Digital marketing Archives

15 Mar 2021

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On March 15, 2021

Welcome to Motion Ave’s newest edition of Marketing Updates! This week, we’ll be sharing some important news from Facebook, Twitter, and TikTok. Remember, social media digital marketing is key for your business, so it’s essential to stay up-to-date regarding the latest trends. So let’s get to it!

54% of People Don’t Feel Culturally Represented in Online ads, Facebook finds.

Facebook has found that diversity and inclusion in online advertising helps brands engage with consumers and deliver better business outcomes. Yet marketers still have a long way to go to address misrepresentation and underrepresentation. A study conducted in conjunction with the Geena Davis Institute on Gender in Media found that “71% of consumers expect brands to promote diversity and inclusion in their online advertising, but 54% don’t feel fully represented in online ads, per a study released by Facebook.”

This is particularly important when a majority of consumers are more loyal to and prefer to purchase from brands that stand for diversity and inclusion in online advertising. Some examples of underrepresentation and bias found in the ads include:

Women are more than 14x as likely to be shown in revealing clothing and are nearly seven times as likely to be objectified visually or verbally.
Men are 2.4x more likely than women to be presented as angry and 1.4x less likely to be shown as happy.
People with disabilities and members of the LGBTQ+ community are “severely” underrepresented in online ads, at 1.1% and 0.3%, respectively.

Nada Stirratt, Vice President of the Global Business Group for Facebook North America, said: “The advertising industry has an outsized responsibility in how members of traditionally diverse groups are broadcast to the world. This research…highlights where and how we can do better. It’s on us to get this right.”

When brands get representation right, it helps to drive loyalty and purchases, so make sure that your brand pays close attention to representation in your digital marketing strategy!

To learn more about representation in marketing, follow this link: https://www.marketingdive.com/news/54-of-people-dont-feel-culturally-represented-in-online-ads-facebook-fin/596357/

Twitter Looks to Get in on the eCommerce Boom with New Shopping Experiments

We all know that eCommerce is on the rise, and now Twitter wants to join in on the boom! Twitter has recently developed various eCommerce options, including a Twitter-type card for eCommerce, which includes a large ‘Shop’ CTA button that takes you to a transaction page. Twitter is still testing the card’s eCommerce features, which can also list a product’s price and depict info from the item’s page on its business site.

Twitter knows that there’s potential in this initiative:

“…people come to Twitter to interact with brands and discuss their favorite products…This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience.”

So, who will be advertising and offering their product(s) soon on Twitter? Stay tuned!

Read more about Twitter’s entry into eCommerce here:

https://www.socialmediatoday.com/news/twitter-looks-to-get-in-on-the-ecommerce-boom-with-new-shopping-experiments/595988/

TikTok Launches New TikTok for Business Profile to Share Key Tips and Insights

If you’re looking to add TikTok to your digital marketing mix, you’re in luck! The platform just launched a new TikTok for Business profile within the app. Using this feature, TikTok will discuss platform marketing tips, insights and information on the app’s use, as well as preview upcoming events so that advertisers can best utilize this new resource.

TikTok is projected to reach a billion users in 2021, meaning that this new initiative will definitely become a larger focal point for marketers as the year progresses. Following the TikTok for business profile will be helpful for anybody who wants to understand TikTok and its best practices better, as the information comes directly from the platform’s experts and is based on the app’s response data.

TikTok has already posted the first few clips to this new account, which can be found at @tiktokforbusiness, to cover some key basics, such as framing your promotions and maximizing responses.

Look into how TikTok plans to utilize its new business profile here: https://www.socialmediatoday.com/news/tiktok-launches-new-tiktok-for-business-profile-to-share-key-tips-and-insig/595904/

That’s all for this week, folks! We hope that you’ve enjoyed this edition of Marketing Updates with Motion Ave, and we’ll see you back here shortly for our next installment!

