Welcome to another edition of Marketing Updates With Motion Ave! This week is all about Google. Find out what the search giant has for you this week here! Just read on!
Cart metrics For Shopping Campaigns
Google Ads adds a new set of metrics and data to shopping campaigns. Now it will be possible to see a cart data report, where information about purchases will be given. This report will show specific data on sold items, attributed sales metrics, which include total amount of income from transactions attributed to clicks on an ad and offer-level sales metrics showing all products sold.
Go deeper into the subject by clicking here: https://www.searchenginejournal.com/google-ads-brings-new-sets-of-data-to-shopping-campaigns/332563/
Google Improves Asset Combination For App Ads
Google Ads announce is working on improving asset combination for app campaigns and giving traffic to specific assets so advertisers can have better information on which assets are performing better. Even though the platform said these improves wouldn’t affect campaign performance, some changes in metrics and in well performing assets could be seen.
Google Updates Search Algorithm
It seems that the context will be king with this new update of Google’s search algorithm. According to the platform, it will change results rankings for up to one in 10 queries. Previously Google treated phrases as sets of words with no connection, it only read important words (such as nouns) and displayed the results for that search. With the change, now words that it didn’t take into account, such as prepositions, will have more value so users can get better search results.
Learn what the impact of this change might be here: https://www.inc.com/jeff-haden/google-just-announced-a-major-search-algorithm-change-that-users-will-probably-love-and-some-businesses-may-absolutely-hate.html
Twitter Is Labeling Bots
To ensure greater transparency within the platform, Twitter has decided to label bots profiles. This bots have dominated political news streams, and had contributed to amplify and manipulate trends in the past. This proposal serves to identify who is really behind those profiles and to limit the way in which they are used.
Confirm you are not a bot here: https://www.socialmediatoday.com/news/twitters-considering-a-new-checkmark-to-highlight-bots-on-the-platform/565730/
And that’s it for this issue! Find out what other changes Google might bring and what other transparency fight Twitter would be battling next week in Marketing Updates With Motion Ave.