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Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates with Motion Ave! This week Facebook and Google dominate headlines with changes and new features in their ad platforms and user engagement. Find out more now! 

“Don’t Move,” Says Facebook and Instagram Un-Menacingly

Shopping is so freakin’ hard nowadays. Not only do you have to browse ads right in the middle of your social feeds to find things you want, you have to click away to some other site, where you’ll probably have to click two or even three more times before completing a transaction! 

The oppression ends now, thanks to your friends at Facebook and Instagram From Facebook. The dynamic duo is testing Dynamic Ads permitting you to complete such transactions clicking directly on the ad in your feed, and check out using the Checkout on Facebook feature- all without leaving the comfortable, reassuring ecosystem of your favorite social media platform.

To leverage the visitor retention this new feature promotes, Instagram is trying something else new, as well: shopping ads can now be transformed into paid promotions. Previously, only organic posts could be given shopping tags- now, powerful buy-on-demand ads can get the same treatment as your marketing campaigns.

Oh, and of course Facebook would love you to use Libra to pay for all of it. Kthanxbai!

https://www.socialmediatoday.com/news/facebook-tests-new-in-app-shopping-ads-for-both-facebook-and-instagram/562550/

New Google Policy Acknowledges Lying Is Bad

A few months ago, we reported that Facebook was stepping up to “snake oil” ads: promotional content for medical products with no scientific basis (or outright lies) for their performance claims. Besides marketplace fraud, these products have life-threatening consequences, as often, they’re simply supplements with dangerously highly concentrated elements- if they even have active ingredients at all. 

Google now prohibits ads for “treatments that have no established biomedical or scientific basis,” as well as those with extremely limited or clearly biased testing data. 

Read the back of the bottle here: https://www.searchenginejournal.com/google-ads-introduces-new-policies-for-certain-types-of-medical-ads/325157/#close

Facebook Makes It So Shakira Totally Can’t Ignore You Now

Facebook and Instagram are also giving some love to interactivity between popular figures on the platform and their flock. Public figures can now interact simultaneously during an event, and can tag Stories with Fan Reply Stickers, encouraging their followers to respond with photos that they can then reshare in-story, creating a running dialogue.

On Facebook, celebrities and influencers can add “swipe-up” links that can redirect fans to products the celebrities are promoting or selling, encouraging content creators to integrate their promotional material with meaningful social interaction and other in-ecosystem activities.

Dance with the stars here: https://www.engadget.com/2019/09/10/facebook-public-figures-creators-fan-reply-stickers-stories-money-safety/

Google Expand Several Features To More Campaigns Types

Google continues its efforts to improve ad services by offering wider options to ad campaigns. Outcome-based bidding, previously only available for CPM (cost per thousand impressions) objectives, will now be available for Display and Video 360 campaigns. Likewise, automated bidding is now available for all non-guaranteed deals, allowing advertisers to access Google’s advanced machine learning to improve their ads results. Other tweaks to the way outcome-based bidding works are included as well, with the overall goal of better enabling marketers to purchase exactly the outcomes they want, and not pay for what they don’t.

Learn more here: https://www.socialmediatoday.com/news/google-expands-outcome-based-buying-and-automated-bidding-to-more-campaign/562648/

That’s all for this week! See you next week with more Marketing Updates with Motion Ave. Don’t forget to follow us through our social networks to keep up with all the changes in the world of digital marketing!

Marketing Updates With Motion Ave

Tired of Facebook? We hope not, because this week has been full of changes and new features that are keeping the #1 social media platform center stage! Check out all this news and more in a new edition of Marketing Updates With Motion Ave!

Facebook Messenger: Platform Policies Changes and New Features 

Facebook will introduce new changes to its messaging platform, some of which could change the rules of the ads and bots game forever. One of the most relevant is related to chatbots and standard messaging; beginning January 25th, 2020 the +1 message of the 24+1 rule will be eliminated. Also, it was announced that on that date the only pages that will be able to send subscription messages will be those registered in the new News Page Index.

Other changes to the Messenger platform include a lead generation flow template within Facebook Ads Manager, new integrated appointment booking options, and the phase-out of the Discover Tab.

