Marketing Updates With Motion Ave

Welcome to a new issue of Marketing Updates With Motion Ave. The social media giants put fake news in their crosshairs ahead of the 2020 U.S. Census and elections, and new features abound! 

IGTV Hopes You’ll Do More If You’re Paid

Instagram is finally proposing monetization of IGTV! To encourage creators to generate higher quality content, the Instagram Partner Program would allow them to earn ad money, with a model similar to Facebook Watch.

Get ready to monetize: https://techcrunch.com/2020/02/06/igtv-ads/

Facebook Has That Thing You Wanted

Want to know about price drops, back in stocks, and other ecommerce alerts? Facebook has launched One Time Notification API Messenger, allowing businesses to send a follow-up message to users who have requested to be notified. Merchants can set a variety of notifications- visitors opt in themselves. 

Learn more about this new API here: https://www.socialmediatoday.com/news/facebook-adds-one-time-notification-api-to-messenger-for-business/571725/

New Video Trimming Tool For Instagram

Instagram continues to up its game against video content rivals with a potential video trimming tool for Stories. The new feature would allow users to cut and edit videos directly on the platform, speeding up the process of editing and uploading videos to stories.  

Want all the details? Click here: https://marketingland.com/social-shorts-instagram-tests-new-stories-trimming-tool-whatsapp-hits-2b-users-pinterest-to-verify-merchants-276108

Twitter Fights Census Misinformation

In order to make it easier for users to find information from reliable and verified sources, Twitter is working on further measures to detect and eliminate misinformation related to the 2020 US Census. Twitter has promised collaboration with the U.S. Census Bureau to determine effective measures to reduce misleading information about the survey. Twitter also plans to activate its election integrity policy for this event.

Learn more about Twitter’s measures against misinformation here: https://www.socialmediatoday.com/news/twitter-outlines-measures-to-detect-and-remove-misinformation-relating-to-t/572125/

Facebook Partners With Reuters For Fact Checking

As the US presidential elections approach, Reuters has formed an alliance with Facebook to verify the authenticity of photos, videos, news, headlines that are published on the platform. This does not mean that all published content will be directly checked; Reuters’ team will focus specifically on Facebook’s US audience.

The objective of this partnership is to offer Facebook Reuter’s understanding of key fact-checking principles. 

Get the truth here: 

https://www.socialmediatoday.com/news/facebook-expands-fact-checking-efforts-in-new-partnership-with-reuters/572235/

And it’s the end of a week full of great (verified) news and new features. We hope to see you in another edition of Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Today in Marketing Updates with Motion Ave, the call and form tracking platform CallRail brings us exciting integrations that will up your game. Meanwhile, Facebook and Snapchat make changes to their platforms. Discover it all here! 

Facebook Shuts Down Mobile Web Placements And In-stream Placements 

As of April 11, Facebook Audience Network will no longer receive ad requests for mobile web and in-stream placements, and no bid requests after this date will be accepted. Their decision is based on current partner demands that include the development of other formats across mobile apps.

Will this change affect you? Learn more: https://www.facebook.com/help/publisher/645132129564436

https://www.adweek.com/digital/facebook-audience-network-will-no-longer-offer-mobile-web-and-in-stream-placements/

CallRail Launches Analytics Integrations With Google

CallRail, a call tracking intelligence company, launched a new integration with Google My Business that will allow users to better analyze call insights on the platform. With this integration you’ll be able to know if a call was answered, and if it was generated from the desktop or mobile version. Now, call insights will no longer be a limitation at GMB!

Find out what other metrics you can analyze here: 

https://searchengineland.com/callrail-adds-call-analytics-integration-with-google-my-business-327889

CallRail is also introducing Google Ads Lead Forms Extension integration. Now marketers and users will be able to get real time data from the lead form extension, plus a better understanding of this information. Data from Google Ads will be available next to the call data and these can be stored indefinitely without difficulty. 

Want more details? Click here: https://martechseries.com/sales-marketing/programmatic-buying/callrails-first-market-google-ads-integration-allows-marketers-capture-analyze-leads-directly-serp/

Bitmoji Series on Snapchat

Snapchat has just launched a new interactive activity on its platform: Bitmoji TV. Due to the growing demand for short, TV-like content within the platform, the company decided to create this new feature that will allow users to watch their custom Bitmoji avatars in their own full-motion cartoon series. 

