Marketing Updates With Motion Ave

Welcome again to another edition of Marketing Updates with Motion Ave! TikTok, Google, and Facebook take the headlines this week with their news! Read on to find out more…

Google Ads Rolls Out Update to App Campaigns

Google is looking to maximize conversions and simplify the process of building a campaign through its new updates. Soon, users will be able to utilize maximize conversions bidding through app campaigns, which will allow them to achieve more installations in less time. To simplify image requirements, it will add three aspect ratios to scale ads and increase the image file size limit from 150KB to 5MB.

Check out all the details here: https://www.searchenginejournal.com/google-ads-rolling-out-multiple-updates-to-app-campaigns/376720/#close

TikTok Already Has Potential Buyers

With less than three months to negotiate before being banned in the U.S., TikTok already has potential buyers. Among them are Microsoft, which is apparently facing negative responses from some of its staff, and Twitter, which is being criticized for having previously owned Vine. Another company joining the race is Oracle, a tech company that seeks to upstage Microsoft’s offerings. 

Get the scoop here: https://www.socialmediatoday.com/news/tiktok-takeover-update-twitter-looking-for-a-way-in-microsoft-facing-staf/583245/

Facebook Adds New Paid Event Options

To continue helping the growth of businesses affected by the pandemic, Facebbok has added a new way to increase income with a paid event option. Businesses and creators can now charge for tickets to their online events directly on Facebook. To access this option, Fan Pages will have to comply with the platform’s partner monetization policies.

Want more information? Click here: https://www.socialmediatoday.com/news/facebook-adds-new-paid-events-options-for-businesses-and-creators/583580/

Facebook Removes Over 1,000 Ad Targeting Options

Due to low usage, Facebook decided to eliminate over 1,000 ad targeting options. By making this significant reduction, the platform seeks to simplify its targeting options and avoid cases of discrimination, as it did two years ago with the removal of some 5,000 options.

Get the whole story here: https://www.socialmediatoday.com/news/facebook-removes-over-1000-ad-targeting-options-due-to-low-usage/583406/

We’re done for the week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave for more marketing news!

Marketing Updates With Motion Ave

Welcome once again to a new edition of Marketing Updates with Motion Ave. This week begins with controversial contracts from Facebook! Read on to find out more…

Facebook Offers Deals to TikTok Creators

In response to rumors of a possible TikTok ban in the US, Facebook offers popular TikTok creators lucrative contracts in exchange for sharing their content on its Instagram Reels platform. Several creators are concerned about the future of the Chinese app and see Reels as a possible new business alternative. 

Read all about this here: https://www.socialmediatoday.com/news/facebook-offers-lucrative-deals-to-prominent-tiktok-creators-ahead-of-wider/582464/

New Monetization Metrics on YouTube

YouTube added new metrics that will allow creators to track how much money they are making. Thanks to the new Revenue per Mille (RPM) metric, creators will be able to monitor all of their earnings relative to their video views as well as variations in revenue over time. 

Learn how this works here: https://www.searchenginejournal.com/youtube-revenue-rpm/375680/

Facebook Updates its Website Chat Plug-In

Facebook updated its website chat plug-in, giving users another option to communicate with brands. At first, users had to log in to their Facebook messenger account to be able to chat on the website. Now, Facebook will allow users to send messages to brand websites without logging in to the messenger platform. 

Read about the pros and cons of this new feature here: https://www.socialmediatoday.com/news/facebooks-updated-chat-plugin-for-websites-enables-messaging-without-loggi/582898/

Facebook Tests New Page Design Without Like Button

Facebook is trying out a new design for Fanpages characterized by a cleaner, more readable design and no like or reaction buttons. The first test was conducted with a small group of public figures and has now been extended to more Fanpages. The aim of this change is to make the use of Fanpages easier and less complex. 

Learn all about it here: https://techcrunch.com/2020/07/22/facebook-tests-a-new-page-design-with-a-cleaner-layout-and-no-more-like-button/

Twitter Explores Premium Subscription Model  

Twitter has been surveying users to understand what features they consider important to include in a Twitter premium membership. Some of the features mentioned are: undo send, video publishing, and auto responses, among others. The goal of this new option is to complement their current advertising business. 