Learn more about these changes here: https://www.socialmediatoday.com/news/facebook-announces-new-business-tools-for-messenger-interactions/561989/

Instagram Tests Back-To-Back Ad Stories

According to Adweek, Instagram is performing a small-scale test in which a small number of users see two back-to-back ads from different brands, instead of one brand at a time. This could undoubtedly have a big impact on story advertising, as marketers would have to focus more than ever on the creative element of their ads to compete for audience attention.

Stay updated on this news here: http://bit.ly/BackToBackAdStories

Hidden Likes Now On Facebook

Facebook may remove the like count in its News Feed. In addition to testing this strategy in several countries with Instagram, the technology giant is testing hiding the total number of likes in Facebook posts, only letting you see some names of some friends who reacted to the comment. This decision seeks to dissuade users from self-censorship when they don’t get the same number of likes or reactions in a post as other users.

Want to know more about Facebook’s intentions? Click here: https://techcrunch.com/2019/09/02/facebook-hidden-likes/

Facebook Page Stories Will Have Their Own Panel

In an attempt to make its stories feature more visible and attractive, Facebook launches a test in which fan page stories are visible in a new, in-Feed panel. In terms of brand exposure, this is a good opportunity for marketers to promote their brands, and for Facebook stories to gain the same relevance that this feature usually has on Instagram. 

Learn how to use this new option to your advantage here: https://www.socialmediatoday.com/news/facebook-highlights-page-stories-in-feed-separate-panel-expanding-opportun/562095/

Had enough? We hope not! We look forward to seeing you next week with a new batch of marketing news at Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

This week Facebook and Friends are back on the front pages of the marketing news platforms- but Twitter also vies for our attention on this edition of Marketing Updates with Motion Ave.! 

Instagram From Facebook Battles Snapchat From Snapchat For Messaging Supremacy, Copies Oversharing

Since its inception Snapchat has positioned itself as the best app to establish connections between close friends. Facebook is now looking to replicate this x10 in their own ecosystem with Threads, a companion app to Instagram that would invite users to share their locations, status, photos, texts and even battery life with their list of “close friends.” Too busy to actively pass all this vital info on to your friends? Engage the “automatic sharing” option that will periodically share breaking news about your battery and where you’re standing (and, admittedly, more). 

Sharing is caring here: https://www.theverge.com/2019/8/26/20833903/facebook-instagram-threads-messaging-app-close-friends-snapchat

Twitter Ad Researchers: “Carousel, But More”

Twitter is leaning hard into the carousel ads format to additional campaign types following testing in recent months. Now, carousel ads can be used in tweet campaigns with a larger image panel and a swipeable carousel stream. 

Go big or go home here: https://www.socialmediatoday.com/news/twitter-tests-new-larger-image-tweet-carousel-ad-format/561712/

Facebook Becomes Most Honest Social Media Network Ever, Achieves “Transparency” 

Facebook has completed its ‘fearless moral inventory’ and has emerged to the breathlessly waiting public a new network, free of scandal and impropriety forevermore. Just kidding. Facebook by Facebook has begun a veeeeery slow rollout of new transparency and privacy options. Most critical among these is “Off-Facebook Activity,” a new feature that will allow you to see the information that Facebook has collected about you through external sources, that is, through all the websites you have visited and apps you have used besides Facebook as well as the long-awaited “opt-out” ability: once this new functionality finally reaches your country, you’ll be able to tell Facebook to never again pair the terabytes of data it collects on your online behavior with your account again- the social media giant will have to content itself with adding your usage data to its vast anonymized metadata that it sells for billions a year.

Meet the dawning of the new age here: https://www.nytimes.com/2019/08/20/technology/facebook-tool-privacy-apps-websites.html

https://www.buzzfeednews.com/article/nicolenguyen/off-facebook-activity-feature-clear-history

Ads On Instagram’s Explore Feed

Instagram From Facebook brings ads to Explore, offering advertisers the opportunity to insert themselves into the highly-attended feed of most popular content. Through the automatic placement option, advertisers will be able to extend their campaigns to this feed and get greater reach. This new ad option will not be available immediately, but some ads are already being randomly sprinkled into the Explore Feed as part of testing.

