Marketing Updates With Motion Ave

Welcome again to another edition of Marketing Updates with Motion Ave! TikTok, Google, and Facebook take the headlines this week with their news! Read on to find out more…

Google Ads Rolls Out Update to App Campaigns

Google is looking to maximize conversions and simplify the process of building a campaign through its new updates. Soon, users will be able to utilize maximize conversions bidding through app campaigns, which will allow them to achieve more installations in less time. To simplify image requirements, it will add three aspect ratios to scale ads and increase the image file size limit from 150KB to 5MB.

Check out all the details here: https://www.searchenginejournal.com/google-ads-rolling-out-multiple-updates-to-app-campaigns/376720/#close

TikTok Already Has Potential Buyers

With less than three months to negotiate before being banned in the U.S., TikTok already has potential buyers. Among them are Microsoft, which is apparently facing negative responses from some of its staff, and Twitter, which is being criticized for having previously owned Vine. Another company joining the race is Oracle, a tech company that seeks to upstage Microsoft’s offerings. 

Get the scoop here: https://www.socialmediatoday.com/news/tiktok-takeover-update-twitter-looking-for-a-way-in-microsoft-facing-staf/583245/

Facebook Adds New Paid Event Options

To continue helping the growth of businesses affected by the pandemic, Facebbok has added a new way to increase income with a paid event option. Businesses and creators can now charge for tickets to their online events directly on Facebook. To access this option, Fan Pages will have to comply with the platform’s partner monetization policies.

Want more information? Click here: https://www.socialmediatoday.com/news/facebook-adds-new-paid-events-options-for-businesses-and-creators/583580/

Facebook Removes Over 1,000 Ad Targeting Options

Due to low usage, Facebook decided to eliminate over 1,000 ad targeting options. By making this significant reduction, the platform seeks to simplify its targeting options and avoid cases of discrimination, as it did two years ago with the removal of some 5,000 options.

Get the whole story here: https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/

We’re done for the week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave for more marketing news!

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates with Motion Ave. The protagonists of this issue are social media and advertising heavyweights: Facebook, Instagram and Google. Discover what’s new about these platforms with these marketing news! 

Google Will Require Identification Confirmation From Advertisers

As part of its ad transparency program, Google will now require all advertisers to confirm their identity with documentation showing who they are and where they are based. This requirement was already made to political advertisers, but now Google seeks to provide greater transparency and expand the measure to all advertisers on the platform. 

Learn more about the verification here: https://www.socialmediatoday.com/news/google-will-now-require-all-advertisers-to-confirm-their-identity-under-exp/576674/

Snapchat Launches “First Commercial” Ad Functionality 

Snapchat gives you the opportunity to be the “first commercial” people see with their new feature. As the name implies, this new feature allows advertisers to be the first ad that platform users see that day in their first Snap show session.This ad will be available for 24 hours and will have a maximum duration of 6 seconds. 

Want more details? Click here: https://www.searchenginejournal.com/snap-launches-first-commercial-option-on-snapchat-shows/364890/

Google Explains Conditions To Be Eligible For Ad Credits

Google had already indicated that to be eligible for small and medium-sized business ad credits, you had to be an active advertiser on the platform since the beginning of 2019 and adhere to Google Ads policies. Now Google elaborate on the requirements and indicates that consistent and committed advertisers having active campaigns before the coronavirus situation will be able to access these credits. 

As of May, Google would assign one credit per customer. 

Know more about conditions, timing and credit size here: https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192

Facebook Add New Location Markers On Posts

Facebook continues its commitment to transparency and adds new location markers on individual business profile posts on high-reach Facebook Pages and Instagram accounts. The idea is to give users the opportunity to understand who is behind the posts that are published on the platforms. This would be very helpful in relation to the upcoming elections as  it would provide more transparency.

Know more about this transparency measure here: https://about.fb.com/news/2020/04/page-and-account-transparency/

Creators Could Charge For Access To Live-stream Events On Facebook 

To support small businesses, artists and creators, Facebook will launch the option to charge for access to event live-streams. This new option comes hand in hand with Messenger Rooms, Facebook’s answer to video chat apps like Zoom and Houseparty. 

