Marketing Updates With Motion Ave

Today in Marketing Updates with Motion Ave, the call and form tracking platform CallRail brings us exciting integrations that will up your game. Meanwhile, Facebook and Snapchat make changes to their platforms. Discover it all here! 

Facebook Shuts Down Mobile Web Placements And In-stream Placements 

As of April 11, Facebook Audience Network will no longer receive ad requests for mobile web and in-stream placements, and no bid requests after this date will be accepted. Their decision is based on current partner demands that include the development of other formats across mobile apps.

Will this change affect you? Learn more: https://www.facebook.com/help/publisher/645132129564436

https://www.adweek.com/digital/facebook-audience-network-will-no-longer-offer-mobile-web-and-in-stream-placements/

CallRail Launches Analytics Integrations With Google

CallRail, a call tracking intelligence company, launched a new integration with Google My Business that will allow users to better analyze call insights on the platform. With this integration you’ll be able to know if a call was answered, and if it was generated from the desktop or mobile version. Now, call insights will no longer be a limitation at GMB!

Find out what other metrics you can analyze here: 

https://searchengineland.com/callrail-adds-call-analytics-integration-with-google-my-business-327889

CallRail is also introducing Google Ads Lead Forms Extension integration. Now marketers and users will be able to get real time data from the lead form extension, plus a better understanding of this information. Data from Google Ads will be available next to the call data and these can be stored indefinitely without difficulty. 

Want more details? Click here: https://martechseries.com/sales-marketing/programmatic-buying/callrails-first-market-google-ads-integration-allows-marketers-capture-analyze-leads-directly-serp/

Bitmoji Series on Snapchat

Snapchat has just launched a new interactive activity on its platform: Bitmoji TV. Due to the growing demand for short, TV-like content within the platform, the company decided to create this new feature that will allow users to watch their custom Bitmoji avatars in their own full-motion cartoon series. 

Discover the new adventures your Bitmoji will embark on here: https://www.socialmediatoday.com/news/snapchats-bitmoji-tv-will-be-launched-this-weekend/571442/

That’s it for today! Eager to know more? Join us again for another edition of Marketing Updates With Motion Ave.

Marketing Updates With Motion Ave

Welcome to a new edition of Marketing Updates With Motion Ave! Google dominates the headlines this week, from new tech to phaseouts! Curious? Read on!  

Parallel Tracking Now Mandatory For Google Ads

As of March 31, all Google Ads using video must incorporate parallel tracking. This function prevents slowdowns for users by causing their browsers to handle data requests from click measurement providers in the background, while they can get straight to (and through) the ads. Parallel tracking is already mandatory for Search, Shopping, and Display campaigns.

Get the details here: https://ppc.land/parallel-tracking-for-video-campaigns-to-become-mandatory-in-google-ads/

Bid And Budget Simulators Come To Google Smart Bidding

Bid simulator support will now be available for one specific smart bidding strategy: Target ROAS (return on ad spend) bid strategy. This feature creates simulations using activity across the web from the past 7 days to test such adjustments as higher targets and budgets. While it’s not psychic, this kind of pattern analysis is an unprecedented insight to help marketers budget and price.

Change the future here: 

https://www.searchenginejournal.com/google-ads-introduces-bid-simulator-support-for-smart-bidding/343323/

R.I.P. Chrome Apps: 2013-2022

Chrome apps are on death row- support ends for all desktop OSes by the end of this year, and Chrome OS gives the boot in 2022. While some of the community is undoubtedly displeased, this move doesn’t signal a wholesale elimination of independent and open-source development: Chrome Extensions aren’t going anywhere.

Get to know all about the phase out process here: https://blog.chromium.org/2020/01/moving-forward-from-chrome-apps.html

https://www.pcworld.com/article/3514529/google-will-wind-down-chrome-apps-starting-in-june.html

No, Seriously, No Cookies: We Mean It This Time

Chrome is going on a deeper diet than just cutting Apps- Google has announced plans to end support for third-party cookies within two years. Assuming they follow through, this represents major action on Google’s public sentiments of committing to greater privacy. If implemented as thoroughly as Google promises, this will be a cataclysmic change for digital marketers- one of the core sources of user data and activity metrics will go entirely dark.