Get ready for this new opportunity here: https://business.instagram.com/blog/bringing-ads-to-explore/?fbclid=IwAR1HIM9KvILI7MFyPk1kyPOiqy2WQ-u6Wdn7h3Rjxw7wd7G3NcUnrJQ_qqM

Facebook Creates More Shiny, Imaginary Prizes To Keep You Interested

Facebook launches a new set of badges to reward users who actively participate in groups and pages and encourage them to continue interacting. This feature gives administrators the ability to better understand their fans and try to build a sense of community through reinforcing behavior that keeps their ecosystem active. 

Win fabulous prizes here: https://www.socialmediatoday.com/news/facebook-adds-more-page-badges-to-encourage-engagement/561625/

That’s it for this week! Just wait for more news, more controversy and more ads in the next edition of Marketing Updates with Motion Ave.

Six Ways to Optimize Google My Business For Local SEO

Are you familiar with Google My Business? If you’re not, you should be- here’s why. 

Google My Business is a free and easy-to-use tool that Google launched back in 2014 for companies and organizations to manage their online presence across Google. It is a simple way to make your business more discoverable, but most importantly, to stand out from the crowd.

Having a fully optimized listing in Google My Business is crucial for local SEO (search engine optimization). Google offers an array of valuable features that, when properly utilized, can maximize the impact of your business listing.

First things first: if you don’t have an account yet, refer to this article on how to create an account and claim your business. Then, visit Google My Business and create your listing. 

Ready to go? Great! Here are our six recommendations on how to make the best use of Google My Business for local SEO:

#1: Tell the story of your business.

The first step is to provide a description of your business in 750 characters or less. That’s not much, so your goal is to be concise. Give honest, relevant, and essential information that will give a searcher the clearest possible understanding of your identity from the jump. 

The description appears when a user searches for your business on Google. If your business is well-known and has a significant web presence searchable by Google, the description may come from other sources, like Wikipedia, instead. (Bonus tip: if you want this to be true for you, too, and you think your business is significant enough for its own Wikipedia page, create one!)

Optimize your google my business

In the ‘Info’ section of Google My Business, make absolutely certain that all your identifying information is current and complete: provide a current address, phone number, contact numbers, website address – as many ways of being found as the form allows and you can provide! 

#2: Share photos of your business 

Share photos that capture what your business is about. Images are vital for SEO- Google reports businesses with photos to receive 42% more requests for driving directions and 35% more clicks to websites, than businesses that don’t have images in their listings. 

A new feature in Google My Business is that you choose the main image for your listing, and provide logos at the top-right of your profile. Upload photos of your business, products, and events so that your customers can learn more about your business. 

What are some good images to include?

  • Exterior views of your business location. This is a must for anyone that will visit your site.
  • Highlights of your physical site. Are you a school with a beautiful front garden? A nursery school with an attractive playground? A shopping or business center with an iconic piece of art on your grounds?
  • Products. Obviously, you won’t provide a complete photo catalog, but show an image or two of what you’re most associated with: an attractive shot of clean, shiny cars in your dealership, or your sales floor with well-arranged appliances or other goods. If you’re a restaurant, your most Instagram-worthy platings had better be here, too.

Your team in action. This is especially useful if your team has visible branding, like uniforms, T-shirts, or caps. Pictures of your team helping customers or showing clients merchandise create emotional resonance!

#3: Add call to actions for bookings

If you enable this functionality, customers can easily book your service (a hotel room, restaurant reservations, appointments, etc.) when they find you on Google Search and Maps. This is HUGE- allowing visitors to engage with you immediately, without having to pick up their phones, visit a site, or otherwise click away will give a big boost to engagement. Link your account with a participating booking provider to enable this functionality directly on your Google search results. 

Local restaurants have enthusiastically embraced this feature, using “Reserve a Table” CTAs where people, with just one click, can book a table to the restaurant without visiting the website. Users can also check the available tables for other days.