29 Dec 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On December 29, 2020

Welcome to the newest edition of Marketing Updates with Motion Ave! Much of this week’s news explores updates to social media marketing tools. As you know social media apps and platforms don’t just allow you to follow new photos of your best friend’s dog! When used correctly, they can also be very powerful resources for advertising your product or business. That’s why it’s key to stay in the know about the latest trends in social media marketing. Below, read about some of 2020’s final updates made to Instagram, Twitter, and Facebook.

Instagram Adds Creative Tools in Reels and Stories

While expanding the roll out of its Branded Content tags, Instagram has added some new tools to the creative options in both its Reels and Stories sections.

In Reels, Instagram added new ‘Audio Mix’ and ‘Voice-over’ features, similar to those of TikTok. You can access this new option by tapping the microphone at the top of the Reels composer screen. Now, there’s also a Reels watermark on the top left of the clip to ensure branding when Reels clips are re-shared, just like in TikTok. Another new function is the option to ‘Edit Clips’ within Reels, providing users with a more targeted form to change each element.

Read more about Instagram’s new creative tools here: https://www.socialmediatoday.com/news/instagram-adds-new-creative-tools-in-reels-and-stories/592328/

Twitter Tests a New Way to Spark Engagement by Highlighting Things You Have in Common with Other Users

In an attempt to spark more positive engagement and discussion within the app, Twitter is piloting a new feature that will highlight things that you have in common with other users – users that you don’t even follow in the tweet reply composer! These innovative prompts will highlight, for example, topics that you and the other user both follow, building on Twitter’s efforts to gradually expand topic listings. However, this feature could also lead to uncomfortable exchanges, such as marketing pitches.

Learn more about this Twitter update!: https://www.socialmediatoday.com/news/twitter-testing-a-new-way-to-spark-engagement-by-highlighting-things-in-com/592435/

Facebook Will Alert Users Who’ve Engaged with Misleading Posts

Facebook is taking a new approach to help keep users better informed by sending out specific notifications to people who’ve engaged with posts which were later identified as including misinformation. Its initial focus will be related to COVID-19 updates. Facebook will now send notifications to anyone who has liked, commented, or shared a piece of misinformation that’s been taken down for violating the platform’s terms of service. It will then connect users with trustworthy sources in an effort to “correct the record.”

Look into how Facebook plans to alert its users about misinformation here: https://www.socialmediatoday.com/news/facebook-takes-more-proactive-steps-to-alerts-users-whove-engaged-with-mis/592248/

Twitter Outlines Updated Verification Guidelines before the Reopening of Public Applications

Twitter has announced that it will be reopening public applications for account verification next month, a feature that has been on hiatus since 2017. This will be done through a new, self-serve application process that will be available on the Account Settings page of both Twitter’s web and app versions. The process will include asking applicants to select a category for their verified status and confirming their identity via links and other supporting materials. The revamped option will be added to your account settings sometime in January of 2020, via a staged roll-out.

Based on many user suggestions, Twitter revised its official verification policy, which presently places users in one of six categories: 1) Government; 2) Companies, Brands and Organizations; 3) News Organizations and Journalists; 4) Entertainment; 5) Sports and Gaming; 6) Activists, Organizers, and Other Influential Individuals.

Learn more about Twitter’s new format for account verification at: https://www.socialmediatoday.com/news/twitter-outlines-updated-verification-guidelines-ahead-of-the-re-opening-of/592432/

That’s all for this week, folks! We hope that you’ve enjoyed all of our Marketing Updates throughout 2020 and will continue to follow and learn from Motion Ave in 2021! We wish you all a very happy and healthy New Year, and can’t wait to reconnect in January!

21 Sep 2020

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On September 21, 2020

Welcome to a new edition of Marketing Updates With Motion Ave. This week, almost all of our attention is focused on ad headlines, with new additions, limitations, and updates! Read on to find out more!

Facebook Limits How Many Ads a Fan Page Can Run

In order to improve the ads’ performance, Facebook will limit the amount of ads that fan pages can run. Ultimately, this will depend on the page size and the monthly budget spent on advertising. This measure was taken to prevent ads from being delivered less frequently.

