Marketing Updates With Motion Ave

Welcome back to a new edition of Marketing Updates With Motion Ave! Today we’ll show you what’s new in LinkedIn, Snapchat, Google and… the Coronavirus. Read on to find out more! 

No Ads To Bad Medicine On Facebook

Facebook has begun offering unlimited free ad space to the World Health Organization to cultivate the spread of accurate, useful public health information about the ongoing coronavirus epidemic. Simultaneously, a blanket ban has been instituted on any ads including unsubstantiated information or commercial claims such as cures or treatments for the virus. 

Stay healthy on Facebook here: https://www.cnbc.com/2020/03/04/coronavirus-facebook-offers-free-ads-to-who-will-remove-flase-claims.html

It’s like Stories, But For Work

LinkedIn is rolling out its Stories lookalike feature, offering companies a new conversation format to showcase company events and share engagement content. Does LinkedIn’s community want the platform to look more like Instagram, encouraging more visual, less information-rich content? Does it matter? We’ll find out!

Get your pieces of flair here: https://www.theverge.com/2020/2/27/21156247/linkedin-testing-instagram-stories-feature-social-network-resumes-why

Swipe Up To Call Ads Arrive In Snapchat US

Snapchat expands its “Swipe Up” options with “Swipe Up to Call,” a feature already available in Middle East markets. Although voice calls are increasingly less popular, this feature will allow specific businesses to expand their prospect lists and conversions. 

Want to talk? Click here: https://www.socialmediatoday.com/news/snapchat-launches-swipe-up-to-call-ads-in-the-us/572567/

Google Updates Its Ads Mobile App

Google updates the Ads mobile app with new features. From now on, it will display account and campaign-level optimization scores and recommendations to improve it. You’ll also be able to create notifications that will let you know when your optimization score changes, which will allow you to always be up to date with recommendations and improvements.

Discover more new features here: https://www.searchenginejournal.com/google-ads-mobile-app-updated-with-new-features-and-dark-mode/353032/#close

That’s some of the biggest news in digital marketing this week! To keep up, don’t forget to follow us on our social networks and read our blog: Marketing Updates With Motion Ave!

Marketing Updates With Motion Ave

Happy New Year 2020! We are back to bring you the most relevant marketing news of the week! And of course, facebook is still a big topic this year. Want to know why? Read on!

Facebook Confirms It Won’t Ban Political Ads

Facebook confirms that it will not limit the way political ads target its audience and voters. Many consider this a bad decision, as it still does not limit the lies and misinformation in those ads. The only solution the platform offers is to give users more control tools so they can manage the amount of ads they see. 

If you want to know if this solves anything click here: https://www.wsj.com/articles/facebook-to-keep-targeted-political-ads-but-will-give-users-more-control-11578567603

No More Messenger Without Facebook

Before December 2019 users could download the Messenger app, login and start talking to their friends without having an active Facebook account. However, this past December they quietly eliminated that possibility. 

Want to know why? Click here: https://www.socialmediatoday.com/news/facebook-removes-option-to-create-a-messenger-account-without-a-facebook-pr/569638/

Google Ads Says Bye To Message Extension 

This 2020 Google Ads has decided to remove the message extension option in Adwords. The feature will be removed on January 27th and users will not be able to modify it in new or current campaigns. 

Want to know more details? https://ppc.land/google-to-sunset-message-extensions-in-google-ads/

And that’s it for this week! Stay tuned for more Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates with Motion Ave! This week Facebook and Google dominate headlines with changes and new features in their ad platforms and user engagement. Find out more now! 

“Don’t Move,” Says Facebook and Instagram Un-Menacingly

Shopping is so freakin’ hard nowadays. Not only do you have to browse ads right in the middle of your social feeds to find things you want, you have to click away to some other site, where you’ll probably have to click two or even three more times before completing a transaction! 

The oppression ends now, thanks to your friends at Facebook and Instagram From Facebook. The dynamic duo is testing Dynamic Ads permitting you to complete such transactions clicking directly on the ad in your feed, and check out using the Checkout on Facebook feature- all without leaving the comfortable, reassuring ecosystem of your favorite social media platform.

To leverage the visitor retention this new feature promotes, Instagram is trying something else new, as well: shopping ads can now be transformed into paid promotions. Previously, only organic posts could be given shopping tags- now, powerful buy-on-demand ads can get the same treatment as your marketing campaigns.