Get to know more here: https://www.theverge.com/2020/4/28/21239863/facebook-live-paid-video-charge-stream-accessñ-events

Instagram Allows Access To DM And Lives From Desktop Version

Finally, Instagram gives its users what they’ve been asking for. From now on you can manage your direct messages and watch lives from your favorite accounts on the desktop version of Instagram. This will allow users and social media managers to manage and visualize all their actions from the web, from publishing and scheduling posts with creator studio, to answering direct messages from followers. 

Know more details about these new features here: 

https://www.androidpolice.com/2020/04/12/instagram-live-broadcasts-can-now-be-watched-on-the-web/
https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/

Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!

Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. This week several of our favorite platforms made great changes or are preparing interesting releases, so don’t miss out on any of these marketing news! 

Facebook Creates a Bot-Only Platform To Analyze Behavior

Facebook is building a bot-only platform to analyze real behavior of various types of users in a controlled environment. This Facebook shadow platform will not be available to users, only bots will interact within the app where they will act as non-existent users who like, share, comment, harass, abuse, and scam. 

The goal of this simulation software is to find ways to decrease violations within the system.

Get to know more about this experiment here:https://www.theverge.com/2020/4/15/21221992/facebook-wes-simulation-research-paper-bots-scammers-new-feature

Google Lifts Its Coronavirus Ad Band  

Due to criticism from Democratic lawmakers, Google will begin to lift its ban on coronavirus-related advertising. Until now no government entity, hospital, NGO could launch ads related to the current pandemic on the platform. However, lawmakers were concerned that this ban could “bolster misinformation from the White House.”

For now, Google is still working on ways to allow these specific institutions to run ads related to coronavirus. 

Know more about the ban here: https://www.theverge.com/2020/4/2/21204413/google-coronavirus-ad-ban-democrats-political-advertising-white-house-donald-trump

Facebook Launches New Gift Card Feature

Facebook continues its efforts to support businesses dealing with the impacts of the COVID-19 and launches a new feature on the platform: gift card listings. Users can now find gift cards that allow them to order their favorite products from local restaurants and businesses. 

Instagram would also be creating a similar version of this feature for its platform. 

Now all about it here: https://www.socialmediatoday.com/news/facebook-adds-gift-card-discovery-tool-service-impact-listings-to-help-bus/575426/

Youtube Seeks to Launch ‘Shorts’ Video-Sharing Feature to Compete With TikTok

Given the growing popularity of TikTok, popular platforms like Youtube are looking for “new ideas” to keep up with this Asian giant. That’s why the video platform plans to launch “Shorts”, a video-sharing feature that will come with an editor where users will be able to add songs to their posts. 

This new feature will be launched at the end of the year in the platform’s mobile app. Want to know more about it? Get all the details here: https://www.mobilemarketer.com/news/report-youtube-plans-shorts-video-sharing-feature-to-challenge-tiktok/575412/

Google Launches a Free Tool To Create Promo Videos

To help businesses create promo videos more easily, Google is launching a new video editing tool to create short 6 or 14 second videos for Youtube. This new feature will allow users to animate static images and add their own images, logos and text. 

The goal of this beta tool is to help businesses that cannot currently invest resources in creating in-person videos.

Learn more about this new tool here: https://www.searchenginejournal.com/youtube-video-builder/361510/?utm_source=daily-carnage&utm_medium=email

And that’s it for this issue! Find new updates, new features and new controversies in our next Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Welcome to a new issue of Marketing Updates With Motion Ave. The social media giants put fake news in their crosshairs ahead of the 2020 U.S. Census and elections, and new features abound! 

IGTV Hopes You’ll Do More If You’re Paid

Instagram is finally proposing monetization of IGTV! To encourage creators to generate higher quality content, the Instagram Partner Program would allow them to earn ad money, with a model similar to Facebook Watch.

