Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. The features that were released this week could change the marketing game, so don’t miss out on any of these marketing news! 

Instagram Tests Hiding Likes In The US

In order for people to focus more on publishing truly quality content, Instagram decided to start testing a new idea: hiding likes from followers. Now users will start following accounts, not because of their popularity but because of their content. This new feature has already been tested in 7 countries and will finally arrive in the US.

Do you want to know if your likes will be hidden? Click on the link: https://edition.cnn.com/2019/11/11/tech/instagram-likes-going-away/index.html

Google Will Warn Users Of Slow Pages

As a way to encourage publishers to improve the speed of their websites, Google decided to use some small badges that will tell users if a page is slow or not before they decide to click on the link. With this, the company seeks to reward fast websites and provide valuable information for users of the platform.  

Know more here: https://www.searchenginejournal.com/google-chrome-speed-badges/335261/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish

Twitter Will Let You Switch Accounts When Tweeting

It will now be possible to switch accounts directly on twitter when replying to tweets. This functionality was already available in TweetDeck, but now finally arrive to the main app. This will give users the opportunity to perform more actions on the app and manage their multiple accounts more easily. 

Want to know more? Click here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-which-would-enable-you-to-switch-accounts-in/566976/

Google Ads Editor Has Been Updated

In addition to power support app campaigns for engagement and Discovery campaigns, new features were added to the platform such as: shared negative keyword lists, searchable errors, which allows you to search for errors in your campaigns, maximize conversion value for search campaigns and more.

Get to know all the details here: https://www.searchenginejournal.com/google-ads-editor-gets-new-features-support-for-new-campaign-types/334501/

Facebook Expands On-Platform Payments

The Facebook Pay tool now arrives in the US. Facebook’s payment tool now arrives in the United States. This new on-platform payment alternative will offer users the opportunity to purchase products more easily on Facebook, Whatsapp, Instagram and Messenger. You’ll be able to add your preferred payment method only once (not every time you make a purchase), get customer support live, view your payment history and more. 

Know more about this launch here: https://www.socialmediatoday.com/news/facebook-rolls-out-facebook-pay-to-the-us-expanding-on-platform-payments/567164/

That’s it for this week! We hope to see you soon with new Marketing Updates With Motion Ave! 

Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. This week was all about Facebook- with plenty of controversy at no extra charge! While a little less busy, Twitter also made big headlines with a simple move. Read it all now!

Facebook Wants You To NOTICE THEIR NEW LOGO

Big. Powerful. Changes color. Hanging around everywhere. Capturing and devouring everything it meets.  No, it isn’t a giant cuttlefish, though your confusion is understandable. It’s FACEBOOK.

FACEBOOK has updated its logo to represent its new outlook as the company that owns most of the places the world pays attention to. The new logo, already being decried as jarring and off-brand, will be displayed in a different color on each of FACEBOOK’s new holdings: green for WhatsApp From FACEBOOK, Pink for Instagram from FACEBOOK, and blue for FACEBOOK from FACEBOOK. 

If there’s one thing we know, it’s that shouting and constantly changing your image is a great way to get people’s attention and show what a nice guy you are.

Embrace change here: https://www.theverge.com/2019/11/4/20947854/facebook-new-logo-design-change-parent-company-instagram-whatsapp

Twitter Refuses To Take Someone’s Money, Saves Democracy

Arguably some of the biggest news this week was Twitter’s announcement banning all political ads. While political messages, images, and content will continue to exist across 99.380245% of the platform, they must generate reach on their own through following and retweeting, like everything else- no more purchasing mandatory slices of users attention.

The ban applies to all ads featuring candidates in political campaigns as well as those advocating legislation on major issues, such as climate change and healthcare. How “major” an issue? What about ads that don’t directly name candidates? 

So. To be clear: Twitter allows no ads containing any political action. FACEBOOK allows any and all political ads. Everyone is outraged at both.

Democracy in action. The system works, you guys! 

Join the debate here: https://www.socialmediatoday.com/news/twitter-bans-all-political-ads-in-response-to-concerns-around-misinformatio/566259/

https://techcrunch.com/2019/11/02/twitters-political-ads-ban-is-a-distraction-from-the-real-problem-with-platforms/

FACEBOOK Won’t Judge Your Politics, But It Might Judge Your Grammar

The newest evolution of FACEBOOK’s responsive ads includes the ability to supply several versions of copy, headlines, and post descriptions for a single ad- and, just as it already does for images, FACEBOOK’s algorithm will determine which text combination will bring the best results. 

This next step for responsive ads ultimately gives FACEBOOK full control of every element of your ad (though, to be fair, you don’t HAVE to create responsive ads). This illustrates a bigger philosophical point in the FACEBOOK landscape- sure, you’re giving up your ability to make decisions about anything, but someone’s doing your most difficult work for you, and there’s memes to read.

Find out more here: https://marketingland.com/responsive-ads-come-to-facebook-with-multiple-text-optimization-270013

FACEBOOK Changes Video Ad Metrics

No more 10-Second Video Views counts (or related metrics). FACEBOOK has swapped this out for what’s intended to be a more useful measure of activity, ThruPlays: the number of times your video has been played completely or up to 15 seconds. 

Oh. And a bunch of metrics have been renamed, like “Video Watches At 25%” is now “Video Plays at 25%” to reflect that people might be clickfarming, I mean distracted.

Go to the tape here: https://www.socialmediatoday.com/news/facebook-announces-changes-to-ad-metrics-including-removal-of-10-second-vi/566382/

FACEBOOK Saves Marketers From Themselves With New Ad Limits

Starting mid next year, FACEBOOK will limit the number of ads a page can run. To prepare advertisers for this drastic change, FACEBOOK has launched the new Ad Volume API that allows you to see how many ads are running on a page, and how many are in review. 

FACEBOOK assures everyone that having too many ads can harm advertisers’ performance. The logic is that if you have a large volume of ads, fewer come out of the learning phase and a lot of budget is spent before the system updates the ad performance. 

It’s very nice of FACEBOOK to be so responsible with our money.

Want to know more? Click here: https://marketingland.com/facebook-to-limit-number-of-ads-pages-can-run-simultaneously-270449

Need a break from hearing about FACEBOOK? Take a week! We’ll be back with more Marketing Updates With Motion Ave featuring news on everyone’s favorite gigantic social media conglomerate!

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates With Motion Ave! This week Twitter has given us a lot to talk about, and LinkedIn plans to be social media’s premiere event planner. Let’s get to the news! 

LinkedIn Company Page Tools Helps Work Be Even More Pervasive

LinkedIn launches a suite of new options for company pages to build internal engagement. Business pages can now deploy employee notifications when an update has been published, with the intention of encouraging employees to share these in their own profiles. Sounds spammy? LinkedIn has put a cap on these notifications to keep it essential. 

LinkedIn also introduces company page “kudos” and “team moments,” specific content additions to call out team members, welcome new ones, and share photos of executives playing paintball and doing trust falls in the woods on team-building exercises. (For example.)

Get your copy of the TPS report here: https://www.socialmediatoday.com/news/linkedin-adds-new-tools-for-company-pages-including-employee-notifications/565079/

Listen, You All Know Who We’re Talking About

Twitter has decided that it will penalize “world leaders” who break its rules – by restricting other users. Since deciding not to block or censor controversial content by major political and public figures, Twitter is instead attempting to turn the heat down by leaving content of public interest untouched, but restricting the ability of users to give like, comment or share such content. The important thing is the right people have been held responsible and everything’s great now.

Fight the power here: https://techcrunch.com/2019/10/15/twitter-world-leaders-break-rules/

LinkedIn Launches Events Option for Meet-Ups

LinkedIn competes with Facebook in the event scheduling arena. You’ll have the option to organize event pages with description, date, time and venue. Invitees can be chosen through filters such as location, company, industry, and school, and whether they can invite their own connections. 