Oh, and of course Facebook would love you to use Libra to pay for all of it. Kthanxbai!

https://www.socialmediatoday.com/news/facebook-tests-new-in-app-shopping-ads-for-both-facebook-and-instagram/562550/

New Google Policy Acknowledges Lying Is Bad

A few months ago, we reported that Facebook was stepping up to “snake oil” ads: promotional content for medical products with no scientific basis (or outright lies) for their performance claims. Besides marketplace fraud, these products have life-threatening consequences, as often, they’re simply supplements with dangerously highly concentrated elements- if they even have active ingredients at all. 

Google now prohibits ads for “treatments that have no established biomedical or scientific basis,” as well as those with extremely limited or clearly biased testing data. 

Read the back of the bottle here: https://www.searchenginejournal.com/google-ads-introduces-new-policies-for-certain-types-of-medical-ads/325157/#close

Facebook Makes It So Shakira Totally Can’t Ignore You Now

Facebook and Instagram are also giving some love to interactivity between popular figures on the platform and their flock. Public figures can now interact simultaneously during an event, and can tag Stories with Fan Reply Stickers, encouraging their followers to respond with photos that they can then reshare in-story, creating a running dialogue.

On Facebook, celebrities and influencers can add “swipe-up” links that can redirect fans to products the celebrities are promoting or selling, encouraging content creators to integrate their promotional material with meaningful social interaction and other in-ecosystem activities.

Dance with the stars here: https://www.engadget.com/2019/09/10/facebook-public-figures-creators-fan-reply-stickers-stories-money-safety/

Google Expand Several Features To More Campaigns Types

Google continues its efforts to improve ad services by offering wider options to ad campaigns. Outcome-based bidding, previously only available for CPM (cost per thousand impressions) objectives, will now be available for Display and Video 360 campaigns. Likewise, automated bidding is now available for all non-guaranteed deals, allowing advertisers to access Google’s advanced machine learning to improve their ads results. Other tweaks to the way outcome-based bidding works are included as well, with the overall goal of better enabling marketers to purchase exactly the outcomes they want, and not pay for what they don’t.

Learn more here: https://www.socialmediatoday.com/news/google-expands-outcome-based-buying-and-automated-bidding-to-more-campaign/562648/

That’s all for this week! See you next week with more Marketing Updates with Motion Ave. Don’t forget to follow us through our social networks to keep up with all the changes in the world of digital marketing!

ZYDO Case Study

Summary

Since 1972, ZYDO has produced iconic, stylish, and unique jewelry. Their superior Italian craftsmanship coupled with a fashionable yet timeless design make every ZYDO piece a treasure that enhances and completes a woman’s beauty, and a family heirloom to be enjoyed for generations.

The ZYDO woman wears jewelry as a symbol of her supreme style. She is fashionable, empowered, and sophisticated. collections are distributed in the best boutiques and department stores around the world; in the US market, their products are available exclusively through their online store and in partner’s locations.

As they were expanding in the US market, ZYDO hired Motion Ave to create a digital marketing strategy to generate awareness, brand recognition, grow their following in social media and email database, and start building online sales. After 3 years working with ZYDO, we’ve has become the marketing and design department for their brand.

Here’s how our online marketing strategy has successfully increased visibility and inbound lead generation across the United States by over 350%- a plan designed to get audiences excited not only about ZYDO’s fashionable jewelry but also their iconic experience and knowledge of the industry.

Our Roles

  • Creative and Content Development
  • Video Production and Post-production
  • Social Media Management
  • Landing Page Development
  • Email Marketing
  • Facebook Advertising
  • Analytics and Optimization
  • Website Design
  • Photoshoot Video content
  • Catalog Design

Challenges

ZYDO Italy is a high-end brand that entered the US market to compete with well established brands like Chanel, Bvlgari, Roberto Coin, and others. This presented the challenge of generating solid brand awareness and educating an already crowded market on ZYDO’s distinctive profile: hand-crafted jewelry with an iconic, stylish and unique design.

Also, the brand doesn’t have physical stores in the US, they sell through eCommerce and at  partner events like Neiman Marcus and Saks Fifth Avenue; this presented the challenge of gaining leads and driving them to the online store.

