Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. The features that were released this week could change the marketing game, so don’t miss out on any of these marketing news! 

Instagram Tests Hiding Likes In The US

In order for people to focus more on publishing truly quality content, Instagram decided to start testing a new idea: hiding likes from followers. Now users will start following accounts, not because of their popularity but because of their content. This new feature has already been tested in 7 countries and will finally arrive in the US.

Do you want to know if your likes will be hidden? Click on the link: https://edition.cnn.com/2019/11/11/tech/instagram-likes-going-away/index.html

Google Will Warn Users Of Slow Pages

As a way to encourage publishers to improve the speed of their websites, Google decided to use some small badges that will tell users if a page is slow or not before they decide to click on the link. With this, the company seeks to reward fast websites and provide valuable information for users of the platform.  

Know more here: https://www.searchenginejournal.com/google-chrome-speed-badges/335261/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish

Twitter Will Let You Switch Accounts When Tweeting

It will now be possible to switch accounts directly on twitter when replying to tweets. This functionality was already available in TweetDeck, but now finally arrive to the main app. This will give users the opportunity to perform more actions on the app and manage their multiple accounts more easily. 

Want to know more? Click here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-which-would-enable-you-to-switch-accounts-in/566976/

Google Ads Editor Has Been Updated

In addition to power support app campaigns for engagement and Discovery campaigns, new features were added to the platform such as: shared negative keyword lists, searchable errors, which allows you to search for errors in your campaigns, maximize conversion value for search campaigns and more.

Get to know all the details here: https://www.searchenginejournal.com/google-ads-editor-gets-new-features-support-for-new-campaign-types/334501/

Facebook Expands On-Platform Payments

The Facebook Pay tool now arrives in the US. Facebook’s payment tool now arrives in the United States. This new on-platform payment alternative will offer users the opportunity to purchase products more easily on Facebook, Whatsapp, Instagram and Messenger. You’ll be able to add your preferred payment method only once (not every time you make a purchase), get customer support live, view your payment history and more. 

Know more about this launch here: https://www.socialmediatoday.com/news/facebook-rolls-out-facebook-pay-to-the-us-expanding-on-platform-payments/567164/

That’s it for this week! We hope to see you soon with new Marketing Updates With Motion Ave! 

Marketing Updates With Motion Ave

Welcome to another edition of Marketing Updates With Motion Ave! This week Twitter has given us a lot to talk about, and LinkedIn plans to be social media’s premiere event planner. Let’s get to the news! 

LinkedIn Company Page Tools Helps Work Be Even More Pervasive

LinkedIn launches a suite of new options for company pages to build internal engagement. Business pages can now deploy employee notifications when an update has been published, with the intention of encouraging employees to share these in their own profiles. Sounds spammy? LinkedIn has put a cap on these notifications to keep it essential. 

LinkedIn also introduces company page “kudos” and “team moments,” specific content additions to call out team members, welcome new ones, and share photos of executives playing paintball and doing trust falls in the woods on team-building exercises. (For example.)

Get your copy of the TPS report here: https://www.socialmediatoday.com/news/linkedin-adds-new-tools-for-company-pages-including-employee-notifications/565079/

Listen, You All Know Who We’re Talking About

Twitter has decided that it will penalize “world leaders” who break its rules – by restricting other users. Since deciding not to block or censor controversial content by major political and public figures, Twitter is instead attempting to turn the heat down by leaving content of public interest untouched, but restricting the ability of users to give like, comment or share such content. The important thing is the right people have been held responsible and everything’s great now.

Fight the power here: https://techcrunch.com/2019/10/15/twitter-world-leaders-break-rules/

LinkedIn Launches Events Option for Meet-Ups

LinkedIn competes with Facebook in the event scheduling arena. You’ll have the option to organize event pages with description, date, time and venue. Invitees can be chosen through filters such as location, company, industry, and school, and whether they can invite their own connections. 