Go to the reunion here: https://www.socialmediatoday.com/news/linkedin-launches-events-to-facilitate-professional-meet-ups/565171/

Instagram Will Protect You From Third-Party Apps… Eventually

Instagram is testing a new feature to protect your account from third-party apps you’ve given access to in the past, such as websites for printing photos, dating apps, and tools for making collages by letting you simply remove them from your profile. 

Instagram will determine whether to do a full rollout of this functionality after six months. Whether or not this happens, it represents an increasing demand by social media users for increasing direct control over their content and privacy- and increased transparency about all the places your data goes.

Wish for the future here: https://techcrunch.com/2019/10/16/instagram-will-give-you-more-control-over-your-third-party-apps-in-about-six-months/

“Ephemeral Tweets” – Like Stories, But Twitter, And Less

Twitter is exploring “Ephemeral Tweets,” content that will disappear after a while, like stories. 

Since making content impermanent fixes everything (except it doesn’t), it’s a feature with growing popularity.

A more practical privacy tool in the works is a feature that allows you to restrict the audience that will receive a tweet. If implemented as planned, users will have more direct control over who sees and who participates in their conversations. 

Read more here: https://www.socialmediatoday.com/news/twitter-says-that-its-exploring-ephemeral-tweets-and-the-capability-to-sha/565069/

It’s hard to judge the authenticity, effectiveness, and veracity of the increasing number of community-demanded features the big platforms are bringing- so stay informed. We’ll be waiting for you next week with more Marketing Updates With Motion Ave. 

 

Marketing Updates With Motion Ave

This week Marketing Updates With Motion Ave is loaded with new ads on Instagram, new features on Twitter and a self-destructive message on Whatsapp! Read on to find out more! 

Instagram Tests New AR Ad

Instagram offers new possibilities for retailers through augmented reality. Users with the proper hardware can harness the “try on” format to see what those sunglasses look like on them. Presently, this feature is only available for cosmetics and eyewear products- but the possibilities of allowing direct experiences of a wide range of products, remotely, are obvious.

Try on the future here: https://www.socialmediatoday.com/news/instagrams-now-testing-new-ar-try-on-ads-with-selected-advertisers/564349/

WhatsApp Launches Self-Destructing Messages

It’s become a proverb of our times that what you say online haunts you forever, and is never truly gone. WhatsApp aims to let us make our content a little less permanent. Want to communicate a sensitive message for a limited time? A new feature in development lets you give a specific message a 5 second or 1 hour lifespan (just those two choices for now, for some reason), after which it’s gone forever. 

This message will self-destruct in 30 seconds – read more here: https://www.theverge.com/2019/10/1/20893033/whatsapp-disappearing-messages-beta-self-destruct-privacy-security

Instagram Stops Creepin

The ‘gram has finally kicked the Following Tab to the curb. The feature that went from being a tool to detect models, trends and influencers to monitoring your partner’s every move is gone forever. Good riddance, if you ask us- and given its declining usage statistics, we’ve got plenty of company.

Close the curtains here: https://techcrunch.com/2019/10/07/instagram-is-killing-its-creepy-stalking-feature-the-following-tab/

Twitter Realizes Social Media Needs To Be Faster

Worried you’ll get bored on Twitter? You could go do something healthy while waiting for your feed… nah, just kidding. Twitter’s new “Stream” feature now lets you see tweets as they happen live, updating your timeline in real-time. Thank goodness. We almost had to move over to Facebook for a moment.

Get the whole story here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-to-stream-tweets-in-real-time/564341/

That’s all for this week. Next week we’ll be back with more marketing news that won’t be self-destructing in the near future!

Marketing Updates With Motion Ave

This week’s marketing news is about “new” features from all the major channels. Intrigued? Read on! 

