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15 Mar 2021
Sticky Post By Posted in headlines, blog writing, Content Marketing, Uncategorized Permalink

Marketing Updates With Motion Ave

Sticky Post By On March 15, 2021

Welcome to Motion Ave’s newest edition of Marketing Updates! This week, we’ll be sharing some important news from Facebook, Twitter, and TikTok. Remember, social media digital marketing is key for your business, so it’s essential to stay up-to-date regarding the latest trends. So let’s get to it!

54% of People Don’t Feel Culturally Represented in Online ads, Facebook finds.

Facebook has found that diversity and inclusion in online advertising helps brands engage with consumers and deliver better business outcomes. Yet marketers still have a long way to go to address misrepresentation and underrepresentation. A study conducted in conjunction with the  Geena Davis Institute on Gender in Media found that “71% of consumers expect brands to promote diversity and inclusion in their online advertising, but 54% don’t feel fully represented in online ads, per a study released by Facebook.”

This is particularly important when a majority of consumers are more loyal to and prefer to purchase from brands that stand for diversity and inclusion in online advertising. Some examples of underrepresentation and bias found in the ads include:

  • Women are more than 14x as likely to be shown in revealing clothing and are nearly seven times as likely to be objectified visually or verbally. 
  • Men are 2.4x more likely than women to be presented as angry and 1.4x less likely to be shown as happy.
  • People with disabilities and members of the LGBTQ+ community are “severely” underrepresented in online ads, at 1.1% and 0.3%, respectively.

Nada Stirratt, Vice President of the Global Business Group for Facebook North America, said: “The advertising industry has an outsized responsibility in how members of traditionally diverse groups are broadcast to the world. This research…highlights where and how we can do better. It’s on us to get this right.” 

When brands get representation right, it helps to drive loyalty and purchases, so make sure that your brand pays close attention to representation in your digital marketing strategy!

To learn more about representation in marketing, follow this link: https://www.marketingdive.com/news/54-of-people-dont-feel-culturally-represented-in-online-ads-facebook-fin/596357/

Twitter Looks to Get in on the eCommerce Boom with New Shopping Experiments

We all know that eCommerce is on the rise, and now Twitter wants to join in on the boom! Twitter has recently developed various eCommerce options, including a Twitter-type card for eCommerce, which includes a large ‘Shop’ CTA button that takes you to a transaction page. Twitter is still testing the card’s eCommerce features, which can also list a product’s price and depict info from the item’s page on its business site. 

Twitter knows that there’s potential in this initiative:

“…people come to Twitter to interact with brands and discuss their favorite products…This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience.”

So, who will be advertising and offering their product(s) soon on Twitter? Stay tuned!

Read more about Twitter’s entry into eCommerce here:

https://www.socialmediatoday.com/news/twitter-looks-to-get-in-on-the-ecommerce-boom-with-new-shopping-experiments/595988/

TikTok Launches New TikTok for Business Profile to Share Key Tips and Insights

If you’re looking to add TikTok to your digital marketing mix, you’re in luck! The platform just launched a new TikTok for Business profile within the app. Using this feature, TikTok will discuss platform marketing tips, insights and information on the app’s use, as well as preview upcoming events so that advertisers can best utilize this new resource.

TikTok is projected to reach a billion users in 2021, meaning that this new initiative will definitely become a larger focal point for marketers as the year progresses. Following the TikTok for business profile will be helpful for anybody who wants to understand TikTok and its best practices better, as the information comes directly from the platform’s experts and is based on the app’s response data.

TikTok has already posted the first few clips to this new account, which can be found at @tiktokforbusiness, to cover some key basics, such as framing your promotions and maximizing responses.

Look into how TikTok plans to utilize its new business profile here: https://www.socialmediatoday.com/news/tiktok-launches-new-tiktok-for-business-profile-to-share-key-tips-and-insig/595904/

That’s all for this week, folks! We hope that you’ve enjoyed this edition of Marketing Updates with Motion Ave, and we’ll see you back here shortly for our next installment!

29 Dec 2020
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Marketing Updates With Motion Ave

Sticky Post By On December 29, 2020

Welcome to the newest edition of Marketing Updates with Motion Ave! Much of this week’s news explores updates to social media marketing tools. As you know social media apps and platforms don’t just allow you to follow new photos of your best friend’s dog! When used correctly, they can also be very powerful resources for advertising your product or business. That’s why it’s key to stay in the know about the latest trends in social media marketing. Below, read about some of 2020’s final updates made to Instagram, Twitter, and Facebook.

