It’s time for your weekly marketing news report with Motion Avenue!
This week, Google and its I/O Conference were filled with announcements about future releases soon and not-so-soon. Not to be outdone, Facebook demands our continued excitement with EVEN MORE CHANGE! Let’s get to the latest updates.
Google Announces Everything will be AI
At the I/O conference, Google showcased a variety of AI-powered products it will launch in the short- to mid-term, as well as yet another Android phone! There were actually some meaningfully new announcements about Google’s continued AI development, including more responsible algorithm development and Project Euphonia, which seeks to assist people with speech impairments.
Learn more about these and others Google announcements here: https://www.buzzfeednews.com/article/nicolenguyen/here-is-everything-google-announced-at-its-io-conference
Facebook Will Be Sort Of Completely Different!
Don’t worry, Facebook will fix the thing you’re angry at! Wait, you want more of something? OK. The social media giant has declared that it will redesign its app to emphasize two user favorites: Events and Groups. By “emphasize,” they mean “generally have fewer other features.” The streamlined design and user experience is intended to put “communities data at the center.”
Want to know more? Click here: https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019
Instagram “Shop From Creators” Update
Instagram has invested a lot of effort into same-page shopping, but somehow, every photo on the platform doesn’t include an option to purchase. Instagram is handing influencers the shop keys, now: the “shop from creators” option will allow creators to tag a product on their photos so their followers can buy it on the spot!
This also means we can continue hearing theories about influencer markets for at least the next two years- but by then, we’ll all be too old for them anyway.
Learn more about this story here: https://www.socialmediatoday.com/news/facebook-f8-2019-new-updates-for-instagram-including-shop-from-creators/553808/
Messenger Makeover
The Facebook experience might start emphasizing fewer features, but Messenger is at the other end of its lifecycle, and still has room to pile on features for people to love and hate. Messenger is getting an update with Project LightSpeed, which seeks to launch Messenger with full features, at less than 30 MB, with a watch together option, which will allow you and your friends to watch videos at the same time in the chat.
Get to know more here: https://venturebeat.com/2019/04/30/facebook-details-messenger-updates-new-desktop-app-social-video-and-project-lightspeed/
That’s it for this week! We look forward to seeing you next week to continue sharing the most relevant news from the marketing industry.
