Welcome to the newest edition of Marketing Updates with Motion Ave! Some of this week’s news focused on shopping through online social media platforms as well asnew simplifications to Instagram and Twitter. Keep reading and discover what’s new in the world of social media!
Instagram Adds Keyword Searches in Addition to Profiles and Tags
Instagram’s search engine has traditionally been limited to names, user names, locations, and hashtags. But now you’ll be able to tap on specific search terms and Instagram will show you all posts that include those exact words. This makes it easier to find a wider range of content, while also helping brands looking to maximize their performance. However, searches will be “limited to general interest topics and keywords that are within Instagram’s community guidelines.” Therefore, not every niche keyword and topic will be searchable this way. It might be worth running a few experiments to see how your posts show up, both with and without hashtags, in order to formulate the best strategy moving forward.
Learn more about the benefits of new direct keyword searches at:
Twitter Launches Stories-like ‘Fleets’ for All Users
Stories, but for Twitter. Now you can create stories on Twitter (called ‘Fleets’), with a dedicated tray of Fleets bubbles appearing at the top of your news feed. Here, users can share updates within the app that disappear after 24 hours, fulfilling a distinct need of the platform. According to Twitter, many people leave multiple tweets in their drafts, which never see the light of day. Now, people can Fleet: they can text or share individual tweets, video, and photos.
Tip for brands: If you’re looking to maximize your Fleet engagement, you may need to update your DM settings so everyone can respond to your Fleets!
Read more about this Twitter update at:
Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram
Facebook is now enabling creators to maximize their revenue opportunities by providing additional forms to claim monetization rights when their content is re-posted across the social network. It’s also providing more creators with access to its content claim tools. Now, within the Rights Manager function, creators will be able to set up new rules for detecting duplicate content as it’s posted and claim ad revenue for that content when applicable via the tool.
Click here to read more about Facebook updates:
Instagram Adds New Branded Content Options
Instagram has begun to include branded content tags in its Reels function. As Instagram seeks to combat the rise of TikTok, it looks to monetize this key area and offer more lucrative brand partnership options and processes in order to help users make money from their clips.
Instagram is also adding new branded content tags for both Reels and Instagram Live to expand revenue options for creators. The new tags mean that creators can formulate more deals with brands and generate immediate revenue from their Reels’ content. In addition, Instagram’s also going to include a new process, which will enable brands and creators to collaborate on Instagram content creation, as opposed to brands having to promote a pre-existing post. The platform is also changing its rules regarding branded content in Stories and branded content posts that include product tags.
Interested? To discover more, read the full article at:
Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!