This week’s marketing news is about “new” features from all the major channels. Intrigued? Read on!
I’m Snapchat, and I Approve This Message
Although Snapchat hasn’t really established itself as a platform for paid political advertising yet, the platform is planning for the future and launching a political ads library with the aim of making its role in political promotions transparent: the library will feature data including who paid (and how much they paid) for political messages featured on Snapchat, clearly acting in repudiation of Facebook’s past status as “the place bad actors go to screw around with democracy consequence-free.”
Prepare yourself:
https://edition.cnn.com/2019/09/15/tech/snapchat-political-ads/
https://www.snap.com/en-US/political-ads/
Google Optimization Scores Now On Mobile App
You probably already knew that the Google Optimization Score, ranging from 0% to 100%, gives a rough measure of how effectively crafted your ad campaign is since it allows you to visualize how well they are optimized. The platform has now updated the mobile ads app, allowing you to track this away from your desktop as well.
Learn more about this feature here: https://www.searchenginejournal.com/google-ads-app-now-displays-campaign-optimization-scores/325819/#close
New Tools For Live Broadcast And Video On Facebook
Facebook continues to introduce and boost features as it competes with YouTube for market share of content creators, especially video. They’ve launched new rehearsal and trimming options for Facebook Live, allowing creators to show their videos to admin Pages and editors to test their content first, and trim the beginning and end of Live broadcast replays.
They’ve also updated the Watch Party feature, adding the ability to schedule parties which will generate an announcement post to notify followers when the Watch Party begins.
Join the party here:
Google Memory Will Definitely Remind You Of Something
Instagram Stories are pretty popular, huh? Isn’t it weird that other photo-sharing social media isn’t doing the same thing? Not Google, of course- they’re still cool!
In a move that doesn’t remind anyone of Google+ or “Remember This Day,” Google Photos adds the Memory option, creating a Story-like (but private, personal, and tweakable) album of past photos. On a more practical note, Photos is rolling out enhanced sharing and photo printing options after people have had a few months to get used to Memory.
Share the memories here: https://techcrunch.com/2019/09/12/google-photos-adds-a-time-traveling-version-of-stories-plus-more-sharing-and-printing-options/
Instagram Takes A Clip From…
TikTok clips are really popular, huh? Isn’t it weird that other video-sharing social media isn’t doing the same thing? Not Instagram, of course- they’re still cool!
Instagram changes the video world forever with their new feature, “Clips,” that just like TikTok will allow users to record segments of videos into a single video Story, overlay music on clips and adjust the speed and timer of each video.
The competition is real: https://www.socialmediatoday.com/news/instagrams-reportedly-working-on-a-new-tool-which-replicates-tiktoks-key/562726/
It’s going to be interesting to look back on the evolution of all these platforms three years from now, when they’ve basically become identical twins of one another, slowly converging on the same feature and content offerings, isn’t it? Maybe Google Memory will show us today’s article! Look on the bright side of all this homogeneity- eventually it won’t matter which channel you use most!
Want to know more about the world of marketing today and tomorrow? Stay tuned for more Marketing Updates With Motion Ave. next week!