Welcome once again to a new edition of Marketing Updates with Motion Ave. This week begins with controversial contracts from Facebook! Read on to find out more…
Facebook Offers Deals to TikTok Creators
In response to rumors of a possible TikTok ban in the US, Facebook offers popular TikTok creators lucrative contracts in exchange for sharing their content on its Instagram Reels platform. Several creators are concerned about the future of the Chinese app and see Reels as a possible new business alternative.
Read all about this here: https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/
New Monetization Metrics on YouTube
YouTube added new metrics that will allow creators to track how much money they are making. Thanks to the new Revenue per Mille (RPM) metric, creators will be able to monitor all of their earnings relative to their video views as well as variations in revenue over time.
Learn how this works here: https://www.searchenginejournal.com/youtube-revenue-rpm/375680/
Facebook Updates its Website Chat Plug-In
Facebook updated its website chat plug-in, giving users another option to communicate with brands. At first, users had to log in to their Facebook messenger account to be able to chat on the website. Now, Facebook will allow users to send messages to brand websites without logging in to the messenger platform.
Read about the pros and cons of this new feature here: https://www.socialmediatoday.com/news/facebooks-updated-chat-plugin-for-websites-enables-messaging-without-loggi/582898/
Facebook Tests New Page Design Without Like Button
Facebook is trying out a new design for Fanpages characterized by a cleaner, more readable design and no like or reaction buttons. The first test was conducted with a small group of public figures and has now been extended to more Fanpages. The aim of this change is to make the use of Fanpages easier and less complex.
Learn all about it here: https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/
Twitter Explores Premium Subscription Model
Twitter has been surveying users to understand what features they consider important to include in a Twitter premium membership. Some of the features mentioned are: undo send, video publishing, and auto responses, among others. The goal of this new option is to complement their current advertising business.
Want to know more? Click on this link: https://www.searchenginejournal.com/twitter-is-considering-these-premium-features-in-a-subscription-model/376287/
And that’s it for this week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave.