6 Simple SEO Best Practices to Stay On Your A-Game

SEO is a tricky business, but there’s plenty of simple things that can have a major impact on your website’s performance, and keep you ahead of your competitors on those all-important search results.

According to EngeniusWeb, around 3.5 billion searches are performed every day! Search engines drive 70.6% of all traffic: shocking!!

If you don’t conduct SEO on your website, you won’t be found online.

So how can you implement SEO best practices and drive traffic to your website without being an expert?

1. Create relevant & unique content

If you want search engines to find you, content is one of the most important elements of your SEO strategy. However, new content is constantly being written by individuals and companies every day; the best way to stand out is by writing unique content that your audience will find useful.

Search engines know better than to send a reader to a content piece that offers no value. You can offer multiple content formats such as videos, written blog posts, infographics- anything you can think of. Just remember, when it comes to SEO:


As our friends at Hubspot say, “great content isn’t optimized for search engines. It’s optimized for the people using search engines.”

When creating new content, keep the following in mind:

  • Have a short (preferably 65 characters long or less), straightforward title that tells the reader exactly what they’re going to get if they click on your link.
  • Always make sure your content has clear and specific metadata that doesn’t exceed 160 characters; this is what Google prefers nowadays.
  • Most important thing of all- focus on content that adds value to readers that are your ideal customer.


Don’t forget to also close your content with a specific Call to Action that will guide the reader on what steps to take next. This isn’t necessarily about SEO; it’s about making all your efforts pay off!

2. Optimize for featured snippets

Featured snippets have become an important element for users to get a quick answer on a topic they’re interested in. A featured snippet is a piece of text that Google serves on a search engine results page (SERP) itself.

You’ve probably seen these before, and they probably caught your attention 100 times more than a normal result that shows up on Google. Take a look:


There are many different types of featured snippets: the most relevant are paragraphs, lists, and tables.

So, how do you optimize for featured snippets?

  1. In your blog posts make sure to answer a specific question in a concise paragraph.
  2. Make sure the heading is a question.
  3. Answer the heading question in the following paragraph in under 50 words.
  4. Give facts on the question you’re answering or create a bullet point list or steps- Google loves lists!

SEO Practices

There are tools you can use to find featured snippet opportunities such as Semrush, or Answer The Public to find out what people are asking about the topics you write about.

3. Utilize keywords and long-tail keywords throughout your copies

Nearly everyone doing SEO works to optimize their website with keywords and long tail keywords. This is by far the easiest step, but only if you do it right. Adding random keywords throughout your content won’t necessarily work.

When doing your keyword research, make sure your keywords are:

  • Relevant to your offer, whether it is a product or a service: Always keep in mind the intent of the person using the keyword: are they looking to buy my product, or just doing research? Where are they in my marketing and sales funnel? Do I want to optimize for high intent or low intent keywords?
    Whatever keywords you decide to work with, make sure they help you stay aligned with your goals and not the other way around.
  • Popularity and amount of searches online: You can use tools such as Google Keyword Planner to find out the number of searches a specific keyword has. Just remember optimizing for the most popular keywords can be hard when you’re just starting out, and competitors will likely have higher trust and authority on search engines. Optimizing for less competitive keywords can work in your favor here, as your website will likely show in the first results for a specific keyword. Play around with them, and make sure to track keyword activity every now and then.

Here are some easy-to-use tools that will help you find the right keywords for your website. I’ve used them in the past and they’ve worked wonders!

4. Offer a clean and friendly User Experience for both desktop and mobile

This is often overlooked by many marketers, and it’s one of the most important SEO elements you need to have in mind. Years ago, SEO was all about keywords; nowadays, this is just one of the factors search engines take into consideration when ranking your website.

Why is UX so important? In simple words, if your website is showing up on search engines but visitors don’t stay there for long, it means your content and UX isn’t good enough.

If you have a clean UX and a friendly website structure, you make it easy for Google to crawl in your information and understand what you’re offering.

There are plenty of factors Google takes into consideration when ranking your website and giving it authority:

  1. Having desktop and mobile-optimized versions.
  2. Having a clear and concise website structure.
  3. Reviewing user behavior on your website.
  4. Making sure your site speed is good and the content, structure, and images upload quickly. Google offers a tool called Page Speed Insights where you can find out how your website is performing and what you can do to improve.
  5. Headers, title tags, and metadata. This also applies to videos and images.
  6. Having a clear URL title that explains the content in the site, between 50 to 60 characters.

5. Have proper titles and metadata

Throughout your site’s copy, make sure you’ve marked all your headers and that each page of your website has a proper title and metadata description.

The most important title or idea of a site should always be marked as H1, and you should only have one per page. Just one, and use as many H2s, H3s, H4s, H5s, and H6s as you want on each page.