Discover the new adventures your Bitmoji will embark on here: https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/

That’s it for today! Eager to know more? Join us again for another edition of Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Welcome to a new edition of Marketing Updates With Motion Ave! Google dominates the headlines this week, from new tech to phaseouts! Curious? Read on!  

Parallel Tracking Now Mandatory For Google Ads

As of March 31, all Google Ads using video must incorporate parallel tracking. This function prevents slowdowns for users by causing their browsers to handle data requests from click measurement providers in the background, while they can get straight to (and through) the ads. Parallel tracking is already mandatory for Search, Shopping, and Display campaigns.

Get the details here: https://ppc.land/parallel-tracking-for-video-campaigns-to-become-mandatory-in-google-ads/

Bid And Budget Simulators Come To Google Smart Bidding

Bid simulator support will now be available for one specific smart bidding strategy: Target ROAS (return on ad spend) bid strategy. This feature creates simulations using activity across the web from the past 7 days to test such adjustments as higher targets and budgets. While it’s not psychic, this kind of pattern analysis is an unprecedented insight to help marketers budget and price.

Change the future here: 

https://www.searchenginejournal.com/google-ads-introduces-bid-simulator-support-for-smart-bidding/343323/

R.I.P. Chrome Apps: 2013-2022

Chrome apps are on death row- support ends for all desktop OSes by the end of this year, and Chrome OS gives the boot in 2022. While some of the community is undoubtedly displeased, this move doesn’t signal a wholesale elimination of independent and open-source development: Chrome Extensions aren’t going anywhere.

Get to know all about the phase out process here: https://blog.chromium.org/2020/01/moving-forward-from-chrome-apps.html

https://www.pcworld.com/article/3514529/google-will-wind-down-chrome-apps-starting-in-june.html

No, Seriously, No Cookies: We Mean It This Time

Chrome is going on a deeper diet than just cutting Apps- Google has announced plans to end support for third-party cookies within two years. Assuming they follow through, this represents major action on Google’s public sentiments of committing to greater privacy. If implemented as thoroughly as Google promises, this will be a cataclysmic change for digital marketers- one of the core sources of user data and activity metrics will go entirely dark.

Prepare for the analytics apocalypse here:   https://techcrunch.com/2020/01/14/google-wants-to-phase-out-support-for-third-party-cookies-in-chrome-within-two-years/

That’s it for Google week! Join us next time to find out what Google and the other big names will bring to the digital marketing world!

Marketing Updates With Motion Ave

It’s Google Week on Marketing Updates With Motion Ave! Today’s marketing news is dominated by Alphabet’s web giant! Check out all the news right here. 

Google Ads’ Optimization Score Will Include Display Campaigns

Google has expanded its optimization score feature to include one of the most common campaign types: display, which includes search, shopping, and display ads. As with existing categories, the score uses Google’s algorithm to analyze the features of your ads that it predicts will most improve results.

Want the full story? Click here: https://www.searchenginejournal.com/google-ads-optimization-score-now-includes-display-campaigns/338665/#close

Google Ads To Explain Itself

In this never-before-seen feature, a paid service will explain why it does anything it does to its advertiser customers. Google’s new “See Explanation” feature will help advertisers optimize ads more efficiently, providing specific measures for ad impressions, clicks, and cost. Accepting our ad money and telling us how those ads actually performed? You’re spoiling us rotten, Google!  

Get the explanation here: https://www.seroundtable.com/google-ads-explanations-beta-28643.html

And here:

https://www.searchenginejournal.com/google-ads-to-explain-why-changes-in-performance-occurred/338911/

Chrome To Provide Support for Likes Addiction

In the time it took you to read this sentence, your likes count on one of your Instagram From FACEBOOK posts has probably changed. Back from checking? I bet it changed again. Just kidding! Want to prevent this nightmare scenario from ever happening again? Google Chrome’s new desktop extension displays the number of likes on posts that don’t show them. Bafflingly, advertisers and influencers in several test countries have exploded into fireballs of anxious rage when Instagram from FACEBOOK has hidden their like counts. We can all sleep better tonight.

Protect yourself and your family here: https://www.forbes.com/sites/heatherleighton/2019/12/10/this-chrome-extension-brings-instagram-posts-likes-back/#21ece31c146c

Canva Launches New Video Editing Feature

Canva will ring in the new year with new tools, including a video editing tool that, as always, requires no previous design experience! The company also launched its desktop version and an option focused on Education: Canva for Education.

