July 10, 2020 M. Valentina Villegas

Marketing Updates With Motion Ave

This week on Marketing Updates with Motion Ave… a video platform is banned, while others release new exciting updates! Read on to find out more! 

India Bans TikTok

After a bloody confrontation between the Chinese and Indian armies in Ladakh, the Indian government decided to ban TikTok and 58 other Chinese apps as their activities undermine the sovereignty, integrity and defence of the country. 

Get all the details here: https://www.socialmediatoday.com/news/indian-government-bans-59-chinese-apps-including-tiktok-amid-ongoing-host/580744/

Facebook’s Algorithm Prioritize Original News

Facebook made some new changes to its news feed algorithm and now it will prioritize new news articles that are identified as original content. It will also demote articles that don’t demonstrate transparent authorship.

Learn how the algorithm works here:https://www.searchenginejournal.com/facebook-algorithm-now-prioritizes-original-reporting/373336/

Free Product Listings Will Appear on Google Search

Before, Google Search only showed sponsored listings in the product knowledge panel. Now it will be possible to see free product listings on Search results. Both listings will be shown separately in the results page giving businesses struggling to connect due to the pandemic a chance to improve their results.

Learn more about this Shopping search change here: https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/

Google Adds Prediction and Trend Tools to Ad Campaigns

In an effort to help advertisers maximize their campaigns, Google is optimizing and adding new tools. First, you’ll now be able to find industry trends on your campaign’s Recommendations page. This will help you identify current trends relevant to your business. In addition to this update, Google will extend its Performance Planner tool, feature that estimates campaign clicks and conversions, to Display and App campaigns.

Finally, transparency comes to the Smart Bidding process with the possibility to manage your bid strategy portfolio at a manager account level. 

Do you still have questions? Click here to get the answers: https://www.socialmediatoday.com/news/google-adds-new-prediction-and-trend-tools-to-help-maximize-ad-campaigns/581177/ 

Youtube Will Allow Mid-Roll Ads in Shorter Videos

In order to generate revenue, Youtube creators had to create videos of at least 10 minutes to get mid-rolls ads. However, with the new monetization policy update Yotube will allow the display of this type of ads in videos of at least 8 minutes, which could benefit certain creators who had to extend their content just to monetize. 

All the details about this update here:  https://www.socialmediatoday.com/news/youtubes-adding-more-ads-with-mid-roll-breaks-available-in-shorter-videos/581173/

New Custom Creation Option On Facebook Ads

Facebook expands its audience options with a new update that would help improve eCommerce activity. The social media giant added to the platform new Custom Audience creation options based on Shopping activity that includes: people who viewed products, people who added any products to their basket, people who purchased any products.

Learn how to use this new option here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

That’s it for this week! We hope to see you soon in another new edition of Marketing Updates with Motion Ave! 

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