Welcome to a new edition of Marketing Updates With Motion Ave. This week, almost all of our attention is focused on ad headlines, with new additions, limitations, and updates! Read on to find out more!
Facebook Limits How Many Ads a Fan Page Can Run
In order to improve the ads’ performance, Facebook will limit the amount of ads that fan pages can run. Ultimately, this will depend on the page size and the monthly budget spent on advertising. This measure was taken to prevent ads from being delivered less frequently.
Follow this link to learn more about this change: https://www.socialmediatoday.com/news/facebook-announces-new-limits-on-how-many-ads-pages-can-run-concurrently/584943/
Facebook Tests Its New Email Marketing Tool
Several months ago, Facebook announced that it would be testing a new email marketing tool. Recently, various new details about this new feature have come to light. The new tool will also follow GDPR subscriber list regulations and it will not allow the use of email addresses taken from user contact information on Facebook profiles.
Want to know more? Click here: https://blog.hubspot.com/marketing/facebook-email-marketing-test
Google Combines “Custom Intent” and “Custom Affinity”
Google announces a change in its “custom intent” and “custom affinity” audience types. From now on these two options will be included under a single umbrella called “custom audiences.” To access this audience, advertisers will have to go to the Audiences section at the Campaign or Ad Group level.
Interested in more information? Learn more about this new audience here: https://www.searchenginejournal.com/google-combines-custom-affinity-and-custom-intent-into-custom-audiences/380906/
Microsoft Ads Integrates LinkedIn Ads Targeting
Microsoft Advertising, which offers pay-per-click advertising on Bing and Yahoo, will finally integrate LinkedIn targeting into its search ads. This new option will provide a more precise type of targeting for businesses that are still struggling to pinpoint their objective audience.
Discover what countries will offer this option: https://www.searchenginejournal.com/breaking-microsoft-ads-integrates-linkedin-ads-targeting/379987/
Ads, ads, and more ads here at Marketing Updates With Motion Ave! After such a full week of advertising, we need a break. We look forward to seeing you in our next edition with more marketing news!