Welcome to another issue of Marketing Updates With Motion Ave. This week several of our favorite platforms made great changes or are preparing interesting releases, so don’t miss out on any of these marketing news!
Facebook Creates a Bot-Only Platform To Analyze Behavior
Facebook is building a bot-only platform to analyze real behavior of various types of users in a controlled environment. This Facebook shadow platform will not be available to users, only bots will interact within the app where they will act as non-existent users who like, share, comment, harass, abuse, and scam.
The goal of this simulation software is to find ways to decrease violations within the system.
Get to know more about this experiment here:https://www.theverge.com/2020/4/15/21221992/facebook-wes-simulation-research-paper-bots-scammers-new-feature
Google Lifts Its Coronavirus Ad Band
Due to criticism from Democratic lawmakers, Google will begin to lift its ban on coronavirus-related advertising. Until now no government entity, hospital, NGO could launch ads related to the current pandemic on the platform. However, lawmakers were concerned that this ban could “bolster misinformation from the White House.”
For now, Google is still working on ways to allow these specific institutions to run ads related to coronavirus.
Know more about the ban here: https://www.theverge.com/2020/4/2/21204413/google-coronavirus-ad-ban-democrats-political-advertising-white-house-donald-trump
Facebook Launches New Gift Card Feature
Facebook continues its efforts to support businesses dealing with the impacts of the COVID-19 and launches a new feature on the platform: gift card listings. Users can now find gift cards that allow them to order their favorite products from local restaurants and businesses.
Instagram would also be creating a similar version of this feature for its platform.
Now all about it here: https://www.socialmediatoday.com/news/facebook-adds-gift-card-discovery-tool-service-impact-listings-to-help-bus/575426/
Youtube Seeks to Launch ‘Shorts’ Video-Sharing Feature to Compete With TikTok
Given the growing popularity of TikTok, popular platforms like Youtube are looking for “new ideas” to keep up with this Asian giant. That’s why the video platform plans to launch “Shorts”, a video-sharing feature that will come with an editor where users will be able to add songs to their posts.
This new feature will be launched at the end of the year in the platform’s mobile app. Want to know more about it? Get all the details here: https://www.mobilemarketer.com/news/report-youtube-plans-shorts-video-sharing-feature-to-challenge-tiktok/575412/
Google Launches a Free Tool To Create Promo Videos
To help businesses create promo videos more easily, Google is launching a new video editing tool to create short 6 or 14 second videos for Youtube. This new feature will allow users to animate static images and add their own images, logos and text.
The goal of this beta tool is to help businesses that cannot currently invest resources in creating in-person videos.
Learn more about this new tool here: https://www.searchenginejournal.com/youtube-video-builder/361510/?utm_source=daily-carnage&utm_medium=email
And that’s it for this issue! Find new updates, new features and new controversies in our next Marketing Updates With Motion Ave.