Marketing Updates With Motion Ave

News, news and more news on this edition of Marketing Updates with Motion Ave.!  Ads and new features were the most featured topics in this week’s marketing news. 

Want to know more? Read on! 

Protected Markets Now Have Their Own Ad Category

In the US, anti-discrimination laws prohibit targeted advertising on the basis of race, sex, and other categories for employment, housing, and various banking services- a restriction that can bump up against the highly-targeted nature of advertising on Facebook and similar platforms. To keep online advertising in compliance, Facebook has launched new marketing API requirements that assign a new Special Ad Category to advertisers and marketers who manage accounts identified as belonging to one of these protected industries. This update will limit targeting options in this category to prevent discriminatory ads from being launched on the platform.

If your account falls into this or other special categories, click here to learn more:

https://marketingland.com/facebook-marketing-api-to-get-special-ad-category-field-for-housing-employment-credit-advertisers-265640

YouTube Keeps Your Makeup Tutorial From Getting You Sued Into Oblivion

In a new pro-creator move, YouTube has updated its content ID claims policies to protect its creators from excessively aggressive copyright protection. The change prevents copyright owners from using the manual claiming tool to seize ad revenue from YouTubers for small and unintentional “infringements,” defined as  “very short or unintentional uses of music.”

Free yourself here: https://www.socialmediatoday.com/news/youtube-updates-content-id-claim-policies-to-better-protect-creators/561048/

Instagram Wants YOU… In The Fight Against Fake News

Instagram has empowered standard user accounts to flag content they believe is false. Once reported, Instagram will evaluate the user’s feedback and the behavior of the account to verify if a post needs to be reviewed by third-party fact checkers. This could be a great way to crowdsource the overwhelming job of spotting false claims… or it could empower mob rule to censor unpopular views through mass reporting. Remember, kids, subjective truth isn’t the same as fact!

Fight the good fight here: https://www.engadget.com/2019/08/15/instagram-users-can-now-flag-false-content/

FB Movie Ads Will Include Ticket Sale And Reminders

In alliance with US and UK cinemas and ticketing platforms, Facebook launches two new features for movie ads – users can now receive notifications when a movie is released, look up local showtimes, and buy tickets.

Pass the popcorn here: https://www.theverge.com/2019/8/14/20805529/facebook-movie-reminder-ads-fandango-atom-tickets-showtime-amc-regal

No More Accelerated Delivery For Google Ads Search and Shopping Campaigns

Beginning September 17th, you’ll no longer be able to put a rush on search, shopping campaigns and shared budgets. Google has determined that accelerated delivery has no impact on the efficacy of such campaigns, which are generally not limited by budget. Campaigns launched before this date may be run with accelerated delivery until October 1st.

Beat the rush here: https://www.searchenginejournal.com/google-ads-is-switching-search-shopping-campaigns-to-standard-delivery/321763/#close

Are You Relevant on Facebook? Who Knows?

Facebook is eliminating its Relevance Score evaluation of ads in favor of three new metrics intended to offer more meaningful and granular measures of ad quality. Since Relevance Score directly impacted the cost of ads, and the rate at which Facebook would run them, this change is huge- and largely a good thing. It was never directly explained how Relevance Score was calculated, but it was largely a function of predicted ad performance. These new metrics evaluate your ad based on actual trials in three areas: quality, engagement rate, and conversion rate rankings. 

Be the best you can be here: https://www.wordstream.com/blog/ws/2019/03/13/facebook-sunsets-relevance-score

That’s all for a busy week in digital marketing! See you next Friday with more Marketing News With Motion Ave!

Marketing Updates With Motion Ave

Facebook dominates our news updates this week as the social media giant realizes in a panic that it doesn’t have your continuous and undivided attention. Find out about this crisis facing all of us in the world of digital marketing in this week’s issue of Marketing Updates with Motion Ave!

Facebook Afraid You Forgot It Exists, Owns Your Entire Ecosystem

Did you know Facebook is a social networking platform used around the world? Did you know that Instagram and WhatsApp are Facebook properties? Are you sure?

Just in case the question “who’s your daddy?” doesn’t prompt you to loudly exclaim “Facebook” wherever you happen to be, Facebook announces a momentous change to its platforms that will improve the quality of life for users everywhere: Instagram will now be renamed “Instagram From Facebook,” and WhatsApp will be renamed… wait for it… “WhatsApp From Facebook”.

Given Facebook’s rocky relationship with… humanity lately, we’re wondering if permanently wedding the fortunes of its subsidiaries to the brand luster of their parent is an awesome idea. What do you think?