I’m Snapchat, and I Approve This Message

Although Snapchat hasn’t really established itself as a platform for paid political advertising yet, the platform is planning for the future and launching a political ads library with the aim of making its role in political promotions transparent: the library will feature data including who paid (and how much they paid) for political messages featured on Snapchat, clearly acting in repudiation of Facebook’s past status as “the place bad actors go to screw around with democracy consequence-free.”

Prepare yourself:

https://edition.cnn.com/2019/09/15/tech/snapchat-political-ads/

https://www.snap.com/en-US/political-ads/

Google Optimization Scores Now On Mobile App

You probably already knew that the Google Optimization Score, ranging from 0% to 100%, gives a rough measure of how effectively crafted your ad campaign is since it allows you to visualize how well they are optimized. The platform has now updated the mobile ads app, allowing you to track this away from your desktop as well. 

Learn more about this feature here: https://www.searchenginejournal.com/google-ads-app-now-displays-campaign-optimization-scores/325819/#close

New Tools For Live Broadcast And Video On Facebook

Facebook continues to introduce and boost features as it competes with YouTube for market share of content creators, especially video. They’ve launched new rehearsal and trimming options for Facebook Live, allowing creators to show their videos to admin Pages and editors to test their content first, and trim the beginning and end of Live broadcast replays.

They’ve also updated the Watch Party feature, adding the ability to schedule parties which will generate an announcement post to notify followers when the Watch Party begins. 

Join the party here:

https://www.socialmediatoday.com/news/facebook-adds-new-video-publishing-tools-including-live-rehearsals-and-wat/563030/

Google Memory Will Definitely Remind You Of Something

Instagram Stories are pretty popular, huh? Isn’t it weird that other photo-sharing social media isn’t doing the same thing? Not Google, of course- they’re still cool!

In a move that doesn’t remind anyone of Google+ or “Remember This Day,” Google Photos adds the Memory option, creating a Story-like (but private, personal, and tweakable) album of past photos. On a more practical note, Photos is rolling out enhanced sharing and photo printing options after people have had a few months to get used to Memory.

Share the memories here: https://techcrunch.com/2019/09/12/google-photos-adds-a-time-traveling-version-of-stories-plus-more-sharing-and-printing-options/

Instagram Takes A Clip From…

TikTok clips are really popular, huh? Isn’t it weird that other video-sharing social media isn’t doing the same thing? Not Instagram, of course- they’re still cool!

Instagram changes the video world forever with their new feature, “Clips,” that just like TikTok will allow users to record segments of videos into a single video Story, overlay music on clips and adjust the speed and timer of each video.

The competition is real: https://www.socialmediatoday.com/news/instagrams-reportedly-working-on-a-new-tool-which-replicates-tiktoks-key/562726/

It’s going to be interesting to look back on the evolution of all these platforms three years from now, when they’ve basically become identical twins of one another, slowly converging on the same feature and content offerings, isn’t it? Maybe Google Memory will show us today’s article! Look on the bright side of all this homogeneity- eventually it won’t matter which channel you use most! 

Want to know more about the world of marketing today and tomorrow? Stay tuned for more Marketing Updates With Motion Ave. next week!

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates with Motion Ave! This week Facebook and Google dominate headlines with changes and new features in their ad platforms and user engagement. Find out more now! 

“Don’t Move,” Says Facebook and Instagram Un-Menacingly

Shopping is so freakin’ hard nowadays. Not only do you have to browse ads right in the middle of your social feeds to find things you want, you have to click away to some other site, where you’ll probably have to click two or even three more times before completing a transaction! 

The oppression ends now, thanks to your friends at Facebook and Instagram From Facebook. The dynamic duo is testing Dynamic Ads permitting you to complete such transactions clicking directly on the ad in your feed, and check out using the Checkout on Facebook feature- all without leaving the comfortable, reassuring ecosystem of your favorite social media platform.