As a less well-known brand in the US market, we knew the most effective way to reach the audience would be by creating a campaign that would demonstrate the product’s value and the brand experience in a credible and relatable way. Thus, our initial objective was to create awareness and generate leads through content offers that demonstrate ZYDO´s experience by  giving the audience valuable information.

Insights

ZYDO Italy targets women 30+ years old in the US with a high income, interest in luxury, and expensive taste.

To identify the most viable opportunities for greater brand awareness, we conducted broad audience testing: conducting several split tests, we discovered that of the 50 U.S. states, fifteen were most responsive, based on conversions and greater engagement with the product and our content offers.

We next tested different creatives, finding that videos had better performance than other formats- not only was format essential, but appropriate content as well. Testing showed videos highlighting models wearing jewelry pieces performed better than images of the pieces with animated text. In general, videos with short copy encouraging women to show their inner sparkle and the value of ZYDO had better performance. Some of these examples are shown below.

Solution – Creating the Right Funnel

To accomplish the goals of awareness and lead generation, we set up a complete online marketing strategy including social media management, content offer development (Jewelry Quiz), Facebook advertising, and email marketing.

We began by generating new content on ZYDO’s social profiles to attract new audiences and increase the engagement of current followers. We developed several Facebook ads campaigns taking into account all the findings from testing. Lastly, we set up an automated email marketing campaign for the new leads, and a monthly newsletter for the full database of subscribers.

Here is a sneak peek at the funnel:

ZYDO Case Study Funnel

Based on our target audience for Facebook advertising, we focused on ways of introducing the brand to our buyer personas with different visuals, mainly in a video format, to attractively portray the product and their unique design. Here are some examples of the assets we deployed:

ZYDO Case Study Ads Assets

Investing in creating engagement and brand awareness was a key factor for building credibility and driving leads to take action that would lead to greater community credibility for us: posts or ads with social proof- comments, likes, and shares- drove more conversions at a lower cost per lead.

Results

Our work with ZYDO has expandedthe brand’s reach online, introducing the brand to a new market and reinforcing its credibility in the category. Most importantly, the campaigns drove leads that turned into potential customersand brand awareness in desired demographics in the United States encouraged participation in their eventsand sales for ZYDO Italy.

ZYDO Case Study Stats

ZYDO Case Study Results

If you’d like to consult a team of skilled and passionate experts to learn how to build your brand better and also find out how we can put solutions like these to work for you, please, say hello. We’d love to talk to you about how to bring your brand to Facebook- and beyond!

Getting The Most From Facebook Dynamic Ads

In a recent post, we talked about Facebook dynamic creatives, which build effective ads around combinations of your assets. In that post, we clarified that “dynamic creatives” is a COMPLETELY DIFFERENT feature than “dynamic ads,” which is what we’re talking about today.

So, what are they, then?  

Dynamic ads automatically promote your most relevant products to people who have shown interest on your website, app, or other channels. The amazing thing is that instead of creating a whole new ad for each product, dynamic ads create ad templates that automatically shows the relevant product for each person with images and details you’ve uploaded to a product catalog on Facebook.

Let’s say that Margaret visits your website, sees one of your healthy foods products, and adds it to her shopping cart but doesn’t end up buying it. A few days later, Margaret visits Facebook or Instagram and sees the same product right on her news feed. The chances of Margaret buying the product are now higher with this easy shopping experience.

All of this is done automatically with dynamic ads. To learn more, watch this video.

Dynamic ads are a powerful tool for industries like eCommerce, travel, real estate, and automotive.

Facebook dinamic ads category

Source: Facebook

Here are some reasons why Dynamic Ads are so awesome:

  • Highly relevant ads. The audience will only see products they’ve already demonstrated an interest in before.
  • More efficient. Dynamic ads eliminate the workload of creating multiple ads for each product, combining the ad creation process of your entire sales catalog into a single task.
  • Improved customer experience. Relevant items create a more appealing viewer experience and are seen as less intrusive than presenting unqualified content.
  • Upselling and cross-selling. Great use of dynamic ads is targeting customers who have purchased an item, and cross-selling other product categories. You can also upsell, promoting more expensive items or product upgrades related to the prior purchase.
  • Engaging at every stage of the sales funnel. Besides people who have shown an interest in your products or have made a purchase, you’re also able to use dynamic ads to reach new audiences using a lookalike audience based on visitors who bought your products.

