Google Ads Archives | Motion Ave

23 Aug 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On August 23, 2020

Welcome again to another edition of Marketing Updates with Motion Ave! TikTok, Google, and Facebook take the headlines this week with their news! Read on to find out more…

Google Ads Rolls Out Update to App Campaigns

Google is looking to maximize conversions and simplify the process of building a campaign through its new updates. Soon, users will be able to utilize maximize conversions bidding through app campaigns, which will allow them to achieve more installations in less time. To simplify image requirements, it will add three aspect ratios to scale ads and increase the image file size limit from 150KB to 5MB.

Check out all the details here: https://www.searchenginejournal.com/google-ads-rolling-out-multiple-updates-to-app-campaigns/376720/#close

TikTok Already Has Potential Buyers

With less than three months to negotiate before being banned in the U.S., TikTok already has potential buyers. Among them are Microsoft, which is apparently facing negative responses from some of its staff, and Twitter, which is being criticized for having previously owned Vine. Another company joining the race is Oracle, a tech company that seeks to upstage Microsoft’s offerings.

Get the scoop here: https://www.socialmediatoday.com/news/tiktok-takeover-update-twitter-looking-for-a-way-in-microsoft-facing-staf/583245/

Facebook Adds New Paid Event Options

To continue helping the growth of businesses affected by the pandemic, Facebbok has added a new way to increase income with a paid event option. Businesses and creators can now charge for tickets to their online events directly on Facebook. To access this option, Fan Pages will have to comply with the platform’s partner monetization policies.

Want more information? Click here: https://www.socialmediatoday.com/news/facebook-adds-new-paid-events-options-for-businesses-and-creators/583580/

Facebook Removes Over 1,000 Ad Targeting Options

Due to low usage, Facebook decided to eliminate over 1,000 ad targeting options. By making this significant reduction, the platform seeks to simplify its targeting options and avoid cases of discrimination, as it did two years ago with the removal of some 5,000 options.

Get the whole story here: https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/

We’re done for the week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave for more marketing news!

24 Jul 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On July 24, 2020

We’re back with a new edition of Marketing Updates With Motion Ave. This week we go political with a couple of news involving social platforms, government and new measures! Read on to find out more!

Youtube Gives Data On Videos Watched and Video Retention Rate

Youtube has added new features to its video studio. The first one is a listing with videos of other creators that viewers have watched on the platform, which will allow users to gain a better understanding of their audience. The second addition includes new audience retention metrics for each video. This will help users improve their content by seeing which videos generate more engagement.

Want the full story? Click here: https://www.socialmediatoday.com/news/youtube-adds-data-on-other-videos-your-viewers-have-watched-and-new-audienc/581634/

Google Adds New Ad Tools

Google updates and adds new features to its ads tools. First, it launches a new image extensions beta program that will allow advertisers to add product images in search ads. Also, the platform includes in search ads new markers to indicate limited offers, and capacity of shippings and product. Finally, Google tests new dynamic carousel displays for brands’ most relevant products.

Want to know more? Enter here: https://www.socialmediatoday.com/news/google-adds-new-ad-tools-including-updated-visual-options-and-prompts-for/581719/

Facebook Considers Banning Political Ads in November

Although the news has not yet been confirmed, sources say that Facebook would be considering banning political ads from the platform during election season in November. The initiative could be due to the recent boycott against the social media giant for not taking more action against hate speech and misinformation.

https://www.marketingdive.com/news/facebook-considers-political-ad-ban-through-november/581465/

New Predictive Metrics in Google Analytics

Google launches a new action prediction tool in Analytics that seeks to improve the connection between the user and the website visitors. The idea is to offer a suggestion of audience based on the purchase probability in a specific period of time, example: “Likely 7-day purchasers.” This will give advertisers the opportunity to target that audience and display highly relevant ads.

Get all the details here:https://www.socialmediatoday.com/news/google-adds-new-predicted-audience-action-tools-into-google-analytics/581439/

TikTok Banned On Government Devices

In response to concerns that personal information could fall into the hands of the Chinese government, U.S. lawmakers have decided to vote in favour of a proposal to ban the downloading of the Chinese app onto government-issued devices.