To leverage the visitor retention this new feature promotes, Instagram is trying something else new, as well: shopping ads can now be transformed into paid promotions. Previously, only organic posts could be given shopping tags- now, powerful buy-on-demand ads can get the same treatment as your marketing campaigns.

Oh, and of course Facebook would love you to use Libra to pay for all of it. Kthanxbai!

https://www.socialmediatoday.com/news/facebook-tests-new-in-app-shopping-ads-for-both-facebook-and-instagram/562550/

New Google Policy Acknowledges Lying Is Bad

A few months ago, we reported that Facebook was stepping up to “snake oil” ads: promotional content for medical products with no scientific basis (or outright lies) for their performance claims. Besides marketplace fraud, these products have life-threatening consequences, as often, they’re simply supplements with dangerously highly concentrated elements- if they even have active ingredients at all. 

Google now prohibits ads for “treatments that have no established biomedical or scientific basis,” as well as those with extremely limited or clearly biased testing data. 

Read the back of the bottle here: https://www.searchenginejournal.com/google-ads-introduces-new-policies-for-certain-types-of-medical-ads/325157/#close

Facebook Makes It So Shakira Totally Can’t Ignore You Now

Facebook and Instagram are also giving some love to interactivity between popular figures on the platform and their flock. Public figures can now interact simultaneously during an event, and can tag Stories with Fan Reply Stickers, encouraging their followers to respond with photos that they can then reshare in-story, creating a running dialogue.

On Facebook, celebrities and influencers can add “swipe-up” links that can redirect fans to products the celebrities are promoting or selling, encouraging content creators to integrate their promotional material with meaningful social interaction and other in-ecosystem activities.

Dance with the stars here: https://www.engadget.com/2019/09/10/facebook-public-figures-creators-fan-reply-stickers-stories-money-safety/

Google Expand Several Features To More Campaigns Types

Google continues its efforts to improve ad services by offering wider options to ad campaigns. Outcome-based bidding, previously only available for CPM (cost per thousand impressions) objectives, will now be available for Display and Video 360 campaigns. Likewise, automated bidding is now available for all non-guaranteed deals, allowing advertisers to access Google’s advanced machine learning to improve their ads results. Other tweaks to the way outcome-based bidding works are included as well, with the overall goal of better enabling marketers to purchase exactly the outcomes they want, and not pay for what they don’t.

Learn more here: https://www.socialmediatoday.com/news/google-expands-outcome-based-buying-and-automated-bidding-to-more-campaign/562648/

That’s all for this week! See you next week with more Marketing Updates with Motion Ave. Don’t forget to follow us through our social networks to keep up with all the changes in the world of digital marketing!

Marketing Updates With Motion Ave

Tired of Facebook? We hope not, because this week has been full of changes and new features that are keeping the #1 social media platform center stage! Check out all this news and more in a new edition of Marketing Updates With Motion Ave!

Facebook Messenger: Platform Policies Changes and New Features 

Facebook will introduce new changes to its messaging platform, some of which could change the rules of the ads and bots game forever. One of the most relevant is related to chatbots and standard messaging; beginning January 25th, 2020 the +1 message of the 24+1 rule will be eliminated. Also, it was announced that on that date the only pages that will be able to send subscription messages will be those registered in the new News Page Index.

Other changes to the Messenger platform include a lead generation flow template within Facebook Ads Manager, new integrated appointment booking options, and the phase-out of the Discover Tab.

Learn more about these changes here: https://www.socialmediatoday.com/news/facebook-announces-new-business-tools-for-messenger-interactions/561989/

Instagram Tests Back-To-Back Ad Stories

According to Adweek, Instagram is performing a small-scale test in which a small number of users see two back-to-back ads from different brands, instead of one brand at a time. This could undoubtedly have a big impact on story advertising, as marketers would have to focus more than ever on the creative element of their ads to compete for audience attention.