Learn more here: https://techcrunch.com/2019/12/06/canva-introduces-video-editing-has-big-plans-for-2020/

That’s all for this year! We hope you have a merry Christmas and a Happy New Year full of new marketing news and ads improvements!

3 Fundamental Facebook Ads Strategies For eCommerce You Need To Know

This year, the total value of global retail eCommerce is expected to reach $3.45 trillion– and most online retailers are reaching  these sales heights with Facebook Ads. 

Facebook, a platform with 2.41 billion monthly active users, recently reported that they had 6 million advertisers on its platform in Q4 2019. 

If you’re not advertising on Facebook, you’re missing a great opportunity to create brand awareness and boost your sales. Last year, I wrote a blog post with 15 essential Facebook Ads strategies for eCommerce. Since the world’s largest social media platform is continually changing, I’ve decided to update this essential information with the 3 fundamental strategies for eCommerce you need to know to start taking advantage of this money-making machine. 

1. Install Conversion Tracking Pixel

Installing a conversion tracking pixel on your website is the very first thing you should do when you start advertising on Facebook. 

The Facebook pixel is a piece of code that you copy from Facebook and paste on your website. It tracks the behavior of visitors to your website: product page visits, add to cart, purchases, and more. This data allows you to optimize your campaigns, build better audiences, and retarget people that have interacted with your brand. 

To create your Facebook pixel, follow these steps:

  • Login in to your Business Manager account
  • Go to your Pixels tab in Events Manager 
  • Click “Create a Pixel”
  • Click “Create” in the box that appears to finish creating your pixel

Facebook Pixel

Next, add Pixel to your site: 

  • Go to your website’s code and find the header of your website
  • Copy the entire code that you created on Business Facebook and paste it in the header of your website. Paste the code at the bottom of the header section, just above the closing head tag.
  • Click “Send Test Traffic” after placing the code on your website to make sure Pixel working properly. If your status says “Active”, your base code has been installed correctly. This can take several minutes to update.

You can also send the instructions to your developer, or if you’re using a partner integration like Google Tag Manager, you can connect your account in Business Manager and follow the onscreen instructions to connect your Pixel to your website.

Related: 5 Reasons Why We Love The Facebook Pixel (And You Should, Too!)

2. Use Dynamic Ads

This is the highest ROI strategy to use on Facebook Ads for eCommerce. 

Instead of individually creating ads for each product, dynamic ads allow you to create an ad template that will use the information you upload to a product catalog with your product’s images and details. 

Your campaign will use the information tracked in your Facebook Pixel to show ads to people who have already expressed an interest in your business or a specific product. 

The best part? Even though you have a vast catalog of products, the ads will be personalized and relevant to your audience. 

Dynamic ads can not only be used to retarget people who have taken actions on your website, but you can also target broad audiences to reach people who haven’t heard from you yet. Facebook calls this “product recommendations.” These recommendations can include products already viewed by a person on your website, popular products on your catalog, and products that similar people to your audience interacted with. 

To set up your dynamic ads, follow these steps:

Step 1: Set up your Facebook Pixel and Conversion Events

  • After installing your Facebook pixel, you need to set up your conversions events, which are specific actions visitors take on your site. You must select the conversion events that best apply to you, for example:
    • Add ViewContent events to all product pages.
    • Add AddToCart events to either your shopping cart pages and/or buttons that allow people to add items to carts.
    • Add Purchase events to purchase or confirmation pages.
  • Then, select either product IDs or product group IDs on your events to match individual products viewed on a website separately, such as showing an ad for a product that comes in multiple colors in one specific color choice.
  • Associate your Facebook Pixel or events to your catalog to show products based on customer behavior.

Step 2: Build your catalog

  • In your Business Manager account, go to Catalog Manager to create your catalog, which is the inventory of products that you want to advertise on Facebook. Keep in mind that you need to keep your catalog up to date and make sure every product has a unique identifier.

Build Catalog

Step 3: Create products sets from your catalog

  • From your inventory, you need to create a group of items that will allow you to control your bids and the items that appear in your ads. The product sets can be organized by product category, price range, markdown, or promotional price or theme. 

Now that you’re ready with your dynamic ads, you can use multi-product ads, like carousels, to reach your audience with multiple products in a single ad.

