News, news and more news today with marketing updates from Motion Ave! Find out the latest trends this week on Spotify, Amazon, and more!
Maybe They Won’t Go Premium Now
Spotify’s the biggest music streaming service in the world, and many of its members get their music free- a proven business model, but one that can benefit hugely from targeting, which hasn’t been Spotify’s style until now. Spotify now allows advertisers to target ads based on podcast listening patterns- but for now, just podcasts. Don’t worry, no one’s going to judge you for still listening to Kanye.
Want to know all the details? Click here: https://techcrunch.com/2019/06/17/spotify-advertisers-can-now-target-listeners-by-what-podcasts-they-stream/
Spark, We Hardly Knew Ye
Remember how exciting Amazon’s social network was, and how users flocked to the platform with photos of hand towel unboxing? Yeah, us either. “Spark” has gone forever, failing to overtake Instagram in shopping porn innovation. Amazon will have to accept that, for now, it can’t be all things in all areas of members’ online experience- yet.
Learn more about it here: https://www.socialmediatoday.com/news/amazon-shuts-down-its-spark-social-shopping-alternative/557053/
Buy This Too “Complete Your Look” With Pinterest
When you’re buying a $1,500 stereo, it’d be crazy not to get a hand-woven aboriginal art throw blanket to go with it, right? Pinterest finally gets it. This new option allows Pinterest to offer relevant products based on the image the user is viewing. For example, if you are looking for a room design pin, Pinterest will suggest images of objects that usually appear in this context, lamps, furniture and any other decorative element.
Want the whole story? Click on the link: https://marketingland.com/pinterest-broadens-e-commerce-capabilities-with-complete-the-look-tool-262555
Facebook Invents Time Travel Updates Its Post Comments Ranking
Have you noticed that your post comments sometimes don’t appear in chronological order? Blame- or thank- Facebook’s new comment ranking algorithm. The platform is preparing an update to improve relevance by ranking comments based on their likelihood to “generate greater engagement.” We suspect this will lead to some pretty funny-looking “conversations” in the comment threads for a while.
Want to know more about this update? Read the full story here: https://www.socialmediatoday.com/news/facebook-announces-updated-ranking-factors-for-post-comments/556944/
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