Get ready to monetize: https://techcrunch.com/2020/02/06/igtv-ads/

Facebook Has That Thing You Wanted

Want to know about price drops, back in stocks, and other ecommerce alerts? Facebook has launched One Time Notification API Messenger, allowing businesses to send a follow-up message to users who have requested to be notified. Merchants can set a variety of notifications- visitors opt in themselves. 

Learn more about this new API here: https://www.socialmediatoday.com/news/facebook-adds-one-time-notification-api-to-messenger-for-business/571725/

New Video Trimming Tool For Instagram

Instagram continues to up its game against video content rivals with a potential video trimming tool for Stories. The new feature would allow users to cut and edit videos directly on the platform, speeding up the process of editing and uploading videos to stories.  

Want all the details? Click here: https://marketingland.com/social-shorts-instagram-tests-new-stories-trimming-tool-whatsapp-hits-2b-users-pinterest-to-verify-merchants-276108

Twitter Fights Census Misinformation

In order to make it easier for users to find information from reliable and verified sources, Twitter is working on further measures to detect and eliminate misinformation related to the 2020 US Census. Twitter has promised collaboration with the U.S. Census Bureau to determine effective measures to reduce misleading information about the survey. Twitter also plans to activate its election integrity policy for this event.

Learn more about Twitter’s measures against misinformation here: https://www.socialmediatoday.com/news/twitter-outlines-measures-to-detect-and-remove-misinformation-relating-to-t/572125/

Facebook Partners With Reuters For Fact Checking

As the US presidential elections approach, Reuters has formed an alliance with Facebook to verify the authenticity of photos, videos, news, headlines that are published on the platform. This does not mean that all published content will be directly checked; Reuters’ team will focus specifically on Facebook’s US audience.

The objective of this partnership is to offer Facebook Reuter’s understanding of key fact-checking principles. 

Get the truth here: 

https://www.socialmediatoday.com/news/facebook-expands-fact-checking-efforts-in-new-partnership-with-reuters/572235/

And it’s the end of a week full of great (verified) news and new features. We hope to see you in another edition of Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Today in Marketing Updates with Motion Ave, the call and form tracking platform CallRail brings us exciting integrations that will up your game. Meanwhile, Facebook and Snapchat make changes to their platforms. Discover it all here! 

Facebook Shuts Down Mobile Web Placements And In-stream Placements 

As of April 11, Facebook Audience Network will no longer receive ad requests for mobile web and in-stream placements, and no bid requests after this date will be accepted. Their decision is based on current partner demands that include the development of other formats across mobile apps.

Will this change affect you? Learn more: https://www.facebook.com/help/publisher/645132129564436

https://www.adweek.com/digital/facebook-audience-network-will-no-longer-offer-mobile-web-and-in-stream-placements/

CallRail Launches Analytics Integrations With Google

CallRail, a call tracking intelligence company, launched a new integration with Google My Business that will allow users to better analyze call insights on the platform. With this integration you’ll be able to know if a call was answered, and if it was generated from the desktop or mobile version. Now, call insights will no longer be a limitation at GMB!

Find out what other metrics you can analyze here: 

https://searchengineland.com/callrail-adds-call-analytics-integration-with-google-my-business-327889

CallRail is also introducing Google Ads Lead Forms Extension integration. Now marketers and users will be able to get real time data from the lead form extension, plus a better understanding of this information. Data from Google Ads will be available next to the call data and these can be stored indefinitely without difficulty. 

Want more details? Click here: https://martechseries.com/sales-marketing/programmatic-buying/callrails-first-market-google-ads-integration-allows-marketers-capture-analyze-leads-directly-serp/

Bitmoji Series on Snapchat

Snapchat has just launched a new interactive activity on its platform: Bitmoji TV. Due to the growing demand for short, TV-like content within the platform, the company decided to create this new feature that will allow users to watch their custom Bitmoji avatars in their own full-motion cartoon series. 