Optimized your google my business with call to actions

#4: Create great business posts 

With your Google My Business listing, you can publish updates and offers directly to your Search and Maps results page, like: 

  • News and announcements
  • Events such as open houses, a special brunch, upcoming performances
  • Sales and discounts, including coupon codes 
  • New arrivals of products or advance orders

You can also include an image and a call to action in these posts. The available calls to action are Book, Order Online, Buy, Learn More, Sign Up, and Call Now. 

Optimized Google My Business with great posts

#5: Get messages from your customers

One of the most amazing new features of Google My Business is the ‘Messaging’ section that allows customers to contact you immediately upon finding your listing. You can respond to questions, and share information directly, for free! 

Using this feature requires the Google My Business app on your iOS or Android device. Once you turn on messaging, users will see a “Message” button on your Google My Business listing. Your customers will then be able to message you at any time. 

#6: Manage your business’ reviews

Did you know that 90% of people read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations? Google reviews are one of the most important ranking factors for local SEO.  

Having a lot of good reviews can help new people find you online and trust your business. Always encourage your customers to leave you a review!

Customers can post reviews your business listing. Respond to them. It shows your customers (and searchers) that you care about them, but also that you’re active and engaged. Always respond to your reviews, whether positive or negative.

Optimized Google My Business managing your reviews

 

Conclusion

If you don’t have a Google My Business listing yet, you definitely need to create one. Using this free and easy-to-use tool is necessary to be easily found online by your customers and potential customers. Leveraging all its amazing features, and it won’t just be a listing- it’ll be marketing!

Want to make sure your Google My Business listing maximizes attention and traffic? Contact us. We’ll create an amazing Google My Business listing for you, or any other channel for boosting your web presence!

 

Sources:

https://neilpatel.com/blog/google-my-business-optimization/?utm_source=email&utm_medium=email&utm_campaign=email

https://blog.hootsuite.com/google-my-business/

https://www.brightlocal.com/blog/new-google-my-business-features-june-2019/

https://www.reputation.com/resources/blog/the-top-6-google-my-business-features-for-marketers/

Marketing Updates With Motion Ave

News, news and more news on this edition of Marketing Updates with Motion Ave.!  Ads and new features were the most featured topics in this week’s marketing news. 

Want to know more? Read on! 

Protected Markets Now Have Their Own Ad Category

In the US, anti-discrimination laws prohibit targeted advertising on the basis of race, sex, and other categories for employment, housing, and various banking services- a restriction that can bump up against the highly-targeted nature of advertising on Facebook and similar platforms. To keep online advertising in compliance, Facebook has launched new marketing API requirements that assign a new Special Ad Category to advertisers and marketers who manage accounts identified as belonging to one of these protected industries. This update will limit targeting options in this category to prevent discriminatory ads from being launched on the platform.

If your account falls into this or other special categories, click here to learn more:

https://marketingland.com/facebook-marketing-api-to-get-special-ad-category-field-for-housing-employment-credit-advertisers-265640

YouTube Keeps Your Makeup Tutorial From Getting You Sued Into Oblivion

In a new pro-creator move, YouTube has updated its content ID claims policies to protect its creators from excessively aggressive copyright protection. The change prevents copyright owners from using the manual claiming tool to seize ad revenue from YouTubers for small and unintentional “infringements,” defined as  “very short or unintentional uses of music.”

Free yourself here: https://www.socialmediatoday.com/news/youtube-updates-content-id-claim-policies-to-better-protect-creators/561048/

Instagram Wants YOU… In The Fight Against Fake News

Instagram has empowered standard user accounts to flag content they believe is false. Once reported, Instagram will evaluate the user’s feedback and the behavior of the account to verify if a post needs to be reviewed by third-party fact checkers. This could be a great way to crowdsource the overwhelming job of spotting false claims… or it could empower mob rule to censor unpopular views through mass reporting. Remember, kids, subjective truth isn’t the same as fact!

Fight the good fight here: https://www.engadget.com/2019/08/15/instagram-users-can-now-flag-false-content/

FB Movie Ads Will Include Ticket Sale And Reminders

In alliance with US and UK cinemas and ticketing platforms, Facebook launches two new features for movie ads – users can now receive notifications when a movie is released, look up local showtimes, and buy tickets.

