Welcome to another edition of Marketing Updates with Motion Ave. The protagonists of this issue are social media and advertising heavyweights: Facebook, Instagram and Google. Discover what’s new about these platforms with these marketing news!
Google Will Require Identification Confirmation From Advertisers
As part of its ad transparency program, Google will now require all advertisers to confirm their identity with documentation showing who they are and where they are based. This requirement was already made to political advertisers, but now Google seeks to provide greater transparency and expand the measure to all advertisers on the platform.
Learn more about the verification here: https://www.socialmediatoday.com/news/google-will-now-require-all-advertisers-to-confirm-their-identity-under-exp/576674/
Snapchat Launches “First Commercial” Ad Functionality
Snapchat gives you the opportunity to be the “first commercial” people see with their new feature. As the name implies, this new feature allows advertisers to be the first ad that platform users see that day in their first Snap show session.This ad will be available for 24 hours and will have a maximum duration of 6 seconds.
Want more details? Click here: https://www.searchenginejournal.com/snap-launches-first-commercial-option-on-snapchat-shows/364890/
Google Explains Conditions To Be Eligible For Ad Credits
Google had already indicated that to be eligible for small and medium-sized business ad credits, you had to be an active advertiser on the platform since the beginning of 2019 and adhere to Google Ads policies. Now Google elaborate on the requirements and indicates that consistent and committed advertisers having active campaigns before the coronavirus situation will be able to access these credits.
As of May, Google would assign one credit per customer.
Know more about conditions, timing and credit size here: https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192
Facebook Add New Location Markers On Posts
Facebook continues its commitment to transparency and adds new location markers on individual business profile posts on high-reach Facebook Pages and Instagram accounts. The idea is to give users the opportunity to understand who is behind the posts that are published on the platforms. This would be very helpful in relation to the upcoming elections as it would provide more transparency.
Know more about this transparency measure here: https://about.fb.com/news/2020/04/page-and-account-transparency/
Creators Could Charge For Access To Live-stream Events On Facebook
To support small businesses, artists and creators, Facebook will launch the option to charge for access to event live-streams. This new option comes hand in hand with Messenger Rooms, Facebook’s answer to video chat apps like Zoom and Houseparty.
Instagram Allows Access To DM And Lives From Desktop Version
Finally, Instagram gives its users what they’ve been asking for. From now on you can manage your direct messages and watch lives from your favorite accounts on the desktop version of Instagram. This will allow users and social media managers to manage and visualize all their actions from the web, from publishing and scheduling posts with creator studio, to answering direct messages from followers.
Know more details about these new features here:
Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!