Buyer Personas are a crucial component of every digital marketing strategy; they’re essential to better understanding your target market and tailoring your content and products to their needs.
All of this translates into reaching the right people to drive traffic, generate leads, and close deals. But how do you create fantastic personas?
Creating good Buyer Personas doesn’t seem like an easy task, but crafting them well is like cooking a perfect meal: get the right ingredients, follow the recipe, and voilà. We’d like to share our recipe for awesome Buyer Personas for every business.
Singlegrain: How to develop Buyer Persona
Singlegrain: Science building Buyer Persona