Pass the popcorn here: https://www.theverge.com/2019/8/14/20805529/facebook-movie-reminder-ads-fandango-atom-tickets-showtime-amc-regal

No More Accelerated Delivery For Google Ads Search and Shopping Campaigns

Beginning September 17th, you’ll no longer be able to put a rush on search, shopping campaigns and shared budgets. Google has determined that accelerated delivery has no impact on the efficacy of such campaigns, which are generally not limited by budget. Campaigns launched before this date may be run with accelerated delivery until October 1st.

Beat the rush here: https://www.searchenginejournal.com/google-ads-is-switching-search-shopping-campaigns-to-standard-delivery/321763/#close

Are You Relevant on Facebook? Who Knows?

Facebook is eliminating its Relevance Score evaluation of ads in favor of three new metrics intended to offer more meaningful and granular measures of ad quality. Since Relevance Score directly impacted the cost of ads, and the rate at which Facebook would run them, this change is huge- and largely a good thing. It was never directly explained how Relevance Score was calculated, but it was largely a function of predicted ad performance. These new metrics evaluate your ad based on actual trials in three areas: quality, engagement rate, and conversion rate rankings. 

Be the best you can be here: https://www.wordstream.com/blog/ws/2019/03/13/facebook-sunsets-relevance-score

That’s all for a busy week in digital marketing! See you next Friday with more Marketing News With Motion Ave!

Marketing Updates With Motion Ave

Facebook dominates our news updates this week as the social media giant realizes in a panic that it doesn’t have your continuous and undivided attention. Find out about this crisis facing all of us in the world of digital marketing in this week’s issue of Marketing Updates with Motion Ave!

Facebook Afraid You Forgot It Exists, Owns Your Entire Ecosystem

Did you know Facebook is a social networking platform used around the world? Did you know that Instagram and WhatsApp are Facebook properties? Are you sure?

Just in case the question “who’s your daddy?” doesn’t prompt you to loudly exclaim “Facebook” wherever you happen to be, Facebook announces a momentous change to its platforms that will improve the quality of life for users everywhere: Instagram will now be renamed “Instagram From Facebook,” and WhatsApp will be renamed… wait for it… “WhatsApp From Facebook”.

Given Facebook’s rocky relationship with… humanity lately, we’re wondering if permanently wedding the fortunes of its subsidiaries to the brand luster of their parent is an awesome idea. What do you think?

Teach the controversy here: https://mashable.com/article/facebook-to-rename-instagram-whatsapp/ https://time.com/5643028/instagram-whatsapp-from-facebook/

Speaking Of Instagram From Facebook…

Just to remind creators that if they know what’s good for them, Instagram From Facebook is their most “reliable” and profitable option for them, and that it would be a shame if anything happened to their ad campaigns, Facebook From Facebook launches a new feature in its Creator Studio App: Instagram Scheduling. 

In all seriousness, this corrects a previous lack of functionality that was a real waste of time: finally, social managers can schedule posts and IGTV videos from official apps. Until now, this was only possible from a few apps, as Instagram’s API restriction limited other posting options. This opening of access is likely to cure a few headaches in marketing offices around the world.

Rejoice: https://www.socialmediatoday.com/news/facebook-adds-instagram-scheduling-to-creator-studio/560162/

Google Search Not Entertaining Enough? Now It Runs Sideways

The “local pack,” or local results box you get when you search for location-tagged objects, is being redesigned in an effort to be more… interesting? Attractive? Action-packed?

Now, your search results appear below one ad in a scrollable carousel- which fits only one and a half results on the initial page. If you want to see anything past the first result (and see all of the second one, so you know whether “Free Foot” is “Footlong Subs” or something really creepy), you’ll have to scroll.

This can be bad news for SEO, and a lot of businesses that have enjoyed reliably appearing on first-page results are going to have to adapt to regain visibility- if they can.

