Marketing Updates With Motion Ave

Welcome to a new edition of Marketing Updates With Motion Ave. This week, almost all of our attention is focused on ad headlines, with new additions, limitations, and updates! Read on to find out more!

Facebook Limits How Many Ads a Fan Page Can Run

In order to improve the ads’ performance, Facebook will limit the amount of ads that fan pages can run. Ultimately, this will depend on the page size and the monthly budget spent on advertising. This measure was taken to prevent ads from being delivered less frequently.

Follow this link to learn more about this change: https://www.socialmediatoday.com/news/facebook-announces-new-limits-on-how-many-ads-pages-can-run-concurrently/584943/

Facebook Tests Its New Email Marketing Tool 

Several months ago, Facebook announced  that it would be testing a new email marketing tool. Recently, various new details about this new feature have come to light. The new tool will also follow GDPR subscriber list regulations and it will not allow the use of email addresses taken from user contact information on Facebook profiles.

Want to know more? Click here: https://blog.hubspot.com/marketing/facebook-email-marketing-test

Google Combines “Custom Intent” and “Custom Affinity”

Google announces a change in its “custom intent” and “custom affinity” audience types. From now on these two options will be included under a single umbrella called “custom audiences.” To access  this audience, advertisers will have to go to the Audiences section at the Campaign or Ad Group level.

Interested in more information? Learn more about this new audience here: https://www.searchenginejournal.com/google-combines-custom-affinity-and-custom-intent-into-custom-audiences/380906/

Microsoft Ads Integrates LinkedIn Ads Targeting

Microsoft Advertising, which offers pay-per-click advertising on Bing and Yahoo, will finally integrate LinkedIn targeting into its search ads. This new option will provide a more precise type of targeting for businesses that are still struggling to pinpoint their objective audience.

Discover what countries will offer this option: https://www.searchenginejournal.com/breaking-microsoft-ads-integrates-linkedin-ads-targeting/379987/

Ads, ads, and more ads here at Marketing Updates With Motion Ave! After such a full week of advertising, we need a break. We look forward to seeing you in our next edition with more marketing news!

Marketing Updates With Motion Ave

Welcome again to another edition of Marketing Updates with Motion Ave! TikTok, Google, and Facebook take the headlines this week with their news! Read on to find out more…

Google Ads Rolls Out Update to App Campaigns

Google is looking to maximize conversions and simplify the process of building a campaign through its new updates. Soon, users will be able to utilize maximize conversions bidding through app campaigns, which will allow them to achieve more installations in less time. To simplify image requirements, it will add three aspect ratios to scale ads and increase the image file size limit from 150KB to 5MB.

Check out all the details here: https://www.searchenginejournal.com/google-ads-rolling-out-multiple-updates-to-app-campaigns/376720/#close

TikTok Already Has Potential Buyers

With less than three months to negotiate before being banned in the U.S., TikTok already has potential buyers. Among them are Microsoft, which is apparently facing negative responses from some of its staff, and Twitter, which is being criticized for having previously owned Vine. Another company joining the race is Oracle, a tech company that seeks to upstage Microsoft’s offerings. 

Get the scoop here: https://www.socialmediatoday.com/news/tiktok-takeover-update-twitter-looking-for-a-way-in-microsoft-facing-staf/583245/

Facebook Adds New Paid Event Options

To continue helping the growth of businesses affected by the pandemic, Facebbok has added a new way to increase income with a paid event option. Businesses and creators can now charge for tickets to their online events directly on Facebook. To access this option, Fan Pages will have to comply with the platform’s partner monetization policies.

Want more information? Click here: https://www.socialmediatoday.com/news/facebook-adds-new-paid-events-options-for-businesses-and-creators/583580/

Facebook Removes Over 1,000 Ad Targeting Options

Due to low usage, Facebook decided to eliminate over 1,000 ad targeting options. By making this significant reduction, the platform seeks to simplify its targeting options and avoid cases of discrimination, as it did two years ago with the removal of some 5,000 options.

Get the whole story here: https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/

We’re done for the week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave for more marketing news!

Marketing Updates With Motion Ave

Welcome once again to a new edition of Marketing Updates with Motion Ave. This week begins with controversial contracts from Facebook! Read on to find out more…

Facebook Offers Deals to TikTok Creators

In response to rumors of a possible TikTok ban in the US, Facebook offers popular TikTok creators lucrative contracts in exchange for sharing their content on its Instagram Reels platform. Several creators are concerned about the future of the Chinese app and see Reels as a possible new business alternative. 