Discover the new adventures your Bitmoji will embark on here: https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/

That’s it for today! Eager to know more? Join us again for another edition of Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Happy New Year 2020! We are back to bring you the most relevant marketing news of the week! And of course, facebook is still a big topic this year. Want to know why? Read on!

Facebook Confirms It Won’t Ban Political Ads

Facebook confirms that it will not limit the way political ads target its audience and voters. Many consider this a bad decision, as it still does not limit the lies and misinformation in those ads. The only solution the platform offers is to give users more control tools so they can manage the amount of ads they see. 

If you want to know if this solves anything click here: https://www.wsj.com/articles/facebook-to-keep-targeted-political-ads-but-will-give-users-more-control-11578567603

No More Messenger Without Facebook

Before December 2019 users could download the Messenger app, login and start talking to their friends without having an active Facebook account. However, this past December they quietly eliminated that possibility. 

Want to know why? Click here: https://www.socialmediatoday.com/news/facebook-removes-option-to-create-a-messenger-account-without-a-facebook-pr/569638/

Google Ads Says Bye To Message Extension 

This 2020 Google Ads has decided to remove the message extension option in Adwords. The feature will be removed on January 27th and users will not be able to modify it in new or current campaigns. 

Want to know more details? https://ppc.land/google-to-sunset-message-extensions-in-google-ads/

And that’s it for this week! Stay tuned for more Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

A new edition of Marketing Updates with Motion Ave is here! Platform changes, new options, and political controversy top the headlines of the biggest social platforms. Read on to find out more! 

Twitter Could Allow Scheduling Tweet On Web App

Twitter has jumped on the bandwagon of integrating scheduling features directly on their social platform. Twitter could now let you schedule tweets. Until now it had only been possible to schedule tweets on Twitter through TweetDeck and other third-party services such as Hootsuite, Buffer or SproutSocial. However, in recent days Twitter launched a test in which some users will have the ability to schedule tweets directly in the compose window in the web app.

Are you one of the lucky ones? Find out here: https://www.theverge.com/2019/11/20/20974686/twitter-test-tweet-scheduling-main-web-app-tweetdeck-buffer

Facebook Launch Options To Better Control Ad Placement

In 2017 YouTube lost millions of dollars in revenue after brands removed their ads from the platform for fear that their ads would appear alongside hate speech content. To prevent this from happening on its platform, Facebook launched new features that will allow advertisers to have more control over where their ads appear across Facebook’s ad delivery networks.

Get to know the new ad options here: https://www.socialmediatoday.com/news/facebook-adds-new-options-for-brands-to-control-ad-placements/567748/

Google Also Limits Political Advertising

Google also joins the trend and limits in some way the reach of political ads. Unlike Twitter, Google will not ban political ads, but will limit their targeting capacity, in addition to taking action against “demonstrably false claims” that can influence a voter’s voting decision or generate mistrust in the electoral process. For now, political ad targeting will be limited to age and location.

Get to know more here: https://techcrunch.com/2019/11/20/google-limits-political-ad-targeting-and-all-demonstrably-false-claims/

Pinterest To Support Small Businesses This Holiday Season

Pinterest has launched a page exclusively populated with shoppable product pins from a curated list of small US businesses, mostly run by women. With this initiative Pinterest seeks to support this type of business that in their own words offer “something you won’t find at every other box store on the block.”

Organize your holiday gift list here: https://www.bizjournals.com/bizwomen/news/latest-news/2019/11/pinterest-highlightssmall-businesses-for-holiday.html

A new week ends with Marketing Updates With Motion Ave. We look forward to having you here next week to learn more about marketing news and the world of online advertisi

Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. The features that were released this week could change the marketing game, so don’t miss out on any of these marketing news! 

Instagram Tests Hiding Likes In The US

In order for people to focus more on publishing truly quality content, Instagram decided to start testing a new idea: hiding likes from followers. Now users will start following accounts, not because of their popularity but because of their content. This new feature has already been tested in 7 countries and will finally arrive in the US.