Instagram Adds Creative Tools in Reels and Stories

While expanding the roll out of its Branded Content tags, Instagram has added some new tools to the creative options in both its Reels and Stories sections.

In Reels, Instagram added new ‘Audio Mix’ and ‘Voice-over’ features, similar to those of TikTok. You can access this new option by tapping the microphone at the top of the Reels composer screen. Now, there’s also a Reels watermark on the top left of the clip to ensure branding when Reels clips are re-shared, just like in TikTok. Another new function is the option to ‘Edit Clips’ within Reels, providing users with a more targeted form to change each element. 

Read more about Instagram’s new creative tools here: https://www.socialmediatoday.com/news/instagram-adds-new-creative-tools-in-reels-and-stories/592328/ 

Twitter Tests a New Way to Spark Engagement by Highlighting Things You Have in Common with Other Users

In an attempt to spark more positive engagement and discussion within the app, Twitter is piloting a new feature that will highlight things that you have in common with other users – users that you don’t even follow in the tweet reply composer! These innovative prompts will highlight, for example, topics that you and the other user both follow, building on Twitter’s efforts to gradually expand topic listings. However, this feature could also lead to uncomfortable exchanges, such as marketing pitches. 

Learn more about this Twitter update!: https://www.socialmediatoday.com/news/twitter-testing-a-new-way-to-spark-engagement-by-highlighting-things-in-com/592435/ 

Facebook Will Alert Users Who’ve Engaged with Misleading Posts

Facebook is taking a new approach to help keep users better informed by sending out specific notifications to people who’ve engaged with posts which were later identified as including misinformation. Its initial focus will be related to COVID-19 updates. Facebook will now send notifications to anyone who has liked, commented, or shared a piece of misinformation that’s been taken down for violating the platform’s terms of service. It will then connect users with trustworthy sources in an effort to “correct the record.”

Look into how Facebook plans to alert its users about misinformation here: https://www.socialmediatoday.com/news/facebook-takes-more-proactive-steps-to-alerts-users-whove-engaged-with-mis/592248/ 

Twitter Outlines Updated Verification Guidelines before the Reopening of Public Applications

Twitter has announced that it will be reopening public applications for account verification next month, a feature that has been on hiatus since 2017. This will be done through a new, self-serve application process that will be available on the Account Settings page of both Twitter’s web and app versions. The process will include asking applicants to select a category for their verified status and confirming their identity via links and other supporting materials. The revamped option will be added to your account settings sometime in January of 2020, via a staged roll-out.

Based on many user suggestions, Twitter revised its official verification policy, which presently places users in one of six categories: 1) Government; 2) Companies, Brands and Organizations; 3) News Organizations and Journalists; 4) Entertainment; 5) Sports and Gaming; 6) Activists, Organizers, and Other Influential Individuals.

Learn more about Twitter’s new format for account verification at: https://www.socialmediatoday.com/news/twitter-outlines-updated-verification-guidelines-ahead-of-the-re-opening-of/592432/ 

That’s all for this week, folks! We hope that you’ve enjoyed all of our Marketing Updates throughout 2020 and will continue to follow and learn from Motion Ave in 2021! We wish you all a very happy and healthy New Year, and can’t wait to reconnect in January! 

 

04 Oct 2020
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Marketing Updates With Motion Ave

Sticky Post By On October 4, 2020

Thank you for joining us for our newest edition of Marketing Updates with Motion Ave. The news this week emphasized some important changes that Facebook, Google, and LinkedIn have recently made to their respective platforms. Keep reading to learn how these changes could affect your advertising!

Facebook Eliminates its 20% Text Limit in Ad Images

In order to improve ad quality and make some of its ad policies less restrictive, Facebook has decided to remove its long-standing text rule. It appears that since early September, advertisers are no longer limited to a 20% text limit on ad images. Now, Facebook will only provide tips and suggestions on maintaining an approximate 20% text level as a best practice. 

Discover more about Facebook’s policy change here: https://www.searchenginejournal.com/facebook-removes-the-20-text-limit-on-ad-images/381844/ 

Google Meet Limits its Meetings to 60 Minutes

After initially offering its users meetings without time constraints, Google reversed its decision and set time limits on its video chat service. As of September 30th, users will only have 60 free minutes of meeting time on Google Meets. 