Go to the reunion here: https://www.socialmediatoday.com/news/linkedin-launches-events-to-facilitate-professional-meet-ups/565171/

Instagram Will Protect You From Third-Party Apps… Eventually

Instagram is testing a new feature to protect your account from third-party apps you’ve given access to in the past, such as websites for printing photos, dating apps, and tools for making collages by letting you simply remove them from your profile. 

Instagram will determine whether to do a full rollout of this functionality after six months. Whether or not this happens, it represents an increasing demand by social media users for increasing direct control over their content and privacy- and increased transparency about all the places your data goes.

Wish for the future here: https://techcrunch.com/2019/10/16/instagram-will-give-you-more-control-over-your-third-party-apps-in-about-six-months/

“Ephemeral Tweets” – Like Stories, But Twitter, And Less

Twitter is exploring “Ephemeral Tweets,” content that will disappear after a while, like stories. 

Since making content impermanent fixes everything (except it doesn’t), it’s a feature with growing popularity.

A more practical privacy tool in the works is a feature that allows you to restrict the audience that will receive a tweet. If implemented as planned, users will have more direct control over who sees and who participates in their conversations. 

Read more here: https://www.socialmediatoday.com/news/twitter-says-that-its-exploring-ephemeral-tweets-and-the-capability-to-sha/565069/

It’s hard to judge the authenticity, effectiveness, and veracity of the increasing number of community-demanded features the big platforms are bringing- so stay informed. We’ll be waiting for you next week with more Marketing Updates With Motion Ave. 

 

Marketing Updates With Motion Ave

This week Marketing Updates With Motion Ave is loaded with new ads on Instagram, new features on Twitter and a self-destructive message on Whatsapp! Read on to find out more! 

Instagram Tests New AR Ad

Instagram offers new possibilities for retailers through augmented reality. Users with the proper hardware can harness the “try on” format to see what those sunglasses look like on them. Presently, this feature is only available for cosmetics and eyewear products- but the possibilities of allowing direct experiences of a wide range of products, remotely, are obvious.

Try on the future here: https://www.socialmediatoday.com/news/instagrams-now-testing-new-ar-try-on-ads-with-selected-advertisers/564349/

WhatsApp Launches Self-Destructing Messages

It’s become a proverb of our times that what you say online haunts you forever, and is never truly gone. WhatsApp aims to let us make our content a little less permanent. Want to communicate a sensitive message for a limited time? A new feature in development lets you give a specific message a 5 second or 1 hour lifespan (just those two choices for now, for some reason), after which it’s gone forever. 

This message will self-destruct in 30 seconds – read more here: https://www.theverge.com/2019/10/1/20893033/whatsapp-disappearing-messages-beta-self-destruct-privacy-security

Instagram Stops Creepin

The ‘gram has finally kicked the Following Tab to the curb. The feature that went from being a tool to detect models, trends and influencers to monitoring your partner’s every move is gone forever. Good riddance, if you ask us- and given its declining usage statistics, we’ve got plenty of company.

Close the curtains here: https://techcrunch.com/2019/10/07/instagram-is-killing-its-creepy-stalking-feature-the-following-tab/

Twitter Realizes Social Media Needs To Be Faster

Worried you’ll get bored on Twitter? You could go do something healthy while waiting for your feed… nah, just kidding. Twitter’s new “Stream” feature now lets you see tweets as they happen live, updating your timeline in real-time. Thank goodness. We almost had to move over to Facebook for a moment.

Get the whole story here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-to-stream-tweets-in-real-time/564341/

That’s all for this week. Next week we’ll be back with more marketing news that won’t be self-destructing in the near future!

Marketing Updates With Motion Ave

Interesting news from Pinterest, Instagram, Twitter and Facebook this week! Don’t miss this issue of Marketing Updates with Motion Ave!

Facebook Mobile News Feed Goes on a Diet

Beginning in August, the aspect ratio of ads and posts displayed on mobile news feeds goes from 2:3 to 4:5 – reducing copy lines from 7 to 3 and shrinking images on posts and ads. Marketers will have to tighten their copy or push audiences to the “see more” prompt to move to bigger real estate.  

