Facebook Ads Archives

04 Dec 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On December 4, 2020

Welcome to the newest edition of Marketing Updates with Motion Ave! Some of this week’s news focused on shopping through online social media platforms as well asnew simplifications to Instagram and Twitter. Keep reading and discover what’s new in the world of social media!

Instagram Adds Keyword Searches in Addition to Profiles and Tags

Instagram’s search engine has traditionally been limited to names, user names, locations, and hashtags. But now you’ll be able to tap on specific search terms and Instagram will show you all posts that include those exact words. This makes it easier to find a wider range of content, while also helping brands looking to maximize their performance. However, searches will be “limited to general interest topics and keywords that are within Instagram’s community guidelines.” Therefore, not every niche keyword and topic will be searchable this way. It might be worth running a few experiments to see how your posts show up, both with and without hashtags, in order to formulate the best strategy moving forward.

Learn more about the benefits of new direct keyword searches at:

https://www.socialmediatoday.com/news/instagram-adds-keyword-search-in-addition-to-profiles-and-tags/589230/

Twitter Launches Stories-like ‘Fleets’ for All Users

Stories, but for Twitter. Now you can create stories on Twitter (called ‘Fleets’), with a dedicated tray of Fleets bubbles appearing at the top of your news feed. Here, users can share updates within the app that disappear after 24 hours, fulfilling a distinct need of the platform. According to Twitter, many people leave multiple tweets in their drafts, which never see the light of day. Now, people can Fleet: they can text or share individual tweets, video, and photos.

Tip for brands: If you’re looking to maximize your Fleet engagement, you may need to update your DM settings so everyone can respond to your Fleets!

Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram

Facebook is now enabling creators to maximize their revenue opportunities by providing additional forms to claim monetization rights when their content is re-posted across the social network. It’s also providing more creators with access to its content claim tools. Now, within the Rights Manager function, creators will be able to set up new rules for detecting duplicate content as it’s posted and claim ad revenue for that content when applicable via the tool.

Click here to read more about Facebook updates:

https://www.socialmediatoday.com/news/facebook-adds-more-ways-for-creators-to-track-and-monetize-their-content-on/589127/

Instagram Adds New Branded Content Options

Instagram has begun to include branded content tags in its Reels function. As Instagram seeks to combat the rise of TikTok, it looks to monetize this key area and offer more lucrative brand partnership options and processes in order to help users make money from their clips.

Instagram is also adding new branded content tags for both Reels and Instagram Live to expand revenue options for creators. The new tags mean that creators can formulate more deals with brands and generate immediate revenue from their Reels’ content. In addition, Instagram’s also going to include a new process, which will enable brands and creators to collaborate on Instagram content creation, as opposed to brands having to promote a pre-existing post. The platform is also changing its rules regarding branded content in Stories and branded content posts that include product tags.

Interested? To discover more, read the full article at:

https://www.socialmediatoday.com/news/instagram-adds-new-branded-content-options-including-branded-content-tags/589350/

Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!

29 Oct 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On October 29, 2020

Welcome to our newest edition of Marketing Updates with Motion Ave. Much of the news this week focused on shopping through online social media platforms, as well as some new Twitter and Instagram features. Keep reading and discover what’s new on these platforms!

Facebook Updates Messenger API to Incorporate Instagram Direct

Facebook updates its Messenger API to include support for Instagram messaging, providing businesses with a range of new connection opportunities through direct messages. The API enables businesses to integrate Instagram messaging with their preferred applications, which is meant to drive meaningful conversations and grow sales. It should also help organizations and third party messaging providers create new workflows to maximize Instagram Direct within their business messaging process. Additionally, this update enables the automation of Instagram Direct responses, which provides another method to engage with potential customers, even when you’re not physically able to reply.

Learn more about these benefits of new messaging options at:

https://www.socialmediatoday.com/news/facebook-updates-messenger-api-to-incorporate-instagram-direct-enabling-ne/587316/

Instagram Extends Length Limit for Instagram Live Broadcasts

The use of live-streaming increased exponentially during 2020 to help people stay in touch during COVID-19 lockdowns. This included the rise of Zoom and branched out to other real-time connection options. That’s why Instagram is now providing two options to help users maximize their Instagram live streams. 1) Instagram is extending its time limit for live streams fourfold, from 60 minutes to four hours, and every user will be able to broadcast their live uninterrupted, providing them with the opportunity to promote products and events, give virtual classes, etc.; and 2) Now the aforementioned live streams can be archived for up to 30 days.