Do you want to know more? Read the entire article below: https://www.theverge.com/2020/9/26/21457293/google-meet-limit-meeting-free-plans-september-zoom

Facebook Launches a New All-in-One Management Tool 

Facebook just launched Business Suite, a management platform created for small businesses, making it easier for them to administer both their Facebook and Instagram presence from a single platform. On the new Business Suite platform, owners will be able to schedule posts for both Facebook and Instagram, view metrics, and evaluate results. 

Interested in learning more? Click here for additional information: https://www.socialmediatoday.com/news/facebook-launches-facebook-business-suite-an-all-in-one-management-tool/585445/

LinkedIn Stories Are Now Available to All Users

In addition to its new, more modern look, the professional social networking platform has now launched its stories function worldwide. LinkedIn conducted trials in four selected nations over the past five months. Now, all of the platform’s users around the world will be able to access this new feature, allowing you to show another side of your professional life to your online community! 

Read all about it here: https://www.socialmediatoday.com/news/linkedin-launches-updated-look-makes-linkedin-stories-available-to-all-use/585722/ 

There were some major changes discussed in the news this week! How do these changes impact your business? Hopefully we have provided you with some new and relevant information! We’ll take a little break and are excited to see you in our next edition of Marketing Updates with Motion Ave, your source for all types of marketing news!

23 Aug 2020
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Marketing Updates With Motion Ave

Sticky Post By On August 23, 2020

Welcome again to another edition of Marketing Updates with Motion Ave! TikTok, Google, and Facebook take the headlines this week with their news! Read on to find out more…

Google Ads Rolls Out Update to App Campaigns

Google is looking to maximize conversions and simplify the process of building a campaign through its new updates. Soon, users will be able to utilize maximize conversions bidding through app campaigns, which will allow them to achieve more installations in less time. To simplify image requirements, it will add three aspect ratios to scale ads and increase the image file size limit from 150KB to 5MB.

Check out all the details here: https://www.searchenginejournal.com/google-ads-rolling-out-multiple-updates-to-app-campaigns/376720/#close

TikTok Already Has Potential Buyers

With less than three months to negotiate before being banned in the U.S., TikTok already has potential buyers. Among them are Microsoft, which is apparently facing negative responses from some of its staff, and Twitter, which is being criticized for having previously owned Vine. Another company joining the race is Oracle, a tech company that seeks to upstage Microsoft’s offerings. 

Get the scoop here: https://www.socialmediatoday.com/news/tiktok-takeover-update-twitter-looking-for-a-way-in-microsoft-facing-staf/583245/

Facebook Adds New Paid Event Options

To continue helping the growth of businesses affected by the pandemic, Facebbok has added a new way to increase income with a paid event option. Businesses and creators can now charge for tickets to their online events directly on Facebook. To access this option, Fan Pages will have to comply with the platform’s partner monetization policies.

Want more information? Click here: https://www.socialmediatoday.com/news/facebook-adds-new-paid-events-options-for-businesses-and-creators/583580/

Facebook Removes Over 1,000 Ad Targeting Options

Due to low usage, Facebook decided to eliminate over 1,000 ad targeting options. By making this significant reduction, the platform seeks to simplify its targeting options and avoid cases of discrimination, as it did two years ago with the removal of some 5,000 options.

Get the whole story here: https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/

We’re done for the week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave for more marketing news!

01 May 2020
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Marketing Updates With Motion Ave

Sticky Post By On May 1, 2020

Welcome to another edition of Marketing Updates with Motion Ave. The protagonists of this issue are social media and advertising heavyweights: Facebook, Instagram and Google. Discover what’s new about these platforms with these marketing news! 

Google Will Require Identification Confirmation From Advertisers

As part of its ad transparency program, Google will now require all advertisers to confirm their identity with documentation showing who they are and where they are based. This requirement was already made to political advertisers, but now Google seeks to provide greater transparency and expand the measure to all advertisers on the platform. 

Learn more about the verification here: https://www.socialmediatoday.com/news/google-will-now-require-all-advertisers-to-confirm-their-identity-under-exp/576674/

Snapchat Launches “First Commercial” Ad Functionality 

Snapchat gives you the opportunity to be the “first commercial” people see with their new feature. As the name implies, this new feature allows advertisers to be the first ad that platform users see that day in their first Snap show session.This ad will be available for 24 hours and will have a maximum duration of 6 seconds. 