Read all about this here: https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/

New Monetization Metrics on YouTube

YouTube added new metrics that will allow creators to track how much money they are making. Thanks to the new Revenue per Mille (RPM) metric, creators will be able to monitor all of their earnings relative to their video views as well as variations in revenue over time. 

Learn how this works here: https://www.searchenginejournal.com/youtube-revenue-rpm/375680/

Facebook Updates its Website Chat Plug-In

Facebook updated its website chat plug-in, giving users another option to communicate with brands. At first, users had to log in to their Facebook messenger account to be able to chat on the website. Now, Facebook will allow users to send messages to brand websites without logging in to the messenger platform. 

Read about the pros and cons of this new feature here: https://www.socialmediatoday.com/news/facebooks-updated-chat-plugin-for-websites-enables-messaging-without-loggi/582898/

Facebook Tests New Page Design Without Like Button

Facebook is trying out a new design for Fanpages characterized by a cleaner, more readable design and no like or reaction buttons. The first test was conducted with a small group of public figures and has now been extended to more Fanpages. The aim of this change is to make the use of Fanpages easier and less complex. 

Learn all about it here: https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/

Twitter Explores Premium Subscription Model  

Twitter has been surveying users to understand what features they consider important to include in a Twitter premium membership. Some of the features mentioned are: undo send, video publishing, and auto responses, among others. The goal of this new option is to complement their current advertising business. 

Want to know more? Click on this link: https://www.searchenginejournal.com/twitter-is-considering-these-premium-features-in-a-subscription-model/376287/

And that’s it for this week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave. 

Marketing Updates With Motion Ave

We’re back with a new edition of Marketing Updates With Motion Ave. This week we go political with a couple of news involving social platforms, government and new measures! Read on to find out more! 

Youtube Gives Data On Videos Watched and Video Retention Rate

Youtube has added new features to its video studio. The first one is a listing with videos of other creators that viewers have watched on the platform, which will allow users to gain a better understanding of their audience. The second addition includes new audience retention metrics for each video. This will help users improve their content by seeing which videos generate more engagement. 

Want the full story? Click here: https://www.socialmediatoday.com/news/youtube-adds-data-on-other-videos-your-viewers-have-watched-and-new-audienc/581634/

Google Adds New Ad Tools 

Google updates and adds new features to its ads tools. First, it launches a new image extensions beta program that will allow advertisers to add product images in search ads. Also, the platform includes in search ads new markers to indicate limited offers, and capacity of shippings and product. Finally, Google tests new dynamic carousel displays for  brands’ most relevant products. 

Want to know more? Enter here: https://www.socialmediatoday.com/news/google-adds-new-ad-tools-including-updated-visual-options-and-prompts-for/581719/

Facebook Considers Banning Political Ads in November

Although the news has not yet been confirmed, sources say that Facebook would be considering banning political ads from the platform during election season in November. The initiative could be due to the recent boycott against the social media giant for not taking more action against hate speech and misinformation.

https://www.marketingdive.com/news/facebook-considers-political-ad-ban-through-november/581465/

New Predictive Metrics in Google Analytics

Google launches a new action prediction tool in Analytics that seeks to improve the connection between the user and the website visitors. The idea is to offer a suggestion of audience based on the purchase probability in a specific period of time, example: “Likely 7-day purchasers.” This will give advertisers the opportunity to target that audience and display highly relevant ads.

Get all the details here:https://www.socialmediatoday.com/news/google-adds-new-predicted-audience-action-tools-into-google-analytics/581439/

TikTok Banned On Government Devices

In response to concerns that personal information could fall into the hands of the Chinese government, U.S. lawmakers have decided to vote in favour of a proposal to ban the downloading of the Chinese app onto government-issued devices.

Read more about the ban here: https://www.politico.com/news/2020/07/20/house-tiktok-federal-phones-374315

Whatsapp Launches Two New eCommerce Features

Facebook continues to look for ways to monetize its Whatsapp messaging platform. This time it adds new QR codes to the app so that businesses can more easily bring customers into a message thread. In addition to this, Whatsapp will also offer catalog links that will help promote the product listings that businesses have within the platform. Since their launch these catalogs have been a popular way to connect with customers. 

Learn how these features work here: https://www.socialmediatoday.com/news/whatsapp-adds-qr-codes-for-businesses-and-catalog-links-to-simplify-sharin/581343/

That’s it for this week! We look forward to seeing you in the next edition of Marketing Updates With Motion Ave. Stay tuned!