Want to know more? Click on this link: https://www.searchenginejournal.com/twitter-is-considering-these-premium-features-in-a-subscription-model/376287/

And that’s it for this week! We look forward to seeing you in the next issue of Marketing Updates with Motion Ave. 

Marketing Updates With Motion Ave

This week on Marketing Updates with Motion Ave… a video platform is banned, while others release new exciting updates! Read on to find out more! 

India Bans TikTok

After a bloody confrontation between the Chinese and Indian armies in Ladakh, the Indian government decided to ban TikTok and 58 other Chinese apps as their activities undermine the sovereignty, integrity and defence of the country. 

Get all the details here: https://www.socialmediatoday.com/news/indian-government-bans-59-chinese-apps-including-tiktok-amid-ongoing-host/580744/

Facebook’s Algorithm Prioritize Original News

Facebook made some new changes to its news feed algorithm and now it will prioritize new news articles that are identified as original content. It will also demote articles that don’t demonstrate transparent authorship.

Learn how the algorithm works here:https://www.searchenginejournal.com/facebook-algorithm-now-prioritizes-original-reporting/373336/

Free Product Listings Will Appear on Google Search

Before, Google Search only showed sponsored listings in the product knowledge panel. Now it will be possible to see free product listings on Search results. Both listings will be shown separately in the results page giving businesses struggling to connect due to the pandemic a chance to improve their results.

Learn more about this Shopping search change here: https://techcrunch.com/2020/06/29/google-brings-free-product-listings-to-its-main-google-search-results/

Google Adds Prediction and Trend Tools to Ad Campaigns

In an effort to help advertisers maximize their campaigns, Google is optimizing and adding new tools. First, you’ll now be able to find industry trends on your campaign’s Recommendations page. This will help you identify current trends relevant to your business. In addition to this update, Google will extend its Performance Planner tool, feature that estimates campaign clicks and conversions, to Display and App campaigns.

Finally, transparency comes to the Smart Bidding process with the possibility to manage your bid strategy portfolio at a manager account level. 

Do you still have questions? Click here to get the answers: https://www.socialmediatoday.com/news/google-adds-new-prediction-and-trend-tools-to-help-maximize-ad-campaigns/581177/ 

Youtube Will Allow Mid-Roll Ads in Shorter Videos

In order to generate revenue, Youtube creators had to create videos of at least 10 minutes to get mid-rolls ads. However, with the new monetization policy update Yotube will allow the display of this type of ads in videos of at least 8 minutes, which could benefit certain creators who had to extend their content just to monetize. 

All the details about this update here:  https://www.socialmediatoday.com/news/youtubes-adding-more-ads-with-mid-roll-breaks-available-in-shorter-videos/581173/

New Custom Creation Option On Facebook Ads

Facebook expands its audience options with a new update that would help improve eCommerce activity. The social media giant added to the platform new Custom Audience creation options based on Shopping activity that includes: people who viewed products, people who added any products to their basket, people who purchased any products.

Learn how to use this new option here: https://www.socialmediatoday.com/news/facebook-adds-custom-audience-creation-options-based-on-shopping-activity/580922/

That’s it for this week! We hope to see you soon in another new edition of Marketing Updates with Motion Ave! 

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates With Motion Ave. Facebook is back in the spotlight with new features. LinkedIn and Snapchat have some new ads updates, too!

LinkedIn Launches New Retargeting Tools

LinkedIn has launched new features related to video ads, lead-generation forms, and integrations for the LinkedIn Audience Network. From now on, advertisers can retarget users who have seen a particular percentage of a video ad or who have filled out or opened a lead generation form before. Based on internal testing, LinkedIn claims these features can increase conversions by as much as 20%, and reduce conversion costs by up to 24%.

Get all the details here: https://techcrunch.com/2020/06/02/linkedin-ad-retargeting/

Facebook Joins The Email Marketing Industry

Facebook launches a new option to create email marketing campaigns from Pages and become a CRM solution in their own right. To use this feature, Pages must confirm a Page email address, and manually added email contacts must confirm they want to receive these messages. Facebook emails will not be used as a database.   