The announcement, as well as some worrying and advice here: https://searchengineland.com/google-tests-carousel-local-pack-with-ads-included-320225  http://blumenthals.com/blog/2019/08/02/why-brands-should-be-worried-about-the-local-scroll-pack/

Snapchat Instant Create Makes It Easy… Almost TOO Easy

Social platforms aren’t just competing for users, they’re also competing for advertisers- with each platform having unique requirements, marketers don’t have the time or budget to chase every single one. Snapchat just launched its Instant Create Tool, which reduces the work of producing mobile-friendly vertical ads to THREE steps: give a URL, provide or choose an image, and toss that puppy into a template. Entering creative assets will be optional as Instant Create will import images from your website. This vastly widens the field of potential advertisers who can competently create quality ads- which could be a big win for Snapchat.

Snapchat’s official announcement here: https://forbusiness.snapchat.com/blog/introducing-instant-create

More about this new tool: https://techcrunch.com/2019/07/31/snapchat-instant-create/

And that’s all Facebook from Facebook and Friends bring us this week. Stay tuned for next week’s surprises and controversies from Marketing Updates With Motion Ave!

15 Attention-Getting Post Ideas

“Content is king.” It’s still true: the core of any great content marketing strategy should be the effort spent on planning quality social media posts ideas. 

Social media marketing is how you promote your products, acquire leads and future customers, demonstrate authority, increase brand awareness and strengthen your relationship with your customers- often all in one single action. But it’s all for nothing if it isn’t viewed.

A successful content strategy for holding your audience’s attention focuses on several elements: buyer personas, smart goals, and the buyer’s journey.

If you don’t have a strategy yet, don’t worry! We’re here to help. Start with article: How to create a killer content strategy for your business.

Once you have your strategy in place, explore different ways to present your content. That’s often the hardest part! To give you a head start, we’ve developed some social media post ideas that will get your content marketing up and running in the best way. Let’s check them out!

15 Post Ideas For Your Social Media Strategy

No matter which of these ideas you explore, we’d like to start with an interesting fact: visual content is processed fastest by human brain. Incorporating images in a creative and eye-catching way is vital to attracting the interest of users.

Let’s get started!

1. Funny Memes

Memes are some of the most viral content on social media. Using images from trending memes combined with fitting copy that expresses your post idea lends social credit to your message- and it’s entertaining, which makes it even more memorable! 

Take a look at how we employed imagery from a recent meme in a post:

Post ideas with memes

2. Industry Statistics / Infographics

Remember, people take in pictures and images quickly- and recall them longer. Infographics and statistics are a great way to get your content to your audience. 

This gives you the opportunity to combine creative aesthetics with important information. Present brief, summarized facts related to the industry or market of your company or clients. Add relevant images and voilá! You’ll have a perfect post to share. (Don’t forget to cite your sources when you’re making statistical claims- and make sure they’re true!)

3. Tips and How-Tos

Posts with tips build your authority in your industry and give practical advice that may interest your followers. Focus on your buyer personas, what problems they have, and how you can help solve them. Your copy should provide easy-to-follow tips or facts that quickly educate and inform. You don’t have to teach your reader every aspect of a complex idea- just whet their appetite to learn more (from you).

Here’s a delicious example:

4. Industry Updates

Interesting industry news always grabs attention. We all like to keep up with the latest trends, so researching the latest news and presenting it in an entertaining way can provide a massive boost your social platforms. Video news, presented attractively, works especially well!

5. Inspirational Posts (Quote/Advice)

There are two types of inspirational posts that can work on social networks. Quotes from distinguished personalities from your industry or subject, or specific pieces of actionable advice from them. Combined with attractive visuals like portraits and an eye-catching color palette, they’ll make your audience reflect on the subject and come back for more.

6. Videos/GIFs

Video content marketing is one of the most powerful tools for marketers: 85% of the US internet audience watches videos online and 45% of people watch more than an hour of Facebook or YouTube videos a week. This shows the great potential that videos can have for your brand. 

GIFs are another entertaining, engaging medium. They’re easy to digest and are highly shareable. Get your creative side going and make your own versions of any popular gif with the content that you want! Take a look at how simple and fun it can be:

7. Factoids

Fact posts typically introduce a single compelling statistic or fact about your topic. This is a simple  way to present information about the industry. Since the content is usually short, you can play a lot with the visuals and create really cool posts. Check out some of our faves!

