Welcome to another issue of Marketing Updates With Motion Ave. This week was all about Facebook- with plenty of controversy at no extra charge! While a little less busy, Twitter also made big headlines with a simple move. Read it all now!
Facebook Wants You To NOTICE THEIR NEW LOGO
Big. Powerful. Changes color. Hanging around everywhere. Capturing and devouring everything it meets. No, it isn’t a giant cuttlefish, though your confusion is understandable. It’s FACEBOOK.
FACEBOOK has updated its logo to represent its new outlook as the company that owns most of the places the world pays attention to. The new logo, already being decried as jarring and off-brand, will be displayed in a different color on each of FACEBOOK’s new holdings: green for WhatsApp From FACEBOOK, Pink for Instagram from FACEBOOK, and blue for FACEBOOK from FACEBOOK.
If there’s one thing we know, it’s that shouting and constantly changing your image is a great way to get people’s attention and show what a nice guy you are.
Twitter Refuses To Take Someone’s Money, Saves Democracy
Arguably some of the biggest news this week was Twitter’s announcement banning all political ads. While political messages, images, and content will continue to exist across 99.380245% of the platform, they must generate reach on their own through following and retweeting, like everything else- no more purchasing mandatory slices of users attention.
The ban applies to all ads featuring candidates in political campaigns as well as those advocating legislation on major issues, such as climate change and healthcare. How “major” an issue? What about ads that don’t directly name candidates?
So. To be clear: Twitter allows no ads containing any political action. FACEBOOK allows any and all political ads. Everyone is outraged at both.
Democracy in action. The system works, you guys!
FACEBOOK Won’t Judge Your Politics, But It Might Judge Your Grammar
The newest evolution of FACEBOOK’s responsive ads includes the ability to supply several versions of copy, headlines, and post descriptions for a single ad- and, just as it already does for images, FACEBOOK’s algorithm will determine which text combination will bring the best results.
This next step for responsive ads ultimately gives FACEBOOK full control of every element of your ad (though, to be fair, you don’t HAVE to create responsive ads). This illustrates a bigger philosophical point in the FACEBOOK landscape- sure, you’re giving up your ability to make decisions about anything, but someone’s doing your most difficult work for you, and there’s memes to read.
FACEBOOK Changes Video Ad Metrics
No more 10-Second Video Views counts (or related metrics). FACEBOOK has swapped this out for what’s intended to be a more useful measure of activity, ThruPlays: the number of times your video has been played completely or up to 15 seconds.
Oh. And a bunch of metrics have been renamed, like “Video Watches At 25%” is now “Video Plays at 25%” to reflect that people might be clickfarming, I mean distracted.
FACEBOOK Saves Marketers From Themselves With New Ad Limits
Starting mid next year, FACEBOOK will limit the number of ads a page can run. To prepare advertisers for this drastic change, FACEBOOK has launched the new Ad Volume API that allows you to see how many ads are running on a page, and how many are in review.
FACEBOOK assures everyone that having too many ads can harm advertisers’ performance. The logic is that if you have a large volume of ads, fewer come out of the learning phase and a lot of budget is spent before the system updates the ad performance.
It’s very nice of FACEBOOK to be so responsible with our money.
Want to know more? Click here: https://marketingland.com/facebook-to-limit-number-of-ads-pages-can-run-simultaneously-270449
Need a break from hearing about FACEBOOK? Take a week! We’ll be back with more Marketing Updates With Motion Ave featuring news on everyone’s favorite gigantic social media conglomerate!