Whatsapp Launches Two New eCommerce Features

Facebook continues to look for ways to monetize its Whatsapp messaging platform. This time it adds new QR codes to the app so that businesses can more easily bring customers into a message thread. In addition to this, Whatsapp will also offer catalog links that will help promote the product listings that businesses have within the platform. Since their launch these catalogs have been a popular way to connect with customers.

Learn how these features work here: https://www.socialmediatoday.com/news/whatsapp-adds-qr-codes-for-businesses-and-catalog-links-to-simplify-sharin/581343/

That’s it for this week! We look forward to seeing you in the next edition of Marketing Updates With Motion Ave. Stay tuned!

10 Jul 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On July 10, 2020

This week on Marketing Updates with Motion Ave… a video platform is banned, while others release new exciting updates! Read on to find out more!

India Bans TikTok

After a bloody confrontation between the Chinese and Indian armies in Ladakh, the Indian government decided to ban TikTok and 58 other Chinese apps as their activities undermine the sovereignty, integrity and defence of the country.

Get all the details here: https://www.socialmediatoday.com/news/indian-government-bans-59-chinese-apps-including-tiktok-amid-ongoing-host/580744/

Facebook’s Algorithm Prioritize Original News

Facebook made some new changes to its news feed algorithm and now it will prioritize new news articles that are identified as original content. It will also demote articles that don’t demonstrate transparent authorship.

Learn how the algorithm works here:https://www.searchenginejournal.com/facebook-algorithm-now-prioritizes-original-reporting/373336/

Free Product Listings Will Appear on Google Search

Before, Google Search only showed sponsored listings in the product knowledge panel. Now it will be possible to see free product listings on Search results. Both listings will be shown separately in the results page giving businesses struggling to connect due to the pandemic a chance to improve their results.

Learn more about this Shopping search change here: https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/

Google Adds Prediction and Trend Tools to Ad Campaigns

In an effort to help advertisers maximize their campaigns, Google is optimizing and adding new tools. First, you’ll now be able to find industry trends on your campaign’s Recommendations page. This will help you identify current trends relevant to your business. In addition to this update, Google will extend its Performance Planner tool, feature that estimates campaign clicks and conversions, to Display and App campaigns.

Finally, transparency comes to the Smart Bidding process with the possibility to manage your bid strategy portfolio at a manager account level.

Do you still have questions? Click here to get the answers: https://www.socialmediatoday.com/news/google-adds-new-prediction-and-trend-tools-to-help-maximize-ad-campaigns/581177/

Youtube Will Allow Mid-Roll Ads in Shorter Videos

In order to generate revenue, Youtube creators had to create videos of at least 10 minutes to get mid-rolls ads. However, with the new monetization policy update Yotube will allow the display of this type of ads in videos of at least 8 minutes, which could benefit certain creators who had to extend their content just to monetize.

All the details about this update here: https://www.socialmediatoday.com/news/youtubes-adding-more-ads-with-mid-roll-breaks-available-in-shorter-videos/581173/

New Custom Creation Option On Facebook Ads

Facebook expands its audience options with a new update that would help improve eCommerce activity. The social media giant added to the platform new Custom Audience creation options based on Shopping activity that includes: people who viewed products, people who added any products to their basket, people who purchased any products.

Learn how to use this new option here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

That’s it for this week! We hope to see you soon in another new edition of Marketing Updates with Motion Ave!

26 Jun 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On June 26, 2020

We’re back with a new edition of Marketing Updates with Motion Ave. This week we are full of ad news! Read on to find out more!

Google Offers Free Promotion in Maps

Until September 2020, smart campaign businesses with Google My Business listings will be able to advertise on Google maps with free promoted pins. If you are in this category, you will not be charged for sales, calls or clicks.

Learn more about this promotion here: https://www.searchenginejournal.com/google-is-offering-businesses-free-promotion-in-google-maps/372678/

Instagram Allows Users to Create Ads Without Linking to Facebook Page

Facebook will allow advertisers to promote their content on Instagram without linking to a Facebook Page. Only first time advertisers will be able to access this new option. Those who have already linked their Instagram accounts with a fan page will not be able to do it.

Get all the details here: https://www.socialmediatoday.com/news/instagram-will-enable-new-advertisers-to-create-ads-without-linking-to-a-fa/580310/

Youtube Boosts Video Ad Campaigns

Youtube launches two new ad alternatives to improve conversions and sales. To help businesses establish a stronger eCommerce presence, it will complement actionable video ads with eCommerce products listings. Also, the platform will launch a new Video Action Campaign that will distribute ad videos on home feeds, watch pages, and Google video partners in a single campaign.