Stay updated on this news here: http://bit.ly/BackToBackAdStories

Hidden Likes Now On Facebook

Facebook may remove the like count in its News Feed. In addition to testing this strategy in several countries with Instagram, the technology giant is testing hiding the total number of likes in Facebook posts, only letting you see some names of some friends who reacted to the comment. This decision seeks to dissuade users from self-censorship when they don’t get the same number of likes or reactions in a post as other users.

Want to know more about Facebook’s intentions? Click here: https://techcrunch.com/2019/09/02/facebook-hidden-likes/

Facebook Page Stories Will Have Their Own Panel

In an attempt to make its stories feature more visible and attractive, Facebook launches a test in which fan page stories are visible in a new, in-Feed panel. In terms of brand exposure, this is a good opportunity for marketers to promote their brands, and for Facebook stories to gain the same relevance that this feature usually has on Instagram. 

Learn how to use this new option to your advantage here: https://www.socialmediatoday.com/news/facebook-highlights-page-stories-in-feed-separate-panel-expanding-opportun/562095/

Had enough? We hope not! We look forward to seeing you next week with a new batch of marketing news at Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

This week Facebook and Friends are back on the front pages of the marketing news platforms- but Twitter also vies for our attention on this edition of Marketing Updates with Motion Ave.! 

Instagram From Facebook Battles Snapchat From Snapchat For Messaging Supremacy, Copies Oversharing

Since its inception Snapchat has positioned itself as the best app to establish connections between close friends. Facebook is now looking to replicate this x10 in their own ecosystem with Threads, a companion app to Instagram that would invite users to share their locations, status, photos, texts and even battery life with their list of “close friends.” Too busy to actively pass all this vital info on to your friends? Engage the “automatic sharing” option that will periodically share breaking news about your battery and where you’re standing (and, admittedly, more). 

Sharing is caring here: https://www.theverge.com/2019/8/26/20833903/facebook-instagram-threads-messaging-app-close-friends-snapchat

Twitter Ad Researchers: “Carousel, But More”

Twitter is leaning hard into the carousel ads format to additional campaign types following testing in recent months. Now, carousel ads can be used in tweet campaigns with a larger image panel and a swipeable carousel stream. 

Go big or go home here: https://www.socialmediatoday.com/news/twitter-tests-new-larger-image-tweet-carousel-ad-format/561712/

Facebook Becomes Most Honest Social Media Network Ever, Achieves “Transparency” 

Facebook has completed its ‘fearless moral inventory’ and has emerged to the breathlessly waiting public a new network, free of scandal and impropriety forevermore. Just kidding. Facebook by Facebook has begun a veeeeery slow rollout of new transparency and privacy options. Most critical among these is “Off-Facebook Activity,” a new feature that will allow you to see the information that Facebook has collected about you through external sources, that is, through all the websites you have visited and apps you have used besides Facebook as well as the long-awaited “opt-out” ability: once this new functionality finally reaches your country, you’ll be able to tell Facebook to never again pair the terabytes of data it collects on your online behavior with your account again- the social media giant will have to content itself with adding your usage data to its vast anonymized metadata that it sells for billions a year.

Meet the dawning of the new age here: https://www.nytimes.com/2019/08/20/technology/facebook-tool-privacy-apps-websites.html

https://www.buzzfeednews.com/article/nicolenguyen/off-facebook-activity-feature-clear-history

Ads On Instagram’s Explore Feed

Instagram From Facebook brings ads to Explore, offering advertisers the opportunity to insert themselves into the highly-attended feed of most popular content. Through the automatic placement option, advertisers will be able to extend their campaigns to this feed and get greater reach. This new ad option will not be available immediately, but some ads are already being randomly sprinkled into the Explore Feed as part of testing.