Do you want to know if your likes will be hidden? Click on the link: https://edition.cnn.com/2019/11/11/tech/instagram-likes-going-away/index.html

Google Will Warn Users Of Slow Pages

As a way to encourage publishers to improve the speed of their websites, Google decided to use some small badges that will tell users if a page is slow or not before they decide to click on the link. With this, the company seeks to reward fast websites and provide valuable information for users of the platform.  

Know more here: https://www.searchenginejournal.com/google-chrome-speed-badges/335261/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish

Twitter Will Let You Switch Accounts When Tweeting

It will now be possible to switch accounts directly on twitter when replying to tweets. This functionality was already available in TweetDeck, but now finally arrive to the main app. This will give users the opportunity to perform more actions on the app and manage their multiple accounts more easily. 

Want to know more? Click here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-which-would-enable-you-to-switch-accounts-in/566976/

Google Ads Editor Has Been Updated

In addition to power support app campaigns for engagement and Discovery campaigns, new features were added to the platform such as: shared negative keyword lists, searchable errors, which allows you to search for errors in your campaigns, maximize conversion value for search campaigns and more.

Get to know all the details here: https://www.searchenginejournal.com/google-ads-editor-gets-new-features-support-for-new-campaign-types/334501/

Facebook Expands On-Platform Payments

The Facebook Pay tool now arrives in the US. Facebook’s payment tool now arrives in the United States. This new on-platform payment alternative will offer users the opportunity to purchase products more easily on Facebook, Whatsapp, Instagram and Messenger. You’ll be able to add your preferred payment method only once (not every time you make a purchase), get customer support live, view your payment history and more. 

Know more about this launch here: https://www.socialmediatoday.com/news/facebook-rolls-out-facebook-pay-to-the-us-expanding-on-platform-payments/567164/

That’s it for this week! We hope to see you soon with new Marketing Updates With Motion Ave! 

Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. This week was all about Facebook- with plenty of controversy at no extra charge! While a little less busy, Twitter also made big headlines with a simple move. Read it all now!

Facebook Wants You To NOTICE THEIR NEW LOGO

Big. Powerful. Changes color. Hanging around everywhere. Capturing and devouring everything it meets.  No, it isn’t a giant cuttlefish, though your confusion is understandable. It’s FACEBOOK.

FACEBOOK has updated its logo to represent its new outlook as the company that owns most of the places the world pays attention to. The new logo, already being decried as jarring and off-brand, will be displayed in a different color on each of FACEBOOK’s new holdings: green for WhatsApp From FACEBOOK, Pink for Instagram from FACEBOOK, and blue for FACEBOOK from FACEBOOK. 

If there’s one thing we know, it’s that shouting and constantly changing your image is a great way to get people’s attention and show what a nice guy you are.

Embrace change here: https://www.theverge.com/2019/11/4/20947854/facebook-new-logo-design-change-parent-company-instagram-whatsapp

Twitter Refuses To Take Someone’s Money, Saves Democracy

Arguably some of the biggest news this week was Twitter’s announcement banning all political ads. While political messages, images, and content will continue to exist across 99.380245% of the platform, they must generate reach on their own through following and retweeting, like everything else- no more purchasing mandatory slices of users attention.

The ban applies to all ads featuring candidates in political campaigns as well as those advocating legislation on major issues, such as climate change and healthcare. How “major” an issue? What about ads that don’t directly name candidates? 

So. To be clear: Twitter allows no ads containing any political action. FACEBOOK allows any and all political ads. Everyone is outraged at both.

Democracy in action. The system works, you guys! 

Join the debate here: https://www.socialmediatoday.com/news/twitter-bans-all-political-ads-in-response-to-concerns-around-misinformatio/566259/

https://techcrunch.com/2019/11/02/twitters-political-ads-ban-is-a-distraction-from-the-real-problem-with-platforms/

FACEBOOK Won’t Judge Your Politics, But It Might Judge Your Grammar

The newest evolution of FACEBOOK’s responsive ads includes the ability to supply several versions of copy, headlines, and post descriptions for a single ad- and, just as it already does for images, FACEBOOK’s algorithm will determine which text combination will bring the best results. 