Marketing Updates With Motion Ave

This week on Marketing Updates with Motion Ave… a video platform is banned, while others release new exciting updates! Read on to find out more! 

India Bans TikTok

After a bloody confrontation between the Chinese and Indian armies in Ladakh, the Indian government decided to ban TikTok and 58 other Chinese apps as their activities undermine the sovereignty, integrity and defence of the country. 

Get all the details here: https://www.socialmediatoday.com/news/indian-government-bans-59-chinese-apps-including-tiktok-amid-ongoing-host/580744/

Facebook’s Algorithm Prioritize Original News

Facebook made some new changes to its news feed algorithm and now it will prioritize new news articles that are identified as original content. It will also demote articles that don’t demonstrate transparent authorship.

Learn how the algorithm works here:https://www.searchenginejournal.com/facebook-algorithm-now-prioritizes-original-reporting/373336/

Free Product Listings Will Appear on Google Search

Before, Google Search only showed sponsored listings in the product knowledge panel. Now it will be possible to see free product listings on Search results. Both listings will be shown separately in the results page giving businesses struggling to connect due to the pandemic a chance to improve their results.

Learn more about this Shopping search change here: https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/

Google Adds Prediction and Trend Tools to Ad Campaigns

In an effort to help advertisers maximize their campaigns, Google is optimizing and adding new tools. First, you’ll now be able to find industry trends on your campaign’s Recommendations page. This will help you identify current trends relevant to your business. In addition to this update, Google will extend its Performance Planner tool, feature that estimates campaign clicks and conversions, to Display and App campaigns.

Finally, transparency comes to the Smart Bidding process with the possibility to manage your bid strategy portfolio at a manager account level. 

Do you still have questions? Click here to get the answers: https://www.socialmediatoday.com/news/google-adds-new-prediction-and-trend-tools-to-help-maximize-ad-campaigns/581177/ 

Youtube Will Allow Mid-Roll Ads in Shorter Videos

In order to generate revenue, Youtube creators had to create videos of at least 10 minutes to get mid-rolls ads. However, with the new monetization policy update Yotube will allow the display of this type of ads in videos of at least 8 minutes, which could benefit certain creators who had to extend their content just to monetize. 

All the details about this update here:  https://www.socialmediatoday.com/news/youtubes-adding-more-ads-with-mid-roll-breaks-available-in-shorter-videos/581173/

New Custom Creation Option On Facebook Ads

Facebook expands its audience options with a new update that would help improve eCommerce activity. The social media giant added to the platform new Custom Audience creation options based on Shopping activity that includes: people who viewed products, people who added any products to their basket, people who purchased any products.

Learn how to use this new option here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

That’s it for this week! We hope to see you soon in another new edition of Marketing Updates with Motion Ave! 

Marketing Updates With Motion Ave

We’re back with a new edition of Marketing Updates with Motion Ave. This week we are full of ad news! Read on to find out more! 

Google Offers Free Promotion in Maps

Until September 2020, smart campaign businesses with Google My Business listings will be able to advertise on Google maps with free promoted pins. If you are in this category, you will not be charged for sales, calls or clicks. 

Learn more about this promotion here: https://www.searchenginejournal.com/google-is-offering-businesses-free-promotion-in-google-maps/372678/

Instagram Allows Users to Create Ads Without Linking to Facebook Page

Facebook will allow advertisers to promote their content on Instagram without linking to a Facebook Page. Only first time advertisers will be able to access this new option. Those who have already linked their Instagram accounts with a fan page will not be able to do it. 

Get all the details here: https://www.socialmediatoday.com/news/instagram-will-enable-new-advertisers-to-create-ads-without-linking-to-a-fa/580310/

Youtube Boosts Video Ad Campaigns 

Youtube launches two new ad alternatives to improve conversions and sales. To help businesses establish a stronger eCommerce presence, it will complement actionable video ads with eCommerce products listings. Also, the platform will launch a new Video Action Campaign that will distribute ad videos on home feeds, watch pages, and Google video partners in a single campaign.

Learn all about it here: https://www.socialmediatoday.com/news/youtube-tests-new-shoppable-product-ads-launches-video-action-campaigns/580133/

Spotify Tests Interactive Podcast Ads 

Spotify seeks to create more direct sales funnels for brands and launches what it calls “In-App Offers”. This feature allows advertisers to position embedded links on podcast episodes pages that will take users to the brand’s webpage where they will find a promo code. 