Follow this link to learn more about this change: https://www.socialmediatoday.com/news/facebook-announces-new-limits-on-how-many-ads-pages-can-run-concurrently/584943/

Facebook Tests Its New Email Marketing Tool

Several months ago, Facebook announced that it would be testing a new email marketing tool. Recently, various new details about this new feature have come to light. The new tool will also follow GDPR subscriber list regulations and it will not allow the use of email addresses taken from user contact information on Facebook profiles.

Want to know more? Click here: https://blog.hubspot.com/marketing/facebook-email-marketing-test

Google Combines “Custom Intent” and “Custom Affinity”

Google announces a change in its “custom intent” and “custom affinity” audience types. From now on these two options will be included under a single umbrella called “custom audiences.” To access this audience, advertisers will have to go to the Audiences section at the Campaign or Ad Group level.

Interested in more information? Learn more about this new audience here: https://www.searchenginejournal.com/google-combines-custom-affinity-and-custom-intent-into-custom-audiences/380906/

Microsoft Ads Integrates LinkedIn Ads Targeting

Microsoft Advertising, which offers pay-per-click advertising on Bing and Yahoo, will finally integrate LinkedIn targeting into its search ads. This new option will provide a more precise type of targeting for businesses that are still struggling to pinpoint their objective audience.

Discover what countries will offer this option: https://www.searchenginejournal.com/breaking-microsoft-ads-integrates-linkedin-ads-targeting/379987/

Ads, ads, and more ads here at Marketing Updates With Motion Ave! After such a full week of advertising, we need a break. We look forward to seeing you in our next edition with more marketing news!

07 Aug 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On August 7, 2020

Welcome once again to a new edition of Marketing Updates with Motion Ave. This week begins with controversial contracts from Facebook! Read on to find out more…

Facebook Offers Deals to TikTok Creators

In response to rumors of a possible TikTok ban in the US, Facebook offers popular TikTok creators lucrative contracts in exchange for sharing their content on its Instagram Reels platform. Several creators are concerned about the future of the Chinese app and see Reels as a possible new business alternative.

Read all about this here: https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/

New Monetization Metrics on YouTube

YouTube added new metrics that will allow creators to track how much money they are making. Thanks to the new Revenue per Mille (RPM) metric, creators will be able to monitor all of their earnings relative to their video views as well as variations in revenue over time.

Learn how this works here: https://www.searchenginejournal.com/youtube-revenue-rpm/375680/

Facebook Updates its Website Chat Plug-In

Facebook updated its website chat plug-in, giving users another option to communicate with brands. At first, users had to log in to their Facebook messenger account to be able to chat on the website. Now, Facebook will allow users to send messages to brand websites without logging in to the messenger platform.

Read about the pros and cons of this new feature here: https://www.socialmediatoday.com/news/facebooks-updated-chat-plugin-for-websites-enables-messaging-without-loggi/582898/

Facebook Tests New Page Design Without Like Button

Facebook is trying out a new design for Fanpages characterized by a cleaner, more readable design and no like or reaction buttons. The first test was conducted with a small group of public figures and has now been extended to more Fanpages. The aim of this change is to make the use of Fanpages easier and less complex.

Learn all about it here: https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/

Twitter Explores Premium Subscription Model

Twitter has been surveying users to understand what features they consider important to include in a Twitter premium membership. Some of the features mentioned are: undo send, video publishing, and auto responses, among others. The goal of this new option is to complement their current advertising business.

Want to know more? Click on this link: https://www.searchenginejournal.com/twitter-is-considering-these-premium-features-in-a-subscription-model/376287/

And that’s it for this week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave.

12 Jun 2020

Sticky Post By M. Valentina Villegas Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By M. Valentina Villegas On June 12, 2020

Welcome to another edition of Marketing Updates With Motion Ave. Facebook is back in the spotlight with new features. LinkedIn and Snapchat have some new ads updates, too!

