We’re back with more marketing news! This week Google, Instagram, Twitter, and YouTube gave us plenty to talk about!
Google Tries Social Media Again With Google My Business
Remember Google+? Yeah, most people don’t. The “Facebook for people too old for Facebook” went away last year due to massive security gaps and a general lack of interest, but that doesn’t mean Google still doesn’t want the remaining sliver of that sweet social media marketing pie. New features on Google My Business won’t create a new social platform, but they’ll bring the ability for brands to take social-like actions, such as integrating discounts, stickers, and more customizable images into their Google search presence.
It’s Still Instagram, but More And Faster And Alive
In the days of the dinosaurs, before CGI, most cartoons were made with “stop motion”- showing a lot of pictures, each slightly different, very quickly to make things appear to move and change. Instagram is bringing the quirky fun of stop-motion without the tedium to Stories: stop motion story mode. Take several shots of an object, and Instagram will bring them together to create a stop motion video, ready to be used in your account.
Check out this upcoming feature here: https://beebom.com/instagram-stop-motion-story/
Never, Ever, Ever, Ever, Ever Read The Comments. Hey, Stop!
It’s hard to deny that YouTube has created a bustling marketplace of ideas in the comments section of its videos, where millions of users from around the world come together to share positive, healthy, mutually supportive messages of love and well-composed insights.
To help YouTubers remain focused on the extremely important content of their videos and not be distracted by the verbal delights of the comment page, the platform is migrating comments to behind a button, that you’ll have to click to open the scroll. Now you’ll have a few more precious seconds to think about whether you need to share your carefully-worded viewpoints on making 6-figure salaries working from home, just like your cousin.
Read about the first blow struck for world peace here: https://techcrunch.com/2019/06/21/youtube-confirms-a-test-where-the-comments-are-hidden-by-default/
We Found Another Use For Google Cardboard: Looking At 3D
3D technology comes to Google Ads with its new ad display format, “Swirl”. Marketers can now integrate 3D assets into interactive ads, allowing for more immersive online product experiences than ever, and more people walking down the street waving their hands in the air for no apparent reason.
C’mon Guys, Twitter Lists Is Awesome, Just Give It A Chance
Lists are a great way to curate your feed and have an overall more organized and intentional Twitter experience, so it’s no surprise that very few people know about or use it. To bring customizable timelines to the forefront, Twitter’s new positioning of Lists would make it possible from a single swipe, instead of buried behind multiple taps. We know how tiring that can be.
Learn more about the new feed modality here: https://www.socialmediatoday.com/news/twitters-looking-to-emphasize-lists-with-new-swipeable-custom-feeds/557629/
That’s all, folks! See you next week for more Marketing Updates with Motion Ave!