Learn all about it here: https://www.socialmediatoday.com/news/youtube-tests-new-shoppable-product-ads-launches-video-action-campaigns/580133/

Spotify Tests Interactive Podcast Ads

Spotify seeks to create more direct sales funnels for brands and launches what it calls “In-App Offers”. This feature allows advertisers to position embedded links on podcast episodes pages that will take users to the brand’s webpage where they will find a promo code.

Know more here: https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch

Blocking Political Ads on Facebook and Instagram Is Now Possible

Following its efforts to provide transparent information, Facebook will now allow users to block political ads on both the platform and Instagram. You can access this option by clicking on the three dots in the ad or by going to your Ad Preferences section.

Get more political here: https://www.searchenginejournal.com/users-now-able-to-block-political-ads-on-facebook-and-instagram/372241/

Audio Tweets Now On Twitter

Sometimes 280 characters are not enough, which is why Twitter will allow users to add audio snippets to their tweets. For now this new feature will be available only on iOS and only certain users will have access to these audio tweets.

Get the full story here: https://www.theverge.com/2020/6/17/21294481/twitter-audio-tweets-now-available-iphone-ios

Google Bans Categories For Employment, Housing and Credit Ads

As part of its Ads policy update, Google will remove certain demographic targeting criteria, such as religion, ethnicity, ract, sexual orientation, and personal hardships, from the employment, housing and credit sector. The change will be first implemented in the US and Canada and worldwide by the end of the year.

Get all the details here: https://www.searchenginejournal.com/google-banning-certain-categories-for-employment-housing-and-credit-ads/371975/?utm_source=daily-carnage&utm_medium=email

That’s it for this week. We look forward to seeing you in another edition of Marketing Updates with Motion Ave. We’ll be waiting for you with more marketing and ads news!

29 May 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On May 29, 2020

Welcome to a new edition of Marketing Updates With Motion Ave. This has been a good week for Facebook and Google, who stole all the marketing headlines! Read on to find out why!

Google Discovery Ads Available Globally

Finally, after an extensive trial period the Google Discovery Ads, covering Youtube, Gmail and Discover, is now available to all advertisers worldwide. By being available on these three large Google products, Discovery campaigns now reach up to 2.9 billion people.

Learn how to get started with Google Discovery Ads here: https://searchengineland.com/google-is-coming-for-facebook-budgets-with-discovery-ads-now-available-globally-335160

Facebook Acquire Gif Platform GIPHY

Facebook announced this month that it acquired the most popular gif database on the web, GIPHY. Currently this platform has integrations with Facebook, Instagram, Twitter, Google, Telegram, Tik Tok, and more. So far there have been no reports that this purchase will affect integrations with other platforms outside the Facebook family of apps.

Get to know more about the purchase here: https://www.socialmediatoday.com/news/facebook-acquires-gif-platform-giphy-which-powers-gif-search-on-various-pl/578072/

Instagram Will Share Revenue With Creators Trough IGTV Ads

For the first time in its history Instagram will share revenues with creators and influencers through IGTV Ads. The platform will share an “industry standard” 55% cut with creators which is the same figure Facebook grants to its influencers. To be able to monetize on the platform creators have to adhere to the Instagram monetization policy, which will ensure that ads appear in front of appropriate content and encourage influencers to use appropriate language and material.

Learn more about Instagram monetization here: https://www.theverge.com/2020/5/27/21271009/instagram-ads-igtv-live-badges-test-update-creators

Facebook Launches Facebook Shops For E-commerce

To help small businesses Facebook launches Facebook Shops, a feature that will allow them to turn their profiles into digital storefronts. E-commerce is on the rise, so this is an excellent opportunity for these companies to set up their online stores on the platform and communicate directly with their customers through Whatsapp, Messenger and Instagram Direct.

Facebook also ensures that they will not store information about individuals and stores they visit unless they give permission.

