We’re back with a new edition of Marketing Updates With Motion Ave. This week we go political with a couple of news involving social platforms, government and new measures! Read on to find out more!
Youtube Gives Data On Videos Watched and Video Retention Rate
Youtube has added new features to its video studio. The first one is a listing with videos of other creators that viewers have watched on the platform, which will allow users to gain a better understanding of their audience. The second addition includes new audience retention metrics for each video. This will help users improve their content by seeing which videos generate more engagement.
Want the full story? Click here: https://www.socialmediatoday.com/news/youtube-adds-data-on-other-videos-your-viewers-have-watched-and-new-audienc/581634/
Google Adds New Ad Tools
Google updates and adds new features to its ads tools. First, it launches a new image extensions beta program that will allow advertisers to add product images in search ads. Also, the platform includes in search ads new markers to indicate limited offers, and capacity of shippings and product. Finally, Google tests new dynamic carousel displays for brands’ most relevant products.
Want to know more? Enter here: https://www.socialmediatoday.com/news/google-adds-new-ad-tools-including-updated-visual-options-and-prompts-for/581719/
Facebook Considers Banning Political Ads in November
Although the news has not yet been confirmed, sources say that Facebook would be considering banning political ads from the platform during election season in November. The initiative could be due to the recent boycott against the social media giant for not taking more action against hate speech and misinformation.
New Predictive Metrics in Google Analytics
Google launches a new action prediction tool in Analytics that seeks to improve the connection between the user and the website visitors. The idea is to offer a suggestion of audience based on the purchase probability in a specific period of time, example: “Likely 7-day purchasers.” This will give advertisers the opportunity to target that audience and display highly relevant ads.
TikTok Banned On Government Devices
In response to concerns that personal information could fall into the hands of the Chinese government, U.S. lawmakers have decided to vote in favour of a proposal to ban the downloading of the Chinese app onto government-issued devices.
Read more about the ban here: https://www.politico.com/news/2020/07/20/house-tiktok-federal-phones-374315
Whatsapp Launches Two New eCommerce Features
Facebook continues to look for ways to monetize its Whatsapp messaging platform. This time it adds new QR codes to the app so that businesses can more easily bring customers into a message thread. In addition to this, Whatsapp will also offer catalog links that will help promote the product listings that businesses have within the platform. Since their launch these catalogs have been a popular way to connect with customers.
Learn how these features work here: https://www.socialmediatoday.com/news/whatsapp-adds-qr-codes-for-businesses-and-catalog-links-to-simplify-sharin/581343/
That’s it for this week! We look forward to seeing you in the next edition of Marketing Updates With Motion Ave. Stay tuned!