It’s important that you utilize headers strategically, as it tells Google how the text on your website is structured.

6. Index your website

Indexing is a way of telling Google that your content exists; it’s how you add your site to Google Search, and it can be done in 2 different ways.

The organic way is where Google Search eventually discovers your website, crawls into it, understands your content, structure, offer, and decides to show your website in their search engine.

The faster and more advisable way is by creating a Google Search Console account and submitting a sitemap (if you don’t have a sitemap, you can look into your web design tool. Most tools instantly provide you a sitemap link) by providing your link and waiting for the magic to happen.

By submitting a sitemap in Google Search Console, you are telling Google your website is ready to be crawled, so make sure that you’ve addressed all the items in this article before pushing the button!

There you have it! You don’t have to be an expert to work on SEO: you just need to dedicate time, do proper research, and constantly track your website’s performance to improve and optimize your content.

If you’re struggling to structure your website and improve your online presence, don’t hesitate to ask our team for help! We’re always happy to assist.







Getting The Most From Facebook Dynamic Ads

In a recent post, we talked about Facebook dynamic creatives, which build effective ads around combinations of your assets. In that post, we clarified that “dynamic creatives” is a COMPLETELY DIFFERENT feature than “dynamic ads,” which is what we’re talking about today.

So, what are they, then?  

Dynamic ads automatically promote your most relevant products to people who have shown interest on your website, app, or other channels. The amazing thing is that instead of creating a whole new ad for each product, dynamic ads create ad templates that automatically shows the relevant product for each person with images and details you’ve uploaded to a product catalog on Facebook.

Let’s say that Margaret visits your website, sees one of your healthy foods products, and adds it to her shopping cart but doesn’t end up buying it. A few days later, Margaret visits Facebook or Instagram and sees the same product right on her news feed. The chances of Margaret buying the product are now higher with this easy shopping experience.

All of this is done automatically with dynamic ads. To learn more, watch this video.

Dynamic ads are a powerful tool for industries like eCommerce, travel, real estate, and automotive.

Facebook dinamic ads category

Source: Facebook

Here are some reasons why Dynamic Ads are so awesome:

  • Highly relevant ads. The audience will only see products they’ve already demonstrated an interest in before.
  • More efficient. Dynamic ads eliminate the workload of creating multiple ads for each product, combining the ad creation process of your entire sales catalog into a single task.
  • Improved customer experience. Relevant items create a more appealing viewer experience and are seen as less intrusive than presenting unqualified content.
  • Upselling and cross-selling. Great use of dynamic ads is targeting customers who have purchased an item, and cross-selling other product categories. You can also upsell, promoting more expensive items or product upgrades related to the prior purchase.
  • Engaging at every stage of the sales funnel. Besides people who have shown an interest in your products or have made a purchase, you’re also able to use dynamic ads to reach new audiences using a lookalike audience based on visitors who bought your products.

Sounds great, right? Dynamic ads can add a new dimension to your Facebook marketing strategy. Here’s how to run dynamic ads on Facebook:

1. Create a Business Manager Account:

Go to business.facebook.com, click on Create Account, select a name for your business, select the associated page and complete the information in the required fields.

Business manager Facebook dynamic ads

Source: Facebook

2. Install the Facebook Pixel

Install the Facebook Pixel, a piece of code that you copy and paste onto your website that tracks the behavior of visitors to the site and Facebook ads. Click here to learn how to install the Pixel (and why we love it!)

Facebook Pixel for Dynamic AdsSource: Facebook

3. Create a Product Catalog

Then, create a product catalog in your Business Manager account. Skip this step if your website uses Shopify, Magento or BigCommerce. To learn how to manage your catalog, click here.Configure Catalog Facebook Dynamic AdsSource: Facebook

4. Create your campaign using dynamic ads

Go to Ads Manager and create a new campaign with a “Catalog Sales” objective and choose your product catalog. To learn how to set up your campaign, click here.

Campaign for Facebook Dynamic Ads Source: Facebook


Dynamic ads give advertisers a powerful way to promote and sell. Although dynamic ads are intended for retargeting, you can use them at every stage of the funnel.

You should make a habit of checking your product catalog daily to ensure your products are uploaded correctly.

Does this sound like a lot? If you’d like to consult a team of skilled and passionate experts to help you create your Facebook campaigns- or you’d like us to be your marketing department- say hello! We’d love to talk to you about how to bring your brand to Facebook- and beyond!

Are you ready to create your first product catalog using Dynamic Ads? Tell us what you think in the comments section below.










5 Game Changers Instagram Marketing Trends for 2019


Instagram is one of the most popular social networks with a global community of 1 billion users, and it will continue its growth as brands capitalize on its current boom.

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