Prepare for the analytics apocalypse here:   https://techcrunch.com/2020/01/14/google-wants-to-phase-out-support-for-third-party-cookies-in-chrome-within-two-years/

That’s it for Google week! Join us next time to find out what Google and the other big names will bring to the digital marketing world!

Marketing Updates With Motion Ave

It’s Google Week on Marketing Updates With Motion Ave! Today’s marketing news is dominated by Alphabet’s web giant! Check out all the news right here. 

Google Ads’ Optimization Score Will Include Display Campaigns

Google has expanded its optimization score feature to include one of the most common campaign types: display, which includes search, shopping, and display ads. As with existing categories, the score uses Google’s algorithm to analyze the features of your ads that it predicts will most improve results.

Want the full story? Click here: https://www.searchenginejournal.com/google-ads-optimization-score-now-includes-display-campaigns/338665/#close

Google Ads To Explain Itself

In this never-before-seen feature, a paid service will explain why it does anything it does to its advertiser customers. Google’s new “See Explanation” feature will help advertisers optimize ads more efficiently, providing specific measures for ad impressions, clicks, and cost. Accepting our ad money and telling us how those ads actually performed? You’re spoiling us rotten, Google!  

Get the explanation here: https://www.seroundtable.com/google-ads-explanations-beta-28643.html

And here:

https://www.searchenginejournal.com/google-ads-to-explain-why-changes-in-performance-occurred/338911/

Chrome To Provide Support for Likes Addiction

In the time it took you to read this sentence, your likes count on one of your Instagram From FACEBOOK posts has probably changed. Back from checking? I bet it changed again. Just kidding! Want to prevent this nightmare scenario from ever happening again? Google Chrome’s new desktop extension displays the number of likes on posts that don’t show them. Bafflingly, advertisers and influencers in several test countries have exploded into fireballs of anxious rage when Instagram from FACEBOOK has hidden their like counts. We can all sleep better tonight.

Protect yourself and your family here: https://www.forbes.com/sites/heatherleighton/2019/12/10/this-chrome-extension-brings-instagram-posts-likes-back/#21ece31c146c

Canva Launches New Video Editing Feature

Canva will ring in the new year with new tools, including a video editing tool that, as always, requires no previous design experience! The company also launched its desktop version and an option focused on Education: Canva for Education.

Learn more here: https://techcrunch.com/2019/12/06/canva-introduces-video-editing-has-big-plans-for-2020/

That’s all for this year! We hope you have a merry Christmas and a Happy New Year full of new marketing news and ads improvements!

Marketing Updates With Motion Ave

A new edition of Marketing Updates with Motion Ave is here! Platform changes, new options, and political controversy top the headlines of the biggest social platforms. Read on to find out more! 

Twitter Could Allow Scheduling Tweet On Web App

Twitter has jumped on the bandwagon of integrating scheduling features directly on their social platform. Twitter could now let you schedule tweets. Until now it had only been possible to schedule tweets on Twitter through TweetDeck and other third-party services such as Hootsuite, Buffer or SproutSocial. However, in recent days Twitter launched a test in which some users will have the ability to schedule tweets directly in the compose window in the web app.

Are you one of the lucky ones? Find out here: https://www.theverge.com/2019/11/20/20974686/twitter-test-tweet-scheduling-main-web-app-tweetdeck-buffer

Facebook Launch Options To Better Control Ad Placement

In 2017 YouTube lost millions of dollars in revenue after brands removed their ads from the platform for fear that their ads would appear alongside hate speech content. To prevent this from happening on its platform, Facebook launched new features that will allow advertisers to have more control over where their ads appear across Facebook’s ad delivery networks.

Get to know the new ad options here: https://www.socialmediatoday.com/news/facebook-adds-new-options-for-brands-to-control-ad-placements/567748/

Google Also Limits Political Advertising

Google also joins the trend and limits in some way the reach of political ads. Unlike Twitter, Google will not ban political ads, but will limit their targeting capacity, in addition to taking action against “demonstrably false claims” that can influence a voter’s voting decision or generate mistrust in the electoral process. For now, political ad targeting will be limited to age and location.