Want more details? Click here: https://www.mobilemarketer.com/news/facebook-debuts-shops-e-commerce-initiative-to-support-small-businesses/578276/

Facebook Launches Audio Calling App CatchUp

Although there are many calling apps these days, what sets this new Facebook platform apart is that it is audio-only. CatchUp will allow users to make calls with up to 8 people and let them know when a friend or family member is “Ready to Talk” with on-screen notifications. This new app will not require a Facebook account, as it will use your phone contact list.

Learn more about the idea behind this new Facebook service here: https://techcrunch.com/2020/05/26/facebook-launches-catchup-an-audio-only-group-calling-app-that-shows-whos-ready-to-chat-now/

Google Ads Creates Retail Category Feature

Google Ads has added a new reporting feature for e-commerce users that includes the Retail Category performance depending on where the ad was displayed: in Shopping or Search. While this information was available on the platform, it will now be easier for retailers to obtain these metrics without having to plan specific campaign names to identify them.

Instagram Allows Users To Create Messenger Rooms

Facebook extends the use of its video call platform, Messenger Rooms, to Instagram. From now on you’ll be able to create rooms from the Instagram Direct section and invite anyone to join. Since messenger is a separate app, once you start a room with other users on Instagram you will have to switch to the Facebook messaging platform.

Get more details here: https://www.socialmediatoday.com/news/users-can-now-create-messenger-rooms-on-instagram/578544/

And that’s it for this week! See you in the next edition of Marketing Updates With Motion Ave where we’ll bring you the latest marketing news!

Stay safe!

06 Mar 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On March 6, 2020

Welcome back to a new edition of Marketing Updates With Motion Ave! Today we’ll show you what’s new in LinkedIn, Snapchat, Google and… the Coronavirus. Read on to find out more!

No Ads To Bad Medicine On Facebook

Facebook has begun offering unlimited free ad space to the World Health Organization to cultivate the spread of accurate, useful public health information about the ongoing coronavirus epidemic. Simultaneously, a blanket ban has been instituted on any ads including unsubstantiated information or commercial claims such as cures or treatments for the virus.

Stay healthy on Facebook here: https://www.cnbc.com/2020/03/04/coronavirus-facebook-offers-free-ads-to-who-will-remove-flase-claims.html

It’s like Stories, But For Work

LinkedIn is rolling out its Stories lookalike feature, offering companies a new conversation format to showcase company events and share engagement content. Does LinkedIn’s community want the platform to look more like Instagram, encouraging more visual, less information-rich content? Does it matter? We’ll find out!

Get your pieces of flair here: https://www.theverge.com/2020/2/27/21156247/linkedin-testing-instagram-stories-feature-social-network-resumes-why

Swipe Up To Call Ads Arrive In Snapchat US

Snapchat expands its “Swipe Up” options with “Swipe Up to Call,” a feature already available in Middle East markets. Although voice calls are increasingly less popular, this feature will allow specific businesses to expand their prospect lists and conversions.

Want to talk? Click here: https://www.socialmediatoday.com/news/snapchat-launches-swipe-up-to-call-ads-in-the-us/572567/

Google Updates Its Ads Mobile App

Google updates the Ads mobile app with new features. From now on, it will display account and campaign-level optimization scores and recommendations to improve it. You’ll also be able to create notifications that will let you know when your optimization score changes, which will allow you to always be up to date with recommendations and improvements.

Discover more new features here: https://www.searchenginejournal.com/google-ads-mobile-app-updated-with-new-features-and-dark-mode/353032/#close

That’s some of the biggest news in digital marketing this week! To keep up, don’t forget to follow us on our social networks and read our blog: Marketing Updates With Motion Ave!

24 Jan 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On January 24, 2020

Welcome to a new edition of Marketing Updates With Motion Ave! Google dominates the headlines this week, from new tech to phaseouts! Curious? Read on!

Parallel Tracking Now Mandatory For Google Ads

As of March 31, all Google Ads using video must incorporate parallel tracking. This function prevents slowdowns for users by causing their browsers to handle data requests from click measurement providers in the background, while they can get straight to (and through) the ads. Parallel tracking is already mandatory for Search, Shopping, and Display campaigns.

Get the details here: https://ppc.land/parallel-tracking-for-video-campaigns-to-become-mandatory-in-google-ads/

Bid And Budget Simulators Come To Google Smart Bidding

Bid simulator support will now be available for one specific smart bidding strategy: Target ROAS (return on ad spend) bid strategy. This feature creates simulations using activity across the web from the past 7 days to test such adjustments as higher targets and budgets. While it’s not psychic, this kind of pattern analysis is an unprecedented insight to help marketers budget and price.

