Recently, Sprout Social published their Q3 2016 study on brand behavior on social media channels. One of the best insights of the publication was a series of things that brands do on social media which annoy their customers and followers. While these things may seem small in comparison to major social media gaffes, they slowly erode the relationship between customer and brand, and may lead to an unfollow down the line.
Recently, Sprout Social published their Q3 2016 study on brand behavior on social media channels. One of the best insights of the publication was a series of things that brands do on social media which annoy their customers and followers. While these things may seem small in comparison to major social media gaffes, they slowly erode the relationship between customer and brand, and may lead to an unfollow down the line.