Sounds great, right? Dynamic ads can add a new dimension to your Facebook marketing strategy. Here’s how to run dynamic ads on Facebook:

1. Create a Business Manager Account:

Go to business.facebook.com, click on Create Account, select a name for your business, select the associated page and complete the information in the required fields.

Business manager Facebook dynamic ads

Source: Facebook

2. Install the Facebook Pixel

Install the Facebook Pixel, a piece of code that you copy and paste onto your website that tracks the behavior of visitors to the site and Facebook ads. Click here to learn how to install the Pixel (and why we love it!)

Facebook Pixel for Dynamic AdsSource: Facebook

3. Create a Product Catalog

Then, create a product catalog in your Business Manager account. Skip this step if your website uses Shopify, Magento or BigCommerce. To learn how to manage your catalog, click here.Configure Catalog Facebook Dynamic AdsSource: Facebook

4. Create your campaign using dynamic ads

Go to Ads Manager and create a new campaign with a “Catalog Sales” objective and choose your product catalog. To learn how to set up your campaign, click here.

Campaign for Facebook Dynamic Ads Source: Facebook

Conclusion:

Dynamic ads give advertisers a powerful way to promote and sell. Although dynamic ads are intended for retargeting, you can use them at every stage of the funnel.

You should make a habit of checking your product catalog daily to ensure your products are uploaded correctly.

Does this sound like a lot? If you’d like to consult a team of skilled and passionate experts to help you create your Facebook campaigns- or you’d like us to be your marketing department- say hello! We’d love to talk to you about how to bring your brand to Facebook- and beyond!

Are you ready to create your first product catalog using Dynamic Ads? Tell us what you think in the comments section below.

 

 

References:

https://www.facebook.com/business/ads/dynamic-ads

https://www.facebook.com/business/help/dynamicads

https://www.facebook.com/business/help/1710077379203657

https://www.thenextad.com/blog/why-you-should-care-about-dynamic-ads-and-broad-audience-targeting/

https://artplusmarketing.com/10-best-practices-for-facebook-dynamic-product-ads-7f9f7714fdc1

https://www.creadits.com/blog/2017/04/04/the-importance-of-using-dynamic-creatives

Are You New To Facebook Dynamic Creatives?

Here’s Everything You Need To Know

Dynamic creatives allow advertisers to create and deliver different combinations of ads, finding the perfect match of headline, text, image, description, and call-to-action that are more relevant and engaging to their audience.

How do Facebook dynamic creatives work?

Take John, who lives in Miami. John has never really thought about his eating habits but has decided today that he’d like to lose some weight because his “date jeans” don’t fit anymore.

There’s also Laura, who also lives in Miami, and enjoys eating healthy and exercising every day. Laura should probably teach John about portion control, and John could probably help Laura not be so maddeningly perfect. But that’s another story.

Then there’s YOU: the owner of a health food company doing business in the Miami area. You want your marketing material to deliver a message to John AND Laura that will resonate with them, but it may not be realistic in your marketing budget to design a “John-type ad” and a “Laura-type ad”- to say nothing of your other market segments-  from scratch. You know messaging is never one-size-fits-all, and that different audiences will respond to individual creative elements- image, copy, timing- differently as well.

It sure would be great to get that all done in one shot!

Here’s where dynamic creatives come in handy. Using them, you’re able to test different creative components to define which combinations give you the best response- mixing and matching creatives and testing the various combos, all live. This lets you maximize the value from Facebook ads budget.

Remember that dynamic creatives are different from dynamic ads– this tool is for testing a variety of creatives around the SAME product. Dynamic ads retarget users with different products.

So, how do you do it?

Step #1:

Dynamic creative process

Source: Facebook

Step #2:

Facebook Dynamic Creatives

Source: Facebook

Step #3:

Facebook Dynamic Creatives

Source: Facebook

Let’s see how to create dynamic creatives:

When you create a new campaign on Facebook, after selecting the objective and name of your campaign, go to Ad Set and turn on the “Dynamic Creative” button.

Facebook Dynamic Creative Button

After selecting your audience, placements, budget, and schedule, continue to the next section to edit your ads.

In “Media,” you’re able to add up to 10 images, videos or slideshows. Add ALL the visual creatives you want to test in dynamic ads.

Facebook Dynamic Creatives

Then, you’re able to add up to 5 texts, headlines, link descriptions, and calls to action as shown below. Again, add all such copy that you want to test, in any combination.