Teach the controversy here: https://mashable.com/article/facebook-to-rename-instagram-whatsapp/ https://time.com/5643028/instagram-whatsapp-from-facebook/

Speaking Of Instagram From Facebook…

Just to remind creators that if they know what’s good for them, Instagram From Facebook is their most “reliable” and profitable option for them, and that it would be a shame if anything happened to their ad campaigns, Facebook From Facebook launches a new feature in its Creator Studio App: Instagram Scheduling. 

In all seriousness, this corrects a previous lack of functionality that was a real waste of time: finally, social managers can schedule posts and IGTV videos from official apps. Until now, this was only possible from a few apps, as Instagram’s API restriction limited other posting options. This opening of access is likely to cure a few headaches in marketing offices around the world.

Rejoice: https://www.socialmediatoday.com/news/facebook-adds-instagram-scheduling-to-creator-studio/560162/

Google Search Not Entertaining Enough? Now It Runs Sideways

The “local pack,” or local results box you get when you search for location-tagged objects, is being redesigned in an effort to be more… interesting? Attractive? Action-packed?

Now, your search results appear below one ad in a scrollable carousel- which fits only one and a half results on the initial page. If you want to see anything past the first result (and see all of the second one, so you know whether “Free Foot” is “Footlong Subs” or something really creepy), you’ll have to scroll.

This can be bad news for SEO, and a lot of businesses that have enjoyed reliably appearing on first-page results are going to have to adapt to regain visibility- if they can.

The announcement, as well as some worrying and advice here: https://searchengineland.com/google-tests-carousel-local-pack-with-ads-included-320225  http://blumenthals.com/blog/2019/08/02/why-brands-should-be-worried-about-the-local-scroll-pack/

Snapchat Instant Create Makes It Easy… Almost TOO Easy

Social platforms aren’t just competing for users, they’re also competing for advertisers- with each platform having unique requirements, marketers don’t have the time or budget to chase every single one. Snapchat just launched its Instant Create Tool, which reduces the work of producing mobile-friendly vertical ads to THREE steps: give a URL, provide or choose an image, and toss that puppy into a template. Entering creative assets will be optional as Instant Create will import images from your website. This vastly widens the field of potential advertisers who can competently create quality ads- which could be a big win for Snapchat.

Snapchat’s official announcement here: https://forbusiness.snapchat.com/blog/introducing-instant-create

More about this new tool: https://techcrunch.com/2019/07/31/snapchat-instant-create/

And that’s all Facebook from Facebook and Friends bring us this week. Stay tuned for next week’s surprises and controversies from Marketing Updates With Motion Ave!

15 Attention-Getting Post Ideas

“Content is king.” It’s still true: the core of any great content marketing strategy should be the effort spent on planning quality social media posts ideas. 

Social media marketing is how you promote your products, acquire leads and future customers, demonstrate authority, increase brand awareness and strengthen your relationship with your customers- often all in one single action. But it’s all for nothing if it isn’t viewed.

A successful content strategy for holding your audience’s attention focuses on several elements: buyer personas, smart goals, and the buyer’s journey.

If you don’t have a strategy yet, don’t worry! We’re here to help. Start with article: How to create a killer content strategy for your business.

Once you have your strategy in place, explore different ways to present your content. That’s often the hardest part! To give you a head start, we’ve developed some social media post ideas that will get your content marketing up and running in the best way. Let’s check them out!

15 Post Ideas For Your Social Media Strategy

No matter which of these ideas you explore, we’d like to start with an interesting fact: visual content is processed fastest by human brain. Incorporating images in a creative and eye-catching way is vital to attracting the interest of users.

Let’s get started!

1. Funny Memes

Memes are some of the most viral content on social media. Using images from trending memes combined with fitting copy that expresses your post idea lends social credit to your message- and it’s entertaining, which makes it even more memorable! 

Take a look at how we employed imagery from a recent meme in a post:

Post ideas with memes

2. Industry Statistics / Infographics

Remember, people take in pictures and images quickly- and recall them longer. Infographics and statistics are a great way to get your content to your audience. 

This gives you the opportunity to combine creative aesthetics with important information. Present brief, summarized facts related to the industry or market of your company or clients. Add relevant images and voilá! You’ll have a perfect post to share. (Don’t forget to cite your sources when you’re making statistical claims- and make sure they’re true!)

3. Tips and How-Tos

Posts with tips build your authority in your industry and give practical advice that may interest your followers. Focus on your buyer personas, what problems they have, and how you can help solve them. Your copy should provide easy-to-follow tips or facts that quickly educate and inform. You don’t have to teach your reader every aspect of a complex idea- just whet their appetite to learn more (from you).