LinkedIn Launches New Retargeting Tools

LinkedIn has launched new features related to video ads, lead-generation forms, and integrations for the LinkedIn Audience Network. From now on, advertisers can retarget users who have seen a particular percentage of a video ad or who have filled out or opened a lead generation form before. Based on internal testing, LinkedIn claims these features can increase conversions by as much as 20%, and reduce conversion costs by up to 24%.

Get all the details here: https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/

Facebook Joins The Email Marketing Industry

Facebook launches a new option to create email marketing campaigns from Pages and become a CRM solution in their own right. To use this feature, Pages must confirm a Page email address, and manually added email contacts must confirm they want to receive these messages. Facebook emails will not be used as a database.

Read the story here: https://www.socialmediatoday.com/news/facebook-adds-option-to-send-marketing-emails-via-pages-app/579003/

Facebook’s Photo and Video Transfer Tool Is Now Available Globally

Several months ago, Facebook tested this tool, allowing users to transfer their photos and videos to a linked account on Google Photos, in America, Asia and Africa. Now, the feature will finally be available globally. Facebook next plans to allow users to transfer media to other platforms, such as Microsoft or Twitter, who join the Data Transfer Program.

Snapchat’s Dynamic Ads For E-commerce Will Be Available Worldwide

Snapchat’s dynamic ads, launched last fall, will now be available in all countries. This feature allows advertisers to more easily access the platform’s user base and create real-time ads using mobile-ready templates.

Know more about snapchat’s post-Covid e- commerce efforts here: https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/

Facebook Tests Messenger On Instagram

Facebook moves forward with its full cross-messaging functionality plan, allowing users to communicate across all Facebook messaging platforms: Instagram, Messenger and Whatsapp. Until now, this feature has only been tested internally.

Get all the details here: https://www.socialmediatoday.com/news/instagram-tests-messenger-integration-new-plans-sticker-for-scheduling-o/579177/

And with Instagram testing messenger features we close the news round this week! We look forward to seeing you with more marketing news in a new edition of Marketing Updates With Motion Ave! Stay tuned!

18 Oct 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On October 18, 2019

Welcome to another edition of Marketing Updates With Motion Ave! This week Twitter has given us a lot to talk about, and LinkedIn plans to be social media’s premiere event planner. Let’s get to the news!

LinkedIn Company Page Tools Helps Work Be Even More Pervasive

LinkedIn launches a suite of new options for company pages to build internal engagement. Business pages can now deploy employee notifications when an update has been published, with the intention of encouraging employees to share these in their own profiles. Sounds spammy? LinkedIn has put a cap on these notifications to keep it essential.

LinkedIn also introduces company page “kudos” and “team moments,” specific content additions to call out team members, welcome new ones, and share photos of executives playing paintball and doing trust falls in the woods on team-building exercises. (For example.)

Get your copy of the TPS report here: https://www.socialmediatoday.com/news/linkedin-adds-new-tools-for-company-pages-including-employee-notifications/565079/

Listen, You All Know Who We’re Talking About

Twitter has decided that it will penalize “world leaders” who break its rules – by restricting other users. Since deciding not to block or censor controversial content by major political and public figures, Twitter is instead attempting to turn the heat down by leaving content of public interest untouched, but restricting the ability of users to give like, comment or share such content. The important thing is the right people have been held responsible and everything’s great now.

Fight the power here: https://techcrunch.com/2019/10/15/twitter-world-leaders-break-rules/

LinkedIn Launches Events Option for Meet-Ups

LinkedIn competes with Facebook in the event scheduling arena. You’ll have the option to organize event pages with description, date, time and venue. Invitees can be chosen through filters such as location, company, industry, and school, and whether they can invite their own connections.

Go to the reunion here: https://www.socialmediatoday.com/news/linkedin-launches-events-to-facilitate-professional-meet-ups/565171/

Instagram Will Protect You From Third-Party Apps… Eventually

Instagram is testing a new feature to protect your account from third-party apps you’ve given access to in the past, such as websites for printing photos, dating apps, and tools for making collages by letting you simply remove them from your profile.