Instagram Adds New, Post-Level Age-Gate Tool for Branded Content

Instagram is now enabling businesses to set minimum age requirements for their branded individual posts. They can set a default minimum age or a minimum age for specific countries or for brands looking to promote products in different regions with varying age restrictions. This adds a new way to ensure that you’re adhering to legal requirements while promoting your brand’s content.

TikTok Announces New Partnership with Shopify

TikTok keeps growing and its celebrities are becoming businesses in their own right. The platform creates pathways for these creators through ad revenue shares and other tools that help them maximize their potential, integrating eCommerce options to provide them with direct income. They have entered into a global partnership with Shopify that will help them create and run ad campaigns that directly target TikTok’s community.

Through this new TikTok channel, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard.

Shopify merchants can connect their TikTok Pixel with the click of a button, making it quicker and easier to track conversions.
Merchants can create campaigns, target specific audiences, and track performance all in one place.
The platform’s intuitive and creative tools help turn merchants’ products into high quality TikToks in minutes.
Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.

Interested? To discover more, read the entire article at:

https://www.socialmediatoday.com/news/tiktok-announces-new-partnership-with-shopify-another-step-towards-in-stre/587808/

Shopping and more shopping here at Marketing Updates With Motion Ave! After such a full week of shopping, we need a break. We look forward to seeing you in our next edition with more marketing news!

04 Oct 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On October 4, 2020

Thank you for joining us for our newest edition of Marketing Updates with Motion Ave. The news this week emphasized some important changes that Facebook, Google, and LinkedIn have recently made to their respective platforms. Keep reading to learn how these changes could affect your advertising!

Facebook Eliminates its 20% Text Limit in Ad Images

In order to improve ad quality and make some of its ad policies less restrictive, Facebook has decided to remove its long-standing text rule. It appears that since early September, advertisers are no longer limited to a 20% text limit on ad images. Now, Facebook will only provide tips and suggestions on maintaining an approximate 20% text level as a best practice.

Discover more about Facebook’s policy change here: https://www.searchenginejournal.com/facebook-removes-the-20-text-limit-on-ad-images/381844/

Google Meet Limits its Meetings to 60 Minutes

After initially offering its users meetings without time constraints, Google reversed its decision and set time limits on its video chat service. As of September 30th, users will only have 60 free minutes of meeting time on Google Meets.

Do you want to know more? Read the entire article below: https://www.theverge.com/2020/9/26/21457293/google-meet-limit-meeting-free-plans-september-zoom

Facebook Launches a New All-in-One Management Tool

Facebook just launched Business Suite, a management platform created for small businesses, making it easier for them to administer both their Facebook and Instagram presence from a single platform. On the new Business Suite platform, owners will be able to schedule posts for both Facebook and Instagram, view metrics, and evaluate results.

Interested in learning more? Click here for additional information: https://www.socialmediatoday.com/news/facebook-launches-facebook-business-suite-an-all-in-one-management-tool/585445/

LinkedIn Stories Are Now Available to All Users

In addition to its new, more modern look, the professional social networking platform has now launched its stories function worldwide. LinkedIn conducted trials in four selected nations over the past five months. Now, all of the platform’s users around the world will be able to access this new feature, allowing you to show another side of your professional life to your online community!

Read all about it here: https://www.socialmediatoday.com/news/linkedin-launches-updated-look-makes-linkedin-stories-available-to-all-use/585722/

There were some major changes discussed in the news this week! How do these changes impact your business? Hopefully we have provided you with some new and relevant information! We’ll take a little break and are excited to see you in our next edition of Marketing Updates with Motion Ave, your source for all types of marketing news!

21 Sep 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On September 21, 2020

Welcome to a new edition of Marketing Updates With Motion Ave. This week, almost all of our attention is focused on ad headlines, with new additions, limitations, and updates! Read on to find out more!

