It seems that it was yesterday that we were wiping off confetti from our New Year’s Eve outfits and removing our 2017 glasses to start our Q1 with a bang.
But, as we start to recover from the summer and get back into our normal routines, another marketing extravaganza is looming on the horizon: this year’s holiday marketing campaign. Yes, it’s coming and you need to get ready for it now.
Why? Because, even if you don’t hear any ringing bells going off yet, many shoppers are starting to think about their list of gifts for their loved ones, how they will decorate their homes and what their plans will be for the most wonderful time of the year.
And, if you want to land a place at the top of their shopping lists, you should start planning how you’re going to reach them by building an engaging and consistent marketing campaign that starts running out at the right time.
Today, I bring you three key factors you must take into account to start working on your 2017 holiday season strategy. Take out the party favors and read on!