Related: Getting The Most From Facebook Dynamic Ads

3. Run Retargeting Campaigns

Did you know that on average 72% of online shoppers abandon their carts without buying a product? And only 8% of them will come back. Shocking, right?

For these reasons, one of the most essential strategies for eCommerce on Facebook ads is to run retargeting campaigns. This strategy will help you to show your products to website visitors that view a product or added to cart but didn’t complete a purchase, and also helps you to cross-sell and upsell additional products. 

To create retargeting campaigns, yes, you guessed it, you’ll also need your Facebook Pixel. Thanks to the data it collects, you can create custom audiences with segments of people who already have a relationship or interacted with your business: website visitors, video views, consumers who engaged with your Facebook page or Instagram business profile, and much more.

To build these audiences, follow these steps:

  • Go to Audiences on Business Manager
  • Select Create Audience and then Custom Audience
  • Select the source of your audience
  • Follow the instructions based on the source

Retargeting Campaigns

To maximize the return of your retargeting campaigns, offer coupons and discounts. This way, you’ll entice your visitors to come back to your website and finish their purchases. 

Related: Getting Smart With Targeting On Facebook Ads, For Beginners

Conclusion:

These three strategies are fundamental to making the most of your eCommerce presence. Using them will increase the probability of visitors completing sales and taking more advantage of your ads, improving your ROI.

We hope you find these strategies helpful! Want a team of Facebook ads experts to take it from here? Drop us a line. We’d love to take the hard work off your hands, and help your eCommerce get on the right track! 

 

Sources:

Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. The features that were released this week could change the marketing game, so don’t miss out on any of these marketing news! 

Instagram Tests Hiding Likes In The US

In order for people to focus more on publishing truly quality content, Instagram decided to start testing a new idea: hiding likes from followers. Now users will start following accounts, not because of their popularity but because of their content. This new feature has already been tested in 7 countries and will finally arrive in the US.

Do you want to know if your likes will be hidden? Click on the link: https://edition.cnn.com/2019/11/11/tech/instagram-likes-going-away/index.html

Google Will Warn Users Of Slow Pages

As a way to encourage publishers to improve the speed of their websites, Google decided to use some small badges that will tell users if a page is slow or not before they decide to click on the link. With this, the company seeks to reward fast websites and provide valuable information for users of the platform.  

Know more here: https://www.searchenginejournal.com/google-chrome-speed-badges/335261/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish

Twitter Will Let You Switch Accounts When Tweeting

It will now be possible to switch accounts directly on twitter when replying to tweets. This functionality was already available in TweetDeck, but now finally arrive to the main app. This will give users the opportunity to perform more actions on the app and manage their multiple accounts more easily. 

Want to know more? Click here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-which-would-enable-you-to-switch-accounts-in/566976/

Google Ads Editor Has Been Updated

In addition to power support app campaigns for engagement and Discovery campaigns, new features were added to the platform such as: shared negative keyword lists, searchable errors, which allows you to search for errors in your campaigns, maximize conversion value for search campaigns and more.

Get to know all the details here: https://www.searchenginejournal.com/google-ads-editor-gets-new-features-support-for-new-campaign-types/334501/

Facebook Expands On-Platform Payments

The Facebook Pay tool now arrives in the US. Facebook’s payment tool now arrives in the United States. This new on-platform payment alternative will offer users the opportunity to purchase products more easily on Facebook, Whatsapp, Instagram and Messenger. You’ll be able to add your preferred payment method only once (not every time you make a purchase), get customer support live, view your payment history and more. 

Know more about this launch here: https://www.socialmediatoday.com/news/facebook-rolls-out-facebook-pay-to-the-us-expanding-on-platform-payments/567164/

That’s it for this week! We hope to see you soon with new Marketing Updates With Motion Ave! 

Marketing Updates With Motion Ave

This week Marketing Updates With Motion Ave is loaded with new ads on Instagram, new features on Twitter and a self-destructive message on Whatsapp! Read on to find out more! 

Instagram Tests New AR Ad

Instagram offers new possibilities for retailers through augmented reality. Users with the proper hardware can harness the “try on” format to see what those sunglasses look like on them. Presently, this feature is only available for cosmetics and eyewear products- but the possibilities of allowing direct experiences of a wide range of products, remotely, are obvious.