Want more details? Click here: https://www.searchenginejournal.com/snap-launches-first-commercial-option-on-snapchat-shows/364890/

Google Explains Conditions To Be Eligible For Ad Credits

Google had already indicated that to be eligible for small and medium-sized business ad credits, you had to be an active advertiser on the platform since the beginning of 2019 and adhere to Google Ads policies. Now Google elaborate on the requirements and indicates that consistent and committed advertisers having active campaigns before the coronavirus situation will be able to access these credits. 

As of May, Google would assign one credit per customer. 

Know more about conditions, timing and credit size here: https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192

Facebook Add New Location Markers On Posts

Facebook continues its commitment to transparency and adds new location markers on individual business profile posts on high-reach Facebook Pages and Instagram accounts. The idea is to give users the opportunity to understand who is behind the posts that are published on the platforms. This would be very helpful in relation to the upcoming elections as  it would provide more transparency.

Know more about this transparency measure here: https://about.fb.com/news/2020/04/page-and-account-transparency/

Creators Could Charge For Access To Live-stream Events On Facebook 

To support small businesses, artists and creators, Facebook will launch the option to charge for access to event live-streams. This new option comes hand in hand with Messenger Rooms, Facebook’s answer to video chat apps like Zoom and Houseparty. 

Get to know more here: https://www.theverge.com/2020/4/28/21239863/facebook-live-paid-video-charge-stream-accessñ-events

Instagram Allows Access To DM And Lives From Desktop Version

Finally, Instagram gives its users what they’ve been asking for. From now on you can manage your direct messages and watch lives from your favorite accounts on the desktop version of Instagram. This will allow users and social media managers to manage and visualize all their actions from the web, from publishing and scheduling posts with creator studio, to answering direct messages from followers. 

Know more details about these new features here: 

https://www.androidpolice.com/2020/04/12/instagram-live-broadcasts-can-now-be-watched-on-the-web/
https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/

Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!

17 Apr 2020
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Marketing Updates With Motion Ave

Sticky Post By On April 17, 2020

Welcome to another issue of Marketing Updates With Motion Ave. This week several of our favorite platforms made great changes or are preparing interesting releases, so don’t miss out on any of these marketing news! 

Facebook Creates a Bot-Only Platform To Analyze Behavior

Facebook is building a bot-only platform to analyze real behavior of various types of users in a controlled environment. This Facebook shadow platform will not be available to users, only bots will interact within the app where they will act as non-existent users who like, share, comment, harass, abuse, and scam. 

The goal of this simulation software is to find ways to decrease violations within the system.

Get to know more about this experiment here:https://www.theverge.com/2020/4/15/21221992/facebook-wes-simulation-research-paper-bots-scammers-new-feature

Google Lifts Its Coronavirus Ad Band  

Due to criticism from Democratic lawmakers, Google will begin to lift its ban on coronavirus-related advertising. Until now no government entity, hospital, NGO could launch ads related to the current pandemic on the platform. However, lawmakers were concerned that this ban could “bolster misinformation from the White House.”

For now, Google is still working on ways to allow these specific institutions to run ads related to coronavirus. 

Know more about the ban here: https://www.theverge.com/2020/4/2/21204413/google-coronavirus-ad-ban-democrats-political-advertising-white-house-donald-trump

Facebook Launches New Gift Card Feature

Facebook continues its efforts to support businesses dealing with the impacts of the COVID-19 and launches a new feature on the platform: gift card listings. Users can now find gift cards that allow them to order their favorite products from local restaurants and businesses. 

Instagram would also be creating a similar version of this feature for its platform. 

Now all about it here: https://www.socialmediatoday.com/news/facebook-adds-gift-card-discovery-tool-service-impact-listings-to-help-bus/575426/

Youtube Seeks to Launch ‘Shorts’ Video-Sharing Feature to Compete With TikTok

Given the growing popularity of TikTok, popular platforms like Youtube are looking for “new ideas” to keep up with this Asian giant. That’s why the video platform plans to launch “Shorts”, a video-sharing feature that will come with an editor where users will be able to add songs to their posts. 

This new feature will be launched at the end of the year in the platform’s mobile app. Want to know more about it? Get all the details here: https://www.mobilemarketer.com/news/report-youtube-plans-shorts-video-sharing-feature-to-challenge-tiktok/575412/

Google Launches a Free Tool To Create Promo Videos

To help businesses create promo videos more easily, Google is launching a new video editing tool to create short 6 or 14 second videos for Youtube. This new feature will allow users to animate static images and add their own images, logos and text. 

