June 12, 2020 M. Valentina Villegas

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates With Motion Ave. Facebook is back in the spotlight with new features. LinkedIn and Snapchat have some new ads updates, too!

LinkedIn Launches New Retargeting Tools

LinkedIn has launched new features related to video ads, lead-generation forms, and integrations for the LinkedIn Audience Network. From now on, advertisers can retarget users who have seen a particular percentage of a video ad or who have filled out or opened a lead generation form before. Based on internal testing, LinkedIn claims these features can increase conversions by as much as 20%, and reduce conversion costs by up to 24%.

Get all the details here: https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/

Facebook Joins The Email Marketing Industry

Facebook launches a new option to create email marketing campaigns from Pages and become a CRM solution in their own right. To use this feature, Pages must confirm a Page email address, and manually added email contacts must confirm they want to receive these messages. Facebook emails will not be used as a database.   

Read the story here: https://www.socialmediatoday.com/news/facebook-adds-option-to-send-marketing-emails-via-pages-app/579003/

Facebook’s Photo and Video Transfer Tool Is Now Available Globally

Several months ago, Facebook tested this tool, allowing users to transfer their photos and videos to a linked account on Google Photos, in America, Asia and Africa. Now, the feature will finally be available globally. Facebook next plans to allow users to transfer media to other platforms, such as Microsoft or Twitter, who join the Data Transfer Program.

Read more about it here: https://www.theverge.com/2020/6/4/21280583/facebook-google-photos-transfer-tool-data-sharing-project-images-video

Snapchat’s Dynamic Ads For E-commerce Will Be Available Worldwide

Snapchat’s dynamic ads, launched last fall, will now be available in all countries. This feature allows advertisers to more easily access the platform’s user base and create real-time ads using mobile-ready templates. 

Know more about snapchat’s post-Covid e- commerce efforts here: https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/

Facebook Tests Messenger On Instagram 

Facebook moves forward with its full cross-messaging functionality plan, allowing users to communicate across all Facebook messaging platforms: Instagram, Messenger and Whatsapp. Until now, this feature has only been tested internally.

Get all the details here: https://www.socialmediatoday.com/news/instagram-tests-messenger-integration-new-plans-sticker-for-scheduling-o/579177/

And with Instagram testing messenger features we close the news round this week! We look forward to seeing you with more marketing news in a new edition of Marketing Updates With Motion Ave! Stay tuned!

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