Get ready for this new opportunity here: https://business.instagram.com/blog/bringing-ads-to-explore/?fbclid=IwAR1HIM9KvILI7MFyPk1kyPOiqy2WQ-u6Wdn7h3Rjxw7wd7G3NcUnrJQ_qqM

Facebook Creates More Shiny, Imaginary Prizes To Keep You Interested

Facebook launches a new set of badges to reward users who actively participate in groups and pages and encourage them to continue interacting. This feature gives administrators the ability to better understand their fans and try to build a sense of community through reinforcing behavior that keeps their ecosystem active. 

Win fabulous prizes here: https://www.socialmediatoday.com/news/facebook-adds-more-page-badges-to-encourage-engagement/561625/

That’s it for this week! Just wait for more news, more controversy and more ads in the next edition of Marketing Updates with Motion Ave.

Marketing Updates With Motion Ave

News, news and more news on this edition of Marketing Updates with Motion Ave.!  Ads and new features were the most featured topics in this week’s marketing news. 

Want to know more? Read on! 

Protected Markets Now Have Their Own Ad Category

In the US, anti-discrimination laws prohibit targeted advertising on the basis of race, sex, and other categories for employment, housing, and various banking services- a restriction that can bump up against the highly-targeted nature of advertising on Facebook and similar platforms. To keep online advertising in compliance, Facebook has launched new marketing API requirements that assign a new Special Ad Category to advertisers and marketers who manage accounts identified as belonging to one of these protected industries. This update will limit targeting options in this category to prevent discriminatory ads from being launched on the platform.

If your account falls into this or other special categories, click here to learn more:

https://marketingland.com/facebook-marketing-api-to-get-special-ad-category-field-for-housing-employment-credit-advertisers-265640

YouTube Keeps Your Makeup Tutorial From Getting You Sued Into Oblivion

In a new pro-creator move, YouTube has updated its content ID claims policies to protect its creators from excessively aggressive copyright protection. The change prevents copyright owners from using the manual claiming tool to seize ad revenue from YouTubers for small and unintentional “infringements,” defined as  “very short or unintentional uses of music.”

Free yourself here: https://www.socialmediatoday.com/news/youtube-updates-content-id-claim-policies-to-better-protect-creators/561048/

Instagram Wants YOU… In The Fight Against Fake News

Instagram has empowered standard user accounts to flag content they believe is false. Once reported, Instagram will evaluate the user’s feedback and the behavior of the account to verify if a post needs to be reviewed by third-party fact checkers. This could be a great way to crowdsource the overwhelming job of spotting false claims… or it could empower mob rule to censor unpopular views through mass reporting. Remember, kids, subjective truth isn’t the same as fact!

Fight the good fight here: https://www.engadget.com/2019/08/15/instagram-users-can-now-flag-false-content/

FB Movie Ads Will Include Ticket Sale And Reminders

In alliance with US and UK cinemas and ticketing platforms, Facebook launches two new features for movie ads – users can now receive notifications when a movie is released, look up local showtimes, and buy tickets.

Pass the popcorn here: https://www.theverge.com/2019/8/14/20805529/facebook-movie-reminder-ads-fandango-atom-tickets-showtime-amc-regal

No More Accelerated Delivery For Google Ads Search and Shopping Campaigns

Beginning September 17th, you’ll no longer be able to put a rush on search, shopping campaigns and shared budgets. Google has determined that accelerated delivery has no impact on the efficacy of such campaigns, which are generally not limited by budget. Campaigns launched before this date may be run with accelerated delivery until October 1st.

Beat the rush here: https://www.searchenginejournal.com/google-ads-is-switching-search-shopping-campaigns-to-standard-delivery/321763/#close

Are You Relevant on Facebook? Who Knows?

Facebook is eliminating its Relevance Score evaluation of ads in favor of three new metrics intended to offer more meaningful and granular measures of ad quality. Since Relevance Score directly impacted the cost of ads, and the rate at which Facebook would run them, this change is huge- and largely a good thing. It was never directly explained how Relevance Score was calculated, but it was largely a function of predicted ad performance. These new metrics evaluate your ad based on actual trials in three areas: quality, engagement rate, and conversion rate rankings. 