Read more about the change here: https://marketingland.com/heads-up-advertisers-facebook-is-shrinking-mobile-news-feed-ad-space-264063

Instagram Institutes Double Secret Probation

Instagram is hardening its conduct policy with a system of escalating interventions. Activities that violate user policy will accumulate warnings- get enough yellow flags in a short enough interval, and you’ll receive a notice that you’re about to be banned. Mess up again during this cooldown period, and you’re outta there. 

An additional update is a formal appeal process; if content was removed in error, Instagram will restore the post and remove the violation from the user’s record.

Maybe just don’t be awful.

Get the story here: https://www.socialmediatoday.com/news/instagram-adds-new-warnings-for-accounts-which-are-close-to-being-banned/559079/

Twitter Reminded That Computers Still Exist, Some People Using Them

Twitter has updated its desktop interface, including importing several of the more useful features from its mobile platform, including relocating the navigation bar to the left side and rolling mobile’s Explore tab into it. Switch profiles without closing your screen, enjoy new color and dark modes, and see all DMs- sent and conversations- in one place. Who needs one of those “smart-phones” now? 

Embrace the goodness: https://www.theverge.com/2019/7/15/20695120/twitter-desktop-redesign-dark-mode-mobile-features

Pinterest Now Diagnoses, Treats Mental Health

Pinterest will now interrupt your regularly-scheduled swiping if it detects that you’re less perky. Searches for terms like “stress quotes,” or “work anxiety” will lead not to charming Pins of ramshackle country homes in Nebraska overlaid with soothing platitudes or to pouting cats in rugby shirts, but to “wellness activities” provided by Brainstorm, the Stanford Lab for Mental Health Innovation, Vibrant Emotional Health and the National Suicide Prevention Lifeline, such as deep-breathing and self-compassion exercises. Features like links to affordable mental health care or therapy chatbots are scheduled for a later release (date unspecified)- and of course, search results that lead to “wellness exercises” absolutely won’t be revealed to a current or future employer, spouse, or private investigator.

Learn more about this innovative and inspiring initiative here: https://techcrunch.com/2019/07/22/pinterest-wellness/

Finally, the social media giants care deeply for our well-being! See you next week for another issue of Marketing Updates with Motion Ave.!

Marketing Updates With Motion Ave

Get all the new updates on Facebook, Instagram and Twitter in this new edition of Marketing Updates With Motion Ave.! This week, major social platforms across the Internet step up to greater ethical responsibilities and start polishing their public image:

Facebook Fights Snake Oil Ads

Facebook’s latest news feed algorithm update takes aim at phony health goods, such as weight loss, hair growth, and sexual potency products. No, FB doesn’t want you to be bald, fat, and lonely; these ads are typically from sources selling completely unregulated or outright fraudulent products, often imported with no direct oversight from food or drug agencies. They can be dangerous, even fatal, or just plain expensively useless- Facebook is clearly trying to clean up its image as a refuge for fakes.

Learn more about this fight against misleading ads here: https://bit.ly/2JlMyTM

Instagram AI Protects Your Lunch Money

Instagram is harnessing machine learning to compare outgoing messages to content previously reported by users as abusive. If the AI thinks your message might be bullying, you’ll receive a prompt, “are you sure you want to send this?” This feature intends to reduce abusive behavior by requiring users to pause and check their intentions; since most aggressive behavior online is the result of impulsive outbursts, this might be a subtle but effective weapon against cyberbullying.

Get the full story here: https://bbc.in/2xGu2jL

Facebook Realizes You Can Make Money On It

Facebook hopes to woo content creators from YouTube by offering new ways to quit your real job and spend 14 hours a day in your basement streaming Fortnite and DOTA. Now, in addition to premium subscription options to lock exclusive content behind a paywall, viewers can purchase “Stars,” the token economy that will be used to “tip” content streamers during live streams, which will become real money. 

Shocking news: beginning in 2020, Facebook will take a cut (or, if you like, “vig”) of the earnings from the fan subscription. Thank goodness they’re not neglecting themselves!