Instagram will determine whether to do a full rollout of this functionality after six months. Whether or not this happens, it represents an increasing demand by social media users for increasing direct control over their content and privacy- and increased transparency about all the places your data goes.

Wish for the future here: https://techcrunch.com/2019/10/16/instagram-will-give-you-more-control-over-your-third-party-apps-in-about-six-months/

“Ephemeral Tweets” – Like Stories, But Twitter, And Less

Twitter is exploring “Ephemeral Tweets,” content that will disappear after a while, like stories.

Since making content impermanent fixes everything (except it doesn’t), it’s a feature with growing popularity.

A more practical privacy tool in the works is a feature that allows you to restrict the audience that will receive a tweet. If implemented as planned, users will have more direct control over who sees and who participates in their conversations.

It’s hard to judge the authenticity, effectiveness, and veracity of the increasing number of community-demanded features the big platforms are bringing- so stay informed. We’ll be waiting for you next week with more Marketing Updates With Motion Ave.

26 Aug 2019

Sticky Post By Edgar Guillen Posted in Digital Marketing, Facebook Ads, marketing, Uncategorized Permalink

Six Ways to Optimize Google My Business For Local SEO

Sticky Post By Edgar Guillen On August 26, 2019

Are you familiar with Google My Business? If you’re not, you should be- here’s why.

Google My Business is a free and easy-to-use tool that Google launched back in 2014 for companies and organizations to manage their online presence across Google. It is a simple way to make your business more discoverable, but most importantly, to stand out from the crowd.

Having a fully optimized listing in Google My Business is crucial for local SEO (search engine optimization). Google offers an array of valuable features that, when properly utilized, can maximize the impact of your business listing.

First things first: if you don’t have an account yet, refer to this article on how to create an account and claim your business. Then, visit Google My Business and create your listing.

Ready to go? Great! Here are our six recommendations on how to make the best use of Google My Business for local SEO:

#1: Tell the story of your business.

The first step is to provide a description of your business in 750 characters or less. That’s not much, so your goal is to be concise. Give honest, relevant, and essential information that will give a searcher the clearest possible understanding of your identity from the jump.

The description appears when a user searches for your business on Google. If your business is well-known and has a significant web presence searchable by Google, the description may come from other sources, like Wikipedia, instead. (Bonus tip: if you want this to be true for you, too, and you think your business is significant enough for its own Wikipedia page, create one!)

In the ‘Info’ section of Google My Business, make absolutely certain that all your identifying information is current and complete: provide a current address, phone number, contact numbers, website address – as many ways of being found as the form allows and you can provide!

#2: Share photos of your business

Share photos that capture what your business is about. Images are vital for SEO- Google reports businesses with photos to receive 42% more requests for driving directions and 35% more clicks to websites, than businesses that don’t have images in their listings.

A new feature in Google My Business is that you choose the main image for your listing, and provide logos at the top-right of your profile. Upload photos of your business, products, and events so that your customers can learn more about your business.

What are some good images to include?

Exterior views of your business location. This is a must for anyone that will visit your site.
Highlights of your physical site. Are you a school with a beautiful front garden? A nursery school with an attractive playground? A shopping or business center with an iconic piece of art on your grounds?

Products. Obviously, you won’t provide a complete photo catalog, but show an image or two of what you’re most associated with: an attractive shot of clean, shiny cars in your dealership, or your sales floor with well-arranged appliances or other goods. If you’re a restaurant, your most Instagram-worthy platings had better be here, too.

Your team in action. This is especially useful if your team has visible branding, like uniforms, T-shirts, or caps. Pictures of your team helping customers or showing clients merchandise create emotional resonance!

#3: Add call to actions for bookings

If you enable this functionality, customers can easily book your service (a hotel room, restaurant reservations, appointments, etc.) when they find you on Google Search and Maps. This is HUGE- allowing visitors to engage with you immediately, without having to pick up their phones, visit a site, or otherwise click away will give a big boost to engagement. Link your account with a participating booking provider to enable this functionality directly on your Google search results.