Change the future here:

https://www.searchenginejournal.com/google-ads-introduces-bid-simulator-support-for-smart-bidding/343323/

R.I.P. Chrome Apps: 2013-2022

Chrome apps are on death row- support ends for all desktop OSes by the end of this year, and Chrome OS gives the boot in 2022. While some of the community is undoubtedly displeased, this move doesn’t signal a wholesale elimination of independent and open-source development: Chrome Extensions aren’t going anywhere.

Get to know all about the phase out process here: https://blog.chromium.org/2020/01/moving-forward-from-chrome-apps.html

https://www.pcworld.com/article/3514529/google-will-wind-down-chrome-apps-starting-in-june.html

No, Seriously, No Cookies: We Mean It This Time

Chrome is going on a deeper diet than just cutting Apps- Google has announced plans to end support for third-party cookies within two years. Assuming they follow through, this represents major action on Google’s public sentiments of committing to greater privacy. If implemented as thoroughly as Google promises, this will be a cataclysmic change for digital marketers- one of the core sources of user data and activity metrics will go entirely dark.

Prepare for the analytics apocalypse here: https://techcrunch.com/2020/01/14/google-wants-to-phase-out-support-for-third-party-cookies-in-chrome-within-two-years/

That’s it for Google week! Join us next time to find out what Google and the other big names will bring to the digital marketing world!

10 Jan 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On January 10, 2020

Happy New Year 2020! We are back to bring you the most relevant marketing news of the week! And of course, facebook is still a big topic this year. Want to know why? Read on!

Facebook Confirms It Won’t Ban Political Ads

Facebook confirms that it will not limit the way political ads target its audience and voters. Many consider this a bad decision, as it still does not limit the lies and misinformation in those ads. The only solution the platform offers is to give users more control tools so they can manage the amount of ads they see.

If you want to know if this solves anything click here: https://www.wsj.com/articles/facebook-to-keep-targeted-political-ads-but-will-give-users-more-control-11578567603

No More Messenger Without Facebook

Before December 2019 users could download the Messenger app, login and start talking to their friends without having an active Facebook account. However, this past December they quietly eliminated that possibility.

Want to know why? Click here: https://www.socialmediatoday.com/news/facebook-removes-option-to-create-a-messenger-account-without-a-facebook-pr/569638/

Google Ads Says Bye To Message Extension

This 2020 Google Ads has decided to remove the message extension option in Adwords. The feature will be removed on January 27th and users will not be able to modify it in new or current campaigns.

Want to know more details? https://ppc.land/google-to-sunset-message-extensions-in-google-ads/

And that’s it for this week! Stay tuned for more Marketing Updates With Motion Ave.

13 Dec 2019

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing, Uncategorized Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On December 13, 2019

It’s Google Week on Marketing Updates With Motion Ave! Today’s marketing news is dominated by Alphabet’s web giant! Check out all the news right here.

Google Ads’ Optimization Score Will Include Display Campaigns

Google has expanded its optimization score feature to include one of the most common campaign types: display, which includes search, shopping, and display ads. As with existing categories, the score uses Google’s algorithm to analyze the features of your ads that it predicts will most improve results.

Want the full story? Click here: https://www.searchenginejournal.com/google-ads-optimization-score-now-includes-display-campaigns/338665/#close

Google Ads To Explain Itself

In this never-before-seen feature, a paid service will explain why it does anything it does to its advertiser customers. Google’s new “See Explanation” feature will help advertisers optimize ads more efficiently, providing specific measures for ad impressions, clicks, and cost. Accepting our ad money and telling us how those ads actually performed? You’re spoiling us rotten, Google!

Get the explanation here: https://www.seroundtable.com/google-ads-explanations-beta-28643.html

And here:

https://www.searchenginejournal.com/google-ads-to-explain-why-changes-in-performance-occurred/338911/

Chrome To Provide Support for Likes Addiction

In the time it took you to read this sentence, your likes count on one of your Instagram From FACEBOOK posts has probably changed. Back from checking? I bet it changed again. Just kidding! Want to prevent this nightmare scenario from ever happening again? Google Chrome’s new desktop extension displays the number of likes on posts that don’t show them. Bafflingly, advertisers and influencers in several test countries have exploded into fireballs of anxious rage when Instagram from FACEBOOK has hidden their like counts. We can all sleep better tonight.

