ads – users can now receive notifications when a movie is released, look up local showtimes, and buy tickets.

Pass the popcorn here: https://www.theverge.com/2019/8/14/20805529/facebook-movie-reminder-ads-fandango-atom-tickets-showtime-amc-regal

No More Accelerated Delivery For Google Ads Search and Shopping Campaigns

Beginning September 17th, you’ll no longer be able to put a rush on search, shopping campaigns and shared budgets. Google has determined that accelerated delivery has no impact on the efficacy of such campaigns, which are generally not limited by budget. Campaigns launched before this date may be run with accelerated delivery until October 1st.

Beat the rush here: https://www.searchenginejournal.com/google-ads-is-switching-search-shopping-campaigns-to-standard-delivery/321763/#close

Are You Relevant on Facebook? Who Knows?

Facebook is eliminating its Relevance Score evaluation of ads in favor of three new metrics intended to offer more meaningful and granular measures of ad quality. Since Relevance Score directly impacted the cost of ads, and the rate at which Facebook would run them, this change is huge- and largely a good thing. It was never directly explained how Relevance Score was calculated, but it was largely a function of predicted ad performance. These new metrics evaluate your ad based on actual trials in three areas: quality, engagement rate, and conversion rate rankings.

Be the best you can be here: https://www.wordstream.com/blog/ws/2019/03/13/facebook-sunsets-relevance-score

That’s all for a busy week in digital marketing! See you next Friday with more Marketing News With Motion Ave!

09 Aug 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On August 9, 2019

Facebook dominates our news updates this week as the social media giant realizes in a panic that it doesn’t have your continuous and undivided attention. Find out about this crisis facing all of us in the world of digital marketing in this week’s issue of Marketing Updates with Motion Ave!

Facebook Afraid You Forgot It Exists, Owns Your Entire Ecosystem

Did you know Facebook is a social networking platform used around the world? Did you know that Instagram and WhatsApp are Facebook properties? Are you sure?

Just in case the question “who’s your daddy?” doesn’t prompt you to loudly exclaim “Facebook” wherever you happen to be, Facebook announces a momentous change to its platforms that will improve the quality of life for users everywhere: Instagram will now be renamed “Instagram From Facebook,” and WhatsApp will be renamed… wait for it… “WhatsApp From Facebook”.

Given Facebook’s rocky relationship with… humanity lately, we’re wondering if permanently wedding the fortunes of its subsidiaries to the brand luster of their parent is an awesome idea. What do you think?

Teach the controversy here: https://mashable.com/article/facebook-to-rename-instagram-whatsapp/ https://time.com/5643028/instagram-whatsapp-from-facebook/

Speaking Of Instagram From Facebook…

Just to remind creators that if they know what’s good for them, Instagram From Facebook is their most “reliable” and profitable option for them, and that it would be a shame if anything happened to their ad campaigns, Facebook From Facebook launches a new feature in its Creator Studio App: Instagram Scheduling.

In all seriousness, this corrects a previous lack of functionality that was a real waste of time: finally, social managers can schedule posts and IGTV videos from official apps. Until now, this was only possible from a few apps, as Instagram’s API restriction limited other posting options. This opening of access is likely to cure a few headaches in marketing offices around the world.

Rejoice: https://www.socialmediatoday.com/news/facebook-adds-instagram-scheduling-to-creator-studio/560162/

Google Search Not Entertaining Enough? Now It Runs Sideways

The “local pack,” or local results box you get when you search for location-tagged objects, is being redesigned in an effort to be more… interesting? Attractive? Action-packed?

Now, your search results appear below one ad in a scrollable carousel- which fits only one and a half results on the initial page. If you want to see anything past the first result (and see all of the second one, so you know whether “Free Foot” is “Footlong Subs” or something really creepy), you’ll have to scroll.

This can be bad news for SEO, and a lot of businesses that have enjoyed reliably appearing on first-page results are going to have to adapt to regain visibility- if they can.

The announcement, as well as some worrying and advice here: https://searchengineland.com/google-tests-carousel-local-pack-with-ads-included-320225 http://blumenthals.com/blog/2019/08/02/why-brands-should-be-worried-about-the-local-scroll-pack/

Snapchat Instant Create Makes It Easy… Almost TOO Easy

Social platforms aren’t just competing for users, they’re also competing for advertisers- with each platform having unique requirements, marketers don’t have the time or budget to chase every single one. Snapchat just launched its Instant Create Tool, which reduces the work of producing mobile-friendly vertical ads to THREE steps: give a URL, provide or choose an image, and toss that puppy into a template. Entering creative assets will be optional as Instant Create will import images from your website. This vastly widens the field of potential advertisers who can competently create quality ads- which could be a big win for Snapchat.

Snapchat’s official announcement here: https://forbusiness.snapchat.com/blog/introducing-instant-create

More about this new tool: https://techcrunch.com/2019/07/31/snapchat-instant-create/

And that’s all Facebook from Facebook and Friends bring us this week. Stay tuned for next week’s surprises and controversies from Marketing Updates With Motion Ave!

26 Jul 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On July 26, 2019

Interesting news from Pinterest, Instagram, Twitter and Facebook this week! Don’t miss this issue of Marketing Updates with Motion Ave!

Facebook Mobile News Feed Goes on a Diet

Beginning in August, the aspect ratio of ads and posts displayed on mobile news feeds goes from 2:3 to 4:5 – reducing copy lines from 7 to 3 and shrinking images on posts and ads. Marketers will have to tighten their copy or push audiences to the “see more” prompt to move to bigger real estate.