Local restaurants have enthusiastically embraced this feature, using “Reserve a Table” CTAs where people, with just one click, can book a table to the restaurant without visiting the website. Users can also check the available tables for other days.

#4: Create great business posts

With your Google My Business listing, you can publish updates and offers directly to your Search and Maps results page, like:

News and announcements
Events such as open houses, a special brunch, upcoming performances
Sales and discounts, including coupon codes
New arrivals of products or advance orders

You can also include an image and a call to action in these posts. The available calls to action are Book, Order Online, Buy, Learn More, Sign Up, and Call Now.

#5: Get messages from your customers

One of the most amazing new features of Google My Business is the ‘Messaging’ section that allows customers to contact you immediately upon finding your listing. You can respond to questions, and share information directly, for free!

Using this feature requires the Google My Business app on your iOS or Android device. Once you turn on messaging, users will see a “Message” button on your Google My Business listing. Your customers will then be able to message you at any time.

#6: Manage your business’ reviews

Did you know that 90% of people read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations? Google reviews are one of the most important ranking factors for local SEO.

Having a lot of good reviews can help new people find you online and trust your business. Always encourage your customers to leave you a review!

Customers can post reviews your business listing. Respond to them. It shows your customers (and searchers) that you care about them, but also that you’re active and engaged. Always respond to your reviews, whether positive or negative.

Conclusion

If you don’t have a Google My Business listing yet, you definitely need to create one. Using this free and easy-to-use tool is necessary to be easily found online by your customers and potential customers. Leveraging all its amazing features, and it won’t just be a listing- it’ll be marketing!

Want to make sure your Google My Business listing maximizes attention and traffic? Contact us. We’ll create an amazing Google My Business listing for you, or any other channel for boosting your web presence!

Sources:

https://neilpatel.com/blog/google-my-business-optimization/?utm_source=email&utm_medium=email&utm_campaign=email

https://blog.hootsuite.com/google-my-business/

https://www.brightlocal.com/blog/new-google-my-business-features-june-2019/

https://www.reputation.com/resources/blog/the-top-6-google-my-business-features-for-marketers/

23 Aug 2019

Sticky Post By Edgar Guillen Posted in headlines, blog writing, Content Marketing Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On August 23, 2019

News, news and more news on this edition of Marketing Updates with Motion Ave.! Ads and new features were the most featured topics in this week’s marketing news.

Want to know more? Read on!

Protected Markets Now Have Their Own Ad Category

In the US, anti-discrimination laws prohibit targeted advertising on the basis of race, sex, and other categories for employment, housing, and various banking services- a restriction that can bump up against the highly-targeted nature of advertising on Facebook and similar platforms. To keep online advertising in compliance, Facebook has launched new marketing API requirements that assign a new Special Ad Category to advertisers and marketers who manage accounts identified as belonging to one of these protected industries. This update will limit targeting options in this category to prevent discriminatory ads from being launched on the platform.

If your account falls into this or other special categories, click here to learn more:

https://marketingland.com/facebook-marketing-api-to-get-special-ad-category-field-for-housing-employment-credit-advertisers-265640

YouTube Keeps Your Makeup Tutorial From Getting You Sued Into Oblivion

In a new pro-creator move, YouTube has updated its content ID claims policies to protect its creators from excessively aggressive copyright protection. The change prevents copyright owners from using the manual claiming tool to seize ad revenue from YouTubers for small and unintentional “infringements,” defined as “very short or unintentional uses of music.”

Free yourself here: https://www.socialmediatoday.com/news/youtube-updates-content-id-claim-policies-to-better-protect-creators/561048/

Instagram Wants YOU… In The Fight Against Fake News

Instagram has empowered standard user accounts to flag content they believe is false. Once reported, Instagram will evaluate the user’s feedback and the behavior of the account to verify if a post needs to be reviewed by third-party fact checkers. This could be a great way to crowdsource the overwhelming job of spotting false claims… or it could empower mob rule to censor unpopular views through mass reporting. Remember, kids, subjective truth isn’t the same as fact!