      

8. Holiday and Seasonal Content

There’s nothing better than taking advantage of a holiday to stay relevant and gain greater reach. Try to keep your seasonal content relevant to the geographic and cultural demographics of your ads- there aren’t a lot of Christmas celebrations in Mongolia! To get even more bang for your buck, you can combine holiday content with the trending hashtags for the celebrations and stay relevant throughout the season. For one quirky example, look how we “celebrated” #WorldUFODay by teaching readers about sales funnels!

Social Media Post ideas for holidays

9. Personal Photographs

Why post personal images on the social channels of your business? Simple: to humanize your brand. What does that get you? Only the most precious and valuable commodity of the marketing world: your customers’ trust. 

Show your customers that they are interacting with real humans, show them who you are and who they’re working with. In these posts, you can show your whole team or offer content with the friendly face of one of your employees. 

Add your team to social media posts ideas      Add your team to social media posts ideas

10. Blog Post/Case Study Promotion 

Another great way to gain industry authority is to demonstrate your talent and knowledge. Blog posts and case studies are a great way to showcase what you’ve accomplished and to advertise your credentials and portfolio to prospective clients. When promoting articles that highlight your industry success or ability, make them stand out with strong visuals as a first impression.

Case study as social media post idea

11. Product Advertisement

This is the most frequent type of marketing post you’ll find on social media. The frequency of its use varies depending on the industry and the product. When you present your product or service on social channels, do it using all your assets: show photos, images or videos of the final products. This way you’ll promote your services while also gaining your customers’ trust!

12. Behind the scenes shots 

Remember what we said about humanizing your brand and gaining your customers’ trust? Showing behind the scenes views of your business gives your customers the opportunity to get to know your working philosophy. It’s about showing them the day-to-day life of your employees and your company. 

The best way to post this kind of content is through Instagram Stories. Currently, over 500 million accounts use Instagram Stories on a DAILY basis. Consider this strategy if you’re not already using it. 

Get out there and surprise your employees with some candid photos! 

Employee story as post idea

13. Educational posts 

Like facts and tips posts, educational posts seek to provide consumers with more information about products, services or the industry. In some cases you can search for a specific theme and start from there! Just look at this example: 

Social media posts ideas with educational content

14. Repurposed info posts

You should always be looking for ways to squeeze every bit of value out of content you’ve worked hard on. Blog posts typically contain many discrete points of information in one big package. To repurpose them, break it up! Individual salient points from your best-performing blog posts can make great social posts, one-liners, factoids… they can be repurposed into many of the content types listed above. Make sure to freshen up the info with a unique design or image! (Yes! We do have a blog post on how to get the most out of your blog)

Repurpose your content for social media posts ideas

15. Trending Topics

This is the best way to stay current and relevant! Watch for trending topics in industry and popular news, and see how you might connect them to your theme and area of expertise. If so, plan your post idea and get creative! (Quick tip: don’t forget the hashtags!).

Need a demonstration? Here it is (#AvengersEndGame):

Trending topics as social media posts ideas     Trending topics as social media posts ideas

 

Creating quality content that stands out isn’t easy, but now you’ve got no excuse! Consider your audience and how your content will impact them. Don’t forget to add your personal touch to every post- it’s how you’ll stand out from the crowd! 

Have you got a ton of creative ideas, but don’t know how to design? Don’t worry! Get in touch with us- we’ll bring your ideas to life! 

 

 

Sources:

https://influencermarketinghub.com/18-types-of-social-posts-to-keep-your-followers-interested/

https://www.jeffbullas.com/10-types-of-visual-social-media-posts-that-get-shared-like-crazy/

Marketing Updates With Motion Ave

August begins with some interesting developments! In this week’s edition of Marketing Updates with Motion Ave, Facebook, Google and Pinterest all bring quality of life improvements and some new features. 

Search Ads Return To Facebook

Search ads return to Facebook after years of absence. “Search” now appears as an ad placement option on Facebook Ads Manager, allowing you to target specific search terms on the results page of a search on Facebook, just like Google ads. While this seems like a basic and useful option, search behavior on Facebook just isn’t the same as Google; it will require analysis of typical search terms for marketers to make search-based ads advantageous.