Know more here: https://www.theverge.com/2020/6/22/21295859/spotify-interactive-ads-podcasts-in-app-offer-launch

Blocking Political Ads on Facebook and Instagram Is Now Possible

Following its efforts to provide transparent information, Facebook will now allow users to block political ads on both the platform and Instagram. You can access this option by clicking on the three dots in the ad or by going to your Ad Preferences section.

Get more political here: https://www.searchenginejournal.com/users-now-able-to-block-political-ads-on-facebook-and-instagram/372241/

Audio Tweets Now On Twitter

Sometimes 280 characters are not enough, which is why Twitter will allow users to add audio snippets to their tweets. For now this new feature will be available only on iOS and only certain users will have access to these audio tweets. 

Get the full story here: https://www.theverge.com/2020/6/17/21294481/twitter-audio-tweets-now-available-iphone-ios

Google Bans Categories For Employment, Housing and Credit Ads

As part of its Ads policy update, Google will remove certain demographic targeting criteria, such as religion, ethnicity, ract, sexual orientation, and personal hardships, from the employment, housing and credit sector. The change will be first implemented in the US and Canada and worldwide by the end of the year.

Get all the details here: https://www.searchenginejournal.com/google-banning-certain-categories-for-employment-housing-and-credit-ads/371975/?utm_source=daily-carnage&utm_medium=email

That’s it for this week. We look forward to seeing you in another edition of Marketing Updates with Motion Ave. We’ll be waiting for you with more marketing and ads news! 

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates With Motion Ave. Facebook is back in the spotlight with new features. LinkedIn and Snapchat have some new ads updates, too!

LinkedIn Launches New Retargeting Tools

LinkedIn has launched new features related to video ads, lead-generation forms, and integrations for the LinkedIn Audience Network. From now on, advertisers can retarget users who have seen a particular percentage of a video ad or who have filled out or opened a lead generation form before. Based on internal testing, LinkedIn claims these features can increase conversions by as much as 20%, and reduce conversion costs by up to 24%.

Get all the details here: https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/

Facebook Joins The Email Marketing Industry

Facebook launches a new option to create email marketing campaigns from Pages and become a CRM solution in their own right. To use this feature, Pages must confirm a Page email address, and manually added email contacts must confirm they want to receive these messages. Facebook emails will not be used as a database.   

Read the story here: https://www.socialmediatoday.com/news/facebook-adds-option-to-send-marketing-emails-via-pages-app/579003/

Facebook’s Photo and Video Transfer Tool Is Now Available Globally

Several months ago, Facebook tested this tool, allowing users to transfer their photos and videos to a linked account on Google Photos, in America, Asia and Africa. Now, the feature will finally be available globally. Facebook next plans to allow users to transfer media to other platforms, such as Microsoft or Twitter, who join the Data Transfer Program.

Read more about it here: https://www.theverge.com/2020/6/4/21280583/facebook-google-photos-transfer-tool-data-sharing-project-images-video

Snapchat’s Dynamic Ads For E-commerce Will Be Available Worldwide

Snapchat’s dynamic ads, launched last fall, will now be available in all countries. This feature allows advertisers to more easily access the platform’s user base and create real-time ads using mobile-ready templates. 

Know more about snapchat’s post-Covid e- commerce efforts here: https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/

Facebook Tests Messenger On Instagram 

Facebook moves forward with its full cross-messaging functionality plan, allowing users to communicate across all Facebook messaging platforms: Instagram, Messenger and Whatsapp. Until now, this feature has only been tested internally.

Get all the details here: https://www.socialmediatoday.com/news/instagram-tests-messenger-integration-new-plans-sticker-for-scheduling-o/579177/

And with Instagram testing messenger features we close the news round this week! We look forward to seeing you with more marketing news in a new edition of Marketing Updates With Motion Ave! Stay tuned!

Marketing Updates With Motion Ave

Welcome to a new edition of Marketing Updates With Motion Ave. This has been a good week for Facebook and Google, who stole all the marketing headlines! Read on to find out why!

Google Discovery Ads Available Globally

Finally, after an extensive trial period the Google Discovery Ads, covering Youtube, Gmail and Discover, is now available to all advertisers worldwide. By being available on these three large Google products, Discovery campaigns now reach up to 2.9 billion people.

Learn how to get started with Google Discovery Ads here: https://searchengineland.com/google-is-coming-for-facebook-budgets-with-discovery-ads-now-available-globally-335160

Facebook Acquire Gif Platform GIPHY

Facebook announced this month that it acquired the most popular gif database on the web, GIPHY. Currently this platform has integrations with Facebook, Instagram, Twitter, Google, Telegram, Tik Tok, and more. So far there have been no reports that this purchase will affect integrations with other platforms outside the Facebook family of apps. 

