“Content is king.” It’s still true: the core of any great content marketing strategy should be the effort spent on planning quality social media posts ideas.
Social media marketing is how you promote your products, acquire leads and future customers, demonstrate authority, increase brand awareness and strengthen your relationship with your customers- often all in one single action. But it’s all for nothing if it isn’t viewed.
A successful content strategy for holding your audience’s attention focuses on several elements: buyer personas, smart goals, and the buyer’s journey.
If you don’t have a strategy yet, don’t worry! We’re here to help. Start with article: How to create a killer content strategy for your business.
Once you have your strategy in place, explore different ways to present your content. That’s often the hardest part! To give you a head start, we’ve developed some social media post ideas that will get your content marketing up and running in the best way. Let’s check them out!
15 Post Ideas For Your Social Media Strategy
No matter which of these ideas you explore, we’d like to start with an interesting fact: visual content is processed fastest by human brain. Incorporating images in a creative and eye-catching way is vital to attracting the interest of users.
Let’s get started!
1. Funny Memes
Memes are some of the most viral content on social media. Using images from trending memes combined with fitting copy that expresses your post idea lends social credit to your message- and it’s entertaining, which makes it even more memorable!
Take a look at how we employed imagery from a recent meme in a post:
2. Industry Statistics / Infographics
Remember, people take in pictures and images quickly- and recall them longer. Infographics and statistics are a great way to get your content to your audience.
This gives you the opportunity to combine creative aesthetics with important information. Present brief, summarized facts related to the industry or market of your company or clients. Add relevant images and voilá! You’ll have a perfect post to share. (Don’t forget to cite your sources when you’re making statistical claims- and make sure they’re true!)
3. Tips and How-Tos
Posts with tips build your authority in your industry and give practical advice that may interest your followers. Focus on your buyer personas, what problems they have, and how you can help solve them. Your copy should provide easy-to-follow tips or facts that quickly educate and inform. You don’t have to teach your reader every aspect of a complex idea- just whet their appetite to learn more (from you).
Here’s a delicious example:
4. Industry Updates
Interesting industry news always grabs attention. We all like to keep up with the latest trends, so researching the latest news and presenting it in an entertaining way can provide a massive boost your social platforms. Video news, presented attractively, works especially well!
5. Inspirational Posts (Quote/Advice)
There are two types of inspirational posts that can work on social networks. Quotes from distinguished personalities from your industry or subject, or specific pieces of actionable advice from them. Combined with attractive visuals like portraits and an eye-catching color palette, they’ll make your audience reflect on the subject and come back for more.
Video content marketing is one of the most powerful tools for marketers: 85% of the US internet audience watches videos online and 45% of people watch more than an hour of Facebook or YouTube videos a week. This shows the great potential that videos can have for your brand.
GIFs are another entertaining, engaging medium. They’re easy to digest and are highly shareable. Get your creative side going and make your own versions of any popular gif with the content that you want! Take a look at how simple and fun it can be:
Fact posts typically introduce a single compelling statistic or fact about your topic. This is a simple way to present information about the industry. Since the content is usually short, you can play a lot with the visuals and create really cool posts. Check out some of our faves!
8. Holiday and Seasonal Content
There’s nothing better than taking advantage of a holiday to stay relevant and gain greater reach. Try to keep your seasonal content relevant to the geographic and cultural demographics of your ads- there aren’t a lot of Christmas celebrations in Mongolia! To get even more bang for your buck, you can combine holiday content with the trending hashtags for the celebrations and stay relevant throughout the season. For one quirky example, look how we “celebrated” #WorldUFODay by teaching readers about sales funnels!
9. Personal Photographs
Why post personal images on the social channels of your business? Simple: to humanize your brand. What does that get you? Only the most precious and valuable commodity of the marketing world: your customers’ trust.
Show your customers that they are interacting with real humans, show them who you are and who they’re working with. In these posts, you can show your whole team or offer content with the friendly face of one of your employees.
10. Blog Post/Case Study Promotion
Another great way to gain industry authority is to demonstrate your talent and knowledge. Blog posts and case studies are a great way to showcase what you’ve accomplished and to advertise your credentials and portfolio to prospective clients. When promoting articles that highlight your industry success or ability, make them stand out with strong visuals as a first impression.
11. Product Advertisement
This is the most frequent type of marketing post you’ll find on social media. The frequency of its use varies depending on the industry and the product. When you present your product or service on social channels, do it using all your assets: show photos, images or videos of the final products. This way you’ll promote your services while also gaining your customers’ trust!
12. Behind the scenes shots
Remember what we said about humanizing your brand and gaining your customers’ trust? Showing behind the scenes views of your business gives your customers the opportunity to get to know your working philosophy. It’s about showing them the day-to-day life of your employees and your company.
The best way to post this kind of content is through Instagram Stories. Currently, over 500 million accounts use Instagram Stories on a DAILY basis. Consider this strategy if you’re not already using it.
Get out there and surprise your employees with some candid photos!
13. Educational posts
Like facts and tips posts, educational posts seek to provide consumers with more information about products, services or the industry. In some cases you can search for a specific theme and start from there! Just look at this example:
14. Repurposed info posts
You should always be looking for ways to squeeze every bit of value out of content you’ve worked hard on. Blog posts typically contain many discrete points of information in one big package. To repurpose them, break it up! Individual salient points from your best-performing blog posts can make great social posts, one-liners, factoids… they can be repurposed into many of the content types listed above. Make sure to freshen up the info with a unique design or image! (Yes! We do have a blog post on how to get the most out of your blog)
15. Trending Topics
This is the best way to stay current and relevant! Watch for trending topics in industry and popular news, and see how you might connect them to your theme and area of expertise. If so, plan your post idea and get creative! (Quick tip: don’t forget the hashtags!).
Need a demonstration? Here it is (#AvengersEndGame):
Creating quality content that stands out isn’t easy, but now you’ve got no excuse! Consider your audience and how your content will impact them. Don’t forget to add your personal touch to every post- it’s how you’ll stand out from the crowd!
Have you got a ton of creative ideas, but don’t know how to design? Don’t worry! Get in touch with us- we’ll bring your ideas to life!