Instagram Institutes Double Secret Probation

Instagram is hardening its conduct policy with a system of escalating interventions. Activities that violate user policy will accumulate warnings- get enough yellow flags in a short enough interval, and you’ll receive a notice that you’re about to be banned. Mess up again during this cooldown period, and you’re outta there.

An additional update is a formal appeal process; if content was removed in error, Instagram will restore the post and remove the violation from the user’s record.

Maybe just don’t be awful.

Get the story here: https://www.socialmediatoday.com/news/instagram-adds-new-warnings-for-accounts-which-are-close-to-being-banned/559079/

Twitter Reminded That Computers Still Exist, Some People Using Them

Twitter has updated its desktop interface, including importing several of the more useful features from its mobile platform, including relocating the navigation bar to the left side and rolling mobile’s Explore tab into it. Switch profiles without closing your screen, enjoy new color and dark modes, and see all DMs- sent and conversations- in one place. Who needs one of those “smart-phones” now?

Embrace the goodness: https://www.theverge.com/2019/7/15/20695120/twitter-desktop-redesign-dark-mode-mobile-features

Pinterest Now Diagnoses, Treats Mental Health

Pinterest will now interrupt your regularly-scheduled swiping if it detects that you’re less perky. Searches for terms like “stress quotes,” or “work anxiety” will lead not to charming Pins of ramshackle country homes in Nebraska overlaid with soothing platitudes or to pouting cats in rugby shirts, but to “wellness activities” provided by Brainstorm, the Stanford Lab for Mental Health Innovation, Vibrant Emotional Health and the National Suicide Prevention Lifeline, such as deep-breathing and self-compassion exercises. Features like links to affordable mental health care or therapy chatbots are scheduled for a later release (date unspecified)- and of course, search results that lead to “wellness exercises” absolutely won’t be revealed to a current or future employer, spouse, or private investigator.

Learn more about this innovative and inspiring initiative here: https://techcrunch.com/2019/07/22/pinterest-wellness/

Finally, the social media giants care deeply for our well-being! See you next week for another issue of Marketing Updates with Motion Ave.!

19 Jul 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On July 19, 2019

Welcome back to Marketing Updates with Motion Ave! It’s time for more juicy news from the marketing world- this time Google, Youtube, Facebook, Pinterest and Linkedin have all given us something to talk about!

Shoelace: It’s Like Google+, But Less!

Google creeps back onto the social network battlefield with Shoelace, a new platform that allows people to organize events and activities that users can attend. If you’re thinking “Just like Sched or Doodle (which connects through Google), you’d be WRONG because… what’s that over there? To be fair, there are some social features sprinkled in: add your interests and the app will recommend nearby events, for example. For now, Shoelace is in closed beta in New York. We’ll see if Shoelace lasts long enough to go public or if it dies of disappointment.

Learn more about this latest attempt here:

https://www.theverge.com/2019/7/12/20691430/shoelace-google-area-120-event-organizing-new-york-beta

Brace Yourself: You Can Opt Out Of Facebook Targeted Ads

Did you eat a pickle sandwich under your bed with the lights out last night, and now every site is showing you ads for pickles, mayo, and antacid? Don’t answer. Do targeted ads squick yout out? If the answer is yes, you’ll be able to ask FB “how have you so thoroughly invaded my life” with the new option “why am I seeing this”? in all FB ads. Click on it, and you’ll see the specific online actions you took that Facebook told (sold) the advertising company- with the option of disabling all ads from this source! A new section, in Ad Settings will also show you all the different topics and products you’ve been targeted for, and by whom- with the ability to powerfully tweak which of these you want to allow advertisers to use.

While it’ll be difficult to opt out of every single area of Facebook that uses your personal data to target you, probably its biggest value is in becoming better informed about HOW and WHY you get targeted, so you can opt out of the most egregious things.

Free yourself here: https://www.komando.com/happening-now/580478/opt-out-of-facebook-targeted-ads

YouTube Continues To Woo Content Creators With Better Monetization

Platforms are in a mad rush to befriend streamers that drive traffic; between Facebook and YouTube, it’s reached the level of a streetfight, with each platform throwing every incentive it can afford at content creators to keep them right where they are, driving traffic. Youtube launches a fundraising tool, Super Stickers, for their existing $400-a-minute profitable Super Chat, and Learning Playlist. There’s also new merch, premium emojis and badges, you name it.

The update also includes changes to the site’s copyright infringement tools. Creators will be able to easily remove parts of their videos that are associated with copyright claims- without simply getting the whole thing blocked.

Want to know more? Click on the link: https://techcrunch.com/2019/07/11/youtube-is-giving-creators-more-ways-to-make-money/

Commercial Video Gets A Big Break on Insta

Videos are blowing up on Instagram- searches for videos on trending topics have increased thousands of times over in just the past year! Now, Pinterest has launched a suite of new video tools for businesses, allowing them to upload videos and see them all in one tab, get traffic insights, and schedule content. For now, these tools are only available for business accounts.

Learn more about this video feature here: https://www.searchenginejournal.com/pinterest-rolls-out-a-suite-of-new-video-tools/316087/

LinkedIn Launches 3 New Campaign Objectives

Since LinkedIn launched its new integration with Google Campaign Manager last year, the platform has been looking to constantly upgrade its ads features. This time it added 3 new ad objectives to its campaign manager: brand awareness, website conversions and job applicants. LinkedIn is taking itself seriously as a social marketing ecosystem just like Facebook, and continues to grow into the role.

Get to know more about these ad objectives and their pricing here: https://www.socialmediatoday.com/news/linkedin-upgrades-campaign-manager-with-3-new-objectives/558668/

https://www.linkedin.com/help/lms/answer/103969

That’s it for this week! We look forward to seeing you next week in a new issue of Marketing Updates with Motion Ave. See you soon!