Get to know more about the purchase here: https://www.socialmediatoday.com/news/facebook-acquires-gif-platform-giphy-which-powers-gif-search-on-various-pl/578072/

Instagram Will Share Revenue With Creators Trough IGTV Ads

For the first time in its history Instagram will share revenues with creators and influencers through IGTV Ads. The platform will share an “industry standard” 55% cut with creators which is the same figure Facebook grants to its influencers. To be able to monetize on the platform creators have to adhere to the Instagram monetization policy, which will ensure that ads appear in front of appropriate content and encourage influencers to use appropriate language and material.

Learn more about Instagram monetization here: https://www.theverge.com/2020/5/27/21271009/instagram-ads-igtv-live-badges-test-update-creators

Facebook Launches Facebook Shops For E-commerce

To help small businesses Facebook launches Facebook Shops, a feature that will allow them to turn their profiles into digital storefronts. E-commerce is on the rise, so this is an excellent opportunity for these companies to set up their online stores on the platform and communicate directly with their customers through Whatsapp, Messenger and Instagram Direct. 

Facebook also ensures that they will not store information about individuals and stores they visit unless they give permission. 

Want more details? Click here: https://www.mobilemarketer.com/news/facebook-debuts-shops-e-commerce-initiative-to-support-small-businesses/578276/

Facebook Launches Audio Calling App CatchUp

Although there are many calling apps these days, what sets this new Facebook platform apart is that it is audio-only. CatchUp will allow users to make calls with up to 8 people and let them know when a friend or family member is “Ready to Talk” with on-screen notifications. This new app will not require a Facebook account, as it will use your phone contact list. 

Learn more about the idea behind this new Facebook service here: https://techcrunch.com/2020/05/26/facebook-launches-catchup-an-audio-only-group-calling-app-that-shows-whos-ready-to-chat-now/

Google Ads Creates Retail Category Feature

Google Ads has added a new reporting feature for e-commerce users that includes the Retail Category performance depending on where the ad was displayed: in Shopping or Search. While this information was available on the platform, it will now be easier for retailers to obtain these metrics without having to plan specific campaign names to identify them. 

Read more about this feature here: https://www.socialmediatoday.com/news/facebook-announces-new-collaboration-tools-for-workplace-including-first-s/578453/

Instagram Allows Users To Create Messenger Rooms 

Facebook extends the use of its video call platform, Messenger Rooms, to Instagram. From now on you’ll be able to create rooms from the Instagram Direct section and invite anyone to join. Since messenger is a separate app, once you start a room with other users on Instagram you will have to switch to the Facebook messaging platform. 

Get more details here: https://www.socialmediatoday.com/news/users-can-now-create-messenger-rooms-on-instagram/578544/

And that’s it for this week! See you in the next edition of Marketing Updates With Motion Ave where we’ll bring you the latest marketing news! 

Stay safe!

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates with Motion Ave. The protagonists of this issue are social media and advertising heavyweights: Facebook, Instagram and Google. Discover what’s new about these platforms with these marketing news! 

Google Will Require Identification Confirmation From Advertisers

As part of its ad transparency program, Google will now require all advertisers to confirm their identity with documentation showing who they are and where they are based. This requirement was already made to political advertisers, but now Google seeks to provide greater transparency and expand the measure to all advertisers on the platform. 

Learn more about the verification here: https://www.socialmediatoday.com/news/google-will-now-require-all-advertisers-to-confirm-their-identity-under-exp/576674/

Snapchat Launches “First Commercial” Ad Functionality 

Snapchat gives you the opportunity to be the “first commercial” people see with their new feature. As the name implies, this new feature allows advertisers to be the first ad that platform users see that day in their first Snap show session.This ad will be available for 24 hours and will have a maximum duration of 6 seconds. 

Want more details? Click here: https://www.searchenginejournal.com/snap-launches-first-commercial-option-on-snapchat-shows/364890/

Google Explains Conditions To Be Eligible For Ad Credits

Google had already indicated that to be eligible for small and medium-sized business ad credits, you had to be an active advertiser on the platform since the beginning of 2019 and adhere to Google Ads policies. Now Google elaborate on the requirements and indicates that consistent and committed advertisers having active campaigns before the coronavirus situation will be able to access these credits. 

As of May, Google would assign one credit per customer. 

