Marketing Updates With Motion Ave

Welcome to the newest edition of Marketing Updates with Motion Ave! Some of this week’s news focused on shopping through online social media platforms as well asnew simplifications to Instagram and Twitter. Keep reading and discover what’s new in the world of social media!

Instagram Adds Keyword Searches in Addition to Profiles and Tags

Instagram’s search engine has traditionally been limited to names, user names, locations, and hashtags. But now you’ll be able to tap on specific search terms and Instagram will show you all posts that include those exact words. This makes it easier to find a wider range of content, while also helping brands looking to maximize their performance. However, searches will be “limited to general interest topics and keywords that are within Instagram’s community guidelines.” Therefore, not every niche keyword and topic will be searchable this way. It might be worth running a few experiments to see how your posts show up, both with and without hashtags, in order to formulate the best strategy moving forward. 

Learn more about the benefits of new direct keyword searches at:

https://www.socialmediatoday.com/news/instagram-adds-keyword-search-in-addition-to-profiles-and-tags/589230/

Twitter Launches Stories-like ‘Fleets’ for All Users

Stories, but for Twitter. Now you can create stories on Twitter (called ‘Fleets’), with a dedicated tray of Fleets bubbles appearing at the top of your news feed. Here, users can share updates within the app that disappear after 24 hours, fulfilling a distinct need of the platform. According to Twitter, many people leave multiple tweets in their drafts, which never see the light of day. Now, people can Fleet: they can text or share individual tweets, video, and photos.

Tip for brands: If you’re looking to maximize your Fleet engagement, you may need to update your DM settings so everyone can respond to your Fleets!

Read more about this Twitter update at:

https://www.socialmediatoday.com/news/twitter-launches-its-story-like-fleets-for-all-users/589215/ 

Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram

Facebook is now enabling creators to maximize their revenue opportunities by providing additional forms to claim monetization rights when their content is re-posted across the social network. It’s also providing more creators with access to its content claim tools. Now, within the Rights Manager function, creators will be able to set up new rules for detecting duplicate content as it’s posted and claim ad revenue for that content when applicable via the tool.

Click here to read more about Facebook updates: 

https://www.socialmediatoday.com/news/facebook-adds-more-ways-for-creators-to-track-and-monetize-their-content-on/589127/

Instagram Adds New Branded Content Options

Instagram has begun to include branded content tags in its Reels function. As Instagram seeks to combat the rise of TikTok, it looks to monetize this key area and offer more lucrative brand partnership options and processes in order to help users make money from their clips.

Instagram is also adding new branded content tags for both Reels and Instagram Live to expand revenue options for creators. The new tags mean that creators can formulate more deals with brands and generate immediate revenue from their Reels’ content. In addition, Instagram’s also going to include a new process, which will enable brands and creators to collaborate on Instagram content creation, as opposed to brands having to promote a pre-existing post. The platform is also changing its rules regarding branded content in Stories and branded content posts that include product tags.

Interested? To discover more, read the full article at:

https://www.socialmediatoday.com/news/instagram-adds-new-branded-content-options-including-branded-content-tags/589350/

Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!

Marketing Updates With Motion Ave

Welcome to our newest edition of Marketing Updates with Motion Ave. Much of the news this week focused on shopping through online social media platforms, as well as some new Twitter and Instagram features. Keep reading and discover what’s new on these platforms!

Facebook Updates Messenger API to Incorporate Instagram Direct

Facebook updates its Messenger API to include support for Instagram messaging, providing businesses with a range of new connection opportunities through direct messages. The API enables businesses to integrate Instagram messaging with their preferred applications, which is meant to drive meaningful conversations and grow sales. It should also help organizations and third party messaging providers create new workflows to maximize Instagram Direct within their business messaging process. Additionally, this update enables the automation of Instagram Direct responses, which provides another method to engage with potential customers, even when you’re not physically able to reply.

Learn more about these benefits of new messaging options at: 

https://www.socialmediatoday.com/news/facebook-updates-messenger-api-to-incorporate-instagram-direct-enabling-ne/587316/

Instagram Extends Length Limit for Instagram Live Broadcasts

The use of live-streaming increased exponentially during 2020 to help people stay in touch during COVID-19 lockdowns. This included the rise of Zoom and branched out to other real-time connection options. That’s why Instagram is now providing two options to help users maximize their Instagram live streams. 1) Instagram is extending its time limit for live streams fourfold, from 60 minutes to four hours, and every user will be able to broadcast their live uninterrupted, providing them with the opportunity to promote products and events, give virtual classes, etc.; and 2) Now the aforementioned live streams can be archived for up to 30 days.

Read more about the IG Live news at: 

https://www.socialmediatoday.com/news/instagram-extends-length-limit-for-instagram-live-broadcasts-adds-live-str/587807/

Instagram Adds New, Post-Level Age-Gate Tool for Branded Content

Instagram is now enabling businesses to set minimum age requirements for their branded individual posts. They can set a default minimum age or a minimum age for specific countries or for brands looking to promote products in different regions with varying age restrictions. This adds a new way to ensure that you’re adhering to legal requirements while promoting your brand’s content.

Read more here: 

https://www.socialmediatoday.com/news/instagram-adds-new-post-level-age-gate-tool-for-branded-content/587255/

TikTok Announces New Partnership with Shopify

TikTok keeps growing and its celebrities are becoming businesses in their own right. The platform creates pathways for these creators through ad revenue shares and other tools that help them maximize their potential, integrating eCommerce options to provide them with direct income. They have entered into a global partnership with Shopify that will help them create and run ad campaigns that directly target TikTok’s community.

Through this new TikTok channel, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard. 

  • Shopify merchants can connect their TikTok Pixel with the click of a button, making it quicker and easier to track conversions.
  • Merchants can create campaigns, target specific audiences, and track performance all in one place.
  • The platform’s intuitive and creative tools help turn merchants’ products into high quality TikToks in minutes.
  • Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.

Interested? To discover more, read the entire article at:

https://www.socialmediatoday.com/news/tiktok-announces-new-partnership-with-shopify-another-step-towards-in-stre/587808/

Shopping and more shopping here at Marketing Updates With Motion Ave! After such a full week of shopping, we need a break. We look forward to seeing you in our next edition with more marketing news!

 

Drop us a line!

Get in touch with us!