Try on the future here: https://www.socialmediatoday.com/news/instagrams-now-testing-new-ar-try-on-ads-with-selected-advertisers/564349/

WhatsApp Launches Self-Destructing Messages

It’s become a proverb of our times that what you say online haunts you forever, and is never truly gone. WhatsApp aims to let us make our content a little less permanent. Want to communicate a sensitive message for a limited time? A new feature in development lets you give a specific message a 5 second or 1 hour lifespan (just those two choices for now, for some reason), after which it’s gone forever. 

This message will self-destruct in 30 seconds – read more here: https://www.theverge.com/2019/10/1/20893033/whatsapp-disappearing-messages-beta-self-destruct-privacy-security

Instagram Stops Creepin

The ‘gram has finally kicked the Following Tab to the curb. The feature that went from being a tool to detect models, trends and influencers to monitoring your partner’s every move is gone forever. Good riddance, if you ask us- and given its declining usage statistics, we’ve got plenty of company.

Close the curtains here: https://techcrunch.com/2019/10/07/instagram-is-killing-its-creepy-stalking-feature-the-following-tab/

Twitter Realizes Social Media Needs To Be Faster

Worried you’ll get bored on Twitter? You could go do something healthy while waiting for your feed… nah, just kidding. Twitter’s new “Stream” feature now lets you see tweets as they happen live, updating your timeline in real-time. Thank goodness. We almost had to move over to Facebook for a moment.

Get the whole story here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-to-stream-tweets-in-real-time/564341/

That’s all for this week. Next week we’ll be back with more marketing news that won’t be self-destructing in the near future!

Marketing Updates With Motion Ave

Welcome back for more marketing updates with Motion Ave. Not even the short Facebook, Instagram and Whatsapp outage can stop us from bringing you the best news of the week! 

New Chat Sticker Comes To Instagram

This new addition to the Instagram stickers will allow users to enter a group chat directly from one of your Stories. You’ll be in control of who is allowed in (or not)! There aren’t any immediate applications in marketing- but it’s a great choice for friends who want to start a group conversation on Insta because their moms and grandparents have taken over Facebook.

An ambitious marketer could use this facility in combination with the recent enhanced ad features to provide unparalleled, if labor-intensive, customer service. What do you think?

For more information, click here: https://www.theverge.com/2019/7/2/20679070/instagram-chat-sticker-stories-group-dm

Twitter Realizes Search Results Should Contain Information

Thanks to a recent update, Twitter user searches will now get you more than a name. Now when you search for a user on the platform, you’ll get more information like recent tweets, mutual follows, and trends to decide if it’s worth following that profile. 

Want to know more? https://www.socialmediatoday.com/news/twitter-updates-search-results-with-additional-contextual-info/557911/

Opening A New App Is Hard: Snapchat Brings Us Another Game, “Bitmoji Tennis”

Snapchat’s new multiplayer gaming platform is taking off- needless to say, the platform is thrilled that another user impulse can be indulged without clicking away. They’ve now added “Bitmoji Tennis,” where Snapchat users can compete with friends and randos, with game modes including solo training, one-on-one match challenges, and group challenges. Profanity-laced temper tantrums and public scandals will be available later as premium content.

Prepare yourself for the first match here: https://9to5mac.com/2019/07/01/snapchat-bitmoji-tennis/

WhatsApp Grudgingly Acknowledges Facebook Exists, Instantly Also Becomes A Social Network

The popular Facebook property WhatsApp is giving its parent company a little PDA: a new feature finally lets you share your Whatsapp status on Facebook. Also, the long-awaited fingerprint authentication could finally become a reality on the platform, along with the QR mode that will allow you to easily add contacts by scanning a simple code. These new features make us wonder: is Whatsapp still just a messaging platform, or is it essentially a social media annex of Facebook where more chatting goes on?

Find out more about this news here: https://www.thesun.co.uk/tech/9412231/whatsapp-update-5-exciting-features/

That’s it for today! We look forward to seeing you next week in a new edition of Marketing Updates with Motion Ave.

Marketing Updates With Motion Ave

News, news and more news today with marketing updates from Motion Ave! Find out the latest trends this week on Spotify, Amazon, and more!