Facebook Dynamic Creatives

Facebook Dynamic Creatives

There’s a maximum of assets in each category for a dynamic ad campaign:

  • Image or video/slideshow: maximum of 10 images or 10 videos
  • Headline: maximum of 5 titles
  • Text: maximum of 5 bodies of text
  • Description: maximum of 5 descriptions
  • Call to action: maximum of 5 CTAs

When you finish editing your dynamic creatives, click Confirm to publish your campaign.

Facebook will automatically generate multiple combinations of your creatives, varying the mash-up to assure each asset is used at least once.

Pretty cool, right?

Why are dynamic creatives awesome?

Glad you asked. After using this new feature for a number of different client campaigns, we’ve gotten consistently positive results in a few areas:

1. Testing

We’ve actually found that dynamic creatives are a better testing tool than the split testing feature. Seriously! (We were surprised, too.) You can test up to 30 components at the same time while simultaneously measuring efficacy, which is the equivalent of running a couple of dozen split tests (and measuring KPIs over weeks of separate campaigns).

2. Efficiency and budget

Dynamic creatives allow you to learn which assets are performing better, faster, letting you optimize content for the best performing ads and move on to your next project. Getting your best material out sooner means quicker campaign results, which translates to lower costs for running or boosting ads.

3. Mastering personalization

John and Laura from our first example will probably respond to very different content, with the same hopeful outcome- buying your health food. John might be motivated by content emphasizing results- eating right will take the unwanted weight off- whereas Laura will likely respond better to messaging that your health food fits into her existing lifestyle of wellness and self-care. Using dynamic ads will let you try a potentially wide range of combos for John AND Laura, letting you learn how their demographics respond- simultaneously.

Bear in mind also that dynamic creatives aren’t intended as a long-term strategy; this is a research tool, designed to help you quickly sort out what works. As a long-term campaign, it is less effective than a targeted campaign using creatives in combinations that you know to be successful.

Conclusion:

It’s important to highlight again that dynamic creatives are different from dynamic ads. Dynamic creatives are used to find the best ad combination around the same product.

Dynamic creatives, used properly, will let you maximize the value of your Facebook campaigns, and save a lot of time and money. Does it sound great, but overwhelming? Can’t wait to try it, but you don’t have a ton of creatives (or want better ones)? We should talk, right now- we’re passionate about great advertising, creative content, fun design, and helping people succeed in telling their brand’s story.

So, what do you think of dynamic creatives? Have you tried this feature yet?

 

Sources:

https://www.facebook.com/business/m/facebook-dynamic-creative-ads

https://www.growwithbamboo.com/blog/4-dos-and-a-dont-facebook-dynamic-creative-optimization-best-practices/

https://medium.com/@ayranamongush/5-reasons-to-use-facebook-dynamic-creative-optimization-8687140175e3

 

 

 

 

 

 

 

The Beginner’s Guide to Facebook Messenger Ads

Want to get personal with over 1.3 billion people? Include Facebook Messenger in your marketing strategy. 

According to Facebook, 1.3 billion people use Messenger every month. It’s the perfect way to start conversations with leads about your business and build confidence in your brand. As Facebook says, “messaging inspires trust.”  

Today’s consumers expect a highly personalized experience when they interact with brands, making tools like Messenger a marketing must.

So, how can Messenger help you and your business?

1. Simplify customer acquisition

A direct conversation between your potential customers and your business simplifies customer acquisition.

2. Simplify transactions

Building a presence on Messenger allows potential customers to purchase your products and services directly in the conversation.

3. Nurture customers and leads

Messenger provides an accessible place for faster response to your customer’s questions, and the conversation history remains in the platform- providing an opportunity for re-engagement.

Now, let’s dig deeper into Messenger Ads.

What are Facebook Messenger Ads?

Running ads in Messenger is the easiest way to take advantage of the feature’s global reach.

Messenger Ads allows potential customers who see your ads to start instant conversations with your business- and YOU- making them ideal for competitive industries such as eCommerce.

There are three types of Facebook Messenger ads:

  1. Messenger ads
  2. Click-to-Messenger ads
  3. Sponsored messages

How do they work?

Messenger Ads

FB Messenger ads appear directly within a user’s Messenger app. When people click on an ad, they’ll be sent to the destination you choose when you are creating your campaign- whether is your website, landing page, app or a conversation with your business on Messenger.