Get to know more here: https://techcrunch.com/2019/11/20/google-limits-political-ad-targeting-and-all-demonstrably-false-claims/

Pinterest To Support Small Businesses This Holiday Season

Pinterest has launched a page exclusively populated with shoppable product pins from a curated list of small US businesses, mostly run by women. With this initiative Pinterest seeks to support this type of business that in their own words offer “something you won’t find at every other box store on the block.”

Organize your holiday gift list here: https://www.bizjournals.com/bizwomen/news/latest-news/2019/11/pinterest-highlightssmall-businesses-for-holiday.html

A new week ends with Marketing Updates With Motion Ave. We look forward to having you here next week to learn more about marketing news and the world of online advertisi

Marketing Updates With Motion Ave

Welcome to another issue of Marketing Updates With Motion Ave. The features that were released this week could change the marketing game, so don’t miss out on any of these marketing news! 

Instagram Tests Hiding Likes In The US

In order for people to focus more on publishing truly quality content, Instagram decided to start testing a new idea: hiding likes from followers. Now users will start following accounts, not because of their popularity but because of their content. This new feature has already been tested in 7 countries and will finally arrive in the US.

Do you want to know if your likes will be hidden? Click on the link: https://edition.cnn.com/2019/11/11/tech/instagram-likes-going-away/index.html

Google Will Warn Users Of Slow Pages

As a way to encourage publishers to improve the speed of their websites, Google decided to use some small badges that will tell users if a page is slow or not before they decide to click on the link. With this, the company seeks to reward fast websites and provide valuable information for users of the platform.  

Know more here: https://www.searchenginejournal.com/google-chrome-speed-badges/335261/?utm_source=twitter.com&utm_medium=social&utm_campaign=twitter-auto-publish

Twitter Will Let You Switch Accounts When Tweeting

It will now be possible to switch accounts directly on twitter when replying to tweets. This functionality was already available in TweetDeck, but now finally arrive to the main app. This will give users the opportunity to perform more actions on the app and manage their multiple accounts more easily. 

Want to know more? Click here: https://www.socialmediatoday.com/news/twitters-testing-a-new-option-which-would-enable-you-to-switch-accounts-in/566976/

Google Ads Editor Has Been Updated

In addition to power support app campaigns for engagement and Discovery campaigns, new features were added to the platform such as: shared negative keyword lists, searchable errors, which allows you to search for errors in your campaigns, maximize conversion value for search campaigns and more.

Get to know all the details here: https://www.searchenginejournal.com/google-ads-editor-gets-new-features-support-for-new-campaign-types/334501/

Facebook Expands On-Platform Payments

The Facebook Pay tool now arrives in the US. Facebook’s payment tool now arrives in the United States. This new on-platform payment alternative will offer users the opportunity to purchase products more easily on Facebook, Whatsapp, Instagram and Messenger. You’ll be able to add your preferred payment method only once (not every time you make a purchase), get customer support live, view your payment history and more. 

Know more about this launch here: https://www.socialmediatoday.com/news/facebook-rolls-out-facebook-pay-to-the-us-expanding-on-platform-payments/567164/

That’s it for this week! We hope to see you soon with new Marketing Updates With Motion Ave! 

Marketing Updates With Motion Ave

August begins with some interesting developments! In this week’s edition of Marketing Updates with Motion Ave, Facebook, Google and Pinterest all bring quality of life improvements and some new features. 

Search Ads Return To Facebook

Search ads return to Facebook after years of absence. “Search” now appears as an ad placement option on Facebook Ads Manager, allowing you to target specific search terms on the results page of a search on Facebook, just like Google ads. While this seems like a basic and useful option, search behavior on Facebook just isn’t the same as Google; it will require analysis of typical search terms for marketers to make search-based ads advantageous.

Learn more about the return of search ads here: https://www.socialmediatoday.com/news/facebooks-expanded-its-search-ads-availability-to-more-businesses/559783/

Pinterest Launches Mobile Ad Tool

Yet another reason Pinterest is made for mobile- now on the creator’s side. Advertisers can edit and create ad campaigns with a mobile-optimized UI and all the essential options: consolidated targeting, budgets and targeting adjustment, ad pause, and so on. For marketers, now it’s more convenient than ever to always be at work!