Get to know more here: https://www.theverge.com/2019/7/9/20687603/facebook-creators-stars-subscriptions-supporter-groups 

https://techcrunch.com/2019/07/09/facebook-subscription-revenue-share/

Twitter Joins The Hate Speech Fight

Twitter is expanding their code of conduct to penalize users who submit messages that dehumanize others on the basis of religion. Now more than ever language and its malicious use is the focus of social platforms!

Get to know more about this story here: https://blog.twitter.com/en_us/topics/company/2019/hatefulconductupdate.html

That’s it for today! Want to stay even better informed? Follow us on Instagram! See you next week with another issue of Marketing Updates With Motion Ave!

Marketing Updates With Motion Ave

Welcome back for more marketing updates with Motion Ave. Not even the short Facebook, Instagram and Whatsapp outage can stop us from bringing you the best news of the week! 

New Chat Sticker Comes To Instagram

This new addition to the Instagram stickers will allow users to enter a group chat directly from one of your Stories. You’ll be in control of who is allowed in (or not)! There aren’t any immediate applications in marketing- but it’s a great choice for friends who want to start a group conversation on Insta because their moms and grandparents have taken over Facebook.

An ambitious marketer could use this facility in combination with the recent enhanced ad features to provide unparalleled, if labor-intensive, customer service. What do you think?

For more information, click here: https://www.theverge.com/2019/7/2/20679070/instagram-chat-sticker-stories-group-dm

Twitter Realizes Search Results Should Contain Information

Thanks to a recent update, Twitter user searches will now get you more than a name. Now when you search for a user on the platform, you’ll get more information like recent tweets, mutual follows, and trends to decide if it’s worth following that profile. 

Want to know more? https://www.socialmediatoday.com/news/twitter-updates-search-results-with-additional-contextual-info/557911/

Opening A New App Is Hard: Snapchat Brings Us Another Game, “Bitmoji Tennis”

Snapchat’s new multiplayer gaming platform is taking off- needless to say, the platform is thrilled that another user impulse can be indulged without clicking away. They’ve now added “Bitmoji Tennis,” where Snapchat users can compete with friends and randos, with game modes including solo training, one-on-one match challenges, and group challenges. Profanity-laced temper tantrums and public scandals will be available later as premium content.

Prepare yourself for the first match here: https://9to5mac.com/2019/07/01/snapchat-bitmoji-tennis/

WhatsApp Grudgingly Acknowledges Facebook Exists, Instantly Also Becomes A Social Network

The popular Facebook property WhatsApp is giving its parent company a little PDA: a new feature finally lets you share your Whatsapp status on Facebook. Also, the long-awaited fingerprint authentication could finally become a reality on the platform, along with the QR mode that will allow you to easily add contacts by scanning a simple code. These new features make us wonder: is Whatsapp still just a messaging platform, or is it essentially a social media annex of Facebook where more chatting goes on?

Find out more about this news here: https://www.thesun.co.uk/tech/9412231/whatsapp-update-5-exciting-features/

That’s it for today! We look forward to seeing you next week in a new edition of Marketing Updates with Motion Ave.

Marketing Updates With Motion Ave

We’re back with more marketing news! This week Google, Instagram, Twitter, and YouTube gave us plenty to talk about!

Google Tries Social Media Again With Google My Business

Remember Google+? Yeah, most people don’t. The “Facebook for people too old for Facebook” went away last year due to massive security gaps and a general lack of interest, but that doesn’t mean Google still doesn’t want the remaining sliver of that sweet social media marketing pie. New features on Google My Business won’t create a new social platform, but they’ll bring the ability for brands to take social-like actions, such as integrating discounts, stickers, and more customizable images into their Google search presence.

Get the whole story here: https://www.socialmediatoday.com/news/google-adds-more-social-like-options-to-google-my-business-listings/557314/

It’s Still Instagram, but More And Faster And Alive

In the days of the dinosaurs, before CGI, most cartoons were made with “stop motion”- showing a lot of pictures, each slightly different, very quickly to make things appear to move and change. Instagram is bringing the quirky fun of stop-motion without the tedium to Stories: stop motion story mode. Take several shots of an object, and Instagram will bring them together to create a stop motion video, ready to be used in your account.