Here’s a delicious example:

4. Industry Updates

Interesting industry news always grabs attention. We all like to keep up with the latest trends, so researching the latest news and presenting it in an entertaining way can provide a massive boost your social platforms. Video news, presented attractively, works especially well!

5. Inspirational Posts (Quote/Advice)

There are two types of inspirational posts that can work on social networks. Quotes from distinguished personalities from your industry or subject, or specific pieces of actionable advice from them. Combined with attractive visuals like portraits and an eye-catching color palette, they’ll make your audience reflect on the subject and come back for more.

6. Videos/GIFs

Video content marketing is one of the most powerful tools for marketers: 85% of the US internet audience watches videos online and 45% of people watch more than an hour of Facebook or YouTube videos a week. This shows the great potential that videos can have for your brand. 

GIFs are another entertaining, engaging medium. They’re easy to digest and are highly shareable. Get your creative side going and make your own versions of any popular gif with the content that you want! Take a look at how simple and fun it can be:

7. Factoids

Fact posts typically introduce a single compelling statistic or fact about your topic. This is a simple  way to present information about the industry. Since the content is usually short, you can play a lot with the visuals and create really cool posts. Check out some of our faves!

      

8. Holiday and Seasonal Content

There’s nothing better than taking advantage of a holiday to stay relevant and gain greater reach. Try to keep your seasonal content relevant to the geographic and cultural demographics of your ads- there aren’t a lot of Christmas celebrations in Mongolia! To get even more bang for your buck, you can combine holiday content with the trending hashtags for the celebrations and stay relevant throughout the season. For one quirky example, look how we “celebrated” #WorldUFODay by teaching readers about sales funnels!

Social Media Post ideas for holidays

9. Personal Photographs

Why post personal images on the social channels of your business? Simple: to humanize your brand. What does that get you? Only the most precious and valuable commodity of the marketing world: your customers’ trust. 

Show your customers that they are interacting with real humans, show them who you are and who they’re working with. In these posts, you can show your whole team or offer content with the friendly face of one of your employees. 

Add your team to social media posts ideas      Add your team to social media posts ideas

10. Blog Post/Case Study Promotion 

Another great way to gain industry authority is to demonstrate your talent and knowledge. Blog posts and case studies are a great way to showcase what you’ve accomplished and to advertise your credentials and portfolio to prospective clients. When promoting articles that highlight your industry success or ability, make them stand out with strong visuals as a first impression.

Case study as social media post idea

11. Product Advertisement

This is the most frequent type of marketing post you’ll find on social media. The frequency of its use varies depending on the industry and the product. When you present your product or service on social channels, do it using all your assets: show photos, images or videos of the final products. This way you’ll promote your services while also gaining your customers’ trust!

12. Behind the scenes shots 

Remember what we said about humanizing your brand and gaining your customers’ trust? Showing behind the scenes views of your business gives your customers the opportunity to get to know your working philosophy. It’s about showing them the day-to-day life of your employees and your company. 

The best way to post this kind of content is through Instagram Stories. Currently, over 500 million accounts use Instagram Stories on a DAILY basis. Consider this strategy if you’re not already using it. 

Get out there and surprise your employees with some candid photos! 

Employee story as post idea

13. Educational posts 

Like facts and tips posts, educational posts seek to provide consumers with more information about products, services or the industry. In some cases you can search for a specific theme and start from there! Just look at this example: 

Social media posts ideas with educational content

14. Repurposed info posts

You should always be looking for ways to squeeze every bit of value out of content you’ve worked hard on. Blog posts typically contain many discrete points of information in one big package. To repurpose them, break it up! Individual salient points from your best-performing blog posts can make great social posts, one-liners, factoids… they can be repurposed into many of the content types listed above. Make sure to freshen up the info with a unique design or image! (Yes! We do have a blog post on how to get the most out of your blog)

Repurpose your content for social media posts ideas

15. Trending Topics

This is the best way to stay current and relevant! Watch for trending topics in industry and popular news, and see how you might connect them to your theme and area of expertise. If so, plan your post idea and get creative! (Quick tip: don’t forget the hashtags!).

Need a demonstration? Here it is (#AvengersEndGame):

Trending topics as social media posts ideas     Trending topics as social media posts ideas

 

Creating quality content that stands out isn’t easy, but now you’ve got no excuse! Consider your audience and how your content will impact them. Don’t forget to add your personal touch to every post- it’s how you’ll stand out from the crowd! 