The goal of this beta tool is to help businesses that cannot currently invest resources in creating in-person videos.

Learn more about this new tool here: https://www.searchenginejournal.com/youtube-video-builder/361510/?utm_source=daily-carnage&utm_medium=email

And that’s it for this issue! Find new updates, new features and new controversies in our next Marketing Updates With Motion Ave.

21 Feb 2020
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Marketing Updates With Motion Ave

Sticky Post By On February 21, 2020

Welcome to a new issue of Marketing Updates With Motion Ave. The social media giants put fake news in their crosshairs ahead of the 2020 U.S. Census and elections, and new features abound! 

IGTV Hopes You’ll Do More If You’re Paid

Instagram is finally proposing monetization of IGTV! To encourage creators to generate higher quality content, the Instagram Partner Program would allow them to earn ad money, with a model similar to Facebook Watch.

Get ready to monetize: https://techcrunch.com/2020/02/06/igtv-ads/

Facebook Has That Thing You Wanted

Want to know about price drops, back in stocks, and other ecommerce alerts? Facebook has launched One Time Notification API Messenger, allowing businesses to send a follow-up message to users who have requested to be notified. Merchants can set a variety of notifications- visitors opt in themselves. 

Learn more about this new API here: https://www.socialmediatoday.com/news/facebook-adds-one-time-notification-api-to-messenger-for-business/571725/

New Video Trimming Tool For Instagram

Instagram continues to up its game against video content rivals with a potential video trimming tool for Stories. The new feature would allow users to cut and edit videos directly on the platform, speeding up the process of editing and uploading videos to stories.  

Want all the details? Click here: https://marketingland.com/social-shorts-instagram-tests-new-stories-trimming-tool-whatsapp-hits-2b-users-pinterest-to-verify-merchants-276108

Twitter Fights Census Misinformation

In order to make it easier for users to find information from reliable and verified sources, Twitter is working on further measures to detect and eliminate misinformation related to the 2020 US Census. Twitter has promised collaboration with the U.S. Census Bureau to determine effective measures to reduce misleading information about the survey. Twitter also plans to activate its election integrity policy for this event.

Learn more about Twitter’s measures against misinformation here: https://www.socialmediatoday.com/news/twitter-outlines-measures-to-detect-and-remove-misinformation-relating-to-t/572125/

Facebook Partners With Reuters For Fact Checking

As the US presidential elections approach, Reuters has formed an alliance with Facebook to verify the authenticity of photos, videos, news, headlines that are published on the platform. This does not mean that all published content will be directly checked; Reuters’ team will focus specifically on Facebook’s US audience.

The objective of this partnership is to offer Facebook Reuter’s understanding of key fact-checking principles. 

Get the truth here: 

https://www.socialmediatoday.com/news/facebook-expands-fact-checking-efforts-in-new-partnership-with-reuters/572235/

And it’s the end of a week full of great (verified) news and new features. We hope to see you in another edition of Marketing Updates With Motion Ave.

07 Feb 2020
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Marketing Updates With Motion Ave

Sticky Post By On February 7, 2020

Today in Marketing Updates with Motion Ave, the call and form tracking platform CallRail brings us exciting integrations that will up your game. Meanwhile, Facebook and Snapchat make changes to their platforms. Discover it all here! 

Facebook Shuts Down Mobile Web Placements And In-stream Placements 

As of April 11, Facebook Audience Network will no longer receive ad requests for mobile web and in-stream placements, and no bid requests after this date will be accepted. Their decision is based on current partner demands that include the development of other formats across mobile apps.

Will this change affect you? Learn more: https://www.facebook.com/help/publisher/645132129564436

https://www.adweek.com/digital/facebook-audience-network-will-no-longer-offer-mobile-web-and-in-stream-placements/

CallRail Launches Analytics Integrations With Google

CallRail, a call tracking intelligence company, launched a new integration with Google My Business that will allow users to better analyze call insights on the platform. With this integration you’ll be able to know if a call was answered, and if it was generated from the desktop or mobile version. Now, call insights will no longer be a limitation at GMB!

Find out what other metrics you can analyze here: 

https://searchengineland.com/callrail-adds-call-analytics-integration-with-google-my-business-327889

CallRail is also introducing Google Ads Lead Forms Extension integration. Now marketers and users will be able to get real time data from the lead form extension, plus a better understanding of this information. Data from Google Ads will be available next to the call data and these can be stored indefinitely without difficulty. 

