Four Ways to Master Customer Service for Our Brand

customer service complaint twitter marketing

In the age of social media, customers have all the power. In the good old days, when a customer wanted to complain, they would speak with the manager, or call the 1-800 number on the back of the box. Today, they reach for their smartphone and @the brand while they vent on Social Media. This can be very dangerous for brands, especially as it can trigger a snowball of replies from other customers, causing irreparable damage.

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Four Ways to Master Customer Service for Our Brand

customer service complaint twitter marketing

In the age of social media, customers have all the power. In the good old days, when a customer wanted to complain, they would speak with the manager, or call the 1-800 number on the back of the box. Today, they reach for their smartphone and @the brand while they vent on Social Media. This can be very dangerous for brands, especially as it can trigger a snowball of replies from other customers, causing irreparable damage.

Read more

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