This next step for responsive ads ultimately gives FACEBOOK full control of every element of your ad (though, to be fair, you don’t HAVE to create responsive ads). This illustrates a bigger philosophical point in the FACEBOOK landscape- sure, you’re giving up your ability to make decisions about anything, but someone’s doing your most difficult work for you, and there’s memes to read.

Find out more here: https://marketingland.com/responsive-ads-come-to-facebook-with-multiple-text-optimization-270013

FACEBOOK Changes Video Ad Metrics

No more 10-Second Video Views counts (or related metrics). FACEBOOK has swapped this out for what’s intended to be a more useful measure of activity, ThruPlays: the number of times your video has been played completely or up to 15 seconds. 

Oh. And a bunch of metrics have been renamed, like “Video Watches At 25%” is now “Video Plays at 25%” to reflect that people might be clickfarming, I mean distracted.

Go to the tape here: https://www.socialmediatoday.com/news/facebook-announces-changes-to-ad-metrics-including-removal-of-10-second-vi/566382/

FACEBOOK Saves Marketers From Themselves With New Ad Limits

Starting mid next year, FACEBOOK will limit the number of ads a page can run. To prepare advertisers for this drastic change, FACEBOOK has launched the new Ad Volume API that allows you to see how many ads are running on a page, and how many are in review. 

FACEBOOK assures everyone that having too many ads can harm advertisers’ performance. The logic is that if you have a large volume of ads, fewer come out of the learning phase and a lot of budget is spent before the system updates the ad performance. 

It’s very nice of FACEBOOK to be so responsible with our money.

Want to know more? Click here: https://marketingland.com/facebook-to-limit-number-of-ads-pages-can-run-simultaneously-270449

Need a break from hearing about FACEBOOK? Take a week! We’ll be back with more Marketing Updates With Motion Ave featuring news on everyone’s favorite gigantic social media conglomerate!

Marketing Updates With Motion Ave

This week Marketing Updates With Motion Ave is loaded with new ads on Instagram, new features on Twitter and a self-destructive message on Whatsapp! Read on to find out more! 

Instagram Tests New AR Ad

Instagram offers new possibilities for retailers through augmented reality. Users with the proper hardware can harness the “try on” format to see what those sunglasses look like on them. Presently, this feature is only available for cosmetics and eyewear products- but the possibilities of allowing direct experiences of a wide range of products, remotely, are obvious.

Try on the future here: https://www.socialmediatoday.com/news/instagrams-now-testing-new-ar-try-on-ads-with-selected-advertisers/564349/

WhatsApp Launches Self-Destructing Messages

It’s become a proverb of our times that what you say online haunts you forever, and is never truly gone. WhatsApp aims to let us make our content a little less permanent. Want to communicate a sensitive message for a limited time? A new feature in development lets you give a specific message a 5 second or 1 hour lifespan (just those two choices for now, for some reason), after which it’s gone forever. 

This message will self-destruct in 30 seconds – read more here: https://www.theverge.com/2019/10/1/20893033/whatsapp-disappearing-messages-beta-self-destruct-privacy-security

Instagram Stops Creepin

The ‘gram has finally kicked the Following Tab to the curb. The feature that went from being a tool to detect models, trends and influencers to monitoring your partner’s every move is gone forever. Good riddance, if you ask us- and given its declining usage statistics, we’ve got plenty of company.

Close the curtains here: https://techcrunch.com/2019/10/07/instagram-is-killing-its-creepy-stalking-feature-the-following-tab/

Twitter Realizes Social Media Needs To Be Faster

Worried you’ll get bored on Twitter? You could go do something healthy while waiting for your feed… nah, just kidding. Twitter’s new “Stream” feature now lets you see tweets as they happen live, updating your timeline in real-time. Thank goodness. We almost had to move over to Facebook for a moment.

Get the whole story here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-to-stream-tweets-in-real-time/564341/

That’s all for this week. Next week we’ll be back with more marketing news that won’t be self-destructing in the near future!

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