Have you got a ton of creative ideas, but don’t know how to design? Don’t worry! Get in touch with us- we’ll bring your ideas to life! 

 

 

Sources:

https://influencermarketinghub.com/18-types-of-social-posts-to-keep-your-followers-interested/

https://www.jeffbullas.com/10-types-of-visual-social-media-posts-that-get-shared-like-crazy/

Marketing Updates With Motion Ave

August begins with some interesting developments! In this week’s edition of Marketing Updates with Motion Ave, Facebook, Google and Pinterest all bring quality of life improvements and some new features. 

Search Ads Return To Facebook

Search ads return to Facebook after years of absence. “Search” now appears as an ad placement option on Facebook Ads Manager, allowing you to target specific search terms on the results page of a search on Facebook, just like Google ads. While this seems like a basic and useful option, search behavior on Facebook just isn’t the same as Google; it will require analysis of typical search terms for marketers to make search-based ads advantageous.

Learn more about the return of search ads here: https://www.socialmediatoday.com/news/facebooks-expanded-its-search-ads-availability-to-more-businesses/559783/

Pinterest Launches Mobile Ad Tool

Yet another reason Pinterest is made for mobile- now on the creator’s side. Advertisers can edit and create ad campaigns with a mobile-optimized UI and all the essential options: consolidated targeting, budgets and targeting adjustment, ad pause, and so on. For marketers, now it’s more convenient than ever to always be at work!

Want to know more? Click (but really, let’s face it, tap) here: https://www.searchenginejournal.com/pinterest-marketers-can-now-create-ad-campaigns-on-a-mobile-device/318487/#close

Instant Games Becomes Less Instant

Instant Games has put up its feet in the Facebook Gaming tab, as part of recent updates to declutter Messenger so it can mainly be for, you know, messaging.

Streamline your existence here: https://www.engadget.com/2019/07/26/instant-games-facebook-gaming-tab/

Google Keyword Planner Gets Searchier

Finding the right keywords for your ad campaign can be difficult. This update gives a little smart search-enhanced help, suggesting the most relevant additional keywords to enhance your seed. In addition, website filtering and brand exclusion features will let you filter these suggestions to keep your keyword seed on topic and leave off proprietary terms.

Want to know more about this new update? Click here: https://www.searchenginejournal.com/google-keyword-planner-updated-to-show-the-most-relevant-keyword-ideas/318703/#close

That’s it for today! Want to know more about the world of digital marketing? Follow us! 

Marketing Updates With Motion Ave

Interesting news from Pinterest, Instagram, Twitter and Facebook this week! Don’t miss this issue of Marketing Updates with Motion Ave!

Facebook Mobile News Feed Goes on a Diet

Beginning in August, the aspect ratio of ads and posts displayed on mobile news feeds goes from 2:3 to 4:5 – reducing copy lines from 7 to 3 and shrinking images on posts and ads. Marketers will have to tighten their copy or push audiences to the “see more” prompt to move to bigger real estate.  

Read more about the change here: https://marketingland.com/heads-up-advertisers-facebook-is-shrinking-mobile-news-feed-ad-space-264063

Instagram Institutes Double Secret Probation

Instagram is hardening its conduct policy with a system of escalating interventions. Activities that violate user policy will accumulate warnings- get enough yellow flags in a short enough interval, and you’ll receive a notice that you’re about to be banned. Mess up again during this cooldown period, and you’re outta there. 

An additional update is a formal appeal process; if content was removed in error, Instagram will restore the post and remove the violation from the user’s record.

Maybe just don’t be awful.

Get the story here: https://www.socialmediatoday.com/news/instagram-adds-new-warnings-for-accounts-which-are-close-to-being-banned/559079/

Twitter Reminded That Computers Still Exist, Some People Using Them

Twitter has updated its desktop interface, including importing several of the more useful features from its mobile platform, including relocating the navigation bar to the left side and rolling mobile’s Explore tab into it. Switch profiles without closing your screen, enjoy new color and dark modes, and see all DMs- sent and conversations- in one place. Who needs one of those “smart-phones” now? 

Embrace the goodness: https://www.theverge.com/2019/7/15/20695120/twitter-desktop-redesign-dark-mode-mobile-features

Pinterest Now Diagnoses, Treats Mental Health

Pinterest will now interrupt your regularly-scheduled swiping if it detects that you’re less perky. Searches for terms like “stress quotes,” or “work anxiety” will lead not to charming Pins of ramshackle country homes in Nebraska overlaid with soothing platitudes or to pouting cats in rugby shirts, but to “wellness activities” provided by Brainstorm, the Stanford Lab for Mental Health Innovation, Vibrant Emotional Health and the National Suicide Prevention Lifeline, such as deep-breathing and self-compassion exercises. Features like links to affordable mental health care or therapy chatbots are scheduled for a later release (date unspecified)- and of course, search results that lead to “wellness exercises” absolutely won’t be revealed to a current or future employer, spouse, or private investigator.

