It’s Google Week on Marketing Updates With Motion Ave! Today’s marketing news is dominated by Alphabet’s web giant! Check out all the news right here.
Google Ads’ Optimization Score Will Include Display Campaigns
Google has expanded its optimization score feature to include one of the most common campaign types: display, which includes search, shopping, and display ads. As with existing categories, the score uses Google’s algorithm to analyze the features of your ads that it predicts will most improve results.
Want the full story? Click here: https://www.searchenginejournal.com/google-ads-optimization-score-now-includes-display-campaigns/338665/#close
Google Ads To Explain Itself
In this never-before-seen feature, a paid service will explain why it does anything it does to its advertiser customers. Google’s new “See Explanation” feature will help advertisers optimize ads more efficiently, providing specific measures for ad impressions, clicks, and cost. Accepting our ad money and telling us how those ads actually performed? You’re spoiling us rotten, Google!
Get the explanation here: https://www.seroundtable.com/google-ads-explanations-beta-28643.html
Chrome To Provide Support for Likes Addiction
In the time it took you to read this sentence, your likes count on one of your Instagram From FACEBOOK posts has probably changed. Back from checking? I bet it changed again. Just kidding! Want to prevent this nightmare scenario from ever happening again? Google Chrome’s new desktop extension displays the number of likes on posts that don’t show them. Bafflingly, advertisers and influencers in several test countries have exploded into fireballs of anxious rage when Instagram from FACEBOOK has hidden their like counts. We can all sleep better tonight.
Protect yourself and your family here: https://www.forbes.com/sites/heatherleighton/2019/12/10/this-chrome-extension-brings-instagram-posts-likes-back/#21ece31c146c
Canva Launches New Video Editing Feature
Canva will ring in the new year with new tools, including a video editing tool that, as always, requires no previous design experience! The company also launched its desktop version and an option focused on Education: Canva for Education.
That’s all for this year! We hope you have a merry Christmas and a Happy New Year full of new marketing news and ads improvements!