Get all the new updates on Facebook, Instagram and Twitter in this new edition of Marketing Updates With Motion Ave.! This week, major social platforms across the Internet step up to greater ethical responsibilities and start polishing their public image:
Facebook Fights Snake Oil Ads
Facebook’s latest news feed algorithm update takes aim at phony health goods, such as weight loss, hair growth, and sexual potency products. No, FB doesn’t want you to be bald, fat, and lonely; these ads are typically from sources selling completely unregulated or outright fraudulent products, often imported with no direct oversight from food or drug agencies. They can be dangerous, even fatal, or just plain expensively useless- Facebook is clearly trying to clean up its image as a refuge for fakes.
Learn more about this fight against misleading ads here: https://bit.ly/2JlMyTM
Instagram AI Protects Your Lunch Money
Instagram is harnessing machine learning to compare outgoing messages to content previously reported by users as abusive. If the AI thinks your message might be bullying, you’ll receive a prompt, “are you sure you want to send this?” This feature intends to reduce abusive behavior by requiring users to pause and check their intentions; since most aggressive behavior online is the result of impulsive outbursts, this might be a subtle but effective weapon against cyberbullying.
Get the full story here: https://bbc.in/2xGu2jL
Facebook Realizes You Can Make Money On It
Facebook hopes to woo content creators from YouTube by offering new ways to quit your real job and spend 14 hours a day in your basement streaming Fortnite and DOTA. Now, in addition to premium subscription options to lock exclusive content behind a paywall, viewers can purchase “Stars,” the token economy that will be used to “tip” content streamers during live streams, which will become real money.
Shocking news: beginning in 2020, Facebook will take a cut (or, if you like, “vig”) of the earnings from the fan subscription. Thank goodness they’re not neglecting themselves!
Get to know more here: https://www.theverge.com/2019/7/9/20687603/facebook-creators-stars-subscriptions-supporter-groups
https://techcrunch.com/2019/07/09/facebook-subscription-revenue-share/
Twitter Joins The Hate Speech Fight
Twitter is expanding their code of conduct to penalize users who submit messages that dehumanize others on the basis of religion. Now more than ever language and its malicious use is the focus of social platforms!
Get to know more about this story here: https://blog.twitter.com/en_us/topics/company/2019/hatefulconductupdate.html
That’s it for today! Want to stay even better informed? Follow us on Instagram! See you next week with another issue of Marketing Updates With Motion Ave!