Tired of Facebook? We hope not, because this week has been full of changes and new features that are keeping the #1 social media platform center stage! Check out all this news and more in a new edition of Marketing Updates With Motion Ave!
Facebook Messenger: Platform Policies Changes and New Features
Facebook will introduce new changes to its messaging platform, some of which could change the rules of the ads and bots game forever. One of the most relevant is related to chatbots and standard messaging; beginning January 25th, 2020 the +1 message of the 24+1 rule will be eliminated. Also, it was announced that on that date the only pages that will be able to send subscription messages will be those registered in the new News Page Index.
Other changes to the Messenger platform include a lead generation flow template within Facebook Ads Manager, new integrated appointment booking options, and the phase-out of the Discover Tab.
Learn more about these changes here: https://www.socialmediatoday.com/news/facebook-announces-new-business-tools-for-messenger-interactions/561989/
Instagram Tests Back-To-Back Ad Stories
According to Adweek, Instagram is performing a small-scale test in which a small number of users see two back-to-back ads from different brands, instead of one brand at a time. This could undoubtedly have a big impact on story advertising, as marketers would have to focus more than ever on the creative element of their ads to compete for audience attention.
Stay updated on this news here: http://bit.ly/BackToBackAdStories
Hidden Likes Now On Facebook
Facebook may remove the like count in its News Feed. In addition to testing this strategy in several countries with Instagram, the technology giant is testing hiding the total number of likes in Facebook posts, only letting you see some names of some friends who reacted to the comment. This decision seeks to dissuade users from self-censorship when they don’t get the same number of likes or reactions in a post as other users.
Want to know more about Facebook’s intentions? Click here: https://techcrunch.com/2019/09/02/facebook-hidden-likes/
Facebook Page Stories Will Have Their Own Panel
In an attempt to make its stories feature more visible and attractive, Facebook launches a test in which fan page stories are visible in a new, in-Feed panel. In terms of brand exposure, this is a good opportunity for marketers to promote their brands, and for Facebook stories to gain the same relevance that this feature usually has on Instagram.
Learn how to use this new option to your advantage here: https://www.socialmediatoday.com/news/facebook-highlights-page-stories-in-feed-separate-panel-expanding-opportun/562095/
Had enough? We hope not! We look forward to seeing you next week with a new batch of marketing news at Marketing Updates With Motion Ave.