Facebook Limits How Many Ads a Fan Page Can Run

In order to improve the ads’ performance, Facebook will limit the amount of ads that fan pages can run. Ultimately, this will depend on the page size and the monthly budget spent on advertising. This measure was taken to prevent ads from being delivered less frequently.

Follow this link to learn more about this change: https://www.socialmediatoday.com/news/facebook-announces-new-limits-on-how-many-ads-pages-can-run-concurrently/584943/

Facebook Tests Its New Email Marketing Tool

Several months ago, Facebook announced that it would be testing a new email marketing tool. Recently, various new details about this new feature have come to light. The new tool will also follow GDPR subscriber list regulations and it will not allow the use of email addresses taken from user contact information on Facebook profiles.

Want to know more? Click here: https://blog.hubspot.com/marketing/facebook-email-marketing-test

Google Combines “Custom Intent” and “Custom Affinity”

Google announces a change in its “custom intent” and “custom affinity” audience types. From now on these two options will be included under a single umbrella called “custom audiences.” To access this audience, advertisers will have to go to the Audiences section at the Campaign or Ad Group level.

Interested in more information? Learn more about this new audience here: https://www.searchenginejournal.com/google-combines-custom-affinity-and-custom-intent-into-custom-audiences/380906/

Microsoft Ads Integrates LinkedIn Ads Targeting

Microsoft Advertising, which offers pay-per-click advertising on Bing and Yahoo, will finally integrate LinkedIn targeting into its search ads. This new option will provide a more precise type of targeting for businesses that are still struggling to pinpoint their objective audience.

Discover what countries will offer this option: https://www.searchenginejournal.com/breaking-microsoft-ads-integrates-linkedin-ads-targeting/379987/

Ads, ads, and more ads here at Marketing Updates With Motion Ave! After such a full week of advertising, we need a break. We look forward to seeing you in our next edition with more marketing news!

07 Aug 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On August 7, 2020

Welcome once again to a new edition of Marketing Updates with Motion Ave. This week begins with controversial contracts from Facebook! Read on to find out more…

Facebook Offers Deals to TikTok Creators

In response to rumors of a possible TikTok ban in the US, Facebook offers popular TikTok creators lucrative contracts in exchange for sharing their content on its Instagram Reels platform. Several creators are concerned about the future of the Chinese app and see Reels as a possible new business alternative.

Read all about this here: https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/

New Monetization Metrics on YouTube

YouTube added new metrics that will allow creators to track how much money they are making. Thanks to the new Revenue per Mille (RPM) metric, creators will be able to monitor all of their earnings relative to their video views as well as variations in revenue over time.

Learn how this works here: https://www.searchenginejournal.com/youtube-revenue-rpm/375680/

Facebook Updates its Website Chat Plug-In

Facebook updated its website chat plug-in, giving users another option to communicate with brands. At first, users had to log in to their Facebook messenger account to be able to chat on the website. Now, Facebook will allow users to send messages to brand websites without logging in to the messenger platform.

Read about the pros and cons of this new feature here: https://www.socialmediatoday.com/news/facebooks-updated-chat-plugin-for-websites-enables-messaging-without-loggi/582898/

Facebook Tests New Page Design Without Like Button

Facebook is trying out a new design for Fanpages characterized by a cleaner, more readable design and no like or reaction buttons. The first test was conducted with a small group of public figures and has now been extended to more Fanpages. The aim of this change is to make the use of Fanpages easier and less complex.

Learn all about it here: https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/

Twitter Explores Premium Subscription Model

Twitter has been surveying users to understand what features they consider important to include in a Twitter premium membership. Some of the features mentioned are: undo send, video publishing, and auto responses, among others. The goal of this new option is to complement their current advertising business.

Want to know more? Click on this link: https://www.searchenginejournal.com/twitter-is-considering-these-premium-features-in-a-subscription-model/376287/

And that’s it for this week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave.

10 Jul 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On July 10, 2020

This week on Marketing Updates with Motion Ave… a video platform is banned, while others release new exciting updates! Read on to find out more!

India Bans TikTok

After a bloody confrontation between the Chinese and Indian armies in Ladakh, the Indian government decided to ban TikTok and 58 other Chinese apps as their activities undermine the sovereignty, integrity and defence of the country.