Read the story here: https://www.socialmediatoday.com/news/facebook-adds-option-to-send-marketing-emails-via-pages-app/579003/

Facebook’s Photo and Video Transfer Tool Is Now Available Globally

Several months ago, Facebook tested this tool, allowing users to transfer their photos and videos to a linked account on Google Photos, in America, Asia and Africa. Now, the feature will finally be available globally. Facebook next plans to allow users to transfer media to other platforms, such as Microsoft or Twitter, who join the Data Transfer Program.

Read more about it here: https://www.theverge.com/2020/6/4/21280583/facebook-google-photos-transfer-tool-data-sharing-project-images-video

Snapchat’s Dynamic Ads For E-commerce Will Be Available Worldwide

Snapchat’s dynamic ads, launched last fall, will now be available in all countries. This feature allows advertisers to more easily access the platform’s user base and create real-time ads using mobile-ready templates. 

Know more about snapchat’s post-Covid e- commerce efforts here: https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/

Facebook Tests Messenger On Instagram 

Facebook moves forward with its full cross-messaging functionality plan, allowing users to communicate across all Facebook messaging platforms: Instagram, Messenger and Whatsapp. Until now, this feature has only been tested internally.

Get all the details here: https://www.socialmediatoday.com/news/instagram-tests-messenger-integration-new-plans-sticker-for-scheduling-o/579177/

And with Instagram testing messenger features we close the news round this week! We look forward to seeing you with more marketing news in a new edition of Marketing Updates With Motion Ave! Stay tuned!

Marketing Updates With Motion Ave

Welcome to a new edition of Marketing Updates With Motion Ave. This has been a good week for Facebook and Google, who stole all the marketing headlines! Read on to find out why!

Google Discovery Ads Available Globally

Finally, after an extensive trial period the Google Discovery Ads, covering Youtube, Gmail and Discover, is now available to all advertisers worldwide. By being available on these three large Google products, Discovery campaigns now reach up to 2.9 billion people.

Learn how to get started with Google Discovery Ads here: https://searchengineland.com/google-is-coming-for-facebook-budgets-with-discovery-ads-now-available-globally-335160

Facebook Acquire Gif Platform GIPHY

Facebook announced this month that it acquired the most popular gif database on the web, GIPHY. Currently this platform has integrations with Facebook, Instagram, Twitter, Google, Telegram, Tik Tok, and more. So far there have been no reports that this purchase will affect integrations with other platforms outside the Facebook family of apps. 

Get to know more about the purchase here: https://www.socialmediatoday.com/news/facebook-acquires-gif-platform-giphy-which-powers-gif-search-on-various-pl/578072/

Instagram Will Share Revenue With Creators Trough IGTV Ads

For the first time in its history Instagram will share revenues with creators and influencers through IGTV Ads. The platform will share an “industry standard” 55% cut with creators which is the same figure Facebook grants to its influencers. To be able to monetize on the platform creators have to adhere to the Instagram monetization policy, which will ensure that ads appear in front of appropriate content and encourage influencers to use appropriate language and material.

Learn more about Instagram monetization here: https://www.theverge.com/2020/5/27/21271009/instagram-ads-igtv-live-badges-test-update-creators

Facebook Launches Facebook Shops For E-commerce

To help small businesses Facebook launches Facebook Shops, a feature that will allow them to turn their profiles into digital storefronts. E-commerce is on the rise, so this is an excellent opportunity for these companies to set up their online stores on the platform and communicate directly with their customers through Whatsapp, Messenger and Instagram Direct. 

Facebook also ensures that they will not store information about individuals and stores they visit unless they give permission. 

Want more details? Click here: https://www.mobilemarketer.com/news/facebook-debuts-shops-e-commerce-initiative-to-support-small-businesses/578276/

Facebook Launches Audio Calling App CatchUp

Although there are many calling apps these days, what sets this new Facebook platform apart is that it is audio-only. CatchUp will allow users to make calls with up to 8 people and let them know when a friend or family member is “Ready to Talk” with on-screen notifications. This new app will not require a Facebook account, as it will use your phone contact list. 