People can see these ads on their Messenger Inbox or on their Messenger Stories.

  • Messenger Inbox:

To create ads in Messenger Inbox, follow these steps:

1. Go to Ads Manager and click on +Create.

2. Choose an objective for your campaign. The objectives that support “Messenger Inbox” placement are Reach, Brand Awareness, Traffic, App Installs, Conversions, Catalog Sales, Messages. If you selected the objective app install, reach, brand awareness or catalog sales, you can skip to step #4.

3. Complete the “Traffic” section if you selected Traffic, Conversion or Messages objective and choose where you would like to drive traffic- whether to a website URL, your app, the Messenger app or WhatsApp.

Facebook Messenger Ad

4. Select Automatic Placements or Edit Placements if desired, selecting the option Messenger – Inbox.

Facebook Messenger Ad

5. Edit your Audience, Budget & Schedule, and click Continue.

6. Select the Facebook Page and Instagram Profile (optional) you would like to promote.

7. Select your ad format and finish editing your Ad.

8. Click Confirm to publish your campaign.

  • Messenger Stories:

To create ads in Messenger Stories, follow these steps:

1. Go to Ads Manager and click on +Create.

2. Choose an objective for your campaign. The objectives that support “Messenger Stories” are App Installs and Conversions.

3. Complete the “Traffic” section and choose where you would like to drive traffic- whether it is to a website URL or your app.

4. Select Automatic Placements or Edit Placements if desired, selecting the option Messenger – Stories.

Facebook Messenger Ad

5. Edit your Audience, Budget & Schedule, and click Continue.

6. Select the Facebook Page and Instagram Profile (optional) you would like to promote.

7. Choose Single Image or Single Video as the ad format and finish editing your Ad.

8. Click Confirm to publish your campaign.

Click-to-Messenger ads

These ads appear on Facebook, Instagram, or Messenger and send people into a Messenger conversation with your business.

To create click-to-Messenger ads, follow these steps:

1. Go to Ads Manager and click on +Create.

2. Choose an objective for your campaign. The objectives that support these ads are Messages and Conversions.

3. If your select Messages as your objective, in the Message Destination section, select Messenger and then Click to Messenger.

Facebook Messenger Ad

If you select Conversions as your objective, in the Conversion section, select Messenger.

Facebook Messenger Ad

4. Edit your Audience, Placements, Budget & Schedule, and click Continue. 

5. Select the Facebook Page and Instagram Profile (optional) you would like to promote.

6. Select your ad format and finish editing your Ad.

7. Select Messenger Setup. In the section you are able to edit the content that will be seen by people in Messenger after they click on your ad. There are two ways to set up your message:

  • Standard Template: A default template with prefilled content. You can review and edit the content.
  • Custom Template: An editable build-your-own template that lets you add images, videos, buttons and more to your welcome experience. Custom templates can be saved and reused for future campaigns.

Facebook Messenger Ad

8. Click Confirm to publish your campaign.

Sponsored messages

Sponsored messages are targeted promotions that you can send directly to people who have already interacted with your business before in Messenger.

When using these type of ads, it is recommended to be active and responsive to follow-up conversations.

To create sponsored messages, follow these steps:

1. Go to Ads Manager and click on +Create.

2. Choose the Messages objective for your campaign.

3. In the Message Destination section, select Messenger and then Sponsored Messages.

Facebook Messenger Ad

4. Edit your Audience, Placements, Budget & Schedule, and click Continue.

5. In the Message Setup section, select the format Text Only or Text & Image. Then, type your message and upload an image if you selected Text & Image option.

Facebook Messenger Ad

6. In the Customer Actions section, you can add quick replies or buttons to your message.

Facebook Messenger Ad

7. Click Confirm to publish your campaign.

 

Conclusion:

In today’s marketing, making conversations with your potential customers should be part of every marketing strategy.

Facebook Messenger allows you to give your customers a better brand experience, cutting response time and creating personalized conversations. And don’t forget, once you have initiated the conversation, you have access to their inbox to send them messages for the rest of time.

Are you ready to advertise with Messenger? If you’re unsure of how to best utilize this new marketing tool, we’re here for you. Advertising on Facebook Ads can be time-consuming and expensive without the right strategy- that’s where we come in. Get in touch with us and let us build a new Messenger advertising strategy tailored just for your business.