Maybe They Won’t Go Premium Now

Spotify’s the biggest music streaming service in the world, and many of its members get their music free- a proven business model, but one that can benefit hugely from targeting, which hasn’t been Spotify’s style until now. Spotify now allows advertisers to target ads based on podcast listening patterns- but for now, just podcasts. Don’t worry, no one’s going to judge you for still listening to Kanye.

Want to know all the details? Click here: https://techcrunch.com/2019/06/17/spotify-advertisers-can-now-target-listeners-by-what-podcasts-they-stream/

Spark, We Hardly Knew Ye

Remember how exciting Amazon’s social network was, and how users flocked to the platform with photos of hand towel unboxing? Yeah, us either. “Spark” has gone forever, failing to overtake Instagram in shopping porn innovation. Amazon will have to accept that, for now, it can’t be all things in all areas of members’ online experience- yet.

Learn more about it here: https://www.socialmediatoday.com/news/amazon-shuts-down-its-spark-social-shopping-alternative/557053/

Buy This Too “Complete Your Look” With Pinterest

When you’re buying a $1,500 stereo, it’d be crazy not to get a hand-woven aboriginal art throw blanket to go with it, right? Pinterest finally gets it. This new option allows Pinterest to offer relevant products based on the image the user is viewing. For example, if you are looking for a room design pin, Pinterest will suggest images of objects that usually appear in this context, lamps, furniture and any other decorative element.

Want the whole story? Click on the link: https://marketingland.com/pinterest-broadens-e-commerce-capabilities-with-complete-the-look-tool-262555

Facebook Invents Time Travel Updates Its Post Comments Ranking

Have you noticed that your post comments sometimes don’t appear in chronological order? Blame- or thank- Facebook’s new comment ranking algorithm. The platform is preparing an update to improve relevance by ranking comments based on their likelihood to “generate greater engagement.” We suspect this will lead to some pretty funny-looking “conversations” in the comment threads for a while.

Want to know more about this update? Read the full story here: https://www.socialmediatoday.com/news/facebook-announces-updated-ranking-factors-for-post-comments/556944/

Want to know more? Stay tuned to our networks to receive the most current updates on the marketing industry and our latest and greatest digital marketing tips and strategies!

Marketing Updates with Motion Ave

It’s time for your weekly marketing news report with Motion Avenue!

This week, Google and its I/O Conference were filled with announcements about future releases soon and not-so-soon. Not to be outdone, Facebook demands our continued excitement with EVEN MORE CHANGE! Let’s get to the latest updates.

Google Announces Everything will be AI

At the I/O conference, Google showcased a variety of AI-powered products it will launch in the short- to mid-term, as well as yet another Android phone! There were actually some meaningfully new announcements about Google’s continued AI development, including more responsible algorithm development and Project Euphonia, which seeks to assist people with speech impairments.

Learn more about these and others Google announcements here: https://www.buzzfeednews.com/article/nicolenguyen/here-is-everything-google-announced-at-its-io-conference

Facebook Will Be Sort Of Completely Different!

Don’t worry, Facebook will fix the thing you’re angry at! Wait, you want more of something? OK. The social media giant has declared that it will redesign its app to emphasize two user favorites: Events and Groups. By “emphasize,” they mean “generally have fewer other features.” The streamlined design and user experience is intended to put “communities data at the center.”

Want to know more? Click here: https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019

Instagram “Shop From Creators” Update

Instagram has invested a lot of effort into same-page shopping, but somehow, every photo on the platform doesn’t include an option to purchase. Instagram is handing influencers the shop keys, now: the “shop from creators” option will allow creators to tag a product on their photos so their followers can buy it on the spot!

This also means we can continue hearing theories about influencer markets for at least the next two years- but by then, we’ll all be too old for them anyway.

Learn more about this story here: https://www.socialmediatoday.com/news/facebook-f8-2019-new-updates-for-instagram-including-shop-from-creators/553808/

Messenger Makeover

The Facebook experience might start emphasizing fewer features, but Messenger is at the other end of its lifecycle, and still has room to pile on features for people to love and hate. Messenger is getting an update with Project LightSpeed, which seeks to launch Messenger with full features, at less than 30 MB, with a watch together option, which will allow you and your friends to watch videos at the same time in the chat.

Get to know more here: https://venturebeat.com/2019/04/30/facebook-details-messenger-updates-new-desktop-app-social-video-and-project-lightspeed/

That’s it for this week! We look forward to seeing you next week to continue sharing the most relevant news from the marketing industry.

 

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