Fight the good fight here: https://www.engadget.com/2019/08/15/instagram-users-can-now-flag-false-content/

FB Movie Ads Will Include Ticket Sale And Reminders

In alliance with US and UK cinemas and ticketing platforms, Facebook launches two new features for movie ads – users can now receive notifications when a movie is released, look up local showtimes, and buy tickets.

Pass the popcorn here: https://www.theverge.com/2019/8/14/20805529/facebook-movie-reminder-ads-fandango-atom-tickets-showtime-amc-regal

No More Accelerated Delivery For Google Ads Search and Shopping Campaigns

Beginning September 17th, you’ll no longer be able to put a rush on search, shopping campaigns and shared budgets. Google has determined that accelerated delivery has no impact on the efficacy of such campaigns, which are generally not limited by budget. Campaigns launched before this date may be run with accelerated delivery until October 1st.

Beat the rush here: https://www.searchenginejournal.com/google-ads-is-switching-search-shopping-campaigns-to-standard-delivery/321763/#close

Are You Relevant on Facebook? Who Knows?

Facebook is eliminating its Relevance Score evaluation of ads in favor of three new metrics intended to offer more meaningful and granular measures of ad quality. Since Relevance Score directly impacted the cost of ads, and the rate at which Facebook would run them, this change is huge- and largely a good thing. It was never directly explained how Relevance Score was calculated, but it was largely a function of predicted ad performance. These new metrics evaluate your ad based on actual trials in three areas: quality, engagement rate, and conversion rate rankings.

Be the best you can be here: https://www.wordstream.com/blog/ws/2019/03/13/facebook-sunsets-relevance-score

That’s all for a busy week in digital marketing! See you next Friday with more Marketing News With Motion Ave!

17 May 2019

Sticky Post By Edgar Guillen Posted in Instagram Marketing, Digital Marketing, trends, Instagram, marketing goals, 2019 Permalink

Marketing Updates With Motion Ave

Sticky Post By Edgar Guillen On May 17, 2019

…we’re back with marketing updates in a week full of controversy and cool new features! Want to know more? Read on!

#DeleteBreakupFacebook

A chant has been spreading across Big Tech regulation advocates: break up Facebook. Among those calling for the dismantling of the technology giant is Facebook co-founder Chris Hughes.

It seems like Facebook’s many missteps in the past year, and a growing concern about the social harm caused by the platform, have finally taken their toll. Politicians have finally entered the fray, branding Facebook a dangerous monopoly in the “attention economy” and a threat to democracy, journalism, bee populations in the southern hemisphere, and waistlines.

What do you think? Should Facebook be split into several independent corporations, governing Instagram, WhatsApp, and Messenger each separately from the social media platform? Would Facebook’s past sins have been avoidable with more competition and regulation?

How Did Healthy Dishes Happen? Lyrics Sticker Saves Us All

Hold me closer, Tony Danza. Back in dinosaur times, our parents would read the lyrics to songs on these things called “liner notes” on the big, plastic plates that held less music than the cheapest thumb drive on Amazon. Instagram has made adding music to Instagram Stories an even better experience with a new feature: the Lyrics Sticker. This new option displays the lyrics of the song playing in your Story over the video.

Want to know more about this cool feature? Click here: https://www.businesstoday.in/technology/top-story/instagram-stories-testing-lyrics-stickers-feature-facebook/story/345833.html

Retweet With More Than Words

Twitter has made retweeting a lot more functional with one easy addition: the ability to attach not only words but also photos, GIFs and videos. Speechless? Make the most of this option to express your someone else’s vitally important thoughts!

@Shop Account On Instagram

We recently reported on the super-convenient feature letting you make in-app purchases on Instagram. Now there’s a catalog so you can navigate through the different products you can find across the app and buy instantly. This curated shop account showcases product posts of brands and creators that are of interest to the community.

Know more about it here: https://instagram-press.com/blog/2019/05/09/shop/

That’s it for this week, folks! See you next friday for more marketing news!

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