Learn more about the return of search ads here: https://www.socialmediatoday.com/news/facebooks-expanded-its-search-ads-availability-to-more-businesses/559783/

Pinterest Launches Mobile Ad Tool

Yet another reason Pinterest is made for mobile- now on the creator’s side. Advertisers can edit and create ad campaigns with a mobile-optimized UI and all the essential options: consolidated targeting, budgets and targeting adjustment, ad pause, and so on. For marketers, now it’s more convenient than ever to always be at work!

Want to know more? Click (but really, let’s face it, tap) here: https://www.searchenginejournal.com/pinterest-marketers-can-now-create-ad-campaigns-on-a-mobile-device/318487/#close

Instant Games Becomes Less Instant

Instant Games has put up its feet in the Facebook Gaming tab, as part of recent updates to declutter Messenger so it can mainly be for, you know, messaging.

Streamline your existence here: https://www.engadget.com/2019/07/26/instant-games-facebook-gaming-tab/

Google Keyword Planner Gets Searchier

Finding the right keywords for your ad campaign can be difficult. This update gives a little smart search-enhanced help, suggesting the most relevant additional keywords to enhance your seed. In addition, website filtering and brand exclusion features will let you filter these suggestions to keep your keyword seed on topic and leave off proprietary terms.

Want to know more about this new update? Click here: https://www.searchenginejournal.com/google-keyword-planner-updated-to-show-the-most-relevant-keyword-ideas/318703/#close

That’s it for today! Want to know more about the world of digital marketing? Follow us! 

Marketing Updates With Motion Ave

Interesting news from Pinterest, Instagram, Twitter and Facebook this week! Don’t miss this issue of Marketing Updates with Motion Ave!

Facebook Mobile News Feed Goes on a Diet

Beginning in August, the aspect ratio of ads and posts displayed on mobile news feeds goes from 2:3 to 4:5 – reducing copy lines from 7 to 3 and shrinking images on posts and ads. Marketers will have to tighten their copy or push audiences to the “see more” prompt to move to bigger real estate.  

Read more about the change here: https://marketingland.com/heads-up-advertisers-facebook-is-shrinking-mobile-news-feed-ad-space-264063

Instagram Institutes Double Secret Probation

Instagram is hardening its conduct policy with a system of escalating interventions. Activities that violate user policy will accumulate warnings- get enough yellow flags in a short enough interval, and you’ll receive a notice that you’re about to be banned. Mess up again during this cooldown period, and you’re outta there. 

An additional update is a formal appeal process; if content was removed in error, Instagram will restore the post and remove the violation from the user’s record.

Maybe just don’t be awful.

Get the story here: https://www.socialmediatoday.com/news/instagram-adds-new-warnings-for-accounts-which-are-close-to-being-banned/559079/

Twitter Reminded That Computers Still Exist, Some People Using Them

Twitter has updated its desktop interface, including importing several of the more useful features from its mobile platform, including relocating the navigation bar to the left side and rolling mobile’s Explore tab into it. Switch profiles without closing your screen, enjoy new color and dark modes, and see all DMs- sent and conversations- in one place. Who needs one of those “smart-phones” now? 

Embrace the goodness: https://www.theverge.com/2019/7/15/20695120/twitter-desktop-redesign-dark-mode-mobile-features

Pinterest Now Diagnoses, Treats Mental Health

Pinterest will now interrupt your regularly-scheduled swiping if it detects that you’re less perky. Searches for terms like “stress quotes,” or “work anxiety” will lead not to charming Pins of ramshackle country homes in Nebraska overlaid with soothing platitudes or to pouting cats in rugby shirts, but to “wellness activities” provided by Brainstorm, the Stanford Lab for Mental Health Innovation, Vibrant Emotional Health and the National Suicide Prevention Lifeline, such as deep-breathing and self-compassion exercises. Features like links to affordable mental health care or therapy chatbots are scheduled for a later release (date unspecified)- and of course, search results that lead to “wellness exercises” absolutely won’t be revealed to a current or future employer, spouse, or private investigator.

Learn more about this innovative and inspiring initiative here: https://techcrunch.com/2019/07/22/pinterest-wellness/

Finally, the social media giants care deeply for our well-being! See you next week for another issue of Marketing Updates with Motion Ave.!