Check out this upcoming feature here: https://beebom.com/instagram-stop-motion-story/

Never, Ever, Ever, Ever, Ever Read The Comments. Hey, Stop!

It’s hard to deny that YouTube has created a bustling marketplace of ideas in the comments section of its videos, where millions of users from around the world come together to share positive, healthy, mutually supportive messages of love and well-composed insights. 

To help YouTubers remain focused on the extremely important content of their videos and not be distracted by the verbal delights of the comment page, the platform is migrating comments to behind a button, that you’ll have to click to open the scroll. Now you’ll have a few more precious seconds to think about whether you need to share your carefully-worded viewpoints on making 6-figure salaries working from home, just like your cousin.

Read about the first blow struck for world peace here: https://techcrunch.com/2019/06/21/youtube-confirms-a-test-where-the-comments-are-hidden-by-default/

We Found Another Use For Google Cardboard: Looking At 3D

3D technology comes to Google Ads with its new ad display format, “Swirl”. Marketers can now integrate 3D assets into interactive ads, allowing for more immersive online product experiences than ever, and more people walking down the street waving their hands in the air for no apparent reason.

The future is here: https://www.searchenginejournal.com/google-introduces-interactive-ads-with-3d-objects/313029/#close

C’mon Guys, Twitter Lists Is Awesome, Just Give It A Chance 

Lists are a great way to curate your feed and have an overall more organized and intentional Twitter experience, so it’s no surprise that very few people know about or use it. To bring customizable timelines to the forefront, Twitter’s new positioning of Lists would make it possible from a single swipe, instead of buried behind multiple taps. We know how tiring that can be.

Learn more about the new feed modality here: https://www.socialmediatoday.com/news/twitters-looking-to-emphasize-lists-with-new-swipeable-custom-feeds/557629/

That’s all, folks! See you next week for more Marketing Updates with Motion Ave!

Marketing Updates With Motion Ave

…we’re back with marketing updates in a week full of controversy and cool new features! Want to know more? Read on!

#DeleteBreakupFacebook

A chant has been spreading across Big Tech regulation advocates: break up Facebook. Among those calling for the dismantling of the technology giant is Facebook co-founder Chris Hughes.

It seems like Facebook’s many missteps in the past year, and a growing concern about the social harm caused by the platform, have finally taken their toll. Politicians have finally entered the fray, branding Facebook a dangerous monopoly in the “attention economy” and a threat to democracy, journalism, bee populations in the southern hemisphere, and waistlines.

What do you think? Should Facebook be split into several independent corporations, governing Instagram, WhatsApp, and Messenger each separately from the social media platform? Would Facebook’s past sins have been avoidable with more competition and regulation?

Read more about the subject here: https://slate.com/technology/2019/05/facebook-break-up-antitrust-instagram-whatsapp-hughes-how.html

How Did Healthy Dishes Happen? Lyrics Sticker Saves Us All

Hold me closer, Tony Danza. Back in dinosaur times, our parents would read the lyrics to songs on these things called “liner notes” on the big, plastic plates that held less music than the cheapest thumb drive on Amazon. Instagram has made adding music to Instagram Stories an even better experience with a new feature: the Lyrics Sticker. This new option displays the lyrics of the song playing in your Story over the video.

Want to know more about this cool feature? Click here: https://www.businesstoday.in/technology/top-story/instagram-stories-testing-lyrics-stickers-feature-facebook/story/345833.html

Retweet With More Than Words

Twitter has made retweeting a lot more functional with one easy addition: the ability to attach not only words but also photos, GIFs and videos. Speechless? Make the most of this option to express your someone else’s vitally important thoughts!  

Read more here: https://techcrunch.com/2019/05/06/twitter-gives-retweets-an-upgrade/

@Shop Account On Instagram

We recently reported on the super-convenient feature letting you make in-app purchases on Instagram. Now there’s a catalog so you can navigate through the different products you can find across the app and buy instantly. This curated shop account showcases product posts of brands and creators that are of interest to the community.