Protect yourself and your family here: https://www.forbes.com/sites/heatherleighton/2019/12/10/this-chrome-extension-brings-instagram-posts-likes-back/#21ece31c146c

Canva Launches New Video Editing Feature

Canva will ring in the new year with new tools, including a video editing tool that, as always, requires no previous design experience! The company also launched its desktop version and an option focused on Education: Canva for Education.

Learn more here: https://techcrunch.com/2019/12/06/canva-introduces-video-editing-has-big-plans-for-2020/

That’s all for this year! We hope you have a merry Christmas and a Happy New Year full of new marketing news and ads improvements!

13 Sep 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On September 13, 2019

Welcome to another edition of Marketing Updates with Motion Ave! This week Facebook and Google dominate headlines with changes and new features in their ad platforms and user engagement. Find out more now!

“Don’t Move,” Says Facebook and Instagram Un-Menacingly

Shopping is so freakin’ hard nowadays. Not only do you have to browse ads right in the middle of your social feeds to find things you want, you have to click away to some other site, where you’ll probably have to click two or even three more times before completing a transaction!

The oppression ends now, thanks to your friends at Facebook and Instagram From Facebook. The dynamic duo is testing Dynamic Ads permitting you to complete such transactions clicking directly on the ad in your feed, and check out using the Checkout on Facebook feature- all without leaving the comfortable, reassuring ecosystem of your favorite social media platform.

To leverage the visitor retention this new feature promotes, Instagram is trying something else new, as well: shopping ads can now be transformed into paid promotions. Previously, only organic posts could be given shopping tags- now, powerful buy-on-demand ads can get the same treatment as your marketing campaigns.

Oh, and of course Facebook would love you to use Libra to pay for all of it. Kthanxbai!

https://www.socialmediatoday.com/news/facebook-tests-new-in-app-shopping-ads-for-both-facebook-and-instagram/562550/

New Google Policy Acknowledges Lying Is Bad

A few months ago, we reported that Facebook was stepping up to “snake oil” ads: promotional content for medical products with no scientific basis (or outright lies) for their performance claims. Besides marketplace fraud, these products have life-threatening consequences, as often, they’re simply supplements with dangerously highly concentrated elements- if they even have active ingredients at all.

Google now prohibits ads for “treatments that have no established biomedical or scientific basis,” as well as those with extremely limited or clearly biased testing data.

Read the back of the bottle here: https://www.searchenginejournal.com/google-ads-introduces-new-policies-for-certain-types-of-medical-ads/325157/#close

Facebook Makes It So Shakira Totally Can’t Ignore You Now

Facebook and Instagram are also giving some love to interactivity between popular figures on the platform and their flock. Public figures can now interact simultaneously during an event, and can tag Stories with Fan Reply Stickers, encouraging their followers to respond with photos that they can then reshare in-story, creating a running dialogue.

On Facebook, celebrities and influencers can add “swipe-up” links that can redirect fans to products the celebrities are promoting or selling, encouraging content creators to integrate their promotional material with meaningful social interaction and other in-ecosystem activities.

Dance with the stars here: https://www.engadget.com/2019/09/10/facebook-public-figures-creators-fan-reply-stickers-stories-money-safety/

Google Expand Several Features To More Campaigns Types

Google continues its efforts to improve ad services by offering wider options to ad campaigns. Outcome-based bidding, previously only available for CPM (cost per thousand impressions) objectives, will now be available for Display and Video 360 campaigns. Likewise, automated bidding is now available for all non-guaranteed deals, allowing advertisers to access Google’s advanced machine learning to improve their ads results. Other tweaks to the way outcome-based bidding works are included as well, with the overall goal of better enabling marketers to purchase exactly the outcomes they want, and not pay for what they don’t.

Learn more here: https://www.socialmediatoday.com/news/google-expands-outcome-based-buying-and-automated-bidding-to-more-campaign/562648/

That’s all for this week! See you next week with more Marketing Updates with Motion Ave. Don’t forget to follow us through our social networks to keep up with all the changes in the world of digital marketing!