Learn more about this innovative and inspiring initiative here: https://techcrunch.com/2019/07/22/pinterest-wellness/

Finally, the social media giants care deeply for our well-being! See you next week for another issue of Marketing Updates with Motion Ave.!

Marketing Updates With Motion Ave

Welcome back to Marketing Updates with Motion Ave! It’s time for more juicy news from the marketing world- this time Google, Youtube, Facebook, Pinterest and Linkedin have all given us something to talk about! 

Shoelace: It’s Like Google+, But Less!

Google creeps back onto the social network battlefield with Shoelace, a new platform that allows people to organize events and activities that users can attend. If you’re thinking “Just like Sched or Doodle (which connects through Google), you’d be WRONG because… what’s that over there? To be fair, there are some social features sprinkled in: add your interests and the app will recommend nearby events, for example. For now, Shoelace is in closed beta in New York. We’ll see if Shoelace lasts long enough to go public or if it dies of disappointment

Learn more about this latest attempt here:

https://www.theverge.com/2019/7/12/20691430/shoelace-google-area-120-event-organizing-new-york-beta

Brace Yourself: You Can Opt Out Of Facebook Targeted Ads

Did you eat a pickle sandwich under your bed with the lights out last night, and now every site is showing you ads for pickles, mayo, and antacid? Don’t answer. Do targeted ads squick yout out? If the answer is yes, you’ll be able to ask FB “how have you so thoroughly invaded my life” with the new option “why am I seeing this”? in all FB ads. Click on it, and you’ll see the specific online actions you took that Facebook told (sold) the advertising company- with the option of disabling all ads from this source! A new section, in Ad Settings will also show you all the different topics and products you’ve been targeted for, and by whom- with the ability to powerfully tweak which of these you want to allow advertisers to use. 

While it’ll be difficult to opt out of every single area of Facebook that uses your personal data to target you, probably its biggest value is in becoming better informed about HOW and WHY you get targeted, so you can opt out of the most egregious things.

Free yourself here: https://www.komando.com/happening-now/580478/opt-out-of-facebook-targeted-ads

YouTube Continues To Woo Content Creators With Better Monetization

Platforms are in a mad rush to befriend streamers that drive traffic; between Facebook and YouTube, it’s reached the level of a streetfight, with each platform throwing every incentive it can afford at content creators to keep them right where they are, driving traffic. Youtube launches a fundraising tool, Super Stickers, for their existing $400-a-minute profitable Super Chat, and Learning Playlist. There’s also new merch, premium emojis and badges, you name it.

The update also includes changes to the site’s copyright infringement tools. Creators will be able to easily remove parts of their videos that are associated with copyright claims- without simply getting the whole thing blocked.

Want to know more? Click on the link: https://techcrunch.com/2019/07/11/youtube-is-giving-creators-more-ways-to-make-money/

Commercial Video Gets A Big Break on Insta

Videos are blowing up on Instagram- searches for videos on trending topics have increased thousands of times over in just the past year! Now, Pinterest has launched a suite of new video tools for businesses, allowing them to upload videos and see them all in one tab, get traffic insights, and schedule content. For now, these tools are only available for business accounts.

Learn more about this video feature here: https://www.searchenginejournal.com/pinterest-rolls-out-a-suite-of-new-video-tools/316087/

LinkedIn Launches 3 New Campaign Objectives

Since LinkedIn launched its new integration with Google Campaign Manager last year, the platform has been looking to constantly upgrade its ads features. This time it added 3 new ad objectives to its campaign manager: brand awareness, website conversions and job applicants. LinkedIn is taking itself seriously as a social marketing ecosystem just like Facebook, and continues to grow into the role.

Get to know more about these ad objectives and their pricing here: https://www.socialmediatoday.com/news/linkedin-upgrades-campaign-manager-with-3-new-objectives/558668/

https://www.linkedin.com/help/lms/answer/103969

That’s it for this week! We look forward to seeing you next week in a new issue of Marketing Updates with Motion Ave. See you soon!

New To Marketing? Here’s a Guide for Creating an Initial Strategy That Will Set Your Business For Success: Part 1

Beginning marketing efforts for a new or existing brand can be quite hard, especially if you don’t know where to start. With so much content that can be found in social media channels, podcasts, websites and pretty much anywhere in the web it’s very easy to get lost. 