Want more details? Click here: https://martechseries.com/sales-marketing/programmatic-buying/callrails-first-market-google-ads-integration-allows-marketers-capture-analyze-leads-directly-serp/

Bitmoji Series on Snapchat

Snapchat has just launched a new interactive activity on its platform: Bitmoji TV. Due to the growing demand for short, TV-like content within the platform, the company decided to create this new feature that will allow users to watch their custom Bitmoji avatars in their own full-motion cartoon series. 

Discover the new adventures your Bitmoji will embark on here: https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/

That’s it for today! Eager to know more? Join us again for another edition of Marketing Updates With Motion Ave.

10 Jan 2020
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Marketing Updates With Motion Ave

Sticky Post By On January 10, 2020

Happy New Year 2020! We are back to bring you the most relevant marketing news of the week! And of course, facebook is still a big topic this year. Want to know why? Read on!

Facebook Confirms It Won’t Ban Political Ads

Facebook confirms that it will not limit the way political ads target its audience and voters. Many consider this a bad decision, as it still does not limit the lies and misinformation in those ads. The only solution the platform offers is to give users more control tools so they can manage the amount of ads they see. 

If you want to know if this solves anything click here: https://www.wsj.com/articles/facebook-to-keep-targeted-political-ads-but-will-give-users-more-control-11578567603

No More Messenger Without Facebook

Before December 2019 users could download the Messenger app, login and start talking to their friends without having an active Facebook account. However, this past December they quietly eliminated that possibility. 

Want to know why? Click here: https://www.socialmediatoday.com/news/facebook-removes-option-to-create-a-messenger-account-without-a-facebook-pr/569638/

Google Ads Says Bye To Message Extension 

This 2020 Google Ads has decided to remove the message extension option in Adwords. The feature will be removed on January 27th and users will not be able to modify it in new or current campaigns. 

Want to know more details? https://ppc.land/google-to-sunset-message-extensions-in-google-ads/

And that’s it for this week! Stay tuned for more Marketing Updates With Motion Ave.

29 Nov 2019
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Marketing Updates With Motion Ave

Sticky Post By On November 29, 2019

A new edition of Marketing Updates with Motion Ave is here! Platform changes, new options, and political controversy top the headlines of the biggest social platforms. Read on to find out more! 

Twitter Could Allow Scheduling Tweet On Web App

Twitter has jumped on the bandwagon of integrating scheduling features directly on their social platform. Twitter could now let you schedule tweets. Until now it had only been possible to schedule tweets on Twitter through TweetDeck and other third-party services such as Hootsuite, Buffer or SproutSocial. However, in recent days Twitter launched a test in which some users will have the ability to schedule tweets directly in the compose window in the web app.

Are you one of the lucky ones? Find out here: https://www.theverge.com/2019/11/20/20974686/twitter-test-tweet-scheduling-main-web-app-tweetdeck-buffer

Facebook Launch Options To Better Control Ad Placement

In 2017 YouTube lost millions of dollars in revenue after brands removed their ads from the platform for fear that their ads would appear alongside hate speech content. To prevent this from happening on its platform, Facebook launched new features that will allow advertisers to have more control over where their ads appear across Facebook’s ad delivery networks.

Get to know the new ad options here: https://www.socialmediatoday.com/news/facebook-adds-new-options-for-brands-to-control-ad-placements/567748/

Google Also Limits Political Advertising

Google also joins the trend and limits in some way the reach of political ads. Unlike Twitter, Google will not ban political ads, but will limit their targeting capacity, in addition to taking action against “demonstrably false claims” that can influence a voter’s voting decision or generate mistrust in the electoral process. For now, political ad targeting will be limited to age and location.

Get to know more here: https://techcrunch.com/2019/11/20/google-limits-political-ad-targeting-and-all-demonstrably-false-claims/

Pinterest To Support Small Businesses This Holiday Season

Pinterest has launched a page exclusively populated with shoppable product pins from a curated list of small US businesses, mostly run by women. With this initiative Pinterest seeks to support this type of business that in their own words offer “something you won’t find at every other box store on the block.”

Organize your holiday gift list here: https://www.bizjournals.com/bizwomen/news/latest-news/2019/11/pinterest-highlightssmall-businesses-for-holiday.html

A new week ends with Marketing Updates With Motion Ave. We look forward to having you here next week to learn more about marketing news and the world of online advertisi

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