Learn more about the idea behind this new Facebook service here: https://techcrunch.com/2020/05/26/facebook-launches-catchup-an-audio-only-group-calling-app-that-shows-whos-ready-to-chat-now/

Google Ads Creates Retail Category Feature

Google Ads has added a new reporting feature for e-commerce users that includes the Retail Category performance depending on where the ad was displayed: in Shopping or Search. While this information was available on the platform, it will now be easier for retailers to obtain these metrics without having to plan specific campaign names to identify them. 

Read more about this feature here: https://www.socialmediatoday.com/news/facebook-announces-new-collaboration-tools-for-workplace-including-first-s/578453/

Instagram Allows Users To Create Messenger Rooms 

Facebook extends the use of its video call platform, Messenger Rooms, to Instagram. From now on you’ll be able to create rooms from the Instagram Direct section and invite anyone to join. Since messenger is a separate app, once you start a room with other users on Instagram you will have to switch to the Facebook messaging platform. 

Get more details here: https://www.socialmediatoday.com/news/users-can-now-create-messenger-rooms-on-instagram/578544/

And that’s it for this week! See you in the next edition of Marketing Updates With Motion Ave where we’ll bring you the latest marketing news! 

Stay safe!

Marketing Updates With Motion Ave

Welcome back to a new edition of Marketing Updates With Motion Ave! Today we’ll show you what’s new in LinkedIn, Snapchat, Google and… the Coronavirus. Read on to find out more! 

No Ads To Bad Medicine On Facebook

Facebook has begun offering unlimited free ad space to the World Health Organization to cultivate the spread of accurate, useful public health information about the ongoing coronavirus epidemic. Simultaneously, a blanket ban has been instituted on any ads including unsubstantiated information or commercial claims such as cures or treatments for the virus. 

Stay healthy on Facebook here: https://www.cnbc.com/2020/03/04/coronavirus-facebook-offers-free-ads-to-who-will-remove-flase-claims.html

It’s like Stories, But For Work

LinkedIn is rolling out its Stories lookalike feature, offering companies a new conversation format to showcase company events and share engagement content. Does LinkedIn’s community want the platform to look more like Instagram, encouraging more visual, less information-rich content? Does it matter? We’ll find out!

Get your pieces of flair here: https://www.theverge.com/2020/2/27/21156247/linkedin-testing-instagram-stories-feature-social-network-resumes-why

Swipe Up To Call Ads Arrive In Snapchat US

Snapchat expands its “Swipe Up” options with “Swipe Up to Call,” a feature already available in Middle East markets. Although voice calls are increasingly less popular, this feature will allow specific businesses to expand their prospect lists and conversions. 

Want to talk? Click here: https://www.socialmediatoday.com/news/snapchat-launches-swipe-up-to-call-ads-in-the-us/572567/

Google Updates Its Ads Mobile App

Google updates the Ads mobile app with new features. From now on, it will display account and campaign-level optimization scores and recommendations to improve it. You’ll also be able to create notifications that will let you know when your optimization score changes, which will allow you to always be up to date with recommendations and improvements.

Discover more new features here: https://www.searchenginejournal.com/google-ads-mobile-app-updated-with-new-features-and-dark-mode/353032/#close

That’s some of the biggest news in digital marketing this week! To keep up, don’t forget to follow us on our social networks and read our blog: Marketing Updates With Motion Ave!

Marketing Updates With Motion Ave

Welcome to a new issue of Marketing Updates With Motion Ave. The social media giants put fake news in their crosshairs ahead of the 2020 U.S. Census and elections, and new features abound! 

IGTV Hopes You’ll Do More If You’re Paid

Instagram is finally proposing monetization of IGTV! To encourage creators to generate higher quality content, the Instagram Partner Program would allow them to earn ad money, with a model similar to Facebook Watch.

Get ready to monetize: https://techcrunch.com/2020/02/06/igtv-ads/

Facebook Has That Thing You Wanted

Want to know about price drops, back in stocks, and other ecommerce alerts? Facebook has launched One Time Notification API Messenger, allowing businesses to send a follow-up message to users who have requested to be notified. Merchants can set a variety of notifications- visitors opt in themselves. 

