Welcome back to a new edition of Marketing Updates With Motion Ave! Today we’ll show you what’s new in LinkedIn, Snapchat, Google and… the Coronavirus. Read on to find out more!
No Ads To Bad Medicine On Facebook
Facebook has begun offering unlimited free ad space to the World Health Organization to cultivate the spread of accurate, useful public health information about the ongoing coronavirus epidemic. Simultaneously, a blanket ban has been instituted on any ads including unsubstantiated information or commercial claims such as cures or treatments for the virus.
Stay healthy on Facebook here: https://www.cnbc.com/2020/03/04/coronavirus-facebook-offers-free-ads-to-who-will-remove-flase-claims.html
It’s like Stories, But For Work
LinkedIn is rolling out its Stories lookalike feature, offering companies a new conversation format to showcase company events and share engagement content. Does LinkedIn’s community want the platform to look more like Instagram, encouraging more visual, less information-rich content? Does it matter? We’ll find out!
Get your pieces of flair here: https://www.theverge.com/2020/2/27/21156247/linkedin-testing-instagram-stories-feature-social-network-resumes-why
Swipe Up To Call Ads Arrive In Snapchat US
Snapchat expands its “Swipe Up” options with “Swipe Up to Call,” a feature already available in Middle East markets. Although voice calls are increasingly less popular, this feature will allow specific businesses to expand their prospect lists and conversions.
Want to talk? Click here: https://www.socialmediatoday.com/news/snapchat-launches-swipe-up-to-call-ads-in-the-us/572567/
Google Updates Its Ads Mobile App
Google updates the Ads mobile app with new features. From now on, it will display account and campaign-level optimization scores and recommendations to improve it. You’ll also be able to create notifications that will let you know when your optimization score changes, which will allow you to always be up to date with recommendations and improvements.
Discover more new features here: https://www.searchenginejournal.com/google-ads-mobile-app-updated-with-new-features-and-dark-mode/353032/#close
That’s some of the biggest news in digital marketing this week! To keep up, don’t forget to follow us on our social networks and read our blog: Marketing Updates With Motion Ave!