Get all the details here: https://www.socialmediatoday.com/news/indian-government-bans-59-chinese-apps-including-tiktok-amid-ongoing-host/580744/

Facebook’s Algorithm Prioritize Original News

Facebook made some new changes to its news feed algorithm and now it will prioritize new news articles that are identified as original content. It will also demote articles that don’t demonstrate transparent authorship.

Learn how the algorithm works here:https://www.searchenginejournal.com/facebook-algorithm-now-prioritizes-original-reporting/373336/

Free Product Listings Will Appear on Google Search

Before, Google Search only showed sponsored listings in the product knowledge panel. Now it will be possible to see free product listings on Search results. Both listings will be shown separately in the results page giving businesses struggling to connect due to the pandemic a chance to improve their results.

Learn more about this Shopping search change here: https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/

Google Adds Prediction and Trend Tools to Ad Campaigns

In an effort to help advertisers maximize their campaigns, Google is optimizing and adding new tools. First, you’ll now be able to find industry trends on your campaign’s Recommendations page. This will help you identify current trends relevant to your business. In addition to this update, Google will extend its Performance Planner tool, feature that estimates campaign clicks and conversions, to Display and App campaigns.

Finally, transparency comes to the Smart Bidding process with the possibility to manage your bid strategy portfolio at a manager account level.

Do you still have questions? Click here to get the answers: https://www.socialmediatoday.com/news/google-adds-new-prediction-and-trend-tools-to-help-maximize-ad-campaigns/581177/

Youtube Will Allow Mid-Roll Ads in Shorter Videos

In order to generate revenue, Youtube creators had to create videos of at least 10 minutes to get mid-rolls ads. However, with the new monetization policy update Yotube will allow the display of this type of ads in videos of at least 8 minutes, which could benefit certain creators who had to extend their content just to monetize.

All the details about this update here: https://www.socialmediatoday.com/news/youtubes-adding-more-ads-with-mid-roll-breaks-available-in-shorter-videos/581173/

New Custom Creation Option On Facebook Ads

Facebook expands its audience options with a new update that would help improve eCommerce activity. The social media giant added to the platform new Custom Audience creation options based on Shopping activity that includes: people who viewed products, people who added any products to their basket, people who purchased any products.

Learn how to use this new option here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

That’s it for this week! We hope to see you soon in another new edition of Marketing Updates with Motion Ave!

26 Jun 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On June 26, 2020

We’re back with a new edition of Marketing Updates with Motion Ave. This week we are full of ad news! Read on to find out more!

Google Offers Free Promotion in Maps

Until September 2020, smart campaign businesses with Google My Business listings will be able to advertise on Google maps with free promoted pins. If you are in this category, you will not be charged for sales, calls or clicks.

Learn more about this promotion here: https://www.searchenginejournal.com/google-is-offering-businesses-free-promotion-in-google-maps/372678/

Instagram Allows Users to Create Ads Without Linking to Facebook Page

Facebook will allow advertisers to promote their content on Instagram without linking to a Facebook Page. Only first time advertisers will be able to access this new option. Those who have already linked their Instagram accounts with a fan page will not be able to do it.

Get all the details here: https://www.socialmediatoday.com/news/instagram-will-enable-new-advertisers-to-create-ads-without-linking-to-a-fa/580310/

Youtube Boosts Video Ad Campaigns

Youtube launches two new ad alternatives to improve conversions and sales. To help businesses establish a stronger eCommerce presence, it will complement actionable video ads with eCommerce products listings. Also, the platform will launch a new Video Action Campaign that will distribute ad videos on home feeds, watch pages, and Google video partners in a single campaign.

Learn all about it here: https://www.socialmediatoday.com/news/youtube-tests-new-shoppable-product-ads-launches-video-action-campaigns/580133/

Spotify Tests Interactive Podcast Ads

Spotify seeks to create more direct sales funnels for brands and launches what it calls “In-App Offers”. This feature allows advertisers to position embedded links on podcast episodes pages that will take users to the brand’s webpage where they will find a promo code.

Know more here: https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch

Blocking Political Ads on Facebook and Instagram Is Now Possible

Following its efforts to provide transparent information, Facebook will now allow users to block political ads on both the platform and Instagram. You can access this option by clicking on the three dots in the ad or by going to your Ad Preferences section.

Get more political here: https://www.searchenginejournal.com/users-now-able-to-block-political-ads-on-facebook-and-instagram/372241/

Audio Tweets Now On Twitter

Sometimes 280 characters are not enough, which is why Twitter will allow users to add audio snippets to their tweets. For now this new feature will be available only on iOS and only certain users will have access to these audio tweets.

Get the full story here: https://www.theverge.com/2020/6/17/21294481/twitter-audio-tweets-now-available-iphone-ios

Google Bans Categories For Employment, Housing and Credit Ads

As part of its Ads policy update, Google will remove certain demographic targeting criteria, such as religion, ethnicity, ract, sexual orientation, and personal hardships, from the employment, housing and credit sector. The change will be first implemented in the US and Canada and worldwide by the end of the year.

Get all the details here: https://www.searchenginejournal.com/google-banning-certain-categories-for-employment-housing-and-credit-ads/371975/?utm_source=daily-carnage&utm_medium=email

That’s it for this week. We look forward to seeing you in another edition of Marketing Updates with Motion Ave. We’ll be waiting for you with more marketing and ads news!

29 May 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On May 29, 2020

Welcome to a new edition of Marketing Updates With Motion Ave. This has been a good week for Facebook and Google, who stole all the marketing headlines! Read on to find out why!

Google Discovery Ads Available Globally

Finally, after an extensive trial period the Google Discovery Ads, covering Youtube, Gmail and Discover, is now available to all advertisers worldwide. By being available on these three large Google products, Discovery campaigns now reach up to 2.9 billion people.

Learn how to get started with Google Discovery Ads here: https://searchengineland.com/google-is-coming-for-facebook-budgets-with-discovery-ads-now-available-globally-335160

Facebook Acquire Gif Platform GIPHY

Facebook announced this month that it acquired the most popular gif database on the web, GIPHY. Currently this platform has integrations with Facebook, Instagram, Twitter, Google, Telegram, Tik Tok, and more. So far there have been no reports that this purchase will affect integrations with other platforms outside the Facebook family of apps.

Get to know more about the purchase here: https://www.socialmediatoday.com/news/facebook-acquires-gif-platform-giphy-which-powers-gif-search-on-various-pl/578072/

Instagram Will Share Revenue With Creators Trough IGTV Ads

For the first time in its history Instagram will share revenues with creators and influencers through IGTV Ads. The platform will share an “industry standard” 55% cut with creators which is the same figure Facebook grants to its influencers. To be able to monetize on the platform creators have to adhere to the Instagram monetization policy, which will ensure that ads appear in front of appropriate content and encourage influencers to use appropriate language and material.

Learn more about Instagram monetization here: https://www.theverge.com/2020/5/27/21271009/instagram-ads-igtv-live-badges-test-update-creators

Facebook Launches Facebook Shops For E-commerce

To help small businesses Facebook launches Facebook Shops, a feature that will allow them to turn their profiles into digital storefronts. E-commerce is on the rise, so this is an excellent opportunity for these companies to set up their online stores on the platform and communicate directly with their customers through Whatsapp, Messenger and Instagram Direct.

Facebook also ensures that they will not store information about individuals and stores they visit unless they give permission.

Want more details? Click here: https://www.mobilemarketer.com/news/facebook-debuts-shops-e-commerce-initiative-to-support-small-businesses/578276/

Facebook Launches Audio Calling App CatchUp

Although there are many calling apps these days, what sets this new Facebook platform apart is that it is audio-only. CatchUp will allow users to make calls with up to 8 people and let them know when a friend or family member is “Ready to Talk” with on-screen notifications. This new app will not require a Facebook account, as it will use your phone contact list.

Learn more about the idea behind this new Facebook service here: https://techcrunch.com/2020/05/26/facebook-launches-catchup-an-audio-only-group-calling-app-that-shows-whos-ready-to-chat-now/

Google Ads Creates Retail Category Feature

Google Ads has added a new reporting feature for e-commerce users that includes the Retail Category performance depending on where the ad was displayed: in Shopping or Search. While this information was available on the platform, it will now be easier for retailers to obtain these metrics without having to plan specific campaign names to identify them.

