Welcome to our newest edition of Marketing Updates with Motion Ave. Much of the news this week focused on shopping through online social media platforms, as well as some new Twitter and Instagram features. Keep reading and discover what’s new on these platforms!
Facebook Updates Messenger API to Incorporate Instagram Direct
Facebook updates its Messenger API to include support for Instagram messaging, providing businesses with a range of new connection opportunities through direct messages. The API enables businesses to integrate Instagram messaging with their preferred applications, which is meant to drive meaningful conversations and grow sales. It should also help organizations and third party messaging providers create new workflows to maximize Instagram Direct within their business messaging process. Additionally, this update enables the automation of Instagram Direct responses, which provides another method to engage with potential customers, even when you’re not physically able to reply.
Learn more about these benefits of new messaging options at:
Instagram Extends Length Limit for Instagram Live Broadcasts
The use of live-streaming increased exponentially during 2020 to help people stay in touch during COVID-19 lockdowns. This included the rise of Zoom and branched out to other real-time connection options. That’s why Instagram is now providing two options to help users maximize their Instagram live streams. 1) Instagram is extending its time limit for live streams fourfold, from 60 minutes to four hours, and every user will be able to broadcast their live uninterrupted, providing them with the opportunity to promote products and events, give virtual classes, etc.; and 2) Now the aforementioned live streams can be archived for up to 30 days.
Read more about the IG Live news at:
Instagram Adds New, Post-Level Age-Gate Tool for Branded Content
Instagram is now enabling businesses to set minimum age requirements for their branded individual posts. They can set a default minimum age or a minimum age for specific countries or for brands looking to promote products in different regions with varying age restrictions. This adds a new way to ensure that you’re adhering to legal requirements while promoting your brand’s content.
Read more here:
TikTok Announces New Partnership with Shopify
TikTok keeps growing and its celebrities are becoming businesses in their own right. The platform creates pathways for these creators through ad revenue shares and other tools that help them maximize their potential, integrating eCommerce options to provide them with direct income. They have entered into a global partnership with Shopify that will help them create and run ad campaigns that directly target TikTok’s community.
Through this new TikTok channel, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard.
- Shopify merchants can connect their TikTok Pixel with the click of a button, making it quicker and easier to track conversions.
- Merchants can create campaigns, target specific audiences, and track performance all in one place.
- The platform’s intuitive and creative tools help turn merchants’ products into high quality TikToks in minutes.
- Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.
Interested? To discover more, read the entire article at:
Shopping and more shopping here at Marketing Updates With Motion Ave! After such a full week of shopping, we need a break. We look forward to seeing you in our next edition with more marketing news!