Options, options, options- almost every major platform announces significant additions to content offerings and marketing. Welcome to another issue of Marketing Updates with Motion Ave.!
Video (Ads) Killed The YouTube Star; Also, Introducing The Google Trust Fall
YouTube goes all-er in? All inner? More all-in? on expanding the power of advertisers to keep content a-monetizin’. The newest feature continues to welcome YouTube’s surprisingly large segment of TV-based viewers on Home Feed- TrueView ads, featuring full-sized, traditional television-style ads. Unpopular? Potentially. Expensive? Yes. Massive reach potential, and the ability to have uninterrupted audience attention? Probably worth it for deep-pocketed marketers trying to dominate the increasingly competitive ad space of YouTube.
Speaking of competitive marketing, the new Video Reach Campaigns let marketers let go and let Google- select this option, and the platform will use its algorithms to determine the optimal placement for uploaded video assets. Options are great, but if there’s only a few truly successful ways to present content, and many of those variables are hidden behind an invisible data-driven algorithm, smart marketers are likely to give up control happily for better metrics; and after all, isn’t that what the Internet is all about?
Want more details? Click here: https://www.socialmediatoday.com/news/google-adds-new-video-campaign-options-including-home-screen-ads-on-youtub/563545/
Yo Dawg, I Heard You Like Bubbles
Isn’t it terrible what people say on Twitter? Oh, no, I didn’t mean YOU- I meant the awful folks that reply to your tweets with horrible, toxic flames. Sure, you could just not read the replies… ah, who are we kidding? That’s really hard.
To keep your threads on topic, Twitter now gives users the ability to selectively mute replies to their tweets… unless other users want to see them, in which case they can use the “see all hidden tweets” option, which will also be available. Now, your tweets will be safe from hate speech, as long as no one views the replies you’ve muted!
Everything will be perfect now: https://www.theverge.com/2019/9/19/20874847/twitter-feature-launch-us-japan-rollout-hide-replies
Like It? Get It… All Of It
“Shop The Look” isn’t a new concept in fashion retail, but Pinterest is leveraging its development of in-ecosystem shopping to take it in a direction that advertisers will love. Brands can promote up to 4 products in a single ad (already deliciously cost-effective)… and users can click directly on these to be taken straight to the retailer’s checkout. Impulse buying made even easier!
Excited? Click here: https://marketingland.com/pinterests-new-shop-the-look-collections-lets-brands-promote-several-items-in-one-mobile-ad-267778
Facebook To Kids: Don’t Damage Your Bodies
In the United States, it’s forbidden to sell diet drugs or cosmetic surgeries to minors, especially without their parents’ consent… but social media doesn’t exactly have a zip code. There’s a lot of good reasons to restrict this kind of marketing: the developing bodies of children can suffer terrible, permanent damage from many of the active ingredients of so-called “diet pills,” and more importantly, these ads create unrealistic, toxic, and self-destructive expectations for teens already dealing with the challenges of their changing bodies.
Facebook and Instagram now forbid posts relating to diet products or cosmetic surgery to be shown to accounts of users under 18.
Find out more here: https://www.engadget.com/2019/09/18/instagram-will-restrict-posts-on-cosmetic-surgery-and-diet-prod/
Bigger, Longer, And Uncut… Snapchat Ads
Video options abound on Snapchat this week, with maximum ad length increasing from 10 seconds to a bathroom-break-worthy 3 minutes! Furthermore, viewers are now offered alternatives to the 6-minute unskippable ads on streamed content: by swiping, they can instead view a mobile website, long-form video, or camera attachment.
Behind the scenes, Snapchat also further empowers marketers with Goal-Based Bidding, targeting viewers who have already viewed a curated 15-second video.
Embrace the growth here: https://www.mobilemarketer.com/news/snapchat-lengthens-video-ad-limit-to-3-minutes/563650/
That’s it for this week! Follow Motion Ave. through our networks to stay informed and entertained about the world of digital marketing!