Know more about conditions, timing and credit size here: https://searchengineland.com/google-adds-clarity-around-eligibility-timing-for-smb-ad-credits-333192

Facebook Add New Location Markers On Posts

Facebook continues its commitment to transparency and adds new location markers on individual business profile posts on high-reach Facebook Pages and Instagram accounts. The idea is to give users the opportunity to understand who is behind the posts that are published on the platforms. This would be very helpful in relation to the upcoming elections as  it would provide more transparency.

Know more about this transparency measure here: https://about.fb.com/news/2020/04/page-and-account-transparency/

Creators Could Charge For Access To Live-stream Events On Facebook 

To support small businesses, artists and creators, Facebook will launch the option to charge for access to event live-streams. This new option comes hand in hand with Messenger Rooms, Facebook’s answer to video chat apps like Zoom and Houseparty. 

Get to know more here: https://www.theverge.com/2020/4/28/21239863/facebook-live-paid-video-charge-stream-accessñ-events

Instagram Allows Access To DM And Lives From Desktop Version

Finally, Instagram gives its users what they’ve been asking for. From now on you can manage your direct messages and watch lives from your favorite accounts on the desktop version of Instagram. This will allow users and social media managers to manage and visualize all their actions from the web, from publishing and scheduling posts with creator studio, to answering direct messages from followers. 

Know more details about these new features here: 

https://www.androidpolice.com/2020/04/12/instagram-live-broadcasts-can-now-be-watched-on-the-web/
https://www.socialmediatoday.com/news/instagram-adds-dm-access-to-desktop-version/575768/

Some big changes and new features this week. We hope to see you in our next issue of Marketing Updates with Motion Ave where we’ll be back with more marketing news!

Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. This week several of our favorite platforms made great changes or are preparing interesting releases, so don’t miss out on any of these marketing news! 

Facebook Creates a Bot-Only Platform To Analyze Behavior

Facebook is building a bot-only platform to analyze real behavior of various types of users in a controlled environment. This Facebook shadow platform will not be available to users, only bots will interact within the app where they will act as non-existent users who like, share, comment, harass, abuse, and scam. 

The goal of this simulation software is to find ways to decrease violations within the system.

Get to know more about this experiment here:https://www.theverge.com/2020/4/15/21221992/facebook-wes-simulation-research-paper-bots-scammers-new-feature

Google Lifts Its Coronavirus Ad Band  

Due to criticism from Democratic lawmakers, Google will begin to lift its ban on coronavirus-related advertising. Until now no government entity, hospital, NGO could launch ads related to the current pandemic on the platform. However, lawmakers were concerned that this ban could “bolster misinformation from the White House.”

For now, Google is still working on ways to allow these specific institutions to run ads related to coronavirus. 

Know more about the ban here: https://www.theverge.com/2020/4/2/21204413/google-coronavirus-ad-ban-democrats-political-advertising-white-house-donald-trump

Facebook Launches New Gift Card Feature

Facebook continues its efforts to support businesses dealing with the impacts of the COVID-19 and launches a new feature on the platform: gift card listings. Users can now find gift cards that allow them to order their favorite products from local restaurants and businesses. 

Instagram would also be creating a similar version of this feature for its platform. 

Now all about it here: https://www.socialmediatoday.com/news/facebook-adds-gift-card-discovery-tool-service-impact-listings-to-help-bus/575426/

Youtube Seeks to Launch ‘Shorts’ Video-Sharing Feature to Compete With TikTok

Given the growing popularity of TikTok, popular platforms like Youtube are looking for “new ideas” to keep up with this Asian giant. That’s why the video platform plans to launch “Shorts”, a video-sharing feature that will come with an editor where users will be able to add songs to their posts. 

This new feature will be launched at the end of the year in the platform’s mobile app. Want to know more about it? Get all the details here: https://www.mobilemarketer.com/news/report-youtube-plans-shorts-video-sharing-feature-to-challenge-tiktok/575412/

Google Launches a Free Tool To Create Promo Videos

To help businesses create promo videos more easily, Google is launching a new video editing tool to create short 6 or 14 second videos for Youtube. This new feature will allow users to animate static images and add their own images, logos and text. 

The goal of this beta tool is to help businesses that cannot currently invest resources in creating in-person videos.

Learn more about this new tool here: https://www.searchenginejournal.com/youtube-video-builder/361510/?utm_source=daily-carnage&utm_medium=email

And that’s it for this issue! Find new updates, new features and new controversies in our next Marketing Updates With Motion Ave.

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