Learn more about this new API here: https://www.socialmediatoday.com/news/facebook-adds-one-time-notification-api-to-messenger-for-business/571725/

New Video Trimming Tool For Instagram

Instagram continues to up its game against video content rivals with a potential video trimming tool for Stories. The new feature would allow users to cut and edit videos directly on the platform, speeding up the process of editing and uploading videos to stories.  

Want all the details? Click here: https://marketingland.com/social-shorts-instagram-tests-new-stories-trimming-tool-whatsapp-hits-2b-users-pinterest-to-verify-merchants-276108

Twitter Fights Census Misinformation

In order to make it easier for users to find information from reliable and verified sources, Twitter is working on further measures to detect and eliminate misinformation related to the 2020 US Census. Twitter has promised collaboration with the U.S. Census Bureau to determine effective measures to reduce misleading information about the survey. Twitter also plans to activate its election integrity policy for this event.

Learn more about Twitter’s measures against misinformation here: https://www.socialmediatoday.com/news/twitter-outlines-measures-to-detect-and-remove-misinformation-relating-to-t/572125/

Facebook Partners With Reuters For Fact Checking

As the US presidential elections approach, Reuters has formed an alliance with Facebook to verify the authenticity of photos, videos, news, headlines that are published on the platform. This does not mean that all published content will be directly checked; Reuters’ team will focus specifically on Facebook’s US audience.

The objective of this partnership is to offer Facebook Reuter’s understanding of key fact-checking principles. 

Get the truth here: 

https://www.socialmediatoday.com/news/facebook-expands-fact-checking-efforts-in-new-partnership-with-reuters/572235/

And it’s the end of a week full of great (verified) news and new features. We hope to see you in another edition of Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Today in Marketing Updates with Motion Ave, the call and form tracking platform CallRail brings us exciting integrations that will up your game. Meanwhile, Facebook and Snapchat make changes to their platforms. Discover it all here! 

Facebook Shuts Down Mobile Web Placements And In-stream Placements 

As of April 11, Facebook Audience Network will no longer receive ad requests for mobile web and in-stream placements, and no bid requests after this date will be accepted. Their decision is based on current partner demands that include the development of other formats across mobile apps.

Will this change affect you? Learn more: https://www.facebook.com/help/publisher/645132129564436

https://www.adweek.com/digital/facebook-audience-network-will-no-longer-offer-mobile-web-and-in-stream-placements/

CallRail Launches Analytics Integrations With Google

CallRail, a call tracking intelligence company, launched a new integration with Google My Business that will allow users to better analyze call insights on the platform. With this integration you’ll be able to know if a call was answered, and if it was generated from the desktop or mobile version. Now, call insights will no longer be a limitation at GMB!

Find out what other metrics you can analyze here: 

https://searchengineland.com/callrail-adds-call-analytics-integration-with-google-my-business-327889

CallRail is also introducing Google Ads Lead Forms Extension integration. Now marketers and users will be able to get real time data from the lead form extension, plus a better understanding of this information. Data from Google Ads will be available next to the call data and these can be stored indefinitely without difficulty. 

Want more details? Click here: https://martechseries.com/sales-marketing/programmatic-buying/callrails-first-market-google-ads-integration-allows-marketers-capture-analyze-leads-directly-serp/

Bitmoji Series on Snapchat

Snapchat has just launched a new interactive activity on its platform: Bitmoji TV. Due to the growing demand for short, TV-like content within the platform, the company decided to create this new feature that will allow users to watch their custom Bitmoji avatars in their own full-motion cartoon series. 

Discover the new adventures your Bitmoji will embark on here: https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/

That’s it for today! Eager to know more? Join us again for another edition of Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

It’s Google Week on Marketing Updates With Motion Ave! Today’s marketing news is dominated by Alphabet’s web giant! Check out all the news right here. 

Google Ads’ Optimization Score Will Include Display Campaigns

Google has expanded its optimization score feature to include one of the most common campaign types: display, which includes search, shopping, and display ads. As with existing categories, the score uses Google’s algorithm to analyze the features of your ads that it predicts will most improve results.