Instagram Allows Users To Create Messenger Rooms

Facebook extends the use of its video call platform, Messenger Rooms, to Instagram. From now on you’ll be able to create rooms from the Instagram Direct section and invite anyone to join. Since messenger is a separate app, once you start a room with other users on Instagram you will have to switch to the Facebook messaging platform.

Get more details here: https://www.socialmediatoday.com/news/users-can-now-create-messenger-rooms-on-instagram/578544/

And that’s it for this week! See you in the next edition of Marketing Updates With Motion Ave where we’ll bring you the latest marketing news!

Stay safe!

06 Mar 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On March 6, 2020

Welcome back to a new edition of Marketing Updates With Motion Ave! Today we’ll show you what’s new in LinkedIn, Snapchat, Google and… the Coronavirus. Read on to find out more!

No Ads To Bad Medicine On Facebook

Facebook has begun offering unlimited free ad space to the World Health Organization to cultivate the spread of accurate, useful public health information about the ongoing coronavirus epidemic. Simultaneously, a blanket ban has been instituted on any ads including unsubstantiated information or commercial claims such as cures or treatments for the virus.

Stay healthy on Facebook here: https://www.cnbc.com/2020/03/04/coronavirus-facebook-offers-free-ads-to-who-will-remove-flase-claims.html

It’s like Stories, But For Work

LinkedIn is rolling out its Stories lookalike feature, offering companies a new conversation format to showcase company events and share engagement content. Does LinkedIn’s community want the platform to look more like Instagram, encouraging more visual, less information-rich content? Does it matter? We’ll find out!

Get your pieces of flair here: https://www.theverge.com/2020/2/27/21156247/linkedin-testing-instagram-stories-feature-social-network-resumes-why

Swipe Up To Call Ads Arrive In Snapchat US

Snapchat expands its “Swipe Up” options with “Swipe Up to Call,” a feature already available in Middle East markets. Although voice calls are increasingly less popular, this feature will allow specific businesses to expand their prospect lists and conversions.

Want to talk? Click here: https://www.socialmediatoday.com/news/snapchat-launches-swipe-up-to-call-ads-in-the-us/572567/

Google Updates Its Ads Mobile App

Google updates the Ads mobile app with new features. From now on, it will display account and campaign-level optimization scores and recommendations to improve it. You’ll also be able to create notifications that will let you know when your optimization score changes, which will allow you to always be up to date with recommendations and improvements.

Discover more new features here: https://www.searchenginejournal.com/google-ads-mobile-app-updated-with-new-features-and-dark-mode/353032/#close

That’s some of the biggest news in digital marketing this week! To keep up, don’t forget to follow us on our social networks and read our blog: Marketing Updates With Motion Ave!

10 Jan 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On January 10, 2020

Happy New Year 2020! We are back to bring you the most relevant marketing news of the week! And of course, facebook is still a big topic this year. Want to know why? Read on!

Facebook Confirms It Won’t Ban Political Ads

Facebook confirms that it will not limit the way political ads target its audience and voters. Many consider this a bad decision, as it still does not limit the lies and misinformation in those ads. The only solution the platform offers is to give users more control tools so they can manage the amount of ads they see.

If you want to know if this solves anything click here: https://www.wsj.com/articles/facebook-to-keep-targeted-political-ads-but-will-give-users-more-control-11578567603

No More Messenger Without Facebook

Before December 2019 users could download the Messenger app, login and start talking to their friends without having an active Facebook account. However, this past December they quietly eliminated that possibility.

Want to know why? Click here: https://www.socialmediatoday.com/news/facebook-removes-option-to-create-a-messenger-account-without-a-facebook-pr/569638/

Google Ads Says Bye To Message Extension

This 2020 Google Ads has decided to remove the message extension option in Adwords. The feature will be removed on January 27th and users will not be able to modify it in new or current campaigns.

Want to know more details? https://ppc.land/google-to-sunset-message-extensions-in-google-ads/

And that’s it for this week! Stay tuned for more Marketing Updates With Motion Ave.