That’s why we’ve decided to put together this guide to help you succeed in your marketing journey. The following are the steps we take into consideration when building marketing campaigns for our clients. We’re quite certain that if you do these steps right you will set your business for success! 

1. First And Foremost, Define Your Target Market:

For marketing to pay off, start by understanding who your target market is. Many businesses make the mistake of believing their product or offer is for everyone, but in reality, the better you understand the market segment your ideal customers are in, the more effective marketing will be.  

The best way to define your target market is by understanding why existing customers bought your product. You can use some of these criteria to help organize your findings:

Target Market Strategy

Sources: QuickSprout & Oberlo

Start by gathering general information, and then get as specific as possible. If you sell laptops, for example, are they for children? Students, professionals? Try to narrow down who your product attracts, the problem it solves and who it is solving for; “professionals” is good. “Graphic designers” is better. 

After getting a clear idea of your target market, move on to creating buyer personas. 

Related: The Recipe for Creating Awesome Buyer Personas [Infographic] 

2. Create A SWOT Analysis:

You need to know where your company and brand stands in the market. A SWOT analysis can give you and your team a clear vision of your:

Create a Swot Analysis for an initial strategy

You should also apply SWOT to your competitors: their market share, value proposition, pricing, whether they’re conducting marketing efforts or not, and anything that helps you identify opportunities to leverage your company, reach a higher audience, and- most importantly- how to address your market, which begins when you…  

3. Create Your Elevator Pitch:

The concept of the “elevator pitch” has been growing in popularity because it helps you build a short, concise framework of your business goals. Startups use their elevator pitch to find potential investors and most importantly sell their ideas as should you and your team, this will help everyone get aligned with your product and sales approach.

Your customer should have a very clear idea of the problem your product or service solves in less than 30 seconds. Catching people’s attention gets more difficult by the day; that is why it’s so important for you and your team to efficiently communicate your product/service’s message.  

How do you create an elevator pitch?

  1. Identify the problem or market needs- then, the solution- your idea!
  2. Be straightforward and emotionally compelling in your language – give facts are impactful to your audience.  Make them believe in your cause. 
  3. Know your audience and speak to them personally- address their pain points, and they’ll identify with your offer. 
  4. Identify your product or service – be specific and measurable.
  5. Remember, the point of the elevator pitch is to keep it BRIEF – 30 seconds is a good guideline.

Here’s an example of applying these principles to a great elevator pitch.

“Don’t you hate how lazy and out of shape hamsters are these days? But there aren’t any gyms for small rodents, and personal trainers are expensive. The Ham 2000 is great for hamster moms and dads- a tiny full-body exercise machine they can put right in their hamster cage and get on with their day. Plus, it’s adorable!” 

4. Create A Brand Identity Book And Give Your Brand a Personality:

Most business don’t believe this is an important step in their marketing strategy – not only is it vital, but it’s essential to do it as early in the life of your brand as possible!

If you want your brand to have instant recognition out the door, you need an eye-catching brand personality that conveys your culture and product. 

A brand personality book establishes the consistent rules and principles that will guide your brand identity – for example, a small family of fonts that will always be used, color schemes for product livery or logos, aesthetic guidelines, etc. Visuals are one of the fastest and most instinctive ways humans accept- or reject- new experiences. Give your brand a personality and stay true to it. 

Developing your brand’s personality will not only make sure branding stays consistent across your team, creating it requires you to take a long, thoughtful look at what you want your brand identity to be – and how you want it represented to the world.

5. Create a Website Or  Landing Page:

If your audience can be found online, you need a website or landing page. Period.

First of all let’s start off by understanding the main difference between a website and a landing page. Landing pages are built to drive traffic for a specific marketing campaign,  the main purpose of a landing page is to make the visitors focus on the intent on the page that could for instance be “Schedule a tour to our facilities”, “Purchase THIS product” etc. It should only have content that is specific to the offer, product, or service. A landing page has no distractions and should be designed to convert the user or take them one step down your marketing funnel. 

A website on the other hand is a group of pages designed to help visitors coming to a website and drive the desire to navigate all or most of its content in order to build interest in a product or service.

A great, navigable site is one of the biggest customer trust indicators. Building a great site is challenging, but following these principles will help a lot:

  1. Set a timeline and due date: This is fundamental – if you don’t set a completion timeline, you won’t complete it.
  2. Define the hosting platform: if you have your own developers, great! If not, there are plenty of supported-DIY hosts like Wix, SquareSpaces or Webflow
  3. Have a plan: don’t jump into sitebuilding without design goals.  Will your site have a shopping cart? A Contact Us section? What do you want visitors to see first? 