Want to know more? Click (but really, let’s face it, tap) here: https://www.searchenginejournal.com/pinterest-marketers-can-now-create-ad-campaigns-on-a-mobile-device/318487/#close

Instant Games Becomes Less Instant

Instant Games has put up its feet in the Facebook Gaming tab, as part of recent updates to declutter Messenger so it can mainly be for, you know, messaging.

Streamline your existence here: https://www.engadget.com/2019/07/26/instant-games-facebook-gaming-tab/

Google Keyword Planner Gets Searchier

Finding the right keywords for your ad campaign can be difficult. This update gives a little smart search-enhanced help, suggesting the most relevant additional keywords to enhance your seed. In addition, website filtering and brand exclusion features will let you filter these suggestions to keep your keyword seed on topic and leave off proprietary terms.

Want to know more about this new update? Click here: https://www.searchenginejournal.com/google-keyword-planner-updated-to-show-the-most-relevant-keyword-ideas/318703/#close

That’s it for today! Want to know more about the world of digital marketing? Follow us! 

6 Expert Tips To Writing Ads For Google Adwords

Every day, advertisers hustle to compete with millions that also want their ads to be in the first position on Google. Sound like you?

And when you finally get those first results, there’s another problem: you compete again to win your target audience’s attention.

Writing the perfect ad isn’t easy, but it’s essential; it’s not just enough to get great positioning. The right copy is the difference between conversion and failure. With these proven tips – the principles WE use to write great ads every day- you’ll learn how to write killer ads for Google Adwords.

1. Benefits over features is a myth

According to Isaac Rudansky, it’s essential to devote ad composition to discussing the features of the products when writing PPC ads. Unless you’re selling a completely new kind of product, most consumers finding you through Google search are already educated on their need for what you’ve got; they’ve warmed themselves up. Now they’re looking to be informed more than sold to.

For example, if you’re looking for new apartments for sale in Miami, you’ll probably be concerned first with the size, price, location, etc. You’ll want to see that information quickly and clearly; this should take precedence over how the new apartment will make you feel.

Tips to writing google ads

Tips to writing Google Ads

Mixing emotional and other benefits with a clear presentation of features is fine, but never forget to include your features in your PPC ads. The following ad is an excellent example of a combination of a psychological benefit with the features of the product or service:

Copies for Google Ads

Here, some copy is devoted to generating emotional appeal (“make the most out of your travel experience by living like a local”), but the copy moves quickly on to the specific features: offering a search of rentals and hotels, booking, the extensive locations available, etc.

2. Include price, promotions and exclusive offers

Price allows people to scan if your product or service is perfect for them. Being up-front and clear about pricing is ESSENTIAL to avoiding bad clicks. For most shoppers arriving via search, the price will be one of their first concerns: if you’re evasive or slow to reveal it, that fragile early trust necessary for buy-in is lost, and your visitor is unlikely to investigate further- even if your product would have been great for them.  If the price is too high, most will move on and continue searching- that’s fine. However, if the price works for them, they’ll probably check out the offer, having made themselves pre-qualified buyers.

Copies for Google Ads

A great strategy is also including promotions and exclusive offers in your ad extensions, letting the first glance at your ad give a sense of urgency and scarcity:

Tips to writing Google AdsTipsto writing Ads for Google Adwords

3. Highlight your brand’s legitimacy

When writing PPC ads, it’s important to highlight what makes your company unique and better than the competition. Mention awards, social proof, how many clients you have, and all those things that give your brand legitimacy as long as these facts are real and verifiable. For example:

Tips to writing Google Ads

Notice how right after illustrating features (first and most important, remember?), the ad rolls out the quality indicators: trusted by 4,000 businesses, high quality, 3 million job listings.

And, as you’ve probably noticed in most of the examples above, using registered symbols are recommended to increase CTR (click-through-rate) and to give also brand legitimacy.