Be the best you can be here: https://www.wordstream.com/blog/ws/2019/03/13/facebook-sunsets-relevance-score

That’s all for a busy week in digital marketing! See you next Friday with more Marketing News With Motion Ave!

Marketing Updates With Motion Ave

Facebook dominates our news updates this week as the social media giant realizes in a panic that it doesn’t have your continuous and undivided attention. Find out about this crisis facing all of us in the world of digital marketing in this week’s issue of Marketing Updates with Motion Ave!

Facebook Afraid You Forgot It Exists, Owns Your Entire Ecosystem

Did you know Facebook is a social networking platform used around the world? Did you know that Instagram and WhatsApp are Facebook properties? Are you sure?

Just in case the question “who’s your daddy?” doesn’t prompt you to loudly exclaim “Facebook” wherever you happen to be, Facebook announces a momentous change to its platforms that will improve the quality of life for users everywhere: Instagram will now be renamed “Instagram From Facebook,” and WhatsApp will be renamed… wait for it… “WhatsApp From Facebook”.

Given Facebook’s rocky relationship with… humanity lately, we’re wondering if permanently wedding the fortunes of its subsidiaries to the brand luster of their parent is an awesome idea. What do you think?

Teach the controversy here: https://mashable.com/article/facebook-to-rename-instagram-whatsapp/ https://time.com/5643028/instagram-whatsapp-from-facebook/

Speaking Of Instagram From Facebook…

Just to remind creators that if they know what’s good for them, Instagram From Facebook is their most “reliable” and profitable option for them, and that it would be a shame if anything happened to their ad campaigns, Facebook From Facebook launches a new feature in its Creator Studio App: Instagram Scheduling. 

In all seriousness, this corrects a previous lack of functionality that was a real waste of time: finally, social managers can schedule posts and IGTV videos from official apps. Until now, this was only possible from a few apps, as Instagram’s API restriction limited other posting options. This opening of access is likely to cure a few headaches in marketing offices around the world.

Rejoice: https://www.socialmediatoday.com/news/facebook-adds-instagram-scheduling-to-creator-studio/560162/

Google Search Not Entertaining Enough? Now It Runs Sideways

The “local pack,” or local results box you get when you search for location-tagged objects, is being redesigned in an effort to be more… interesting? Attractive? Action-packed?

Now, your search results appear below one ad in a scrollable carousel- which fits only one and a half results on the initial page. If you want to see anything past the first result (and see all of the second one, so you know whether “Free Foot” is “Footlong Subs” or something really creepy), you’ll have to scroll.

This can be bad news for SEO, and a lot of businesses that have enjoyed reliably appearing on first-page results are going to have to adapt to regain visibility- if they can.

The announcement, as well as some worrying and advice here: https://searchengineland.com/google-tests-carousel-local-pack-with-ads-included-320225  http://blumenthals.com/blog/2019/08/02/why-brands-should-be-worried-about-the-local-scroll-pack/

Snapchat Instant Create Makes It Easy… Almost TOO Easy

Social platforms aren’t just competing for users, they’re also competing for advertisers- with each platform having unique requirements, marketers don’t have the time or budget to chase every single one. Snapchat just launched its Instant Create Tool, which reduces the work of producing mobile-friendly vertical ads to THREE steps: give a URL, provide or choose an image, and toss that puppy into a template. Entering creative assets will be optional as Instant Create will import images from your website. This vastly widens the field of potential advertisers who can competently create quality ads- which could be a big win for Snapchat.

Snapchat’s official announcement here: https://forbusiness.snapchat.com/blog/introducing-instant-create

More about this new tool: https://techcrunch.com/2019/07/31/snapchat-instant-create/

And that’s all Facebook from Facebook and Friends bring us this week. Stay tuned for next week’s surprises and controversies from Marketing Updates With Motion Ave!

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