Want the full story? Click here: https://www.searchenginejournal.com/google-ads-optimization-score-now-includes-display-campaigns/338665/#close

Google Ads To Explain Itself

In this never-before-seen feature, a paid service will explain why it does anything it does to its advertiser customers. Google’s new “See Explanation” feature will help advertisers optimize ads more efficiently, providing specific measures for ad impressions, clicks, and cost. Accepting our ad money and telling us how those ads actually performed? You’re spoiling us rotten, Google!  

Get the explanation here: https://www.seroundtable.com/google-ads-explanations-beta-28643.html

And here:

https://www.searchenginejournal.com/google-ads-to-explain-why-changes-in-performance-occurred/338911/

Chrome To Provide Support for Likes Addiction

In the time it took you to read this sentence, your likes count on one of your Instagram From FACEBOOK posts has probably changed. Back from checking? I bet it changed again. Just kidding! Want to prevent this nightmare scenario from ever happening again? Google Chrome’s new desktop extension displays the number of likes on posts that don’t show them. Bafflingly, advertisers and influencers in several test countries have exploded into fireballs of anxious rage when Instagram from FACEBOOK has hidden their like counts. We can all sleep better tonight.

Protect yourself and your family here: https://www.forbes.com/sites/heatherleighton/2019/12/10/this-chrome-extension-brings-instagram-posts-likes-back/#21ece31c146c

Canva Launches New Video Editing Feature

Canva will ring in the new year with new tools, including a video editing tool that, as always, requires no previous design experience! The company also launched its desktop version and an option focused on Education: Canva for Education.

Learn more here: https://techcrunch.com/2019/12/06/canva-introduces-video-editing-has-big-plans-for-2020/

That’s all for this year! We hope you have a merry Christmas and a Happy New Year full of new marketing news and ads improvements!

Marketing Updates With Motion Ave

A new edition of Marketing Updates with Motion Ave is here! Platform changes, new options, and political controversy top the headlines of the biggest social platforms. Read on to find out more! 

Twitter Could Allow Scheduling Tweet On Web App

Twitter has jumped on the bandwagon of integrating scheduling features directly on their social platform. Twitter could now let you schedule tweets. Until now it had only been possible to schedule tweets on Twitter through TweetDeck and other third-party services such as Hootsuite, Buffer or SproutSocial. However, in recent days Twitter launched a test in which some users will have the ability to schedule tweets directly in the compose window in the web app.

Are you one of the lucky ones? Find out here: https://www.theverge.com/2019/11/20/20974686/twitter-test-tweet-scheduling-main-web-app-tweetdeck-buffer

Facebook Launch Options To Better Control Ad Placement

In 2017 YouTube lost millions of dollars in revenue after brands removed their ads from the platform for fear that their ads would appear alongside hate speech content. To prevent this from happening on its platform, Facebook launched new features that will allow advertisers to have more control over where their ads appear across Facebook’s ad delivery networks.

Get to know the new ad options here: https://www.socialmediatoday.com/news/facebook-adds-new-options-for-brands-to-control-ad-placements/567748/

Google Also Limits Political Advertising

Google also joins the trend and limits in some way the reach of political ads. Unlike Twitter, Google will not ban political ads, but will limit their targeting capacity, in addition to taking action against “demonstrably false claims” that can influence a voter’s voting decision or generate mistrust in the electoral process. For now, political ad targeting will be limited to age and location.

Get to know more here: https://techcrunch.com/2019/11/20/google-limits-political-ad-targeting-and-all-demonstrably-false-claims/

Pinterest To Support Small Businesses This Holiday Season

Pinterest has launched a page exclusively populated with shoppable product pins from a curated list of small US businesses, mostly run by women. With this initiative Pinterest seeks to support this type of business that in their own words offer “something you won’t find at every other box store on the block.”

Organize your holiday gift list here: https://www.bizjournals.com/bizwomen/news/latest-news/2019/11/pinterest-highlightssmall-businesses-for-holiday.html

A new week ends with Marketing Updates With Motion Ave. We look forward to having you here next week to learn more about marketing news and the world of online advertisi

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