Tips to writing Ads for Google Adwords

4. Your ad copy must be similar to your landing page copy

When you write your PPC ads, it’s essential to consider the copy you’ve already got (or have planned) in your landing page. If your landing page doesn’t properly follow on the expectations generated by your ad, your quality score will go down, increasing the cost per click of your ads and of course, your conversion rates will decrease as well. This is BAD- but easily avoided.

Using the same keywords from your ad at the top of your landing page tells the visitor that they are at the right place and it will increase your relevancy score.

5. Focus on your headline first

According to Isaac Rudansky, your most important message belongs in your headline, because most people make their decision at that moment- which sounds obvious, but this means that you can’t rely on the description to capture interest.

When writing your headlines, don’t forget to include your keywords to mirror the searcher’s query. Be as specific as the user’s query, and whenever possible, include a call-to-action:

Tips to writing Ads on Google

This is a simple, elegant example (from one of the most masterful marketers in the world, Coca-Cola, no less)- the keywords are clear and reflect the search (“custom bottles”) and are followed with a short, clear CTA: put your name on a Coke bottle.

6. Make your ads hyperlocal

This doesn’t just mean mentioning your region or city- studies have shown that using phone numbers with the area code close to the visitor can DOUBLE your conversion rates. The intention is to make your audience feel that you’re local: right around the corner, accessible, and convenient.

Copies for Google Ads

Time to start applying these strategies to your Google Ads! Test out a variety of messaging approaches using these tips. As you begin writing your ads and collecting data, you’ll see what works best for your specific audience. Which each test you run, you’ll understand better what makes your ads perform well.

Are you ready?

Any doubts? Want help in creating a winning Google Ads campaign? Get in touch with us. After all, this is our passion, and we’d love to be part of your marketing team.

Marketing Updates with Motion Ave

It’s time for your weekly marketing news report with Motion Avenue!

This week, Google and its I/O Conference were filled with announcements about future releases soon and not-so-soon. Not to be outdone, Facebook demands our continued excitement with EVEN MORE CHANGE! Let’s get to the latest updates.

Google Announces Everything will be AI

At the I/O conference, Google showcased a variety of AI-powered products it will launch in the short- to mid-term, as well as yet another Android phone! There were actually some meaningfully new announcements about Google’s continued AI development, including more responsible algorithm development and Project Euphonia, which seeks to assist people with speech impairments.

Learn more about these and others Google announcements here: https://www.buzzfeednews.com/article/nicolenguyen/here-is-everything-google-announced-at-its-io-conference

Facebook Will Be Sort Of Completely Different!

Don’t worry, Facebook will fix the thing you’re angry at! Wait, you want more of something? OK. The social media giant has declared that it will redesign its app to emphasize two user favorites: Events and Groups. By “emphasize,” they mean “generally have fewer other features.” The streamlined design and user experience is intended to put “communities data at the center.”

Want to know more? Click here: https://www.theverge.com/2019/4/30/18523265/facebook-events-groups-redesign-news-feed-features-f8-2019

Instagram “Shop From Creators” Update

Instagram has invested a lot of effort into same-page shopping, but somehow, every photo on the platform doesn’t include an option to purchase. Instagram is handing influencers the shop keys, now: the “shop from creators” option will allow creators to tag a product on their photos so their followers can buy it on the spot!

This also means we can continue hearing theories about influencer markets for at least the next two years- but by then, we’ll all be too old for them anyway.

Learn more about this story here: https://www.socialmediatoday.com/news/facebook-f8-2019-new-updates-for-instagram-including-shop-from-creators/553808/

Messenger Makeover

The Facebook experience might start emphasizing fewer features, but Messenger is at the other end of its lifecycle, and still has room to pile on features for people to love and hate. Messenger is getting an update with Project LightSpeed, which seeks to launch Messenger with full features, at less than 30 MB, with a watch together option, which will allow you and your friends to watch videos at the same time in the chat.

Get to know more here: https://venturebeat.com/2019/04/30/facebook-details-messenger-updates-new-desktop-app-social-video-and-project-lightspeed/

That’s it for this week! We look forward to seeing you next week to continue sharing the most relevant news from the marketing industry.

 

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