 

 

Sources:

https://www.facebook.com/business/marketing/messenger

https://www.facebook.com/business/ads/messenger-ads

8 Secrets to Creating Killer Facebook Ads

With over 2 billion monthly active users, Facebook has become a place where businesses can connect with potential customers and grow their base significantly- but if you’re building a brand,  posting on their Fan Pages alone is not enough. To reach your audience and get results, you need to advertise on Facebook Ads, and you need to do it right.

Users are bombarded with ads every day, and there’s a lot of competition for their attention. To rise above the rest, here’s eight secrets to creating killer Facebook Ads that successful brands use to optimize campaigns and spend advertising budgets wisely- you should master them, too.

1. Consistency

MailChimp is a perfect example of campaign consistency: their ads are simple, with a touch of humor, and reliably styled. Their ads stand out in a sea of content with their bright, yellow images and short copy.

Mailchimp Facebook Ad Mailchimp Facebook Ads

2. Humor

Humor makes an experience emotional and memorable- employ it in your Facebook Ads to increase engagement and connection. Loosen up your language and use humor to spice up your message.

Humor for Facebook ads Humor for Facebook Ads

3. Seasonality

Some brands adapt their ads for holidays like Christmas, Valentine’s Day, and Halloween, as well as seasonally, often to coincide with a change in product offerings. Seasonal messaging is essential; it lets you relate to your audience’s mood and current interests, and provides context for special promotions.

Seasonability for Facebook AdsSeasonability for Facebook Seasonability for Facebook

4. Urgency

Creating a sense of urgency is a time-honored ad technique, and it’s just as effective in the fast-paced context of Facebook Ads. Phrases like “before they’re gone,” “before it’s too late,” “sales end,” are some of the phrases you could try in your copy to make consumers think they will miss a great opportunity if they don’t act fast.

Urgency for killer Facebook Ads Urgency for killer Facebook Ads Urgency for killer Facebook Ads

5. Targeted Messaging

Targeted messaging means speaking directly to your primary audience: using language that directly addresses specific concerns or values. This is extremely effective, but takes work: brands need to identify the pain points and goals of their target audience before writing their copy. The message has to be personal, and feel uniquely relevant to your primary audience, while still broad enough not to alienate potential leads.

Personalization is a must when you’re writing targeted Facebook ads.

Targeted Message Facebook Ads Targeted Message Facebook Ads Targeted Message Facebook AdsTargeted Message Facebook Ads

6. Education

Another interesting way of using Facebook Ads is to communicate an informative, useful message to your audience, based on their needs, interests, and struggles. This technique attracts your target audience and invites them to digest your content while getting to know you as an industry leader and generating trust.

In many ways this is the heart of content marketing: audiences are receiving something valuable from you in exchange for building trust and, if the information is behind a form, creating leads or valuable research data.

Education for Facebook Ads

7. Authority

Authority, in this case, means backing the claims of your brand with trusted entities like individuals and organizations. Authority builds credibility, whether the source is an influencer, celebrity, or industry leader. Other good examples are displaying awards or special recognition your brand or products have gained, or statistics of consumer preference for your brand over a competitor.

Testimonials are another fantastic way to generate authority. By quoting well-respected industry leaders willing to speak about your brand, you can show recognition. Haven’t got any? Don’t worry- honest, well-crafted statements from real, “normal” users that your audience can relate to are also extremely effective.

Authority for Facebook Ads Authority for Facebook Ads Authority for Facebook Ads

8. Localizing

Localizing is a broader form of personalization where copy and images relate specifically to a narrowly-targeted region where the ad will be shown. As with personalization, it raises credibility by causing audiences to feel that copy directly relates to their specific interests.

Localizing for Facebook Localizing for Facebook

The most important secret? Mix and match. Combine humor with personalization, with consistency, and more. Create the perfect ad by always following your brand’s values and personality- but don’t be afraid to try something new.

It’s time to get creative. Build Facebook advertising campaigns with fantastic ads!

Want some help?  Get in touch with us. We’re passionate about great advertising, creative content, fun design, and helping people succeed in telling their brand’s story.

 

 

Sources:

https://www.curaytor.com/25-facebook-ads?utm_source=zest.is&utm_medium=referral&utm_term=zst.5c17d64f00e71&zi=cymM5kUJ514

 

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