Start by defining your website’s navigation – main menu and footer. 

  1. Stick to your previous work: Make sure that during the creation of your website you have on your top-of-mind your buyer persona, brand book/personality and your elevator pitch. 
  2. Design: start creating your website’s wireframes – a rough blueprint of your site and page layout. There are plenty of free, online tools to help you build one, but a map on your whiteboard or even pen and paper is fine! Define where you want to place titles, texts, images, call to action buttons and any other expected features.
  3. Create prototypes: Develop and test your prototypes or final design pieces- but always test and preview before you go public! 
  4. Review: The last step is extremely important! Show your final prototypes to a useful sampling of visitors for feedback and bug-hunting: a small group of trusted, existing customers is great for this. Always be open to clear, constructive feedback!
  5. Iterate as necessary. 

Building an initial marketing strategy is way too big a subject to do it justice in just one blog post! In 2 weeks, we’ll dig even deeper into the next steps. Stay tuned!

Does creating a marketing strategy by yourself seem too daunting?  Get in touch with us. We’re passionate about marketing strategy, great advertising, creative content, fun design, and helping people succeed in telling their brand’s story.

Sources: 

Marketing Updates With Motion Ave

Get all the new updates on Facebook, Instagram and Twitter in this new edition of Marketing Updates With Motion Ave.! This week, major social platforms across the Internet step up to greater ethical responsibilities and start polishing their public image:

Facebook Fights Snake Oil Ads

Facebook’s latest news feed algorithm update takes aim at phony health goods, such as weight loss, hair growth, and sexual potency products. No, FB doesn’t want you to be bald, fat, and lonely; these ads are typically from sources selling completely unregulated or outright fraudulent products, often imported with no direct oversight from food or drug agencies. They can be dangerous, even fatal, or just plain expensively useless- Facebook is clearly trying to clean up its image as a refuge for fakes.

Learn more about this fight against misleading ads here: https://bit.ly/2JlMyTM

Instagram AI Protects Your Lunch Money

Instagram is harnessing machine learning to compare outgoing messages to content previously reported by users as abusive. If the AI thinks your message might be bullying, you’ll receive a prompt, “are you sure you want to send this?” This feature intends to reduce abusive behavior by requiring users to pause and check their intentions; since most aggressive behavior online is the result of impulsive outbursts, this might be a subtle but effective weapon against cyberbullying.

Get the full story here: https://bbc.in/2xGu2jL

Facebook Realizes You Can Make Money On It

Facebook hopes to woo content creators from YouTube by offering new ways to quit your real job and spend 14 hours a day in your basement streaming Fortnite and DOTA. Now, in addition to premium subscription options to lock exclusive content behind a paywall, viewers can purchase “Stars,” the token economy that will be used to “tip” content streamers during live streams, which will become real money. 

Shocking news: beginning in 2020, Facebook will take a cut (or, if you like, “vig”) of the earnings from the fan subscription. Thank goodness they’re not neglecting themselves!

Get to know more here: https://www.theverge.com/2019/7/9/20687603/facebook-creators-stars-subscriptions-supporter-groups 

https://techcrunch.com/2019/07/09/facebook-subscription-revenue-share/

Twitter Joins The Hate Speech Fight

Twitter is expanding their code of conduct to penalize users who submit messages that dehumanize others on the basis of religion. Now more than ever language and its malicious use is the focus of social platforms!

Get to know more about this story here: https://blog.twitter.com/en_us/topics/company/2019/hatefulconductupdate.html

That’s it for today! Want to stay even better informed? Follow us on Instagram! See you next week with another issue of Marketing Updates With Motion Ave!

Marketing Updates With Motion Ave

Welcome back for more marketing updates with Motion Ave. Not even the short Facebook, Instagram and Whatsapp outage can stop us from bringing you the best news of the week! 

New Chat Sticker Comes To Instagram

This new addition to the Instagram stickers will allow users to enter a group chat directly from one of your Stories. You’ll be in control of who is allowed in (or not)! There aren’t any immediate applications in marketing- but it’s a great choice for friends who want to start a group conversation on Insta because their moms and grandparents have taken over Facebook.

An ambitious marketer could use this facility in combination with the recent enhanced ad features to provide unparalleled, if labor-intensive, customer service. What do you think?

For more information, click here: https://www.theverge.com/2019/7/2/20679070/instagram-chat-sticker-stories-group-dm

Twitter Realizes Search Results Should Contain Information

Thanks to a recent update, Twitter user searches will now get you more than a name. Now when you search for a user on the platform, you’ll get more information like recent tweets, mutual follows, and trends to decide if it’s worth following that profile. 