Know more about it here: https://instagram-press.com/blog/2019/05/09/shop/

That’s it for this week, folks! See you next friday for more marketing news!

 

Four Ways to Master Customer Service for Our Brand

customer service complaint twitter marketing

In the age of social media, customers have all the power. In the good old days, when a customer wanted to complain, they would speak with the manager, or call the 1-800 number on the back of the box. Today, they reach for their smartphone and @the brand while they vent on Social Media. This can be very dangerous for brands, especially as it can trigger a snowball of replies from other customers, causing irreparable damage.

According to SproutSocial, 34.5% of surveyed customers use social media to communicate with brands. This outpaces traditional channels, such as the 1-800 number (16.1%) and person-to-person interaction (just 5.3%). Unfortunately, most brands aren’t as proactive in answering customers’ inquiries in a timely manner – While consumers expect to receive an answer within 4 hours of posting, brands take, on average, 10 hours to reply. This very likely means that most marketing departments are underestimating the power of social media.

How can brands open communication?

It’s possible for brands to create protocols or procedures for tracking conversations around them, and tackle negative feedback as soon as possible. Below, you can see four top tips to confront complaints and bring efficient customer support to your clients.

1. Keep a separate account dedicated to customer service: Another insight from SproutSocial is that brands post an average of 23 promotional messages for every 1 response. A customer may feel discouraged upon seeing the brand’s active posting and lack of response to their complaint.

A way to beat this is to keep a separate handle dedicated solely to customer service, and redirect unhappy users (immediately) to it; not to get rid of them, but to improve response times.

A good example of this is Microsoft: in addition to their regular channel (@microsoft), they have a dedicated account for customer service – @MicrosoftHelps. Besides tending to customers’ issues, they also tweet helpful tips and how-to’s for their products.

Microsoft customer service complaint twitter marketing windows

2. Gather all the necessary information: Something worse than ignoring complaints is replying with mistaken or unhelpful information. Customer support teams must have access to all the facts, in order to give the best answer possible.

Companies like American Airlines (@AmericanAir) rely on this type of strategy to address travel inconveniences such as: lost baggage, delays, and cancellations. Reaching out to customers ASAP and keeping the conversation via Direct Message (especially when it comes to sensitive data) is crucial to reducing the traveler’s stress levels and overcome the (figurative) bump in the road.

customer service American Airlines twitter marketing complaint

3. Set up “business” hours: The human touch that is necessary in social media also affects community managers and analysts. For some brand categories, it’s not realistic to have a 24/7 situation room for complaints. It’s valid to define business hours for your customer service account, just remember to list them in your bio, in order to set customers’ expectations.

American Express’ customer care channel, @AskAmex, not only displays the account’s working hours, it also directs customers to their website for after hours service, and, very nicely, announces the beginning and the end of their work day with corresponding tweets.

customer service american express amex twitter marketing complaints

4. You are a human being. Act like one: Just as we despise robotic answers in a customer service hotline, copy-pasting replies may be convenient in a crisis, but it displays lack of empathy and tone-deafness.

Brands such as UPS (@UPSHelp) understand this. Having their representatives “sign” every reply with their initials, reminds customers that there is a human being handling the request on the other side.

UPS customer service twitter marketing complaints

In conclusion

No brand is immune to mistakes in the trenches, and suppressing bad comments is refusing to listen and learn, which is fatal in the long run. The sooner your marketing team develops a great strategy for customer service, the better. Listening and learning from our customers will always pay off.

Emojis: Making marketing fun, one ???? at a time

Emojis, those lovely yellow Unicode fellas, have evolved from being the perfect complement for our text or Whatsapp message, to becoming the hottest tool to catch the eyes of Millennials and Generation Z everywhere. It’s simple to see why: they’re simple, universally understood and can replace words and feelings with a single tap (or many repetitive taps, if get too excited). Read more

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