Want to know more? https://www.socialmediatoday.com/news/twitter-updates-search-results-with-additional-contextual-info/557911/

Opening A New App Is Hard: Snapchat Brings Us Another Game, “Bitmoji Tennis”

Snapchat’s new multiplayer gaming platform is taking off- needless to say, the platform is thrilled that another user impulse can be indulged without clicking away. They’ve now added “Bitmoji Tennis,” where Snapchat users can compete with friends and randos, with game modes including solo training, one-on-one match challenges, and group challenges. Profanity-laced temper tantrums and public scandals will be available later as premium content.

Prepare yourself for the first match here: https://9to5mac.com/2019/07/01/snapchat-bitmoji-tennis/

WhatsApp Grudgingly Acknowledges Facebook Exists, Instantly Also Becomes A Social Network

The popular Facebook property WhatsApp is giving its parent company a little PDA: a new feature finally lets you share your Whatsapp status on Facebook. Also, the long-awaited fingerprint authentication could finally become a reality on the platform, along with the QR mode that will allow you to easily add contacts by scanning a simple code. These new features make us wonder: is Whatsapp still just a messaging platform, or is it essentially a social media annex of Facebook where more chatting goes on?

Find out more about this news here: https://www.thesun.co.uk/tech/9412231/whatsapp-update-5-exciting-features/

That’s it for today! We look forward to seeing you next week in a new edition of Marketing Updates with Motion Ave.

Marketing Updates With Motion Ave

We’re back with more marketing news! This week Google, Instagram, Twitter, and YouTube gave us plenty to talk about!

Google Tries Social Media Again With Google My Business

Remember Google+? Yeah, most people don’t. The “Facebook for people too old for Facebook” went away last year due to massive security gaps and a general lack of interest, but that doesn’t mean Google still doesn’t want the remaining sliver of that sweet social media marketing pie. New features on Google My Business won’t create a new social platform, but they’ll bring the ability for brands to take social-like actions, such as integrating discounts, stickers, and more customizable images into their Google search presence.

Get the whole story here: https://www.socialmediatoday.com/news/google-adds-more-social-like-options-to-google-my-business-listings/557314/

It’s Still Instagram, but More And Faster And Alive

In the days of the dinosaurs, before CGI, most cartoons were made with “stop motion”- showing a lot of pictures, each slightly different, very quickly to make things appear to move and change. Instagram is bringing the quirky fun of stop-motion without the tedium to Stories: stop motion story mode. Take several shots of an object, and Instagram will bring them together to create a stop motion video, ready to be used in your account.

Check out this upcoming feature here: https://beebom.com/instagram-stop-motion-story/

Never, Ever, Ever, Ever, Ever Read The Comments. Hey, Stop!

It’s hard to deny that YouTube has created a bustling marketplace of ideas in the comments section of its videos, where millions of users from around the world come together to share positive, healthy, mutually supportive messages of love and well-composed insights. 

To help YouTubers remain focused on the extremely important content of their videos and not be distracted by the verbal delights of the comment page, the platform is migrating comments to behind a button, that you’ll have to click to open the scroll. Now you’ll have a few more precious seconds to think about whether you need to share your carefully-worded viewpoints on making 6-figure salaries working from home, just like your cousin.

Read about the first blow struck for world peace here: https://techcrunch.com/2019/06/21/youtube-confirms-a-test-where-the-comments-are-hidden-by-default/

We Found Another Use For Google Cardboard: Looking At 3D

3D technology comes to Google Ads with its new ad display format, “Swirl”. Marketers can now integrate 3D assets into interactive ads, allowing for more immersive online product experiences than ever, and more people walking down the street waving their hands in the air for no apparent reason.

The future is here: https://www.searchenginejournal.com/google-introduces-interactive-ads-with-3d-objects/313029/#close

C’mon Guys, Twitter Lists Is Awesome, Just Give It A Chance 

Lists are a great way to curate your feed and have an overall more organized and intentional Twitter experience, so it’s no surprise that very few people know about or use it. To bring customizable timelines to the forefront, Twitter’s new positioning of Lists would make it possible from a single swipe, instead of buried behind multiple taps. We know how tiring that can be.

Learn more about the new feed modality here: https://www.socialmediatoday.com/news/twitters-looking-to-emphasize-lists-with-new-swipeable-custom-feeds/557629/

That’s all, folks! See you next week for more Marketing Updates with Motion Ave!

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